Imaging Devices

Market research on the imaging devices industry. Our reports feature standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Imaging Devices in Brazil

Nov 2020

After a slightly better year in terms of retail volume sales in 2019, imaging devices saw steeper negative growth in 2020 as a result of the COVID-19 pandemic. With such products widely perceived as non-essential, particularly given the increasing ...

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Imaging Devices in Chile

Oct 2020

With sales of digital cameras and camcorders continuing to decline, due to their substitution by smartphones, with the ever increasing quality of their cameras, the global camera producers are betting on the same formula that is seeing smartphones ...

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Imaging Devices in Singapore

Oct 2020

2020 will see sales of imaging devices fall sharply by 13% due to a huge drop in production in Q1, as well as a huge drop in shipments, with mirrorless cameras particularly badly hit. On the demand side, with travel at a standstill, restrictions on ...

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Imaging Devices in Austria

Oct 2020

While imaging devices was in persistent decline throughout the review period, the arrival of COVID-19 has exacerbated the situation. In Austria, the national lockdown and ongoing restrictions on travelling and outdoor activities have reduced strongly...

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Imaging Devices in Morocco

Oct 2020

Imaging devices were already in negative growth territory in 2019, and the COVID-19 pandemic only served to steepen the category’s decline in 2020. This performance was mainly due to high growth in the penetration of smartphones, and the impact of ...

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Imaging Devices in South Korea

Oct 2020

Imaging devices will continue to register negative volume growth in 2020, due in part to being saturated, postponed offline marketing promotion and generally reduced consumption due to competition from products such as smartphones. However, sales ...

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Imaging Devices in Hungary

Oct 2020

As social media sites such as Instagram and Facebook continue to enjoy huge popularity in Hungary, particularly amongst younger generations, consumers are increasingly loading content to these sites, including photographs and videos, that they have ...

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Imaging Devices in Vietnam

Oct 2020

While the closure of dominant channel electronics and appliance specialist retailers during the Vietnamese lockdown was a clear barrier to sales of imaging devices during April, the category had already been in persistent decline for years. Moreover,...

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Imaging Devices in Mexico

Oct 2020

Imaging devices is expected to maintain a strong retail volume decline in 2020, continuing the trend seen for many years. This is because of the rising penetration rate for smartphones in Mexico. These are constantly developing more innovative ...

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Imaging Devices in Poland

Oct 2020

Imaging devices continues to record declining volume sales in 2020. The decline is predominantly due to a strong fall in sales of digital cameras, which are more frequently being replaced by alternative devices such as smartphones. Cameras in ...

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Imaging Devices in Colombia

Oct 2020

The extended periods of quarantine introduced by the Colombian government in response to the COVID-19 pandemic, together with the restrictions on travel, are severely limiting the opportunities for outdoor photography and filming in 2020. The social ...

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Imaging Devices in Germany

Oct 2020

In Germany, the digital camera is already a niche product, with mass-market consumers now generally using the increasingly sophisticated camera features on their smartphone for daily life photos. Digital cameras are therefore increasingly aimed at ...

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Imaging Devices in Israel

Oct 2020

COVID-19 did nothing to improve the performance of imaging devices in 2020, with the category demonstrating continued negative growth. As well as consumers staying at home more as a result of the virus and lockdown restrictions, the category faced ...

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Imaging Devices in Greece

Oct 2020

Overall demand for digital cameras in Greece has been in decline for several years due to cannibalisation by smartphones. The competitive threat from these devices has steadily intensified as maturity and a slowdown in the pace of innovation have ...

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Imaging Devices in Egypt

Oct 2020

Demand for imaging devices in Egypt was already declining pre-COVID-19 due to the increasing penetration of multifunctional smartphones in the country, and the advanced features that many of these devices now offer consumers in terms of high ...

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Imaging Devices in Australia

Oct 2020

Imaging devices has been experiencing continued decline in 2020, with this further accelerated by the COVID-19 lockdown and travel bans. The volume and value sales of digital cameras have been badly hit by the travel restrictions in place to contain ...

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Imaging Devices in the Czech Republic

Oct 2020

In line with the performance during the review period, volume sales of digital cameras continue to fall in 2020. Indeed, for the most part, the factors behind the decline in 2020 have little, if anything, to do with the impact of the COVID-19 ...

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Imaging Devices in Ukraine

Oct 2020

With the growing penetration rate of smartphones, digital cameras recorded further strong decline in 2020. This negative trend is connected with the growing penetration of social networks like Instagram and Facebook, where Ukrainian consumers often ...

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Imaging Devices in Romania

Oct 2020

Imaging devices is expected to register strong declines in retail volume and current value sales over 2020 as a whole. However, the Coronavirus (COVID-19) crisis has exacerbated, rather than created the move away from the category. The main factor ...

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