Oral Care

Market research on the oral care market. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
LEARN MORE
Company Profile

Company Profile

Unilever Group in Beauty and Personal Care

Nov 2019

Unilever continued to perform well, but slower than the industry average in 2018. Its growth was supported by sustained performance of its staple brands in core categories. The company’s acquisition of trendy, premium brands, such as Tatcha, ...

US$570
Add to cart View details
Company Profile

Company Profile

The Procter & Gamble Co in Beauty and Personal Care

Nov 2019

The Procter & Gamble Co reshaped the global beauty and personal care landscape when it divested more than 40 brands to a rival group three years ago. Since then, the company has been prioritising organic growth; a strategy which only recently began ...

US$570
Add to cart View details
Company Profile

Company Profile

Coty Inc in Beauty and Personal Care

Aug 2019

Despite leading fragrances globally, Coty’s reliance on mature markets to generate the majority of sales is becoming a hindrance to current performance. As a result, Coty has announced a turnaround strategy to enhance its brand portfolio and discover...

US$570
Add to cart View details
Country Report

Country Report

Oral Care in the Philippines

Jul 2019

Dental floss and mouthwashes/dental rinses remained the best performing oral care categories in 2018. This can be largely attributed to rising disposable incomes, which have enabled consumers to add new products to their daily oral care routines. ...

US$990
Add to cart View details
Country Report

Country Report

Oral Care in Germany

Jun 2019

Over recent years it became clear that Germans’ oral health was improving substantially. Nowadays, both the young and older generations have many oral care solutions at their fingertips and tend to have more hygienic behaviours, resulting in fewer ...

US$990
Add to cart View details
Country Report

Country Report

Oral Care in Switzerland

Jun 2019

The high cost of dental work in Switzerland continued to lead consumers to make considerable efforts to maintain their dental health. This attitude positively impacted the performance of oral care in 2018. The forecast period is expected to continue ...

US$990
Add to cart View details
Country Report

Country Report

Oral Care in Austria

Jun 2019

Toothpaste recorded a good performance during 2018, with the trend towards more specialised toothpaste variants driving current value sales. Many manufacturers focused on periodontitis. To drive sales in the saturated toothpaste category, ...

US$990
Add to cart View details
Country Report

Country Report

Oral Care in Egypt

Jun 2019

Even though the devaluation of the Egyptian currency affected many categories, oral care grew in 2018 in both volume and value terms. The constant need for toothbrushes and toothpaste boosted sales during 2018, yet value growth was much stronger than...

US$990
Add to cart View details
Country Report

Country Report

Oral Care in Uzbekistan

Jun 2019

The outlook for oral care in Uzbekistan over the forecast period is favourable, with robust growth in total volume and current value sales projected. The expansion of the category will be underpinned by economic development, which will not only boost...

US$990
Add to cart View details
Country Report

Country Report

Oral Care in Hungary

Jun 2019

Demand for oral care products increased over the review period, thanks to the growth of oral hygiene and increasing incomes in Hungary. As consumers are becoming even more health-conscious in their product choices, and are increasingly willing to ...

US$990
Add to cart View details
Country Report

Country Report

Oral Care in Slovenia

Jun 2019

Dental health and a white smile are regarded as important aspects of general wellbeing in Slovenia, and oral care is therefore a fairly developed category. Brushing teeth with a manual toothbrush and toothpaste, and regular dental check-ups are ...

US$990
Add to cart View details
Country Report

Country Report

Oral Care in Kenya

Jun 2019

Increasingly, oral care is moving away from products that ensure oral hygiene, to products that address specific needs, such as tooth sensitivity, tooth whitening and the strengthening of tooth enamel. Despite the fact that these products retail for ...

US$990
Add to cart View details
Country Report

Country Report

Oral Care in the United Arab Emirates

Jun 2019

Dubai has been dubbed a beauty mecca, for its international reputation as a place where external appearance is prized; this ethos certainly translates into the desire for a cosmetically pleasing smile. Whilst this helps fuel the growth of oral care ...

US$990
Add to cart View details
Country Report

Country Report

Oral Care in Morocco

Jun 2019

Additional levels of specialisation continued to characterise oral care in Morocco in 2018. New launches targeted very specific consumer groups, such as segmenting an existing category to make it more specialised, such as organising toothpaste into ...

US$990
Add to cart View details
Country Report

Country Report

Oral Care in Norway

Jun 2019

With oral care and dental hygiene becoming increasingly important among consumers, more advanced solutions have developed strongly throughout the review period. The most evident example of this trend is the rising demand for electric toothbrushes. ...

US$990
Add to cart View details
Country Report

Country Report

Oral Care in Pakistan

Jun 2019

The urban consumer market for oral care has largely converted to branded products due to the consistent awareness and marketing efforts of multiple brands over the years. The rural market, however, is still ripe for growth as traditional alternatives...

US$990
Add to cart View details
Country Report

Country Report

Oral Care in Latvia

Jun 2019

In the past, oral care sales were generally limited to manual toothbrushes and standard toothpaste. In line with this, most people favoured basic, low-cost products with little or no added value. However, with income levels on the rise, there is ...

US$990
Add to cart View details
Country Report

Country Report

Oral Care in Costa Rica

Jun 2019

As a rising number of Costa Ricans become aware of the importance of keeping appropriate oral care to support overall health and wellness, new value proposals in 2018 continued to focus on preventive and therapeutic approaches. There was growing ...

US$990
Add to cart View details
Country Report

Country Report

Oral Care in Uruguay

Jun 2019

In the review period, consumer awareness of oral health increased in Uruguay. The government, together with big companies, has conducted programmes to increase the consciousness towards oral health in school, teaching the children the importance of ...

US$990
Add to cart View details
Country Report

Country Report

Oral Care in Azerbaijan

Jun 2019

Oral care posted volume and current value growth in 2018. Economic resurgence became the key driver of oral care growth, bringing increased consumption of oral hygiene and, at the same time, supporting a shift from economy products, widely consumed ...

US$990
Add to cart View details

Market Research Solutions

Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.

Learn More