Oral Care

Market research on the oral care market. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Oral Care in Romania

Jul 2020

Romanian consumers were continuing to become more educated with regard to the kind of products they should use according to their oral hygiene needs. As a result, Romanian oral care benefited from increasing interest in specialised oral care ...

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Oral Care in Tunisia

Jul 2020

Value growth in oral care was supported by raising awareness of the importance of oral hygiene in 2019, with consumers having a greater understanding of the benefits of healthy teeth. The Ministry of Health has encouraged this; promoting programmes ...

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Oral Care in Latvia

Jul 2020

During 2019, oral care registered moderate sales growth as the high levels of saturation in the key categories of toothpaste and manual toothbrushes placed limits on the growth potential of oral care overall. Value growth is being seen largely due to...

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Oral Care in Estonia

Jul 2020

Rising awareness of the importance of oral hygiene to overall health and wellbeing continued to fuel demand for products within in oral care in Estonia in 2019. All product areas saw robust growth, benefiting from development and innovation as ...

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Oral Care in Hungary

Jul 2020

All areas within oral care recorded current value growth in Hungary in 2019, with the fastest growth for power toothbrushes, tooth whiteners and mouthwashes/dental rinses. Therapeutic or medical brands of oral care products, notably toothpaste, ...

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Oral Care in Costa Rica

Jul 2020

Oral care continued to see dynamic current value growth in 2019, with all categories also seeing retail volume growth. A rising number of Costa Ricans are becoming aware of the importance of maintaining oral care to support their overall health and ...

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Oral Care in Croatia

Jul 2020

According to a recent survey, dental hygiene is poor in Croatia, with only 83% of households reporting buying toothpaste in 2018. Mouthwashes were purchased by only 20% of households, and toothbrushes by 45%. Toothpaste is purchased every two months,...

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Oral Care in Morocco

Jul 2020

Consumers tended to pay more attention to oral care in 2019 thanks to their increasing awareness of hygiene. Frequent visits to the dentist, recommendations from professionals and brand owners and regular advertising of oral care products on TV and ...

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Oral Care in Israel

Jul 2020

In 2019, there was a strong trend for toothpaste with added benefits, which boosted growth in this area....

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Oral Care in Peru

Jul 2020

There is a widespread lack of good dental health habits in Peru, which is characterised by infrequent visits to dentists, and at low socioeconomic levels the use of toothpaste is not as regular as it should be, and children often therefore have tooth...

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Oral Care in Guatemala

Jul 2020

In Guatemala, a large portfolio of oral care products is available, with the most popular being basic products such as toothpaste, manual toothbrushes and mouthwash/dental rinses. Even though the number of oral care brands available in the country ...

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Oral Care in Taiwan

Jul 2020

Consumers in Taiwan are becoming increasingly informed on the need for a complete oral care routine in order to ensure the health of their teeth and gums as well as to avoid bad breath. This has resulted in consumers expanding their range of oral ...

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Oral Care in Ecuador

Jul 2020

Oral care is one of the most developed and mature of all beauty and personal care categories in Ecuador. Recent years have seen no significant changes or development in the category, which remains one of the most stagnant in the industry in terms of ...

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Oral Care in Vietnam

Jul 2020

In 2019, oral care continued to see healthy growth, despite increasing maturity. Natural products continue to grow in popularity among Vietnamese consumers. For example, over the review period, the availability of herbal toothpaste increased ...

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Oral Care in Chile

Jul 2020

Oral care in Chile remained largely price-driven at the end of the review period, with mass brands clearly dominating the competitive landscape. Despite private label offering a range of products, with its strongest shares in manual toothbrushes and ...

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Oral Care in Brazil

Jul 2020

Oral care sales posted a relatively flat performance in 2019. Consumers were becoming more circumspect towards their purchases of oral care items, looking for value-for-money products. After the last economic crisis in 2014-2015, certain segments of ...

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Oral Care in Colombia

Jul 2020

After a year of current value decline in 2018, in 2019 oral care returned to growth. However, consumers of such products are constantly looking for good value. During 2019, strong demand was seen for products offering total care/complete or triple ...

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Oral Care in Greece

Jul 2020

Oral care recorded only marginal current value growth in 2019 as value sales in the category remain under pressure due to the abundance of special offers and price promotions undertaken by major players in the key category of toothpaste. This is the ...

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Oral Care in Hong Kong, China

Jul 2020

Oral care continued to develop positively in 2019, with total current value sales growing at a robust pace and volume sales of most product types increasing steadily. Because oral care products in general are considered necessities, the category ...

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Oral Care in Argentina

Jul 2020

Although many oral care products are seen as essential items, Argentina’s economic crisis had a marked negative impact on sales of oral care in 2019, with several categories seeing significant declines. Budget-conscious consumers stopped purchasing ...

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