Oral Care

Oral care is a category driven by basic demand in Uzbekistan and further supported by population growth in the country. However, as seen across various categories in beauty and personal care, the majority of consumers in the country are highly…

The trend for natural and multi-purpose products continued in oral care in Turkey at the end of the review period. As in other beauty and personal care categories, naturally sourced ingredients is a prevalent trend in oral care, for example, using…

Oral care overall maintained a moderately positive current value trajectory in Finland in 2022, despite consumers' efforts to find savings in their hygiene product spending. This growth was largely driven by an improved selection of therapeutic…

Oral care maintained growth momentum in Thailand in retail volume and current value terms in 2022. Consumers continued the habit of taking good care of their oral and general hygiene to keep themselves healthy. People did not see a dentist very often…

During the height of the pandemic in 2020, sales of oral care continued growing, mainly because people were unable to visit dentists to the same extent given the various restrictions that were imposed by the government to curtail the spread of the…

Toothpaste registered a slight increase in retail volume sales in 2022, although growth was lower than in the previous year. Sales are concentrated on value brands sold in the traditional channel that normally have low prices and deliver basic…

The oral care category continued to see positive growth in Slovenia in 2022. This performance was still largely a consequence of the pandemic era, during which dentists’ offices were working on limited time schedules and many people faced dental…

Rising inflation has not had a major impact on retail volume sales as oral care products are considered necessities in consumers’ daily routines. This kept overall demand and category growth stable in 2022, with the sharp rise in current value sales…

Oral care faced significant challenges in 2022, with demand declining across much of the category. Manual toothbrushes and mouthwashes/dental rinses experienced the sharpest volume declines, and the causes behind these trends are multifaceted.…

Oral care sales recorded only modest growth in value terms in 2022, as the category primarily benefited from the performance of essential oral care products such as toothpaste, manual toothbrushes and dental floss. There is potential for further…

Oral care remains in good overall shape, with demand stable due to necessity, and few fluctuations caused by the era of the COVID-19 pandemic. The main impact from the pandemic era was challenging access to dentists, thus inspiring consumers to be…

Social media has progressively steered consumers to be highly conscious of their appearance. This trend was solidified by remote working regulations, meaning the Irish population turned to video calls far more than previously. Toothpaste and tooth…

Private label players, particularly Dontodent from dm-Drogerie Markt, have made significant strides in oral care in Hungary by providing affordable product options in product areas where the competitive landscape is fairly consolidated, such as…

Demand for oral care fell slightly in 2022 with most categories reporting a small decline in volume sales. Overall value sales growth remained positive as higher inflation pushed prices up, but more price-conscious spending behaviour hampered volume…

Oral care is a category that is considered essential by most consumers, with toothpaste and toothbrushes in particular used by nearly all consumers on a daily basis. As an essential part of consumers’ everyday hygiene routines, the category was not…

Intermittent outbreaks of COVID-19 cases and resultant lockdowns weighed down the full-year performance of oral care in China in 2022, which registered a high single-digit decline in current value terms. Demand for oral care products that meet basic…

Consumers these days are becoming increasingly perfectionist, with selected and edited images from social media increasingly encouraging them to aim for the perfect look. One key element of the perfect personal image is having shiny white teeth. In…

In 2022, local consumers maintained oral care routines as they followed basic personal care and hygiene routines to ensure that they kept gum disease or other problems to a minimum. However, price sensitivity and the decline in disposable incomes did…

Oral care struggled despite the rising importance of oral care in Norway. Oral care retail volume and current value sales fell in 2020, but at a significantly slower rate than in 2019. Retail volume sales continued to fall through the remainder of…

Oral care was one of the best performing beauty and personal care products in 2022, in spite of soaring inflation, with volume sales increasing significantly. Inflation was caused by the war in Ukraine. Azerbaijan’s proximity to both Ukraine and…