Oral Care
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Company Profile
Procter & Gamble Co, The in Beauty and Personal Care
Aug 2018
Procter & Gamble reshaped the global beauty and personal care landscape when it divested more than 40 brands to a rival group in 2016. Two years later, the group is rationalising its portfolio by capitalising on its major brands and acquiring niche ...
Strategy Briefing
Oral Care in Western Europe
Aug 2018
Oral care in Western Europe stagnated over 2012-2017 mainly due to maturity. Germany, the UK, Italy and France remain the biggest markets. Consumers are spending more time on their daily oral care routines and this will maintain dynamism in the ...
Strategy Briefing
Opportunities for Halal Beauty in Western Europe
Jul 2018
Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal ...
Country Report
Oral Care in Kenya
Jul 2018
Kenya’s middle class is becoming increasingly aware about the importance of good oral health, with this being supported by regular marketing campaigns from the leading brands such as Colgate and Aquafresh. Furthermore, the expansion of the modern ...
Country Report
Oral Care in New Zealand
Jun 2018
The continued focus was on oral hygiene for children in 2017. In the latter half of the review period, there was strong media attention on children’s declining oral health, particularly pre-schoolers, due to poor oral care habits and the consumption ...
Country Report
Oral Care in Vietnam
Jun 2018
In 2017, Vietnamese consumers were willing to spend more on sophisticated oral care products that offer intensive and specialised functions. This was mainly thanks to a gradual increase in the average income, improving living standards and especially...
Country Report
Oral Care in Peru
Jun 2018
Peru is a country that has passed through several economic crises and consumers have become accustomed to living with having just their basic necessities met. As a result, many people only bought toothbrushes and toothpaste for their oral care; ...
Country Report
Oral Care in Taiwan
Jun 2018
Oral care is set to be the most dynamic beauty and personal care category over the forecast period. This impressive performance is likely to be supported by ongoing steady sales increases in the main category of toothpaste as well as dynamic growth ...
Country Report
Oral Care in Macedonia
Jun 2018
Two conflicting trends were seen in oral care in Macedonia in 2017. On the one hand the low birth rate and accelerated emigration reduced the volume growth rate in oral care, although niche categories experienced significant volume growth. On the ...
Country Report
Oral Care in Nigeria
May 2018
Oral care is expected to perform well over the forecast period, with an increasing population and investment in marketing driving sales. Consumers, especially young adults and professionals, spurred by rising incomes, will increasingly appreciate the...
Country Report
Oral Care in Egypt
May 2018
Egyptian oral care witnessed inflation affect all unit prices in 2017; however, mid- and high-income consumers continued to purchase products that they deem essential, such as healthier teeth with better breath, and based on the fact that there is a ...
Country Report
Oral Care in Australia
May 2018
Oral care is projected to increase in value terms at constant 2017 prices over the forecast period. The predicted low positive growth rate is due primarily to the category’s maturity. Over the forecast period, electric toothbrushes and tooth ...
Country Report
Oral Care in Singapore
May 2018
Toothpaste was one of the better performing categories in oral care in 2017 and it is expected to continue this over the forecast period. In terms of type, sensitive toothpaste remained the most popular, with it increasing its share in 2017. Research...
Country Report
Oral Care in Bulgaria
May 2018
Anti-stain, whitening products positioned to help consumers cope with the negative effects of smoking, coffee and wine on teeth enjoyed great popularity in 2017. Smoking prevalence in Bulgaria is one of the highest in Europe. Considering the fact ...
Country Report
Oral Care in the United Kingdom
May 2018
In the UK, public health campaigns and healthcare policies are encouraging consumers to take care of their oral health from a younger age. An NHS policy on the training and payment of dentists is set to impact British patients’ oral health. In the ...
Country Report
Oral Care in Algeria
May 2018
Population growth and rising health and image consciousness amongst consumers will continue to boost demand for oral care products in Algeria over the forecast period. The expected growing awareness regarding oral hygiene, rising incidence of dental ...
Country Report
Oral Care in the US
May 2018
The natural trend is growing, as more consumers are becoming aware of ingredients in products, and the possible harmful effects. As US consumers gravitate towards the natural trend in beauty and personal care, some oral care manufacturers have ...
Country Report
Oral Care in Norway
May 2018
Whilst value sales of electric toothbrushes have started to stabilise as a result of rising maturity, growth continues to develop at a faster pace than manual toothbrushes, as consumers follow dentists’ recommendations and transition to a more ...
Country Report
Oral Care in Finland
May 2018
Apart from a few emerging areas such as tooth whitening, oral care has reached maturity. Volumes for products such as manual toothbrushes and toothpaste are not expected to grow. However, consumers are willing to spend more on these products. Oral ...
Country Report
Oral Care in Chile
May 2018
Toothpaste is by far the most important category within oral care in Chile. Traditional/standard/basic toothpaste is without doubt the option most chosen by Chileans, whilst total care/complete care toothpaste ranks in second place. Nevertheless, ...
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