Oral Care

Market research on the oral care market. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Company Profile

Company Profile

Unilever in Beauty and Personal Care

Oct 2020

Unilever’s beauty and personal care sales are likely to remain mostly shielded from the impact of COVID-19, owing to its strong offering in mass and core products. Expansion of its premium portfolio into China offers opportunities for growth, as does...

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Country Report

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Oral Care in Azerbaijan

Sep 2020

Oral care continued to demonstrate fast volume and value growth in Azerbaijan in 2019. Toothpaste and toothbrushes remained the two core areas for value gains as most consumers consider them staples for their daily routines. Mouthwashes also gathered...

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Oral Care in Cameroon

Sep 2020

Cameroonians are becoming increasingly aware of the importance of dental hygiene, which is supporting growth in oral care, particularly toothpaste and toothbrushes. The Dental Association in Cameroon and other health and wellness stakeholders are ...

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Oral Care in Switzerland

Sep 2020

Toothpaste maintained a high level of penetration in Switzerland during the review period. In order to increase value sales, manufacturers have created more premium products that are positioned to provide extra benefits and care. Toothpaste and oral ...

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Company Profile

Company Profile

AmorePacific Corp in Beauty and Personal Care

Aug 2020

AmorePacific is a South Korea-based cosmetics manufacturer that has grown to become a global top 20 player. With the strong consumer demand for K-Beauty, the company’s sales are heavily concentrated in Asia Pacific. The company expects wider coverage...

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Oral Care in Kenya

Aug 2020

Increasingly, oral care is moving away from products that ensure oral hygiene to those that address specific needs, such as tooth sensitivity, tooth whitening and the strengthening of tooth enamel. Despite the fact that these products retail at a ...

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Oral Care in South Africa

Aug 2020

Oral care maintained dynamic current value growth in 2019, with growth seen across all categories. Despite its dominance, toothpaste saw the strongest increase. Towards the end of the review period there were a number of new brands in toothpaste in ...

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Oral Care in Nigeria

Aug 2020

Growing awareness of the importance of oral hygiene and the need to prevent tooth decay and bad breath through the use of oral care products continues to support sales growth. Manufacturers such as Unilever are also undertaking widespread promotional...

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Oral Care in Pakistan

Jul 2020

The use of oral care continued to rise in Pakistan in 2019 as consumers became more aware of the importance of good oral hygiene to their overall wellbeing. People are also more aware of the importance of having healthy teeth to their overall ...

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Oral Care in Portugal

Jul 2020

Oral care recorded positive retail value growth of 2% in 2019, underpinned by rising awareness of the importance of prevention as consumers started to pay more attention to their teeth and oral hygiene. Increased concern over appearance also played a...

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Oral Care in Germany

Jul 2020

Oral care is already very mature in Germany and volume growth is generally limited to population growth, and, for the most part, is not coming from more frequent usage of the products. Current value growth remained quite healthy in 2019, however, ...

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Oral Care in Algeria

Jul 2020

Price hikes driven by rising inflation, higher import duties and the depreciation of the Algerian dinar supported an improvement in total current value sales growth for oral care in 2019. However, the same factors continued to depress consumer ...

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Oral Care in Uruguay

Jul 2020

Oral care registered a poor performance in 2019 due to rising consumer price sensitivity in the face of the drop in purchasing power. The majority of Uruguayan consumers consider oral care products to be essential. Nevertheless, the category ...

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Oral Care in Uzbekistan

Jul 2020

Exceptional mouthwashes/dental rinses retail volume growth in 2019 can only be explained by leading brand Colgate’s efforts to advertise this product. The successful growth rate is in part due to the low base from which it started, however is still ...

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Oral Care in Bolivia

Jul 2020

Since 2010, the Ministry of Health through the National Oral Health Program has promoted programmes to prevent oral diseases; the programme’s main targets are children aged 6-14 years old, pregnant women and elderly people. Likewise, this government ...

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Oral Care in Serbia

Jul 2020

After traditional/standard/basic that led toothpaste by type, whitening was the second most popular type of toothpaste in Serbia in 2019. Additionally, the former lost share in 2019, while the latter gained share. In recent years toothpaste products ...

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Oral Care in Dominican Republic

Jul 2020

Oral care growth was supported by the general rise in consumer health- and hygiene-consciousness at the end of the review period. This increasing awareness of the importance of oral hygiene led to the development of specialist products, including ...

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Oral Care in the Netherlands

Jul 2020

Oral care saw moderate current value growth in the Netherlands in 2019, with toothpaste remaining the most important category within oral care by far. However, although that category saw growth in both volume and value, the value increase was minimal...

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Oral Care in Georgia

Jul 2020

Toothpaste continued to dominate oral care in Georgia in 2019; while stronger current value growth compared to 2018 was due to higher unit prices, there was no sign of maturity with volume sales continuing to increase at the end of the review period ...

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Oral Care in Sweden

Jul 2020

Oral care is a staple of the upbringing of all Swedish citizens that attend nursing or the first years of public primary school, with state-funded dental appointments providing both free dental care and free marketing of oral care habits. As a ...

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