Oral Care

While demand for oral care in Australia remained stable in 2022, there was a greater emphasis among local consumers on products that went beyond basic oral hygiene routines. For instance, tooth whiteners recorded stronger demand in 2022 in line with…

During the long periods of home confinement following the outbreak of COVID-19, oral hygiene habits were affected by limited social contact, stress and the adoption of new lifestyle habits. This did not lead to a complete change in oral care, but it…

Oral care maintained strong current value growth in 2022. Whilst mature categories such as manual toothbrushes and toothpaste saw slower growth, other oral care categories contributed to a strong performance. Mouthwashes/dental rinses saw…

The pandemic failed to have an impact on oral care, with the result that there was little scope for rebound activity in 2022. Swedish consumers enjoy a relatively high standard of oral health, thanks to the decades-long dissemination of oral health…

Oral care has recovered from its negative-figure pandemic era sales slump, however, the category is demonstrating only small positive volume growth, with value stronger yet not as robust as it could be. The main challenge for oral care here is the…

In current retail value terms, oral care grew well in 2022, partly attributed to the fast-growing population, resulting in new consumer groups' entry. Despite poor economic conditions, the essential nature of the category drove continued growth, even…

During the review period, a number of small brands of locally produced mouthwashes witnessed solid growth, including the domestic alcohol brand Weir that has extended its portfolio to include mouthwashes. Local brands have sought to take advantage of…

Inflation was a significant factor in Colombia in 2022, as in spite of higher oil prices, as a result of the Ukrainian war, which benefitted Colombian oil exports, other factors such as global supply constraints and currency depreciation, led to…

The Coronavirus (COVID-19) pandemic heightened consumer awareness of health and hygiene, including mouth and dental care. As a result, more and more consumers have sought out treatments, such as installing veneers and braces, to improve dental…

Oral care experienced healthy gains in 2022 driven by enhanced consumer awareness of hygiene as well as several oral care categories such as toothbrushes and toothpaste serving as household staples which supports spending levels despite the…

The war in nearby Ukraine had a significant impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales. As a result, though there was double-digit growth in current value sales of oral care in 2022, volume growth…

Rising health awareness and recognition of the need to maintain high dental hygiene helped oral care register current value growth throughout the pandemic, and this continued in 2022, although at a slightly slower rate. Growth was also supported by…

During the financially challenging and highly inflationary year of 2022, the two main (and staple) categories of toothpaste and manual toothbrushes showed resilience, displaying only marginal volume declines. For toothpaste, value sales nevertheless…

Oral care saw slower retail volume growth in 2022 compared to 2021, although current value growth was still high due to sharp price increases. Despite consumers’ declining purchasing power, volume sales of oral care witnessed a solid performance.…

In 2022, major players such as Colgate-Palmolive and Procter & Gamble have taken various initiatives to spread awareness about oral hygiene for both children and adults, resulting in increased demand for oral care products. Their campaigns aim to…

The oral care category continued to see positive growth in Slovenia in 2022. This performance was still largely a consequence of the pandemic era, during which dentists’ offices were working on limited time schedules and many people faced dental…

Rising inflation has not had a major impact on retail volume sales as oral care products are considered necessities in consumers’ daily routines. This kept overall demand and category growth stable in 2022, with the sharp rise in current value sales…

Oral care faced significant challenges in 2022, with demand declining across much of the category. Manual toothbrushes and mouthwashes/dental rinses experienced the sharpest volume declines, and the causes behind these trends are multifaceted.…

Oral care sales recorded only modest growth in value terms in 2022, as the category primarily benefited from the performance of essential oral care products such as toothpaste, manual toothbrushes and dental floss. There is potential for further…

Oral care remains in good overall shape, with demand stable due to necessity, and few fluctuations caused by the era of the COVID-19 pandemic. The main impact from the pandemic era was challenging access to dentists, thus inspiring consumers to be…