Oral Care

All current Oral Care category data and analysis for 15 North and Latin American countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more...

All current Oral Care category data and analysis for 18 Asia Pacific and Australasia countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and ...

All current Oral Care category data and analysis for 18 Western European countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more...

All current Oral Care category data and analysis for 12 Middle East and African countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more...

All current Oral Care category data and analysis for 17 Western European countries. Includes access to advanced data modelling tools, specialized research teams, competitor insight, plus trends, historic and forecast data, reports and more...

J&J Inc.’s consumer division kept a steady growth in 2017. The division’s sales have mainly been stemming from skin care products thanks to strong well-established brands such as Aveeno or Neutrogena. The company’s sales in baby products has been ...

The K-beauty giant AmorePacific Corp is expanding beyond Asia, making footprints in North America and Western Europe. The company holds a balanced portfolio of luxury, premium and mass, and is nurturing “next global brands” after the success of five ...

Henkel recorded another year of positive growth in beauty in 2017, however the company continues to perform below industry average due to its strong historic reliance on colourants, a category with limited prospects. To ensure future growth, Henkel ...

International players and heritage brands are increasingly facing competition from local and regional companies, niche labels and alternative business concepts. These challenges serve as an inspiration for innovation with multinationals actively ...

Unilever continued to outperform the industry in 2017 fuelled by its series of acquisitions of trendy and premium brands. These acquisitions allowed the company to diversify its portfolio and strengthen key categories such as skin care. Unilever has ...

In 130 years of existence, Kao Corp has achieved some notable successes. It is the 10th largest beauty and personal care (BPC) player worldwide, and has respected skin care expertise. In the wake of J-Beauty, Kao has pushed to expand internationally ...

Colgate-Palmolive Co once again outperformed the BPC market this year, but with a narrowing advance. Colgate’s oral care engine is slowing relative to local competitors who find new ways to challenge the global leader, especially in dynamic ...

Procter & Gamble reshaped the global beauty and personal care landscape when it divested more than 40 brands to a rival group in 2016. Two years later, the group is rationalising its portfolio by capitalising on its major brands and acquiring niche ...

Oral care in Western Europe stagnated over 2012-2017 mainly due to maturity. Germany, the UK, Italy and France remain the biggest markets. Consumers are spending more time on their daily oral care routines and this will maintain dynamism in the ...

Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal ...

Kenya’s middle class is becoming increasingly aware about the importance of good oral health, with this being supported by regular marketing campaigns from the leading brands such as Colgate and Aquafresh. Furthermore, the expansion of the modern ...

The continued focus was on oral hygiene for children in 2017. In the latter half of the review period, there was strong media attention on children’s declining oral health, particularly pre-schoolers, due to poor oral care habits and the consumption ...

In 2017, Vietnamese consumers were willing to spend more on sophisticated oral care products that offer intensive and specialised functions. This was mainly thanks to a gradual increase in the average income, improving living standards and especially...

Peru is a country that has passed through several economic crises and consumers have become accustomed to living with having just their basic necessities met. As a result, many people only bought toothbrushes and toothpaste for their oral care; ...

Oral care is set to be the most dynamic beauty and personal care category over the forecast period. This impressive performance is likely to be supported by ongoing steady sales increases in the main category of toothpaste as well as dynamic growth ...