Oral Care
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Company Profile
Henkel AG & Co KGaA in Beauty and Personal Care
Dec 2018
Henkel recorded another year of positive growth in beauty in 2017, however the company continues to perform below industry average due to its strong historic reliance on colourants, a category with limited prospects. To ensure future growth, Henkel ...
Strategy Briefing
Competitive Strategies in Beauty and Personal Care
Dec 2018
International players and heritage brands are increasingly facing competition from local and regional companies, niche labels and alternative business concepts. These challenges serve as an inspiration for innovation with multinationals actively ...
Company Profile
Unilever Group in Beauty and Personal Care
Nov 2018
Unilever continued to outperform the industry in 2017 fuelled by its series of acquisitions of trendy and premium brands. These acquisitions allowed the company to diversify its portfolio and strengthen key categories such as skin care. Unilever has ...
Company Profile
Kao Corp in Beauty and Personal Care
Oct 2018
In 130 years of existence, Kao Corp has achieved some notable successes. It is the 10th largest beauty and personal care (BPC) player worldwide, and has respected skin care expertise. In the wake of J-Beauty, Kao has pushed to expand internationally ...
Company Profile
Colgate-Palmolive Co in Beauty and Personal Care
Oct 2018
Colgate-Palmolive Co once again outperformed the BPC market this year, but with a narrowing advance. Colgate’s oral care engine is slowing relative to local competitors who find new ways to challenge the global leader, especially in dynamic ...
Company Profile
Procter & Gamble Co, The in Beauty and Personal Care
Aug 2018
Procter & Gamble reshaped the global beauty and personal care landscape when it divested more than 40 brands to a rival group in 2016. Two years later, the group is rationalising its portfolio by capitalising on its major brands and acquiring niche ...
Strategy Briefing
Oral Care in Western Europe
Aug 2018
Oral care in Western Europe stagnated over 2012-2017 mainly due to maturity. Germany, the UK, Italy and France remain the biggest markets. Consumers are spending more time on their daily oral care routines and this will maintain dynamism in the ...
Strategy Briefing
Opportunities for Halal Beauty in Western Europe
Jul 2018
Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal ...
Country Report
Oral Care in Kenya
Jul 2018
Kenya’s middle class is becoming increasingly aware about the importance of good oral health, with this being supported by regular marketing campaigns from the leading brands such as Colgate and Aquafresh. Furthermore, the expansion of the modern ...
Country Report
Oral Care in New Zealand
Jun 2018
The continued focus was on oral hygiene for children in 2017. In the latter half of the review period, there was strong media attention on children’s declining oral health, particularly pre-schoolers, due to poor oral care habits and the consumption ...
Country Report
Oral Care in Vietnam
Jun 2018
In 2017, Vietnamese consumers were willing to spend more on sophisticated oral care products that offer intensive and specialised functions. This was mainly thanks to a gradual increase in the average income, improving living standards and especially...
Country Report
Oral Care in Peru
Jun 2018
Peru is a country that has passed through several economic crises and consumers have become accustomed to living with having just their basic necessities met. As a result, many people only bought toothbrushes and toothpaste for their oral care; ...
Country Report
Oral Care in Taiwan
Jun 2018
Oral care is set to be the most dynamic beauty and personal care category over the forecast period. This impressive performance is likely to be supported by ongoing steady sales increases in the main category of toothpaste as well as dynamic growth ...
Country Report
Oral Care in Macedonia
Jun 2018
Two conflicting trends were seen in oral care in Macedonia in 2017. On the one hand the low birth rate and accelerated emigration reduced the volume growth rate in oral care, although niche categories experienced significant volume growth. On the ...
Country Report
Oral Care in Nigeria
May 2018
Oral care is expected to perform well over the forecast period, with an increasing population and investment in marketing driving sales. Consumers, especially young adults and professionals, spurred by rising incomes, will increasingly appreciate the...
Country Report
Oral Care in Egypt
May 2018
Egyptian oral care witnessed inflation affect all unit prices in 2017; however, mid- and high-income consumers continued to purchase products that they deem essential, such as healthier teeth with better breath, and based on the fact that there is a ...
Country Report
Oral Care in Australia
May 2018
Oral care is projected to increase in value terms at constant 2017 prices over the forecast period. The predicted low positive growth rate is due primarily to the category’s maturity. Over the forecast period, electric toothbrushes and tooth ...
Country Report
Oral Care in Singapore
May 2018
Toothpaste was one of the better performing categories in oral care in 2017 and it is expected to continue this over the forecast period. In terms of type, sensitive toothpaste remained the most popular, with it increasing its share in 2017. Research...
Country Report
Oral Care in Bulgaria
May 2018
Anti-stain, whitening products positioned to help consumers cope with the negative effects of smoking, coffee and wine on teeth enjoyed great popularity in 2017. Smoking prevalence in Bulgaria is one of the highest in Europe. Considering the fact ...
Country Report
Oral Care in the United Kingdom
May 2018
In the UK, public health campaigns and healthcare policies are encouraging consumers to take care of their oral health from a younger age. An NHS policy on the training and payment of dentists is set to impact British patients’ oral health. In the ...
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