Oral Care

Unilever continued to perform well, but slower than the industry average in 2018. Its growth was supported by sustained performance of its staple brands in core categories. The company’s acquisition of trendy, premium brands, such as Tatcha, ...

The Procter & Gamble Co reshaped the global beauty and personal care landscape when it divested more than 40 brands to a rival group three years ago. Since then, the company has been prioritising organic growth; a strategy which only recently began ...

Despite leading fragrances globally, Coty’s reliance on mature markets to generate the majority of sales is becoming a hindrance to current performance. As a result, Coty has announced a turnaround strategy to enhance its brand portfolio and discover...

Dental floss and mouthwashes/dental rinses remained the best performing oral care categories in 2018. This can be largely attributed to rising disposable incomes, which have enabled consumers to add new products to their daily oral care routines. ...

Over recent years it became clear that Germans’ oral health was improving substantially. Nowadays, both the young and older generations have many oral care solutions at their fingertips and tend to have more hygienic behaviours, resulting in fewer ...

The high cost of dental work in Switzerland continued to lead consumers to make considerable efforts to maintain their dental health. This attitude positively impacted the performance of oral care in 2018. The forecast period is expected to continue ...

Toothpaste recorded a good performance during 2018, with the trend towards more specialised toothpaste variants driving current value sales. Many manufacturers focused on periodontitis. To drive sales in the saturated toothpaste category, ...

Even though the devaluation of the Egyptian currency affected many categories, oral care grew in 2018 in both volume and value terms. The constant need for toothbrushes and toothpaste boosted sales during 2018, yet value growth was much stronger than...

The outlook for oral care in Uzbekistan over the forecast period is favourable, with robust growth in total volume and current value sales projected. The expansion of the category will be underpinned by economic development, which will not only boost...

Demand for oral care products increased over the review period, thanks to the growth of oral hygiene and increasing incomes in Hungary. As consumers are becoming even more health-conscious in their product choices, and are increasingly willing to ...

Dental health and a white smile are regarded as important aspects of general wellbeing in Slovenia, and oral care is therefore a fairly developed category. Brushing teeth with a manual toothbrush and toothpaste, and regular dental check-ups are ...

Increasingly, oral care is moving away from products that ensure oral hygiene, to products that address specific needs, such as tooth sensitivity, tooth whitening and the strengthening of tooth enamel. Despite the fact that these products retail for ...

Dubai has been dubbed a beauty mecca, for its international reputation as a place where external appearance is prized; this ethos certainly translates into the desire for a cosmetically pleasing smile. Whilst this helps fuel the growth of oral care ...

Additional levels of specialisation continued to characterise oral care in Morocco in 2018. New launches targeted very specific consumer groups, such as segmenting an existing category to make it more specialised, such as organising toothpaste into ...

With oral care and dental hygiene becoming increasingly important among consumers, more advanced solutions have developed strongly throughout the review period. The most evident example of this trend is the rising demand for electric toothbrushes. ...

The urban consumer market for oral care has largely converted to branded products due to the consistent awareness and marketing efforts of multiple brands over the years. The rural market, however, is still ripe for growth as traditional alternatives...

In the past, oral care sales were generally limited to manual toothbrushes and standard toothpaste. In line with this, most people favoured basic, low-cost products with little or no added value. However, with income levels on the rise, there is ...

As a rising number of Costa Ricans become aware of the importance of keeping appropriate oral care to support overall health and wellness, new value proposals in 2018 continued to focus on preventive and therapeutic approaches. There was growing ...

In the review period, consumer awareness of oral health increased in Uruguay. The government, together with big companies, has conducted programmes to increase the consciousness towards oral health in school, teaching the children the importance of ...

Oral care posted volume and current value growth in 2018. Economic resurgence became the key driver of oral care growth, bringing increased consumption of oral hygiene and, at the same time, supporting a shift from economy products, widely consumed ...