Oral Care

The lockdown periods of the pandemic in 2020 also resulted in consumers paying less attention to their oral care routines. Whilst oral care is a necessity, especially as compared to categories such as fragrances or colour cosmetics which are easy to…

While oral care maintained positive current value sales growth in 2021, in retail volume terms, sales continued to decline, albeit at a lower rate than in 2020. Local consumers maintained oral care routines as they followed basic personal care and…

Oral Care benefitted from a surge in demand in 2021 as the country came out of COVID-19 restrictions and consumers started to go out again. A bigger emphasis on oral hygiene led to dynamic growth in mouthwashes/dental rinses, which many consumers…

COVID-19 had little impact on oral care as these products are considered necessities among Norwegians. Retail volume and current value sales were largely unaffected as consumption patterns remained similar levels to much of the review period. Oral…

Most oral care categories demonstrated a static performance in 2021, with retail value sales growth being stifled by discounts and price promotions, especially in grocery retailing, which placed a downwards pressure on unit prices. This was…

According to industry sources, oral care products, mainly specialist toothpastes, struggled during 2020 and continued to do so in 2021. Toothpaste for whitening, sensitive teeth and gingivitis were some of the affected toothpaste categories as…

Oral care was less affected by the 2020 pandemic than other products, as it is considered an essential product by consumers and only registered a slight fall in volume sales. In 2021, with society opening up, oral care registered current value and…

Oral care products are largely considered essential by consumers in Sweden. This perception has been reinforced by decades of health information disseminated through schools and free public dental care programmes. With the onset of Coronavirus…

Whitening regained relevance in 2021, with multiple products and brands using whitening-related claims. For instance, White Glo launched a new range of whitening toothpaste and kits. Similarly, Oral B launched its 3D White toothpaste, whilst Colgate…

During the pandemic, Ecuadorians spent much more time at home. This has allowed them to take greater care of their oral health, increasingly brushing their teeth more during the day. In addition, many people who are afraid of visiting the dentist due…

Oral care posted positive growth in 2021 driven by heightened consumer awareness of hygiene and more limited accessibility of dental offices during the lockdowns in the first months of the year. For example, in the Province of Ontario, dental offices…

Oral care has been among the most stable categories in beauty and personal care in the face of the pandemic. Even before the onset of COVID-19, retail constant value sales (2021 prices) of oral care had been in decline, and this trend continued…

With Indonesia being a predominantly Muslim country (nearly 90% of the population is Muslim), oral care products, particularly mouthwash, are very popular during periods of fasting in the Islamic calendar. E-commerce players such as the pureplay…

Demand for oral care continued to grow in 2021 with many of these products forming an essential part of consumers’ daily oral care routines. Increased hygiene concerns continued to propel volume sales in 2021, although this was offset by prevailing…

Pre-pandemic, consumers would not usually purchase oral care products through e-commerce websites and apps, due to the high delivery costs for purchasing such products, which are usually low-cost items. However, e-commerce is now becoming an…

In 2021, oral care in Germany registered its fastest current value growth rate since 2016, despite the strong continued strong impact of the pandemic on consumers’ daily lives. Whilst electric toothbrushes showed the highest growth rate in the…

Oral hygiene remained an important theme for Swiss consumers in 2021 following the emergence of the pandemic, especially when dental care surgeries were closed during the lockdown, resulting in positive sales growth. Leading factors supporting demand…

Following decreases in 2020 due to the Coronavirus (COVID-19) crisis, oral care returned to healthy retail volume and current value growth in 2021, as the threat of the pandemic and related restrictions eased. The category exceeded 2019 retail volume…

Oral care was less affected by the pandemic than other beauty and personal care products, as toothpaste in particular is considered an essential product. In 2021, current value growth was up on 2020, though volume growth was only slightly up.…

Oral care products were only affected by home seclusion and consumer lockdown during the first semester of 2021. Many distributors turned to online shopping and home deliveries in order to make it easier for consumers to get supplies and access their…