Baby and Child-specific Products

Official statistics showed an increase in the birth rate in 2020 and 2021, which has partly contributed to the robust performance in current value sales in recent years. Although in 2022, the birth-rate trend altered and recorded a year-on-year…

The Russian-Ukrainian conflict in 2022 saw a substantial influx of refugees into Hungary, with more than 2,084,080 individuals arriving throughout the year. Of these, it is estimated that around 2% remained permanently. A significant portion of these…

Baby and child-specific products is a relatively stable category in Uzbekistan, due to demographic demand for essentials such as baby wipes and nappy (diaper) rash treatments. Whilst 2022 saw lower volume sales than typical of the review period (due…

While in 2022 Pakistan largely put the disruptions caused by the pandemic behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling double-digit inflation, partly caused by the…

In Serbia, brand loyalty is high in baby and child-specific products. Parents tend to stick to brands that are deemed suitable for their children, rather than switching to cheaper alternatives. However, price sensitivity remains a key driver of…

Johnson & Johnson Guatemala SA maintains its lead in baby and child-specific products, thanks to the strength of its globally renowned Johnson's Baby brand. Indeed, the player offers a wide range of products for infants, for hair, skin, and nappy…

Major multinational player, Johnson & Johnson, has a well-established presence in the Egyptian market, which it has built over many years. The brand has gained high levels of consumer trust, which is particularly important in the area of baby and…

Natural and chemical-free products have boosted the demand for baby and child-specific products in Slovakia. This has developed in line with a spike in general consumer interest in health and wellness in the review period. This trend is very…

The eco trend has become increasingly noticeable in baby and child-specific products in Poland. The success of natural cosmetics for adults made parents look for cosmetics with a high content of ingredients of natural origin, including vegan products…

Despite rising inflation and growing price consciousness in 2022, baby and child-specific products have shown comparatively stable dynamics. Many consumers will continue to spend and invest in products for children during economic uncertainty, happy…

Baby and child-specific products recorded a positive value sales performance in constant price terms over the course of 2022 as parents were more prepared to spend money on beauty and personal care products that are designed specifically for the…

Baby and child-specific products saw positive retail volume sales in 2022, mainly driven by baby and child-specific sun care. With COVID-19 restrictions lifted, Georgians spend more time outdoors, including near the sea. In addition, growing…

Greece faces a significant chronic demographic problem, which has deteriorated further since the pandemic. The fear that many couples experienced regarding the health and social crisis during the first wave of the pandemic caused birth rates to drop…

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices as a result of the war - on the flip side, Azerbaijan is heavily dependent on trade and raw…

The birth rate continues to decline in 2022 as young Bulgarian families are postponing having children due to the economic situation in the country, plus women are increasingly focusing on their careers. Despite this, baby and child-specific products…

High inflation rates have had an impact on household budgets and reduced volume sales as consumers looked for ways to save money in an environment of increasing prices. Parents tended to stick to "tried and true" products for younger children, such…

Baby and child-specific products continued to perform positively in terms of value sales in 2022, albeit with a less positive development of volume sales for most products. The negative impact of the COVID-19 crisis and the war in Ukraine caused…

In the face of disruptions to supply baby and child-specific faced a difficult year in 2022, with current value growth slowing and retail volume sales continuing to decline. Furthermore, the category faced unfair competition from the informal market…

Baby and child-specific products experienced moderate current value growth in 2022 compared to 2021. However, this growth was primarily driven by baby and child-specific sun care, while baby and child-specific hair care, skin care, and toiletries…

Baby and child-specific products continued to see value sales rise in 2022 as the further improvement of the pandemic situation helped in the recovery of volumes. Value sales growth was also linked to unit price increases, the result of rising retail…