Baby and Child-specific Products

Market research on the baby and child-specific industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Baby and Child-Specific Products in Egypt

Jul 2020

Baby and child-specific products witnessed notable volume growth in 2019 due to limited price increases, diversity in the price range, and promotions encouraging consumers to make purchases. When it comes to baby care products, middle- and ...

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Baby and Child-Specific Products in North Macedonia

Jul 2020

North Macedonia enjoyed improved economic conditions in 2019. Increased levels of employment and rising disposable incomes went some way to mitigate the negative impact of continuously falling birth rates in the country. As such, baby and ...

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Baby and Child-Specific Products in Norway

Jul 2020

Health and wellness trends remained strong in Norway in 2019, with high eco-awareness and consumer demand for natural and organic ingredients. This was particularly notable in baby and child-specific products, with an emphasis on hypoallergenic and ...

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Baby and Child-Specific Products in the Philippines

Jul 2020

While baby and child-specific products continued to record increasing current value growth in 2019, demand for skin care, toiletries and hair care in particular, remained flat. This was partly related to the gradually declining birth rate in the ...

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Baby and Child-Specific Products in Ukraine

Jul 2020

In 2019, baby and child-specific products recorded substantial growth in Ukraine. Economic stabilisation and growing consumer confidence drove Ukrainians to spend more on baby and child-specific products, during the year. Baby and child-specific sun ...

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Baby and Child-Specific Products in Indonesia

Jun 2020

There was growing demand for natural ingredients in baby and child-specific products in 2019. Parents’ three most significant considerations shaping purchasing decisions when buying baby and child-specific products increasingly became safety, health ...

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Baby and Child-Specific Products in Denmark

Jun 2020

Value sales of baby and child-specific beauty and personal care products continued to grow in 2019, albeit at a slower rate than prior year. When considering products for their children, Danish parents continued to focus on health and safety rather ...

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Baby and Child-Specific Products in Thailand

Jun 2020

The birth rate has been declining in Thailand for many years and is expected to continue this trend throughout the forecast period, which is clearly a potential threat to sales of baby and child-specific products. However, manufacturers are ...

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Baby and Child-Specific Products in the United Arab Emirates

Jun 2020

Sales growth in baby and child-specific products is being spurred by rising demand for dermo-positioned products. Baby and child-specific sun care in particular has recently seen a raft of launches from pharma/therapeutic brands such as Cetaphil, La ...

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Baby and Child-Specific Products in Saudi Arabia

Jun 2020

At the end of the review period, Saudi Arabia’s birth rate and per child annual spend remained high by global standards and this continued to support a dynamic value performance in baby and child-specific products. However, the country’s birth rate ...

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Baby and Child-Specific Products in Japan

Jun 2020

Baby and child-specific products witnessed a small decline in current value terms in 2019 with this being largely due to the continuous decline in Japan’s birth rate. Japan is going through a significant population decline and the declining number of...

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Baby and Child-Specific Products in India

Jun 2020

The number of births per thousand persons declined in 2019. Late marriages and the low fertility rate are primary factors adversely affecting the birth rate in the country. More women are entering the workforce and are empowered to focus on their ...

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Baby and Child-Specific Products in Turkey

Jun 2020

Growing awareness about proper childcare among Turkish parents as a consequence of better education has positively affected the performance of baby and child-specific products in the country. Responding to consumers’ increased awareness and greater ...

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Baby and Child-Specific Products in Australia

Jun 2020

Growth in baby and child-specific products was supported by an influx of new entrants and the demand for natural brands, which tend to command higher unit prices, at the end of the review period. The general increase in consumer concerns about the ...

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Baby and Child-Specific Products in Italy

Jun 2020

The decreasing number of births in Italy continued to impact the performance of the category negatively, with a decline in overall retail volume sales in 2019. The latest ISTAT data, which refers to 2018, also showed that 1-in-3 children were born ...

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Baby and Child-Specific Products in Ireland

Jun 2020

Baby and child-specific products continued to drive solid growth in 2019. Several factors contributed to this growth. Firstly, the demand for natural formulas was a key driver. With skin-sensitivity and allergy problems continuing to sway parents' ...

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Baby and Child-Specific Products in Bosnia and Herzegovina

Jun 2020

Current value growth for baby and child-specific products in Bosnia-Herzegovina in 2019 was driven partly by the positive state of the country’s economy. While some products within the category are seldom considered as essential purchases, demand for...

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Baby and Child-Specific Products in the United Kingdom

Jun 2020

As adults become more ingredient savvy and take more notice of what goes on their skin, this continues to extend to the products they buy for their children. Brands with natural and organic credentials, or that are approved by dermatologists and ...

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Baby and Child-Specific Products in Belgium

Jun 2020

Baby and child-specific products recorded further volume growth in 2019 due to a larger consumer base as birth rates continued to rise. Value sales also improved during the year, benefiting from ongoing premiumisation. Consumers are increasingly ...

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Baby and Child-Specific Products in Singapore

Jun 2020

Although Singapore continues to record a declining birth rate, this often means that parents are willing to spend considerably more on their babies. This does not automatically mean that parents are looking for premium or luxury baby products, often ...

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