Baby and Child-specific Products

Market research on the baby and child-specific industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Company Profile

Company Profile

Beiersdorf AG in Beauty and Personal Care

Jul 2021

Consumption patterns, channel dynamics and beauty routines suffered disruptive shifts due to lockdown measures, selective retail, business closures, and travel restrictions. As seen in previous crises, staple toiletries showed more resilience than ...

US$570
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Baby and Child-Specific Products in Switzerland

Jun 2021

Due to the outbreak of COVID-19 in Switzerland, sales of baby and child-specific products recorded a value decline of 2% in 2020, compared to growth of 1% the previous year. With the outbreak of the virus impacting working life – with many consumers ...

US$990
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Baby and Child-Specific Products in Austria

Jun 2021

Baby and child-specific products fared much better than many areas of beauty and personal care in 2020, with sales growth remaining relatively stable in both value and volume terms. There is a general unwillingness among parents to compromise on ...

US$990
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Baby and Child-Specific Products in Cameroon

Jun 2021

The rate of growth in retail volume sales of baby and child-specific products decelerated to its slowest rate in well over a decade during 2020. COVID-19 played a significant role in this, as the economic shock it engendered left many local consumers...

US$990
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Baby and Child-Specific Products in Brazil

Jun 2021

In Brazil, COVID-19 lockdown was first decreed by local governments in March 2020, but restrictions, timing and specific measures differed between the states. There was no coordinated response from the federal government, which increased the sense of...

US$990
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Baby and Child-Specific Products in Ireland

Jun 2021

In the last few years, reduced spending on non-essential baby care items such as haircare and skincare product has been a growing problem impacting the industry in recent years due to increasingly fewer people in developed nations such as Ireland ...

US$990
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Baby and Child-Specific Products in South Africa

Jun 2021

Baby and child-specific products are seen as essential by parents, as they want to give the best to their children. However, the difficult economic situation due to COVID-19 in 2020 led some consumers to trade down to more affordable brands. ...

US$990
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Baby and Child-Specific Products in Kenya

Jun 2021

Following the outbreak of the COVID-19 pandemic in March 2020, there were some disruptions to the supply chain of baby and child-specific products in Kenya. These disruptions caused short term stock shortages as companies, suppliers and retailers ...

US$990
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Baby and Child-Specific Products in Kazakhstan

May 2021

The sales of baby and child-specific products grew by 7% in current value terms in 2020, down slightly on the previous years, but still very much in positive territory. The growth was driven by demand for baby wipes and medicated products for babies ...

US$990
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Baby and Child-Specific Products in Uzbekistan

May 2021

The COVID-19 pandemic has resulted in rising economic uncertainty in Uzbekistan in 2020, which is expected to result in slightly slower value growth for baby and child-specific products in 2020. Some consumers will cut back on spending where possible...

US$990
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Baby and Child-Specific Products in Lithuania

May 2021

Whilst baby and child-specific products recorded decreased sales in 2020, the decline was fairly moderate as such products are widely considered to be essentials for all families and households with babies and young children, especially baby wipes ...

US$990
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Baby and Child-Specific Products in Bolivia

May 2021

Baby and child-specific products will respond negatively to the COVID-19 pandemic in 2020 overall as current value sales decline notably. Nonetheless, baby and child-specific products will decline at a slower rate compared to many other product areas...

US$990
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Baby and Child-Specific Products in North Macedonia

May 2021

In response to the COVID-19 pandemic, baby and child-specific products will see current value decline in 2020 overall, however at a slower rate in comparison with other product areas as parents consider items necessary. Falling growth rates are ...

US$990
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Baby and Child-Specific Products in Pakistan

May 2021

Baby and child-specific products was one of the few areas of Pakistan’s beauty and personal care market to receive a boost from COVID-19 in 2020, with overall volume and current value growth rates improving from 2019. This was mainly due to increased...

US$990
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Baby and Child-Specific Products in Nigeria

May 2021

Increasing price sensitivity and weakening consumer sentiment due to the pandemic and subsequent lockdown resulted in subdued but positive demand for baby and child-specific products in 2020, while rising inflation drove up average unit prices across...

US$990
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Baby and Child-Specific Products in Belgium

May 2021

The only categories which saw negligible positive value growth in baby and child-specific products in 2020 were nappy (diaper) rash treatments and baby and child-specific sun care, whereas all other sub-categories saw declines. The two best ...

US$990
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Baby and Child-Specific Products in Slovenia

May 2021

All baby and child-specific categories were subject to weakening growth in 2020 as lowering birth rates continued their downward trend. According to national statistics, there has been a marginal decline in the number of birth rates in Slovenia since...

US$990
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Baby and Child-Specific Products in Georgia

May 2021

In light of the pandemic, baby and child-specific products posted much slower current value growth in 2020. Initially, baby and child-specific products benefitted from the trend of stockpiling among parents, as the first lockdown caused consumers to ...

US$990
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Baby and Child-Specific Products in the United Arab Emirates

May 2021

In 2020, baby wipes continued to account for the highest proportion of overall value sales in baby and child-specific products in the United Arab Emirates. The heightened vigilance around hygiene saw increased appeal of these products due to the ...

US$990
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Baby and Child-Specific Products in Uruguay

May 2021

While current value sales increased in 2020, volume sales declined. Two factors drove the decline in volume sales. Average retails prices increased, due to the devaluation of the Uruguayan peso and this particularly negatively impacted imported ...

US$990
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