Baby and Child-specific Products

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Baby and Child-Specific Products in Kazakhstan

May 2023

Official statistics showed an increase in the birth rate in 2020 and 2021, which has partly contributed to the robust performance in current value sales in recent years. Although in 2022, the birth-rate trend altered and recorded a year-on-year…

USD 1,195
Country Report

Baby and Child-Specific Products in Hungary

May 2023

The Russian-Ukrainian conflict in 2022 saw a substantial influx of refugees into Hungary, with more than 2,084,080 individuals arriving throughout the year. Of these, it is estimated that around 2% remained permanently. A significant portion of these…

USD 1,195
Country Report

Baby and Child-Specific Products in Uzbekistan

May 2023

Baby and child-specific products is a relatively stable category in Uzbekistan, due to demographic demand for essentials such as baby wipes and nappy (diaper) rash treatments. Whilst 2022 saw lower volume sales than typical of the review period (due…

USD 1,195
Country Report

Baby and Child-Specific Products in Pakistan

May 2023

While in 2022 Pakistan largely put the disruptions caused by the pandemic behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling double-digit inflation, partly caused by the…

USD 1,195
Country Report

Baby and Child-Specific Products in Serbia

May 2023

In Serbia, brand loyalty is high in baby and child-specific products. Parents tend to stick to brands that are deemed suitable for their children, rather than switching to cheaper alternatives. However, price sensitivity remains a key driver of…

USD 1,195
Country Report

Baby and Child-Specific Products in Guatemala

May 2023

Johnson & Johnson Guatemala SA maintains its lead in baby and child-specific products, thanks to the strength of its globally renowned Johnson's Baby brand. Indeed, the player offers a wide range of products for infants, for hair, skin, and nappy…

USD 1,195
Country Report

Baby and Child-Specific Products in Egypt

May 2023

Major multinational player, Johnson & Johnson, has a well-established presence in the Egyptian market, which it has built over many years. The brand has gained high levels of consumer trust, which is particularly important in the area of baby and…

USD 1,195
Country Report

Baby and Child-Specific Products in Slovakia

May 2023

Natural and chemical-free products have boosted the demand for baby and child-specific products in Slovakia. This has developed in line with a spike in general consumer interest in health and wellness in the review period. This trend is very…

USD 1,195
Country Report

Baby and Child-Specific Products in Poland

May 2023

The eco trend has become increasingly noticeable in baby and child-specific products in Poland. The success of natural cosmetics for adults made parents look for cosmetics with a high content of ingredients of natural origin, including vegan products…

USD 1,195
Country Report

Baby and Child-Specific Products in Ireland

May 2023

Despite rising inflation and growing price consciousness in 2022, baby and child-specific products have shown comparatively stable dynamics. Many consumers will continue to spend and invest in products for children during economic uncertainty, happy…

USD 1,195
Country Report

Baby and Child-Specific Products in Romania

May 2023

Baby and child-specific products recorded a positive value sales performance in constant price terms over the course of 2022 as parents were more prepared to spend money on beauty and personal care products that are designed specifically for the…

USD 1,195
Country Report

Baby and Child-Specific Products in Georgia

May 2023

Baby and child-specific products saw positive retail volume sales in 2022, mainly driven by baby and child-specific sun care. With COVID-19 restrictions lifted, Georgians spend more time outdoors, including near the sea. In addition, growing…

USD 1,195
Country Report

Baby and Child-Specific Products in Greece

May 2023

Greece faces a significant chronic demographic problem, which has deteriorated further since the pandemic. The fear that many couples experienced regarding the health and social crisis during the first wave of the pandemic caused birth rates to drop…

USD 1,195
Country Report

Baby and Child-Specific Products in Azerbaijan

May 2023

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices as a result of the war - on the flip side, Azerbaijan is heavily dependent on trade and raw…

USD 1,195
Country Report

Baby and Child-Specific Products in Bulgaria

Apr 2023

The birth rate continues to decline in 2022 as young Bulgarian families are postponing having children due to the economic situation in the country, plus women are increasingly focusing on their careers. Despite this, baby and child-specific products…

USD 1,195
Country Report

Baby and Child-Specific Products in Canada

Apr 2023

High inflation rates have had an impact on household budgets and reduced volume sales as consumers looked for ways to save money in an environment of increasing prices. Parents tended to stick to "tried and true" products for younger children, such…

USD 1,195
Country Report

Baby and Child-Specific Products in Switzerland

May 2023

Baby and child-specific products continued to perform positively in terms of value sales in 2022, albeit with a less positive development of volume sales for most products. The negative impact of the COVID-19 crisis and the war in Ukraine caused…

USD 1,195
Country Report

Baby and Child-Specific Products in Uruguay

May 2023

In the face of disruptions to supply baby and child-specific faced a difficult year in 2022, with current value growth slowing and retail volume sales continuing to decline. Furthermore, the category faced unfair competition from the informal market…

USD 1,195
Country Report

Baby and Child-Specific Products in Chile

May 2023

Baby and child-specific products experienced moderate current value growth in 2022 compared to 2021. However, this growth was primarily driven by baby and child-specific sun care, while baby and child-specific hair care, skin care, and toiletries…

USD 1,195
Country Report

Baby and Child-Specific Products in Italy

May 2023

Baby and child-specific products continued to see value sales rise in 2022 as the further improvement of the pandemic situation helped in the recovery of volumes. Value sales growth was also linked to unit price increases, the result of rising retail…

USD 1,195
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