Baby and Child-specific Products

Market research on the baby and child-specific industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Baby and Child-Specific Products in Azerbaijan

Sep 2020

Baby and child-specific products continued to grow in Azerbaijan during 2019 despite a slowdown in birth rates. The country's economy remained bullish reinforcing consumer sentiment as a result of increased purchasing power, especially in urban ...

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Baby and Child-Specific Products in Cameroon

Sep 2020

The strong growth of baby and child-specific products is being supported by the increasing economic empowerment and disposable incomes among women in Cameroon. Strong efforts towards the economic empowerment of women in Cameroon have led to an ...

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Baby and Child-Specific Products in Switzerland

Sep 2020

The declining birth rate in Switzerland and the trend for postponing motherhood are expected to continue creating a challenging environment for baby and child-specific products. However, older parents tend to have higher incomes and, with fewer ...

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Baby and Child-Specific Products in Kenya

Aug 2020

Increasingly, mothers are looking for alternatives that cater to their babies’ sensitive skin, with manufacturers therefore feeling increasingly obliged to disclose the ingredient composition of their baby wipes. Furthermore, the convenience of baby ...

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Baby and Child-Specific Products in South Africa

Aug 2020

Baby and child-specific products continued to see strong current value growth in 2019. The population aged 0-11 continued to grow, which helped to maintain a dynamic performance. However, due to decreasing disposable incomes and greater economic ...

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Baby and Child-Specific Products in Nigeria

Aug 2020

Demand for baby and child-specific products continues to grow in line with the strong rise of Nigeria’s young population. Indeed, the number of 0-11 year-olds is forecast to grow by 10% between 2019 and 2024 (representing 7 million children). ...

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Baby and Child-Specific Products in Pakistan

Jul 2020

The consumer market in Pakistan continued to gradually move towards branded alternatives in 2019 with this trend also being seen in baby and child-specific products. While many households still rely on traditional home-made natural remedies and ...

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Baby and Child-Specific Products in Germany

Jul 2020

As in most other Western European countries, at the end of the review period German consumers were becoming increasingly demanding when it comes to the naturalness of the products they are buying. This tendency is even stronger when it comes to ...

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Baby and Child-Specific Products in Portugal

Jul 2020

With birth rates continuing to decline, most categories of baby and child-specific products faced a structural threat to volume growth, which was stagnant in all categories except baby wipes. Nevertheless, the category as a whole recorded positive ...

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Baby and Child-Specific Products in Algeria

Jul 2020

Steep price hikes driven by new customs duties and the depreciation of the Algerian dinar boosted growth in total baby and child-specific products current value sales in 2019. Together with increasing maturity, however, the resultant drop in ...

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Baby and Child-Specific Products in Uruguay

Jul 2020

Despite the challenging economic situation, baby and child-specific products continues to register a good performance. Parents try not to cut purchases of these products due to their concern for their child’s wellbeing . The variety of baby and child...

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Baby and Child-Specific Products in Uzbekistan

Jul 2020

Baby and child-specific products benefitted at the end of the review period, as rising disposable incomes and improvements in distribution made the products affordable and accessible to more consumers. Strong current value growth in 2019 was, ...

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Baby and Child-Specific Products in Bolivia

Jul 2020

Parents, particularly those in the middle- and upper-income brackets, became more aware of infant skin’s needs during the review period, with many continuing to switch to baby and child-specific products in 2019. However, lower-income parents ...

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Baby and Child-Specific Products in Serbia

Jul 2020

The birth rate dropped slightly in Serbia in 2019, but the decline was not significant enough to result in the negative retail value performance of the baby- and child-specific products category. Furthermore, this was offset by positive economic ...

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Baby and Child-Specific Products in Dominican Republic

Jul 2020

Baby and child-specific products was a key focus for the trend towards natural and organic products in beauty and personal care in 2019. Growing concerns about the impact of artificial chemicals on human health proved particularly pertinent in the ...

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Baby and Child-Specific Products in the Netherlands

Jul 2020

Baby- and child-specific products saw moderate current value growth in 2019, driven by strong growth of sun care and solid growth of baby wipes, the latter being the largest category. Sun care continues to see positive development as parents are ...

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Baby and Child-Specific Products in Kazakhstan

Jul 2020

Despite having recorded slight moderation in growth, current value sales of baby and child-specific products nevertheless grew at a robust rate in 2019. In large part, that strong rate was the result of rising household incomes—driven by the ...

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Baby and Child-Specific Products in Georgia

Jul 2020

Baby and child-specific products recorded improving current value growth in 2019 in line with rising unit prices linked to price fluctuations resulting from local currency devaluation. Nevertheless, despite some price-sensitivity amongst lower-income...

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Baby and Child-Specific Products in Slovakia

Jul 2020

Parents in Slovakia are becoming increasingly well informed with regard to what products are best for their children, with a particular focus on the sensitivity of babies’ skin. As a result, dermocosmetics have become more commonplace in the market, ...

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Baby and Child-Specific Products in Sweden

Jul 2020

Swedish parents are increasingly sensitive to anything affecting their children’s health, actively looking for products that they perceive may positively impact their children’s wellbeing – while also opting out of consumption that is perceived to ...

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