Baby and Child-specific Products

Australian parents remained interested in purchasing the best products they could afford for their children in 2022, including those with ingredients perceived as safe while also clinically efficacious. Australia has a high incidence of eczema…

Official statistics showed an increase in the birth rate in 2020 and 2021, which has partly contributed to the robust performance in current value sales in recent years. Although in 2022, the birth-rate trend altered and recorded a year-on-year…

The Russian-Ukrainian conflict in 2022 saw a substantial influx of refugees into Hungary, with more than 2,084,080 individuals arriving throughout the year. Of these, it is estimated that around 2% remained permanently. A significant portion of these…

Baby and child-specific products is a relatively stable category in Uzbekistan, due to demographic demand for essentials such as baby wipes and nappy (diaper) rash treatments. Whilst 2022 saw lower volume sales than typical of the review period (due…

While in 2022 Pakistan largely put the disruptions caused by the pandemic behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling double-digit inflation, partly caused by the…

In Serbia, brand loyalty is high in baby and child-specific products. Parents tend to stick to brands that are deemed suitable for their children, rather than switching to cheaper alternatives. However, price sensitivity remains a key driver of…

Johnson & Johnson Guatemala SA maintains its lead in baby and child-specific products, thanks to the strength of its globally renowned Johnson's Baby brand. Indeed, the player offers a wide range of products for infants, for hair, skin, and nappy…

Major multinational player, Johnson & Johnson, has a well-established presence in the Egyptian market, which it has built over many years. The brand has gained high levels of consumer trust, which is particularly important in the area of baby and…

Natural and chemical-free products have boosted the demand for baby and child-specific products in Slovakia. This has developed in line with a spike in general consumer interest in health and wellness in the review period. This trend is very…

The eco trend has become increasingly noticeable in baby and child-specific products in Poland. The success of natural cosmetics for adults made parents look for cosmetics with a high content of ingredients of natural origin, including vegan products…

Despite rising inflation and growing price consciousness in 2022, baby and child-specific products have shown comparatively stable dynamics. Many consumers will continue to spend and invest in products for children during economic uncertainty, happy…

In 2022, categories considered essential, such as baby wipes and medicated baby and child-specific products, emerged as the best-performing in baby and child specific products in current value terms. In both cases, their remarkable growth was…

The baby and child-specific products category is experiencing declining volume sales as a result of lower fertility rates. The unstable economic environment and the ongoing impact of COVID-19 related restrictions are contributing to lower birth…

Awareness is rising amongst Tunisian parents about children’s hygiene and toiletries thanks to the modernisation of society with parents seeking the best for their children despite the low purchasing power in the country. In 2022, the baby and…

The war in nearby Ukraine had a significant impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales. As a result, though there was double-digit growth in current value sales of baby and child-specific products…

According to the government, in 2022 Vietnam had an average birth rate of 2.01 per woman, which was on a slowing trend. Meanwhile, GDP hit its highest level over the past 25 years. This meant that people had higher incomes and living standards, but…

The underwhelming sales performance registered in baby and child-specific products during 2022 can be attributed largely to the contraction of the end consumer base for these products. The number of babies being born in Morocco continues to decline…

In 2022, there was a significant rise in prices of transport, raw materials, electricity, gas, water, and other essential commodities, which led to a rise in production costs. Ultimately it reflected in the price of beauty and personal care as well…

Baby and child-specific products witnessed weak retail volume growth in 2022 due to worsening economic conditions, the increasing uncertainty caused by the war in Ukraine and currency volatility. However, despite the higher costs of living and…

Unlike most beauty and personal care categories, baby and child-specific products were not severely affected by the pandemic in 2020. Although there was a slight decrease in value sales, it continued its steady trend of value growth in 2021. In 2022,…