Baby and Child-specific Products

Market research on the baby and child-specific industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Baby and Child-Specific Products in the Philippines

Jul 2019

Despite a rapidly growing population and strong economic growth baby and child-specific products stagnated in retail volume terms in 2018, with value growth only sustained by price rises. This could be explained by the performance of Johnson & ...

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Baby and Child-Specific Products in Germany

Jun 2019

In the past, Germany had a relatively stagnant birth rate, which naturally translated into a smaller population aged between 0-4 compared with previous generations. However, mostly due to the impact of immigration, the birth rate increased in recent ...

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Baby and Child-Specific Products in Switzerland

Jun 2019

In 2018, most manufacturers of baby and child-specific products focused their innovation efforts on the natural and organic segments, launching a number of new products, as Swiss parents continued to scrutinise the composition of products and ...

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Baby and Child-Specific Products in Austria

Jun 2019

As witnessed in a number of beauty and personal care categories in Austria, within baby and child-specific products, items positioned in line with the natural or organic trend are increasing in popularity. As consumers were increasingly concerned ...

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Baby and Child-Specific Products in Egypt

Jun 2019

Most baby and child-specific products witnessed an increase in sales in 2018 due to economic stabilisation after the devaluation of the Egyptian pound at the end of 2016. Compared to 2017, prices were much more stable in 2018 and increased with the ...

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Baby and Child-Specific Products in Uzbekistan

Jun 2019

High birth rates in Uzbekistan will continue to support robust growth in volume and current value sales for baby and child-specific products over the forecast period. The category will also benefit as rising disposable incomes and improvements in ...

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Baby and Child-Specific Products in Hungary

Jun 2019

Baby and child-specific products recorded continuous growth over the review period, which reached a peak in 2018. Growing demand for baby and child-specific products was driven by the improving economic conditions in Hungary. The Hungarian government...

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Baby and Child-Specific Products in Slovenia

Jun 2019

According to national statistics, there has been a consistent, marginal decline in the number of births since 2013 in Slovenia, as younger couples have chosen to postpone having children due to career development or financial instability. This has ...

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Baby and Child-Specific Products in Kenya

Jun 2019

The growing young, upwardly mobile and affluent middle-classes continue to drive the sprawl of multi-storied shopping centres and huge complexes offering different shopping experiences. This has been attributed to rapid urbanisation in all major ...

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Baby and Child-Specific Products in the United Arab Emirates

Jun 2019

Building on trends witnessed the previous year, 2018 saw the launch of many new-born ranges, such as the Fifi & Friends new collection of natural, hypoallergenic bath and body baby products. One of its most popular products is its organic aloe ...

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Baby and Child-Specific Products in Morocco

Jun 2019

In Morocco, baby and child-specific products saw a positive performance in current value terms in 2018, thanks to demographic growth and higher incomes. Growth is expected to continue at an even higher rate in the forecast period. Continuously ...

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Baby and Child-Specific Products in Norway

Jun 2019

Despite booming value sales of baby and child-specific sun care in 2017, which occurred due to good weather during the autumn, sales continued to boom in 2018 following an extraordinarily long and warm spring and summer. Several records were ...

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Baby and Child-Specific Products in Pakistan

Jun 2019

The consumer market in Pakistan is gradually moving towards branded alternatives and that trend has followed through in the baby and child-specific products as well. Natural and herbal home remedies have always existed within baby and child-specific ...

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Baby and Child-Specific Products in Latvia

Jun 2019

Latvia’s birth rate remained low in 2018 and there are various reasons for this. Chief among them is that young Latvian people are usually more focused on their completing their education and developing their careers, which means that they are ...

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Baby and Child-Specific Products in Costa Rica

Jun 2019

A rising number of middle- and high-income young millennial parents are adopting healthier lifestyles, and are therefore becoming more conscious and selective regarding their children’s personal care and eating habits. This trend is reflected in the ...

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Baby and Child-Specific Products in Taiwan

Jun 2019

Despite contractions in the number of newborn babies in Taiwan in recent years, baby and child-specific products continued to record steady growth in 2018 due to product premiumisation. In Taiwan, the average age when women have their first child is ...

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Baby and Child-Specific Products in Uruguay

Jun 2019

Baby wipes maintained the largest value share amongst the different baby and child-specific products in Uruguay in 2018. These products are very common in the country, and easy to find in the majority of the stores, contrary to the offer of other ...

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Baby and Child-Specific Products in Azerbaijan

Jun 2019

During 2018, baby and child-specific products continued to grow in Azerbaijan thanks to the positive birth rate, the expanding urban lifestyle and rising consumer knowledge regarding the need for baby and child-specific products. With the ...

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Baby and Child-Specific Products in Estonia

Jun 2019

Baby-specific products form the vast majority of this category’s sales; as a result, volumes of baby and child-specific products highly depend on the birth rate, which showed a moderate increase in 2018. Meanwhile the category’s value strongly ...

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Baby and Child-Specific Products in Kazakhstan

Jun 2019

Consumers in Kazakhstan pay very strong attention to ingredients and positioning when it comes to products that are related to their children’s consumption. Therefore, good quality and product safety are the most important and most significant ...

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