Fragrances

Market research on the fragrances industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Company Profile

Company Profile

Unilever in Beauty and Personal Care

Oct 2020

Unilever’s beauty and personal care sales are likely to remain mostly shielded from the impact of COVID-19, owing to its strong offering in mass and core products. Expansion of its premium portfolio into China offers opportunities for growth, as does...

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Company Profile

Company Profile

L’Oréal Groupe in Beauty and Personal Care

Oct 2020

As the global leader in beauty and personal care, L’Oréal benefits from its diversified portfolio across various age, income and pricing tiers. While the company’s dermocosmetics division continues to climb, its mass and luxury brands face fierce ...

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Strategy Briefing

Strategy Briefing

Fragrances in Western Europe

Sep 2020

Fragrances in Western Europe remained the largest regional market globally, albeit recording the lowest growth of all the regions. Excessive promotions and strong pressure on beauty specialist retailers in the fight against e-commerce competition ...

US$1,325
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Company Profile

Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

Sep 2020

Estée Lauder Cos Inc performed above the industry average in 2019, helped by the Estée Lauder and La Mer brands, skin care, and online sales in the US and China. China is growing in importance, especially in colour cosmetics, which is expected to see...

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Country Report

Country Report

Fragrances in Azerbaijan

Sep 2020

In 2019, fragrances kept growing as consumers bought them more often, as they preferred to have more options at home. Although the average unit price increased, the majority of consumers still purchased mass fragrances regularly. ...

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Country Report

Country Report

Fragrances in Cameroon

Sep 2020

Premium fragrances are expected to continue to take share from mass products over the forecast period, despite the positive growth still being seen by mass fragrances. Although mass fragrances are attractive for lower-income urban consumers, many are...

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Country Report

Country Report

Fragrances in Switzerland

Sep 2020

Fragrances were seeing opposing factors impacting growth at the end of the review period. While demand for premium, unique and exclusive products was driving value sales on the one hand, high levels of saturation and limited innovation or new product...

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Company Profile

Company Profile

AmorePacific Corp in Beauty and Personal Care

Aug 2020

AmorePacific is a South Korea-based cosmetics manufacturer that has grown to become a global top 20 player. With the strong consumer demand for K-Beauty, the company’s sales are heavily concentrated in Asia Pacific. The company expects wider coverage...

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Country Report

Country Report

Fragrances in Kenya

Aug 2020

Although premium designer scents are more expensive compared with mass fragrances, they are becoming more popular as consumer disposable incomes rise. In general, premium fragrances are tailor-made, thus making consumers feel like their individual ...

US$990
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Country Report

Country Report

Fragrances in South Africa

Aug 2020

Fragrances maintained strong current value growth in 2019, although the growth rate growth was nowhere near the double-digit levels seen earlier in the review period. Cash-strapped South African consumers had to adjust to the weak economic ...

US$990
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Country Report

Country Report

Fragrances in Nigeria

Aug 2020

Fragrances is expected to grow strongly over the forecast period, having seen a slowdown in growth since 2016 due to the negative impact of very high price increases and a weak economy. Growth will be driven by an improving economy, increase in the ...

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Country Report

Country Report

Fragrances in Pakistan

Jul 2020

Sales of fragrances in 2019 benefited from a growing youthful consumer base, increasing middle income group with higher disposable income and the ongoing influx of local and imported brands into the country. Premium fragrances such as Gucci, Channel,...

US$990
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Country Report

Country Report

Fragrances in Portugal

Jul 2020

2019 saw the first signs of recovery in premium perfumes following the deep economic crisis of the 2010s. While mass fragrances started to show good growth from 2016, premium fragrances had lagged behind as consumers remained unwilling to pay a ...

US$990
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Country Report

Country Report

Fragrances in Germany

Jul 2020

In 2019, fragrances in Germany recorded only negligible current value growth due to a number of factors. One of them was strong promotions, not least due to competitive online retailers, but also other channels that are using this tactic. The growing...

US$990
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Country Report

Country Report

Fragrances in Algeria

Jul 2020

All fragrances categories saw volume growth rates slow in 2019. This was partly due to increasing maturity, but mainly the result of declining purchasing power amidst a worsening macroeconomic climate in Algeria. Given the non-essential nature of ...

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Country Report

Country Report

Fragrances in Uruguay

Jul 2020

Fragrances continue to be widely used in Uruguay. However, consumption per capita is lower than the Latin American average. Uruguayans often tend to buy fragrances when they finish the one they are using, whereas in other Latin American countries it ...

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Country Report

Country Report

Fragrances in Uzbekistan

Jul 2020

Despite generating significant retail value sales in Uzbekistan, the country no longer has any local producers of fragrances, so consumers continued to rely on Western brands in 2019. For example, Begim, one of the main distributors and retailers of ...

US$990
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Country Report

Country Report

Fragrances in Bolivia

Jul 2020

The use of fragrances in Bolivia is common across all socioeconomic segments. Fragrances are available in a wide range of prices and product quality, but mass products are by far the most popular. Mass fragrances sales are highly concentrated in the ...

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Country Report

Country Report

Fragrances in Serbia

Jul 2020

“Celebrity fragrances” continued to be very popular among Serbian consumers in 2019. Nevertheless, as many of these were too expensive for most consumers in the country, there was a lot of room for other brands. These included products from direct ...

US$990
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Country Report

Country Report

Fragrances in Dominican Republic

Jul 2020

Mass fragrances saw growth slow in 2019, as both women and men looked to less expensive options. The pricing competition faced by mass fragrances brands was magnified by the growing presence of body splashes in the deodorants category. ...

US$990
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