Fragrances

Market research on the fragrances industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Fragrances in Hungary

Jun 2019

Fragrances registered continuous growth over the review period, thanks to the premium segment in particular. As fragrances are non-essential beauty and personal care products, as disposable incomes rise, demand increases. Since fragrances is a rather...

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Fragrances in Slovenia

Jun 2019

Value growth remained low for fragrances in 2018. The category continues to be influenced by emergent consumer purchasing behaviours after years of frugality stimulated by financial turmoil of the previous decade. Moreover, fragrances continue to be ...

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Fragrances in Kenya

Jun 2019

Although premium designer scents are more expensive compared with mass fragrances, they are becoming more popular as consumers gain more disposable income and have more discretionary income. In general, premium fragrances are tailor-made; hence, they...

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Fragrances in the United Arab Emirates

Jun 2019

Traditionally, premium fragrances accounted for the bulk of sales in beauty and personal care in the United Arab Emirates, and whilst this remains true, premium fragrances experienced a steep downturn in sales in the last two years of the review ...

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Fragrances in Morocco

Jun 2019

Fragrance represents an important element of beauty for Moroccans, which has led the category to register growth over many years, both for mass and premium brands. However, although mass brands dominate, premium brands saw faster current value growth...

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Fragrances in Norway

Jun 2019

In 2017, a leading fragrances retailer, Fredrik & Louisa, made notable efforts in focusing on premium niche fragrances, including creating bespoke fragrance and scent rooms. This trend continued to intensify in 2018 with many retailers focusing on ...

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Fragrances in Pakistan

Jun 2019

Demographic and socioeconomic factors in Pakistan contributed greatly to growth of fragrances in 2018. A largely youth-dominated consumer base, increasing disposable income of an expanding middle income group, rapidly increasing influx of local and ...

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Fragrances in Latvia

Jun 2019

Premium brands continue to dominate sales of fragrances, the only category in beauty and personal care in Latvia in which sales are not heavily dominated by mas brands. The main reason for this is that fragrances are seen as inherently luxurious and ...

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Fragrances in Costa Rica

Jun 2019

Smuggling of premium fragrances from neighbouring countries – in particular from Panamá, which has a major free trade zone, and the US (through small-scale personal practices) – has historically been the main threat for these products’ retail sales ...

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Fragrances in Uruguay

Jun 2019

Value sales of premium fragrances in Uruguay are almost totally generated by women’s fragrances, as women spend a much higher quantity of money than men do on these products. On the other hand, mass men’s fragrances accounted for a higher share of ...

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Fragrances in Azerbaijan

Jun 2019

In 2018, fragrances grew thanks to increased consumption and a steadily growing unit price due to macroeconomic improvement. Whilst consumer groups of all ages and incomes use fragrances in Azerbaijan, most interest come from mid- and high-income ...

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Fragrances in Taiwan

Jun 2019

Fragrances was one of the most dynamic categories in beauty and personal care in 2018 with this trend set to continue over the forecast period. Much of the category’s performance stems from continuous innovations and launches of new scents in ...

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Fragrances in Estonia

Jun 2019

Premiumisation was the core trend defining performance of fragrances in 2018. The improving purchasing power allowed more consumers to choose premium fragrances over mass. Consumers shift from mass products to premium primarily for the quality and ...

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Fragrances in Kazakhstan

Jun 2019

Fragrances remained one of the biggest categories within beauty and personal care in Kazakhstan in 2018 in terms of value sales; continuing to be used by Kazakhs on a regular basis. The use of fragrances is part of consumers’ personal image and ...

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Fragrances in Ukraine

Jun 2019

Ukrainians are traditionally much in favour of using fragrances frequently, if not on a daily basis by many. Whereas men sometimes use fragrances as a substitute for aftershave, women resort to fragrances for aesthetic purposes preferring to have ...

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Fragrances in Algeria

Jun 2019

Fragrances is expected to continue to see interest and demand from consumers over the forecast period, benefiting from several positive trends. Indeed, favourable demographic trends, lifestyle changes and increasing urbanisation will all contribute ...

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Fragrances in Bosnia-Herzegovina

Jun 2019

Fragrances in Bosnia-Herzegovina consistently outperformed the average performance in beauty and personal care during the review period. The improving economic environment enabled more consumers to afford small indulgences, or even luxuries such as ...

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Fragrances in Bolivia

Jun 2019

The use of perfumes in Bolivia is common across all socioeconomic segments. Fragrances are available in a wide range of prices and product quality, but mainly correspond to mass products. The mass market is highly concentrated in the direct selling ...

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Fragrances in Croatia

Jun 2019

There are two major customer profiles for fragrances in Croatia. The division is most clearly shown in the different types of retail outlets that sell fragrances. In the lower-end of the market, health and beauty specialist retailers offer a stream ...

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Fragrances in Dominican Republic

Jun 2019

A number of new fragrances were launched in 2018 for both men and women. Innovation in this category contributed positively to sales performance overall across different distribution channels. Within mass fragrances, category leader Grupo Transbel ...

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