Fragrances

During the first six months of 2021, home seclusion, working from home and a limited number of special occasions due to COVID-19 did not allow consumers to spend more on fragrances. There were also fewer weddings and family celebrations during the…

Fragrances witnessed a strong rebound in retail volume and current value sales in 2021 as life started to return to normal. Egyptians returned to work and socialising once COVID-19 curfews were removed in March 2021, with many enjoying the chance to…

Having plunged by more than a third during 2020, retail constant value sales (2021 prices) of fragrances stabilised in 2021. During 2020, demand for fragrances was particularly hard hit by the fact that consumers were spending more time at home, with…

Having declined at a double-digit rate during 2020, retail constant value sales (2021 prices) of fragrances rebounded relatively strongly in 2021 but remained below their pre-pandemic level. The two lockdowns in 2020 led to the closure of…

Like colour cosmetics, sales of fragrances were significantly impacted by pandemic-induced lockdowns and subsequent home seclusion, with lack of socialising opportunities or travel, in addition to financial concerns, resulting in double-digit…

In general, consumers were reluctant to spend on perceived non-essential products, such as fragrances, during 2020, partly due to the economic effects of the Coronavirus (COVID-19) pandemic. Moreover, lockdowns and social distancing and…

In 2021, the premium segment of fragrances returned to positive growth but value sales were still far from pre-pandemic levels. The reasons behind the rise of fragrances are easy to grasp. Living day-to-day life with restrictions on their lives, with…

Fragrances experienced an impressive turnaround in 2021, with total volume and current value sales growing at healthy rates after having contracted sharply the previous year. Overall demand rebounded as Croatians began regularly socialising outside…

Fragrances was one of the categories hardest hit by the pandemic in 2020. With people confined to their homes for much of the year and not mixing with other people, there was a considerable fall in demand for fragrances. In 2021, however, there has…

Fragrances saw a return to growth in retail volume and current value growth in 2021 as COVID-19 restrictions relaxed at least for part of the year. In 2020 and the first few months of 2021 perfumeries, specialist retailers and department stores were…

Fragrances saw exceptional current value growth in 2021, after the slower increase seen in 2020 caused by COVID-19. In China, fragrances is gradually overtaking colour cosmetics as the new “lipstick effect”. With still relatively low penetration…

The lingering impact of the pandemic meant further instability in Taiwan for much of 2021, changing not only local citizens’ working and living habits, but also their priorities in terms of beauty and personal care purchases. Although Alert Level 3…

Sales of fragrances saw a decline in 2021, due to the lack of social occasions and financial uncertainty, although this was not as steep as was seen in 2020. The fragrances category performed slightly better in 2021 compared with the previous year as…

Fragrances recorded double-digit growth in current value terms in 2021, seeing an almost full recovery after the strong decline seen in 2020. Fragrances witnessed the second largest decline in current value terms in 2020 within beauty and personal…

Retail sales of fragrances suffered considerably during 2020 due to COVID-19-related restrictions. Whilst retailers launched active promotions in a bid to boost volume sales, there was little demand as the lack of socialising gave consumers little…

After a significant decline in demand for fragrances in 2020, demand surged in 2021 as consumers returned to socialising and workplaces. The re-opening of non-essential stores had a big impact capturing consumers eager to re-stock on fragrances.…

Fragrances registered strong retail volume and current value growth in Israel in 2020 and 2021. On the one hand, the measures to stem the spread of Coronavirus (COVID-19) saw consumers spend more time at home and away from the office and social…

The emergence of the pandemic in South Africa and subsequent restrictions introduced by the government in an attempt to control its spread, resulted in prolonged home seclusion including remote working. Government restrictions limited social…

Fragrances saw a slight rebound in 2021 driven by a greater consumer appetite for self-reward and self-pampering, sensorial products that improve mood, and increased gift-giving to others and to oneself. Trade interviews indicate that, especially for…

Mass fragrances are the primary choice for most Kenyans as they are more affordable than premium fragrances. The COVID-19 pandemic brought about disruptions in the economy and to consumers’ incomes resulting in a shift away from premium brands which…