Fragrances

Market research on the fragrances industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Fragrances in Poland

May 2021

Fragrances have seen some of the steepest falls in value sales in 2020 as a result of the pandemic. Demand for all types of fragrances has been slowed by lockdown, including the shuttering of malls and beauty retailers, the closure of entertainment ...

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Fragrances in Tunisia

May 2021

Constant 2020 prices of fragrances remained stable throughout the COVID-19 pandemic in 2020, encouraging some wealthier consumers, who were less severely affected by the economic impacts of the crisis, to stockpile to some extent in 2020. Although ...

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Fragrances in the United Kingdom

May 2021

With consumers spending more time at home and being more concerned about hygiene issues due to the COVID-19 pandemic, they have generally not bought as many discretionary or social beauty products, instead prioritising more essential items. As a ...

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Fragrances in Taiwan

May 2021

Sales of fragrances were not negatively affected by the COVID-19 pandemic during 2020 as the category continued to register positive sales growth. Indeed, growth rates accelerated in fragrances over the course of the year as rising prices and strong ...

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Fragrances in Norway

May 2021

Surprisingly, COVID-19 had a very positive impact on the performance of fragrances in Norway in 2020. Growth in total current value sales was up dramatically on 2019, and all categories recorded improved results in volume terms. There were a number ...

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Fragrances in Denmark

May 2021

Surprisingly, fragrances enjoyed stronger current value and retail volume growth in 2020 than in 2019, even amid the trouble caused by the pandemic. Demand was projected to decline in 2020 as consumers spent more time at home and less time in the ...

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Fragrances in Portugal

Apr 2021

Fragrances was the most negatively impacted category by the COVID-19 pandemic in the beauty and personal care market in 2020. According to industry players, over 90% of consumers of beauty and personal care products stopped using fragrances during ...

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Fragrances in Israel

Apr 2021

In spite of COVID-19 and the closure of many retailers during 2020, fragrances still managed to register current value and volume growth. However, this was not easily achieved and players had to resort to offering generous price discounts in order to...

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Fragrances in Slovakia

Apr 2021

There was a sharp decline in retail current value sales of fragrances during 2020. With COVID-19 leading many to spend more time at home – including a significant number working or studying from home – and socialising less often, many consumers used ...

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Fragrances in Mexico

Apr 2021

Along with colour cosmetics, fragrances was one of the categories most negatively impacted by the Coronavirus (COVID-19) pandemic in Mexico in 2020. These products are not seen as essential, and usage depends heavily on work and social occasions ...

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Fragrances in Bulgaria

Apr 2021

Fragrances have seen the sharpest decline in value sales in 2020, directly as a result of the pandemic. Demand for these products has been impacted heavily by the restrictive measures related to lockdown, the shuttering of malls and beauty retailers,...

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Fragrances in Thailand

Apr 2021

Fragrances witnessed a steep decline in demand during the COVID-19 pandemic in Thailand in 2020. There was a reduced need for these products as most Thais stayed at home, with limited opportunities and social occasions to wear fragrances. In ...

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Fragrances in Peru

Apr 2021

Sales of fragrances declined by 30% in 2020 in 2020 constant value terms in light of the impact of COVID-19, as social occasions for wearing these products ceased due to the lockdown measures introduced as a response to the COVID-19 epidemic. Premium...

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Fragrances in New Zealand

Apr 2021

Fragrances was one of the hardest hit areas of beauty and personal care in 2020, with sales being negatively impact by a range of factors. Firstly, the lockdown and social distancing measures imposed in response to the outbreak of COVID-19 meant ...

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Fragrances in Morocco

Apr 2021

Sales of fragrances are expected to be heavily impacted by the COVID-19 pandemic in 2020 overall. Consumers were forced to stay at home during the country’s lockdown with no opportunities to socialise and with many either working from home or being ...

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Fragrances in Sweden

Apr 2021

Fragrances turned to current value decline in 2020, after seeing growth during most of the review period. Although the value decline was only slow despite the challenging conditions, it should be noted that this was mainly due to price rises, since ...

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Fragrances in Romania

Apr 2021

Fragrances was one of the most significantly impacted categories by the pandemic in 2020. Home seclusion, working from home, and the lack of social events negatively affected sales of the category. Romanians tend to use fragrances when they meet ...

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Fragrances in Canada

Apr 2021

Fragrances suffered from a significant decrease in demand during 2020 as consumers spent more time at home due to lockdowns, post-lockdown safety measures such as occupancy limits at restaurants, nightclubs and bars, and a hesitancy of some consumers...

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Fragrances in Turkey

Apr 2021

Sales of fragrances recorded slight volume decline of 2% in 2020 due to a combination of social distancing and lockdowns, including temporary closures of beauty specialist retailers and department stores, as well as reduced tourism during the year. ...

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Fragrances in India

Apr 2021

After seeing solid retail volume growth and double-digit current value growth for most of the review period, in 2020 fragrances turned to significant decline by both measures. In fact, fragrances was one of the beauty and personal care categories ...

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