Fragrances

Market research on the fragrances industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Company Profile

Company Profile

Unilever Group in Beauty and Personal Care

Nov 2019

Unilever continued to perform well, but slower than the industry average in 2018. Its growth was supported by sustained performance of its staple brands in core categories. The company’s acquisition of trendy, premium brands, such as Tatcha, ...

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Company Profile

The Procter & Gamble Co in Beauty and Personal Care

Nov 2019

The Procter & Gamble Co reshaped the global beauty and personal care landscape when it divested more than 40 brands to a rival group three years ago. Since then, the company has been prioritising organic growth; a strategy which only recently began ...

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Company Profile

Natura & Co in Beauty and Personal Care

Oct 2019

Natura&Co has made another bold move and acquired Avon Products Inc. The acquisition will enable it to expand its geographic footprint, as well as increase its presence in one of the fastest categories within beauty and personal care – colour ...

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Company Profile

Company Profile

Shiseido Co Ltd in Beauty and Personal Care

Sep 2019

Shiseido Co Ltd is accelerating its growth activities by collaborating with Asian retailers for big data-based product developments and nurturing premium brands in Europe. The company’s current geographic diversification to the Americas and Europe is...

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Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

Aug 2019

Estee Lauder Cos Inc has seen above-industry level growth, driven by China and emerging markets, online channels, and skincare. Most brands grew, including Estée Lauder, La Mer, and MAC, despite macro volatilities and challenges, like Brexit and ...

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Company Profile

Coty Inc in Beauty and Personal Care

Aug 2019

Despite leading fragrances globally, Coty’s reliance on mature markets to generate the majority of sales is becoming a hindrance to current performance. As a result, Coty has announced a turnaround strategy to enhance its brand portfolio and discover...

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Country Report

Country Report

Fragrances in the Philippines

Jul 2019

Mass fragrances continued to dominate value sales in 2018 but the category suffered from a decline in retail volume terms as consumers increasingly traded up to premium fragrances. Over the review period the Philippines saw strong growth in its ...

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Country Report

Fragrances in Germany

Jun 2019

Fragrances recorded volume growth in most categories in 2018, but intensive promotional actions hampered current value growth. This resulted from a slight decrease in the average unit price, which is likely to continue over the forecast period within...

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Company Profile

Mary Kay Inc in Beauty and Personal Care

Jun 2019

Mary Kay Inc is focused on improving its struggling performance in China, capitalising on growth of colour cosmetics in North America and Latin America, and rebranding to attract younger audiences. The best opportunities are in Latin America, helping...

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Country Report

Fragrances in Switzerland

Jun 2019

In 2018, fragrances in Switzerland experienced current value declines in both mass and premium fragrances, due to aggressive promotions, cross-border shopping and consumer boredom, as fragrances failed to be renewed. Over the forecast period, ...

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Fragrances in Austria

Jun 2019

Premium fragrances experienced only a moderate current value increase in 2018. Beauty specialist retailers, which accounts for the lion’s share of sales in premium fragrances, including the leading retailers Marionnaud and Douglas, faced further ...

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Fragrances in Egypt

Jun 2019

In 2018, fragrances witnessed current value growth among both premium and mass brands. In contrast to 2017 when there was a sharp decline in volume sales, 2018 witnessed a small increase in volume sales and an increase in value sales due to the ...

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Fragrances in Uzbekistan

Jun 2019

Steep price hikes driven by high inflation caused total fragrances volume sales to decline over 2017-2018, and the downward trend looks set to persist over 2019-2020. However, it is expected that volume sales will start to grow again from 2021 as ...

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Fragrances in Hungary

Jun 2019

Fragrances registered continuous growth over the review period, thanks to the premium segment in particular. As fragrances are non-essential beauty and personal care products, as disposable incomes rise, demand increases. Since fragrances is a rather...

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Country Report

Fragrances in Slovenia

Jun 2019

Value growth remained low for fragrances in 2018. The category continues to be influenced by emergent consumer purchasing behaviours after years of frugality stimulated by financial turmoil of the previous decade. Moreover, fragrances continue to be ...

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Fragrances in Kenya

Jun 2019

Although premium designer scents are more expensive compared with mass fragrances, they are becoming more popular as consumers gain more disposable income and have more discretionary income. In general, premium fragrances are tailor-made; hence, they...

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Fragrances in the United Arab Emirates

Jun 2019

Traditionally, premium fragrances accounted for the bulk of sales in beauty and personal care in the United Arab Emirates, and whilst this remains true, premium fragrances experienced a steep downturn in sales in the last two years of the review ...

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Fragrances in Morocco

Jun 2019

Fragrance represents an important element of beauty for Moroccans, which has led the category to register growth over many years, both for mass and premium brands. However, although mass brands dominate, premium brands saw faster current value growth...

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Fragrances in Norway

Jun 2019

In 2017, a leading fragrances retailer, Fredrik & Louisa, made notable efforts in focusing on premium niche fragrances, including creating bespoke fragrance and scent rooms. This trend continued to intensify in 2018 with many retailers focusing on ...

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Country Report

Country Report

Fragrances in Pakistan

Jun 2019

Demographic and socioeconomic factors in Pakistan contributed greatly to growth of fragrances in 2018. A largely youth-dominated consumer base, increasing disposable income of an expanding middle income group, rapidly increasing influx of local and ...

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