Fragrances

Market research on the fragrances industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Fragrances in Lithuania

Jul 2020

Towards the end of the review period, it became increasingly obvious that premium fragrances was experiencing a schism, with two separate segments emerging in the category. The first is mainstream commercial premium fragrances brands, while the ...

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Fragrances in Sweden

Jul 2020

Swedish consumers are not fond of strong, overly feminine or overly masculine fragrances, providing an excellent base for unisex products to expand. Unisex products also tie in to existing political and egalitarian narratives, which are relatively ...

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Fragrances in Finland

Jul 2020

With Finland’s economy slowly recovering, fragrances witnessed an improved performance in 2019, while still recording a slight decline in current value terms. Consumers spend relatively little on fragrances in Finland, with low per-capita usage. ...

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Fragrances in the Czech Republic

Jul 2020

The move by some players towards fragrances based on natural instead of synthetic-based ingredients continued in 2019, as awareness of the risks of allergies and toxins increased. For example, Gorilla Perfumes, launched in 2018 by Lush, the UK-based ...

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Fragrances in Kazakhstan

Jul 2020

Wearing a pleasant fragrance is considered by most Kazakhs to be an important feature of good personal grooming, and as a result, fragrances remained amongst the biggest categories within beauty and personal care in Kazakhstan in 2019, exceeded in ...

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Fragrances in Georgia

Jul 2020

With ongoing price increases due to currency devaluation and the category’s reliance on imports, demand for fragrances marginally slowed in 2019, a trend more evident within the premium segment compared to mass fragrances. This trend is despite the ...

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Fragrances in Slovakia

Jul 2020

Premium fragrances witnessed stronger growth in 2019 in current value terms than mass fragrances. With incomes rising consumers started to invest in higher quality products towards the end of the review period, with some brands such as Giorgio ...

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Fragrances in Belarus

Jul 2020

Fragrances continued to play an important role in the lives of locals in 2019 with consumers seeking appealing scents. This trend was particularly strong among women, with women’s fragrances accounting for the majority share in both premium and mass ...

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Fragrances in Spain

Jul 2020

In 2019, fragrances saw steady volume growth, benefiting from consumers’ improved disposable income as employment rates continued to recover. Spanish consumers prefer brands and premium ranges, and return to these when their disposable income rises, ...

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Fragrances in New Zealand

Jul 2020

Demand for premium fragrances grew stronger than for their mass counterparts in 2019, especially men’s premium fragrances as men are spending more. Premium fragrances are becoming increasingly popular amongst millennials who wear perfume for ...

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Fragrances in Austria

Jul 2020

Fragrances in Austria is fairly mature and saturated, with real innovation being rare and thus growth potential relatively limited. However, sales increased in current value terms in 2019, and, as of the end of the review period, were expected to ...

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Fragrances in Tunisia

Jul 2020

Fragrances in Tunisia recorded solid growth in 2019, boosted by lifestyle changes and increased urbanisation. Manufacturers continued to work on product diversification, as well as attractive packaging to entice consumers....

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Fragrances in Romania

Jul 2020

Fragrances for women account for the greatest share of fragrances sales in Romania, followed by men’s fragrances, fragrances sets/kits and unisex fragrances. Fragrances sets/kits are usually seasonal in nature, purchased mainly during the Christmas ...

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Fragrances in Costa Rica

Jul 2020

Fragrances saw a further slowdown in the current value growth rate in 2019. In fact the category struggled to achieve growth, seeing only a negligible increase. In addition, retail volume sales declined across most categories. However, premium and ...

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Fragrances in Latvia

Jul 2020

At the end of the review period, demand for mass fragrances remained very mature, with demand for premium fragrances also relatively saturated after many years of strong growth. However, strong value growth was still recorded across fragrances during...

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Fragrances in Hungary

Jul 2020

Fragrances recorded current value growth at slightly below the average rate for beauty and personal care in 2019, with premium fragrances posting stronger growth than mass in both value and volume terms. Premium fragrance sets/kits saw the highest ...

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Fragrances in Estonia

Jul 2020

Fragrances saw strong and stable growth in Estonia in 2019, with improved purchasing power enabling increased numbers of consumers to opt for premium varieties over mass. The premiumisation trend drove overall growth as consumers continued to shift ...

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Fragrances in Croatia

Jul 2020

Seeing the favourable conditions set for consumption growth, fragrances were underperforming at the end of the review period, with growth rates slowing. While previously a very promising category with strong growth in previous years, fragrances ...

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Fragrances in Israel

Jul 2020

Despite the high prices of premium fragrances, their purchase is not considered a luxury in Israel; rather, it is becoming more acceptable for consumers to own several perfumes, alternating between them according to their mood, the season or ...

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Fragrances in Morocco

Jul 2020

In Morocco, fragrances were very much in demand in 2019 and considered affordable luxuries with many consumers wearing fragrances on a daily basis. The launch of brand extensions in fragrances continued at a pace in 2019 with this trend becoming ...

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