Fragrances

Market research on the fragrances industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Fragrances in the Philippines

Jul 2019

Mass fragrances continued to dominate value sales in 2018 but the category suffered from a decline in retail volume terms as consumers increasingly traded up to premium fragrances. Over the review period the Philippines saw strong growth in its ...

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Country Report

Fragrances in Germany

Jun 2019

Fragrances recorded volume growth in most categories in 2018, but intensive promotional actions hampered current value growth. This resulted from a slight decrease in the average unit price, which is likely to continue over the forecast period within...

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Company Profile

Company Profile

Mary Kay Inc in Beauty and Personal Care

Jun 2019

Mary Kay Inc is focused on improving its struggling performance in China, capitalising on growth of colour cosmetics in North America and Latin America, and rebranding to attract younger audiences. The best opportunities are in Latin America, helping...

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Country Report

Country Report

Fragrances in Switzerland

Jun 2019

In 2018, fragrances in Switzerland experienced current value declines in both mass and premium fragrances, due to aggressive promotions, cross-border shopping and consumer boredom, as fragrances failed to be renewed. Over the forecast period, ...

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Country Report

Country Report

Fragrances in Austria

Jun 2019

Premium fragrances experienced only a moderate current value increase in 2018. Beauty specialist retailers, which accounts for the lion’s share of sales in premium fragrances, including the leading retailers Marionnaud and Douglas, faced further ...

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Fragrances in Egypt

Jun 2019

In 2018, fragrances witnessed current value growth among both premium and mass brands. In contrast to 2017 when there was a sharp decline in volume sales, 2018 witnessed a small increase in volume sales and an increase in value sales due to the ...

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Country Report

Country Report

Fragrances in Uzbekistan

Jun 2019

Steep price hikes driven by high inflation caused total fragrances volume sales to decline over 2017-2018, and the downward trend looks set to persist over 2019-2020. However, it is expected that volume sales will start to grow again from 2021 as ...

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Country Report

Country Report

Fragrances in Hungary

Jun 2019

Fragrances registered continuous growth over the review period, thanks to the premium segment in particular. As fragrances are non-essential beauty and personal care products, as disposable incomes rise, demand increases. Since fragrances is a rather...

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Country Report

Country Report

Fragrances in Slovenia

Jun 2019

Value growth remained low for fragrances in 2018. The category continues to be influenced by emergent consumer purchasing behaviours after years of frugality stimulated by financial turmoil of the previous decade. Moreover, fragrances continue to be ...

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Country Report

Country Report

Fragrances in Kenya

Jun 2019

Although premium designer scents are more expensive compared with mass fragrances, they are becoming more popular as consumers gain more disposable income and have more discretionary income. In general, premium fragrances are tailor-made; hence, they...

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Country Report

Country Report

Fragrances in the United Arab Emirates

Jun 2019

Traditionally, premium fragrances accounted for the bulk of sales in beauty and personal care in the United Arab Emirates, and whilst this remains true, premium fragrances experienced a steep downturn in sales in the last two years of the review ...

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Fragrances in Morocco

Jun 2019

Fragrance represents an important element of beauty for Moroccans, which has led the category to register growth over many years, both for mass and premium brands. However, although mass brands dominate, premium brands saw faster current value growth...

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Country Report

Country Report

Fragrances in Norway

Jun 2019

In 2017, a leading fragrances retailer, Fredrik & Louisa, made notable efforts in focusing on premium niche fragrances, including creating bespoke fragrance and scent rooms. This trend continued to intensify in 2018 with many retailers focusing on ...

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Country Report

Country Report

Fragrances in Pakistan

Jun 2019

Demographic and socioeconomic factors in Pakistan contributed greatly to growth of fragrances in 2018. A largely youth-dominated consumer base, increasing disposable income of an expanding middle income group, rapidly increasing influx of local and ...

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Country Report

Country Report

Fragrances in Latvia

Jun 2019

Premium brands continue to dominate sales of fragrances, the only category in beauty and personal care in Latvia in which sales are not heavily dominated by mas brands. The main reason for this is that fragrances are seen as inherently luxurious and ...

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Fragrances in Costa Rica

Jun 2019

Smuggling of premium fragrances from neighbouring countries – in particular from Panamá, which has a major free trade zone, and the US (through small-scale personal practices) – has historically been the main threat for these products’ retail sales ...

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Country Report

Country Report

Fragrances in Uruguay

Jun 2019

Value sales of premium fragrances in Uruguay are almost totally generated by women’s fragrances, as women spend a much higher quantity of money than men do on these products. On the other hand, mass men’s fragrances accounted for a higher share of ...

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Fragrances in Azerbaijan

Jun 2019

In 2018, fragrances grew thanks to increased consumption and a steadily growing unit price due to macroeconomic improvement. Whilst consumer groups of all ages and incomes use fragrances in Azerbaijan, most interest come from mid- and high-income ...

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Country Report

Country Report

Fragrances in Taiwan

Jun 2019

Fragrances was one of the most dynamic categories in beauty and personal care in 2018 with this trend set to continue over the forecast period. Much of the category’s performance stems from continuous innovations and launches of new scents in ...

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Country Report

Country Report

Fragrances in Estonia

Jun 2019

Premiumisation was the core trend defining performance of fragrances in 2018. The improving purchasing power allowed more consumers to choose premium fragrances over mass. Consumers shift from mass products to premium primarily for the quality and ...

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