Fragrances

During the height of the COVID-19 pandemic in 2020 and 2021, sales of fragrances recorded steep declines in volume and stagnation in value terms. Government restrictions limited all social interactions and enforced considerable time at home. Given…

Premium fragrances brands are often not available in the Egyptian market. People tend to always buy such products from abroad as they are either too expensive in Egypt or not available at all. Since the devaluation of the Egyptian currency, importing…

The economic crisis that Morocco continues to face had a significant negative impact on demand for fragrances over the course of 2022 as consumers curbed all non-essential spending amidst high inflation and a significant increase in the cost of…

Fragrances saw excellent value growth in 2022, with volume notably slower and expected to continue to decline. This positive performance is very much driven by sales of premium fragrances, with mass fragrances remaining in a slump in both value and…

Fragrances emerged as the driving force behind the growth of the beauty and personal care industry in 2022, a year marked by the resurgence of demand for discretionary products, increases in prices, and the return of socialisation. With double-digit…

Having seen a dramatic decline in sales in 2020, fragrances saw a significant recovery during 2021, albeit volume sales remained well below pre-pandemic levels. Along with colour cosmetics, fragrances was one of the categories most negatively…

Fragrances was one of the fastest growing categories in the Slovenian beauty and personal care market in 2022 as it continued its recovery from the shock of the COVID-19 crisis, when the lack of social contact markedly reduced the occasions for…

Both mass and premium fragrances have recovered well from the pandemic era slump, in both value and volume terms. Premium fragrances is an important category within premium beauty and personal care, with Perco SA being a leading player with a very…

Fragrances were negatively impacted by pandemic lockdowns, as with people spending significant amounts of time at home and not meeting with other people and socialising, there was less demand for fragrances. In 2021, with society gradually opening up…

Fragrances saw dynamic growth in value and volume terms in 2022. Fragrances saw a partial recovery from the impact of the pandemic in 2021 as people progressively returned to more normalised lifestyles and Portuguese consumers started going out…

Fragrances recorded positive sales in 2022 as consumers returned to outdoor and social activities where fragrances are more commonly worn. Companies in mass fragrances are concentrated in the direct selling channel and innovation has been a constant…

Fragrances witnessed a more difficult year in 2022 after the surge in demand in the previous year. Current value growth was partly driven by price increases as inflation rates rose markedly in 2022. Lower consumer confidence became a pressing issue…

The demand for fragrances in Argentina experienced significant growth in 2022, having already surpassed the volume sales levels seen in 2019 in the previous year. Notably, premium fragrances witnessed a substantially higher growth rate than mass…

Fragrances saw dynamic growth during the pandemic. With less use of colour cosmetics such as lip products due to mask-wearing, consumers spent more on fragrances to treat themselves and differentiate. Despite this, fragrances maintained solid volume…

Consumer demand for fragrances has demonstrated stability and improvement, driven by a shift among certain consumers away from deodorants and towards mass fragrance brands. These mass fragrance brands account for a significant portion of sales within…

A notable decline was recorded in fragrances during the COVID-19 pandemic, with social distancing and home seclusion creating far fewer opportunities for consumers to wear fragrances. As these products are usually applied when going to work,…

Fragrances in Nigeria performed relatively well in 2022, despite poor economic conditions, with inflation reducing consumer spending power while rising unit prices. With the category having seen a weak performance over the review period, particularly…

With consumers no longer wearing masks in 2022, returning to their old social habits, kissing each other on the cheek when greeting, they want to present themselves well and smell good. This is driving healthy current value and volume growth in…

Fragrances in Finland saw positive growth in both volume and current value terms in 2022, albeit at a slower rate than was recorded in 2021, as sales reached/surpassed pre-COVID-19 levels. The first half of the year witnessed very favourable growth…

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices in 2022 as a result of the war - on the flip side, Azerbaijan is heavily dependent on trade and…