Hair Care

As disposable income continued rise, colourants, salon professional hair care and conditioners and treatments were the most dynamic categories in 2018. While standard shampoos remains the dominant category in hair care, consumers are feeling ...

2018 was a strong year for hair care, which saw much faster current value growth compared with the previous year. Population growth and brand exclusivity drove up volume sales and unit prices. The introduction of easy to use products amongst the ...

As healthy living has become a core lifestyle choice, Swiss consumers’ concerns for their hair have increasingly converged towards hair health. Hair care routines evolved during the review period to include multiple steps and more targeted product ...

Standard shampoos experienced moderate growth during 2018, and is expected to see even stronger growth in the forecast period. During 2018, increased demand for bar shampoos contributed to the overall current value increase. More and more consumers ...

Hair care witnessed growth in 2018 in both volume and value sales. The main unit driver for growth is shampoos which continues to grow in both volume and value terms due to its importance as an essential product in everyday life. Shampoos was ...

While hair care in Uzbekistan is expected to develop positively over the forecast period, growth in total volume sales is likely to be modest. This is partly because inflation looks set to remain relatively high following the recent currency ...

Hair care registered continuous current value growth in Hungary over the review period. The category has become highly dynamic thanks to the increased focus on innovative product concepts, new product claims and natural ingredients. Thanks to ...

Following the retail value declines over the early part of the review period, growth continued to slowly accelerate in 2018, with the economy picking up and consumer sentiment improving. However, consumers remained frugal and rational, seeking value ...

Many more brands are creating home kits for consumers who prefer to do their own hair at home, as well as those with busy lifestyles who do not want to visit salons. Therefore, there are increasing numbers of brands that are both home-friendly and ...

In the United Arab Emirates, many consumers are confused about the blurred lines between organic and “natural” shampoo; however, it is clear that there is significant demand for sulphate-free hair care products. Many companies, such as Aveda and The ...

Hair care in Morocco is witnessing strong innovative product launches. Moreover, the latest products are more practical and specific; developed to fulfil several needs at once, such as treating during the colouring process or nourishing whilst using ...

Low-cost or discount store concepts have boomed towards the end of the review period and hair care has been one of the most affected categories within beauty and personal care. Variety stores, such as Europris, have registered growth which at times ...

Hair care in Pakistan is a growing category with an expanding consumer base. The primary driving factors are the demographic and socioeconomic dynamics in the country that has enabled the spending propensity and willingness of a growing middle income...

Hair care is one of the beauty and personal care categories in which premiumisation is most evident and 2018 saw consumers increasingly favour higher-priced products that promise higher quality, better performance and more pleasant fragrances. In ...

Hair care products continued to be amongst the most dynamic and basic beauty and personal care categories in 2018, attracting a wide base of middle- and upper-income Costa Rican consumers and especially a broader base of middle-income millennials. ...

Dimethicone is a chemical usually added in hair care products to lock out humidity and leave hair feeling slick. However, in Taiwan, dimethicone has increasingly become associated with causing hair loss. Consumers have increasingly come to consider ...

Shampoo is a product that most consumers use daily in Uruguay. For that reason, it is bought constantly when one product is finished. That is why shampoo, particularly standard shampoo, accounts for the largest value share amongst hair care products ...

Hair care grew rapidly in 2018 in both volume and value terms. Growth was attributable to improved disposable incomes after the significant downturn during the review period, as well as growing product innovations and rising consumer knowledge about ...

The growth in disposable income allows people to consider quality when purchasing hair care. This defined most developments within categories and between different hair care categories. Growing demand for quality benefitted more expensive, innovative...

In 2018, hair care was exposed to the health and wellness trend, just as overall beauty and personal care. Consumers in Kazakhstan paid high attention to products’ ingredients and positioning. For Kazakh consumers it is not just the result which is ...