Hair Care

Market research on the hair care industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Hair Care in Nigeria

Aug 2020

For most women, hair maintenance is essential in order to maintain an attractive appearance. Therefore, the growing female population, particularly in major urban areas, and increase in the number of young women among generation Z are set to boost ...

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Hair Care in Pakistan

Jul 2020

Hair care in Pakistan continued to grow in 2019 thanks to an expanding consumer base and a growing middle-income socioeconomic group able to spend on a wider range of better quality products. In response, industry players increasingly invested in ...

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Hair Care in Germany

Jul 2020

In recent years, German consumers have been going through a transition phase triggered by transparency of products details, including in hair care. In terms of product ingredients in hair care, consumer knowledge is still increasing with every ...

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Hair Care in Portugal

Jul 2020

Shampoos, the largest category of hair care, is a mature area undergoing slow decline. Despite this, overall hair care sales increased in 2019 thanks to growth in less mature sectors such as conditioners and treatments, colourants and salon ...

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Hair Care in Algeria

Jul 2020

Together with population growth, lifestyle changes continued to underpin the expansion of hair care in 2019. In particular, demand was bolstered by the increasing participation of women in the Algerian workforce and rising image-consciousness among ...

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Hair Care in Uruguay

Jul 2020

Hair care products saw a strong decline in value growth in 2019 as a result of the challenging economic context. This can also be partly attributed to cheaper prices in neighbouring Argentina and Brazil, with many Uruguayans avoiding making purchases...

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Hair Care in Uzbekistan

Jul 2020

Hair care volume sales were negatively impacted by two major trends in 2019: first, the category essentially reached saturation point due to a long tradition of usage, particularly of standard shampoos, and the presence of a wide product offering ...

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Hair Care in Bolivia

Jul 2020

Shampoo is viewed as essential in most homes. In most of the country, shampoos it is in daily use, especially in regions with a warm climate. Brands vary in price depending on whether they are imported or locally produced, the latter being sold in ...

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Hair Care in Serbia

Jul 2020

One of the main trends within hair care in Serbia in 2019 was the introduction of new and innovative ingredients, particularly in the largest and most important category, standard shampoos. It was no longer enough for a shampoo to have a pleasant ...

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Hair Care in Dominican Republic

Jul 2020

As in other beauty and personal care categories, hair care saw a growing consumer interest in natural products at the end of the review period. The market saw a trend towards vegan products, shampoo with no salt that can dry hair, and products ...

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Hair Care in the Netherlands

Jul 2020

In 2019, hair care growth continued to be limited in the Netherlands. A trend towards less frequent washing of hair put pressure on the volume and value of the category. Moreover, the trend towards natural care and styling continued to play a major ...

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Hair Care in Finland

Jul 2020

The “curly girl” look was the strongest trend within hair fashion in 2019. The look entails creating a natural curly look and avoids the use of strong shampoos, heat and fragrances, as well as sulphates and alcohol. “Curly girl” boosted the entire ...

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Hair Care in Lithuania

Jul 2020

During the review period, demand for hair care became much more sophisticated as consumers began to pay attention to a wider range of products that meet their specific hair care needs. In addition to becoming interested in a wider range of hair care ...

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Hair Care in Kazakhstan

Jul 2020

Current value sales growth in most areas of hair care and in hair care overall slowed in 2019, but all remained in positive territory and most were still strong. Current value sales growth rates of salon professional hair care and colourants ...

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Hair Care in the Czech Republic

Jul 2020

Czech consumers’ relatively low loyalty to hair care brands continued to foster innovation to stimulate their interest. Men tended to show more loyalty due to their fairly simple routines, with 2-in-1 or even 3-in-1 products proving popular. As many ...

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Hair Care in Sweden

Jul 2020

Consumer convenience is a strong driver in non-professional hair care. As few consumers have the time, facilities or funds to engage in a full-scale equivalent to a professional hair care routine, combination and 2-in-1 products have become ...

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Hair Care in Georgia

Jul 2020

Hair care in Georgia continued to be dominated by shampoos in 2019, specifically standard shampoos, which enjoy wide distribution on a national level across all retail channels, being deemed essential for daily hygiene. While health and beauty ...

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Hair Care in Slovakia

Jul 2020

Hair care benefited from an improving economic scenario in 2019, with rising incomes and stable employment boosting consumer confidence and encouraging people to invest more in their appearance. One of the main areas to benefit from this was salon ...

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Hair Care in Spain

Jul 2020

Hair care witnessed slightly stronger current value growth in Spain in 2019 compared to the previous year, supported by rising average unit prices and growth in volume sales, especially in conditioners and treatments. Fashion plays a big role in the ...

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Hair Care in New Zealand

Jul 2020

In 2019, new formats including shampoo bars were increasingly popular. These products offer two key benefits, namely natural ingredients and more sustainable packaging. Examples include local brands such as Ethnique and Ahhh. Ethnique offers natural ...

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