Hair Care

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Country Report

Hair Care in Spain

May 2022

During 2020, the pandemic had a small positive effect on retail constant value sales of hair care (2021 prices), with the negative effect of the economic shock of the pandemic and more time spent at home slightly outweighed by the positive impact of…

USD 1,195
Country Report

Hair Care in Singapore

May 2022

Salon professional hair care products are increasing in popularity amongst consumers in Singapore. This growth can be attributed to several factors. First, as Singaporeans became more affluent, they started to purchase higher quality products. As it…

USD 1,195
Country Report

Hair Care in Azerbaijan

Jun 2022

2021 saw improved hair care sales compared to 2020, when the category was affected by impacts from the pandemic. Whilst this heralds promising news, the growth still remains relatively low, and the category has not yet recovered to pre-pandemic…

USD 1,195
Country Report

Hair Care in Latvia

Jun 2022

After recording a decline in 2020, when the arrival of the pandemic in Latvia had a negative impact on most hair care categories, hair care saw an immediate return to positive growth in 2021, recovering all the ground lost a year earlier. While…

USD 1,195
Country Report

Hair Care in Hungary

Jun 2022

Hair care saw total volume and current value sales return to growth in 2021 as people began to go back to the office and spend more time socialising outside the home following the rollout of vaccines and the easing of public health restrictions.…

USD 1,195
Country Report

Hair Care in Malaysia

May 2022

In 2021, as COVID-19 related restrictions were gradually relaxed, local consumers gradually returned to working and socialising outside of the home environment, which drove up stronger growth rates for hair care. While colourants portrayed positive…

USD 1,195
Country Report

Hair Care in Denmark

May 2022

Hair care posted its second highest growth of the review period in 2021 in current value terms as hair salons were closed and restrictions made it difficult to access hair treatments. With a new wave of COVID-19 infections early in the year and the…

USD 1,195
Country Report

Hair Care in Nigeria

Jun 2022

Hair care was severely impacted by the 2020 COVID-19 restrictions, with volume sales falling by a fifth and current value sales also falling. In 2021, with society opening up and people going out again and wanting to present themselves well, trading…

USD 1,195
Country Report

Hair Care in Turkey

Jun 2022

In 2021, retail volume sales of hair care products declined for the second year in a row. Turkish women generally go to the hairdresser much more frequently compared to women in other countries. It is quite common to have one’s hair styled before…

USD 1,195
Country Report

Hair Care in Vietnam

May 2022

Hair care posted significantly slower retail volume and current value growth over 2020, compared with 2019. This was due to work-from-home policies, distance learning and limits on social interaction and activity as the government tried to stem the…

USD 1,195
Country Report

Hair Care in Algeria

May 2022

Hair care was negatively impacted by the 2020 pandemic lockdowns, as with people spending significant amounts of time at home and not meeting with other people and socialising, hair was washed less, as well as other hair treatments being done less…

USD 1,195
Country Report

Hair Care in Thailand

May 2022

Thai consumers still remained beauty conscious during 2021 despite ongoing home seclusion and a lack of opportunities to socialise and an increased focus on health and hygiene. Stuck at home for long periods some consumers looked to pamper themselves…

USD 1,195
Country Report

Hair Care in France

May 2022

While hair care resisted the impact of the pandemic during 2020, with a modest increase in retail constant value sales (2021 prices), the headline figure masked starkly contrasting trends across different categories. Retail constant value sales of…

USD 1,195
Country Report

Hair Care in Romania

Jun 2022

Hair care recorded positive current value growth in 2021. However, this figure masks strongly contrasting fortunes for different categories within hair care, some recording strong growth and some recording steep declines. Salon professional hair care…

USD 1,195
Country Report

Hair Care in Slovakia

Jun 2022

Hair care sales in Slovakia continued their value recovery in 2021. Conditioners and treatments, salon professional hair care and shampoos all achieved above-average growth in their current value sales in the year. Salon professional hair care, in…

USD 1,195
Country Report

Hair Care in Croatia

Jun 2022

After posting declines in total volume and current value sales in 2020, hair care showed a return to growth in both respects in 2021. Demand in most categories rebounded thanks to the easing of the pandemic, with Croatians resuming their regular hair…

USD 1,195
Country Report

Hair Care in Estonia

Jun 2022

Hair care did not benefit as much from the opening up of society in 2021 as other beauty and personal care products. In 2021, hair care registered a healthy increase in current sales, but only a slight increase in volume sales, after a poor trading…

USD 1,195
Country Report

Hair Care in Peru

May 2022

Manufacturers of salon professional hair care were forced to rapidly develop other distribution channels during 2020 and 2021. This was due to the fact hair and beauty salons were closed, by order of the government, for several months in response to…

USD 1,195
Country Report

Hair Care in Brazil

Jul 2022

The COVID-19 pandemic emerged in the country in 2020, when most Brazilians were still struggling to recover their lost purchasing power from the last economic crisis of 2015-2016. While the government’s monthly emergency aid of BRL600 in 2020…

USD 1,195
Country Report

Hair Care in Lithuania

Jun 2022

In 2021, hair care portrayed sluggish retail value sales growth. The first months of the year were still spent under lockdown and consumers demonstrated stronger interest in products that are focused on hair treatment and maintaining hair health. As…

USD 1,195
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The Gen Z Beauty Consumer

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