Hair Care

COVID-19 had a negative effect on the rate of growth in retail volume and current value sales of hair care, which both expanded at their slowest rate in 11 years during 2020. Demand for hair care was particularly weak during the COVID-19 lockdown ...

The COVID-19 pandemic hit the country in 2020, when most Brazilians were still struggling to recover their lost purchasing power due to the last economic crisis in 2015-2016. Due to longer than expected social isolation measures, the services side of...

In 2020, hair care in Ireland was defined by home seclusion and salon closures, with overall growth remaining flat and mostly unchanged from 2019 growth. Hair care volume grew ahead of value in 2020, indicating a trade down effect as consumers looked...

Hair care sales continued to decline in Latin America in 2020, but not at a much faster rate than a year earlier. While products like salon professional hair care and styling agents experienced a major drop in sales due to Coronavirus (COVID-19), ...

The Asia Pacific hair care sales performance worsened in 2020, dipping slightly into negative territory, but was still better than other BPC categories, such as colour cosmetics or fragrances. While Coronavirus (COVID-19) hit styling agents ...

Hair care registered a modest current value increase in 2020. Growth was driven by the DIY trend, as salons were closed during the COVID-19 lockdown. On reopening footfall also remained lower, as financial pressures due to job losses forced consumers...

In 2020, authorities took the decision to close salons and beauty parlours around Kenya as part of the national measures adopted to reduce the spread of COVID-19. Salons and beauty parlours are, of course, major consumers of hair care products such ...

Hair care will respond well to the COVID-19 pandemic in 2020 overall as current value sales rise notably. There were short spikes in value sales in the first half of 2020 as consumers stockpiled necessities such as shampoo as the COVID-19 virus ...

Hair care was negatively affected by the COVID-19 pandemic and recorded a modest 3% current value growth rate in 2020. Volume sales varied from flat to negative, while the positive current value growth in 2020 was mostly driven by increasing prices. ...

In 2020 consumers demonstrated stronger interest in products that are focused on hair treatment and maintaining hair health, with products that are seen as essential faring better during the COVID-19 pandemic than those which are seen as optional. As...

In response to the COVID-19 pandemic, hair care will see declining current value sales in 2020 overall. The main reason for this is due to reduced demand as consumers have been mostly indoors, leading many to abandon their hair care routines. Premium...

The COVID-19 pandemic and ensuing lockdown will have a negative impact on hair care in 2020 overall. The main reason for this is due to consumers spending more time at home, with this encouraging many to take a more relaxed approach to hair care ...

Overall volume and current value growth rates for hair care slowed in 2020, as Pakistanis had less motivation to maintain their regular hair maintenance and styling routines while spending much more time at home than usual due to lockdown measures, ...

Despite being part of many Nigerians’ basic personal hygiene routines, demand for hair care experienced notable declines in 2020 due to the home seclusion trend and rising price sensitivity. With consumers spending more time at home due to remote ...

According to trade interviews, shampoos, conditioners and 2-in-1 categories experienced only low levels of decline in 2020 as these products are considered staple self-care items for the typical Slovenian consumer. Due to the closure of salons, ...

Hair care saw small declines in 2020, due to social restrictions caused by COVID-19 resulting in a lower number of grooming occasions. However, colourants actually benefitted from the event of the pandemic, due to the closure of hair salons and thus ...

The growth of Do-It-Yourself beauty routines has been especially fuelled by at-home rituals like hair masks and DIY spa treatments. This taps into the tradition in the Middle East for treating hair with food products, such as olive oil, honey and ...

Hair was to an extent unaffected by COVID-19. There was an increase in current value but volume was largely unchanged. Hair salons were only closed briefly and as a result there was no significant shift to the retail channel. Pharmacy chain San Roque...

Overall, hair care posted a stronger rate of current value growth in 2020 than in 2019. Demand for shampoos, and conditioners and treatments, the core elements in most consumers’ hair care regimens, grew significantly in 2020. Moreover, hair loss ...

Demand for hair care in Georgia declined in 2020 in response to COVID-19 in the country. During lockdown consumers spent a greater amount of time in the home environment, encouraging many consumers to be more relaxed in their approach to hair care ...