Hair Care

Colgate remains the leading oral care player globally and continues to see robust growth in the category thanks to rising hygiene routines driving demand in developing regions. Globally, Colgate is also adapting its offering to changing consumer…

Procter & Gamble holds second place in the beauty and personal care market. With a wide range of daily use products within hair care, men’s grooming, oral care and skin care, Procter & Gamble showed resilience during COVID-19, as consumers used such…

Henkel recorded another year of positive growth in beauty in 2020, however the company continues to perform below industry average due to its narrow product portfolio across the entire Beauty and Personal Care spectrum. To ensure future growth,…

Coty is one of the top 10 beauty and personal care players, with a strong presence in colour cosmetics and fragrances, while it is expanding its reach in skin care. The COVID-19 pandemic led to a decline in sales in 2020, due to reduced spending in…

Aided by its diverse portfolio, L’Oréal remains the leading player in beauty and personal care globally. Its strong presence in China and its fast-growing dermocosmetics segment enabled the company to maintain market momentum in 2020. Going forward,…

Unilever gained share in beauty and personal care in 2020, owing to its strong offering in mass and core products. A continued focus on its Prestige division offers opportunities to grow, with premium beauty and personal care forecast to perform…

2020 featured mixed dynamics within hair care in Germany. While consumers maintained basic hygiene routines including using standard shampoos, on the negative side, they were forced to practice social isolation and were restricted to frequent…

Estée Lauder Cos Inc performed in line with premium beauty and personal care’s decline in 2020, but growth in skin care, rising online sales in the US and China, and above-industry performance of La Mer helped to offset some of the decline. China is…

Sales of hair care remained flat level in 2020; however, uplifts in growth and declines were seen in various product areas due to the outbreak of COVID-19. Social isolation and general fear, especially among the older age group of consumers, drove…

Overall, hair care sales remained relatively stable, albeit registering a small decline in current value terms. With consumers spending more time at home due to the lockdown, social distancing measures, and work from home arrangements there was less…

COVID-19 had a negative effect on the rate of growth in retail volume and current value sales of hair care, which both expanded at their slowest rate in 11 years during 2020. Demand for hair care was particularly weak during the COVID-19 lockdown…

In 2020, hair care in Ireland was defined by home seclusion and salon closures, with overall growth remaining flat and mostly unchanged from 2019 growth. Hair care volume grew ahead of value in 2020, indicating a trade down effect as consumers looked…

The COVID-19 pandemic hit the country in 2020, when most Brazilians were still struggling to recover their lost purchasing power due to the last economic crisis in 2015-2016. Due to longer than expected social isolation measures, the services side of…

Hair care sales continued to decline in Latin America in 2020, but not at a much faster rate than a year earlier. While products like salon professional hair care and styling agents experienced a major drop in sales due to Coronavirus (COVID-19),…

The Asia Pacific hair care sales performance worsened in 2020, dipping slightly into negative territory, but was still better than other BPC categories, such as colour cosmetics or fragrances. While Coronavirus (COVID-19) hit styling agents…

Hair care registered a modest current value increase in 2020. Growth was driven by the DIY trend, as salons were closed during the COVID-19 lockdown. On reopening footfall also remained lower, as financial pressures due to job losses forced consumers…

In 2020, authorities took the decision to close salons and beauty parlours around Kenya as part of the national measures adopted to reduce the spread of COVID-19. Salons and beauty parlours are, of course, major consumers of hair care products such…

Hair care will respond well to the COVID-19 pandemic in 2020 overall as current value sales rise notably. There were short spikes in value sales in the first half of 2020 as consumers stockpiled necessities such as shampoo as the COVID-19 virus…

Hair care was negatively affected by the COVID-19 pandemic and recorded a modest 3% current value growth rate in 2020. Volume sales varied from flat to negative, while the positive current value growth in 2020 was mostly driven by increasing prices.…

In 2020 consumers demonstrated stronger interest in products that are focused on hair treatment and maintaining hair health, with products that are seen as essential faring better during the COVID-19 pandemic than those which are seen as optional. As…