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Hair Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Global Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

Aug 2021

Estée Lauder Cos Inc performed in line with premium beauty and personal care’s decline in 2020, but growth in skin care, rising online sales in the US and China, and above-industry performance of La Mer helped to offset some of the decline. China is…

USD 570
Country Report

Hair Care in Switzerland

Jun 2021

Sales of hair care remained flat level in 2020; however, uplifts in growth and declines were seen in various product areas due to the outbreak of COVID-19. Social isolation and general fear, especially among the older age group of consumers, drove…

USD 990
Country Report

Hair Care in Austria

Jun 2021

Overall, hair care sales remained relatively stable, albeit registering a small decline in current value terms. With consumers spending more time at home due to the lockdown, social distancing measures, and work from home arrangements there was less…

USD 990
Country Report

Hair Care in Cameroon

Jun 2021

COVID-19 had a negative effect on the rate of growth in retail volume and current value sales of hair care, which both expanded at their slowest rate in 11 years during 2020. Demand for hair care was particularly weak during the COVID-19 lockdown…

USD 990
Country Report

Hair Care in Ireland

Jun 2021

In 2020, hair care in Ireland was defined by home seclusion and salon closures, with overall growth remaining flat and mostly unchanged from 2019 growth. Hair care volume grew ahead of value in 2020, indicating a trade down effect as consumers looked…

USD 990
Country Report

Hair Care in Brazil

Jun 2021

The COVID-19 pandemic hit the country in 2020, when most Brazilians were still struggling to recover their lost purchasing power due to the last economic crisis in 2015-2016. Due to longer than expected social isolation measures, the services side of…

USD 990
Strategy Briefing

Hair Care in Latin America

Jun 2021

Hair care sales continued to decline in Latin America in 2020, but not at a much faster rate than a year earlier. While products like salon professional hair care and styling agents experienced a major drop in sales due to Coronavirus (COVID-19),…

USD 1,325
Strategy Briefing

Hair Care in Asia Pacific

Jun 2021

The Asia Pacific hair care sales performance worsened in 2020, dipping slightly into negative territory, but was still better than other BPC categories, such as colour cosmetics or fragrances. While Coronavirus (COVID-19) hit styling agents…

USD 1,325
Country Report

Hair Care in South Africa

Jun 2021

Hair care registered a modest current value increase in 2020. Growth was driven by the DIY trend, as salons were closed during the COVID-19 lockdown. On reopening footfall also remained lower, as financial pressures due to job losses forced consumers…

USD 990
Country Report

Hair Care in Kenya

Jun 2021

In 2020, authorities took the decision to close salons and beauty parlours around Kenya as part of the national measures adopted to reduce the spread of COVID-19. Salons and beauty parlours are, of course, major consumers of hair care products such…

USD 990
Country Report

Hair Care in Uzbekistan

May 2021

Hair care will respond well to the COVID-19 pandemic in 2020 overall as current value sales rise notably. There were short spikes in value sales in the first half of 2020 as consumers stockpiled necessities such as shampoo as the COVID-19 virus…

USD 990
Country Report

Hair Care in Kazakhstan

May 2021

Hair care was negatively affected by the COVID-19 pandemic and recorded a modest 3% current value growth rate in 2020. Volume sales varied from flat to negative, while the positive current value growth in 2020 was mostly driven by increasing prices.…

USD 990
Country Report

Hair Care in Lithuania

May 2021

In 2020 consumers demonstrated stronger interest in products that are focused on hair treatment and maintaining hair health, with products that are seen as essential faring better during the COVID-19 pandemic than those which are seen as optional. As…

USD 990
Country Report

Hair Care in North Macedonia

May 2021

In response to the COVID-19 pandemic, hair care will see declining current value sales in 2020 overall. The main reason for this is due to reduced demand as consumers have been mostly indoors, leading many to abandon their hair care routines. Premium…

USD 990
Country Report

Hair Care in Bolivia

May 2021

The COVID-19 pandemic and ensuing lockdown will have a negative impact on hair care in 2020 overall. The main reason for this is due to consumers spending more time at home, with this encouraging many to take a more relaxed approach to hair care…

USD 990
Country Report

Hair Care in Pakistan

May 2021

Overall volume and current value growth rates for hair care slowed in 2020, as Pakistanis had less motivation to maintain their regular hair maintenance and styling routines while spending much more time at home than usual due to lockdown measures,…

USD 990
Country Report

Hair Care in Nigeria

May 2021

Despite being part of many Nigerians’ basic personal hygiene routines, demand for hair care experienced notable declines in 2020 due to the home seclusion trend and rising price sensitivity. With consumers spending more time at home due to remote…

USD 990
Country Report

Hair Care in Slovenia

May 2021

According to trade interviews, shampoos, conditioners and 2-in-1 categories experienced only low levels of decline in 2020 as these products are considered staple self-care items for the typical Slovenian consumer. Due to the closure of salons,…

USD 990
Country Report

Hair Care in Belgium

May 2021

Hair care saw small declines in 2020, due to social restrictions caused by COVID-19 resulting in a lower number of grooming occasions. However, colourants actually benefitted from the event of the pandemic, due to the closure of hair salons and thus…

USD 990
Country Report

Hair Care in Uruguay

May 2021

Hair was to an extent unaffected by COVID-19. There was an increase in current value but volume was largely unchanged. Hair salons were only closed briefly and as a result there was no significant shift to the retail channel. Pharmacy chain San Roque…

USD 990
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Value Creation Through Back to Basics in Health and Beauty

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and…

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Skin Care in Asia Pacific

Sales of skin care declined in Asia Pacific in 2020, with the region hit by Coronavirus (COVID-19) and the measures taken to contain its spread. Hand care was…

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Hair Care in Asia Pacific

The Asia Pacific hair care sales performance worsened in 2020, dipping slightly into negative territory, but was still better than other BPC categories, such as…

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