Hair Care

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Country Report

Hair Care in Austria

Jun 2023

Hair care generates a healthy share of overall beauty and personal care retail sales in Austria. In 2022, hair care accounted for the second-highest retail value share in beauty and personal care, behind skin care. The demand for hair care was stable…

USD 1,195
Country Report

Hair Care in Slovakia

May 2023

Following declines in 2020 and 2021, in the wake of the Coronavirus (COVID-19) crisis, when consumers worked and studied at home and out-of-home socialising and activities were heavily restricted, hair care returned to positive, if slight, retail…

USD 1,195
Country Report

Hair Care in Romania

May 2023

Salon professional hair care was the best performing category within hair care in 2022 as volume and value sales rose despite the pressure that came on household incomes and consumer spending due to high inflation during the year. The most important…

USD 1,195
Country Report

Hair Care in Estonia

May 2023

Hair care resumed its usual, pre-pandemic performance in 2022, following a revival in 2021 in most categories. Styling agents was the best-performing category in 2022, recording double-digit value and volume growth in the year. Styling agents was the…

USD 1,195
Country Report

Hair Care in Peru

May 2023

The removal of COVID-19 related restrictions led to the resumption of society in 2022. People began to frequent consumer foodservice outlets, bars and attend public events once more, all of which contributed to the recovery of hair care sales. The…

USD 1,195
Country Report

Hair Care in Croatia

May 2023

In 2022, with society gradually opening up and people looking to present themselves well, hair care registered an increase in retail volume and current value sales. Sales professional hair care registered the highest current value growth as hair…

USD 1,195
Country Report

Hair Care in Taiwan

Jun 2023

Hair care maintained solid current value growth in 2022, continuing the trend seen in the previous two years. Demand for hair care products increased during the pandemic as a basic hygiene measure, and growth continued in 2022 despite the easing of…

USD 1,195
Country Report

Hair Care in Cameroon

Jun 2023

Hair breakages and scalp issues are some of the leading hair problems in Cameroon, which is why demand for conditioners and shampoos is on a growth trajectory. For scalp issues, dandruff is the main problem with the hot tropical climate in the…

USD 1,195
Country Report

Hair Care in Tunisia

May 2023

Due to the economic crisis, the parallel market and smuggled products are increasing in Tunisia. One of the categories that is most affected by the presence of illicit trade is salon professional hair care. In 2022, the number of products illegally…

USD 1,195
Country Report

Hair Care in Sweden

May 2023

Hair care registered only modest growth in constant value terms in 2022, continuing the trend of the previous year. The category is highly mature, particularly in the case of shampoos and conditioners and treatments, which are considered necessities…

USD 1,195
Country Report

Hair Care in Kazakhstan

May 2023

Standard shampoos showed the fastest retail volume and current value growth in 2022 as consumers reduced consumption of 2-in-1 combined products. There is a growing preference for buying higher quality and more expensive standard shampoos, which is…

USD 1,195
Country Report

Hair Care in Portugal

May 2023

Hair care registered positive albeit moderate growth in retail volume terms in 2022. The largest hair care category is shampoo but it is already considered a basic product that is essential in the hygiene routines of most consumers. Therefore, it is…

USD 1,195
Country Report

Hair Care in Italy

May 2023

Hair care saw low single-digit growth in 2022, which was the result of the positive performance of all categories with the exception of colourants. Most categories also saw value growth boosted by unit price increases, which were the result of higher…

USD 1,195
Country Report

Hair Care in Ireland

May 2023

With hair salons closed in previous years due to COVID-19, current retail volume sales have declined in many areas in 2022 – with consumers no longer doing all their hair care within the household. In accordance, salon professional hair care…

USD 1,195
Country Report

Hair Care in Canada

Apr 2023

In 2022, hair care, as a product area, experienced solid growth, driven by a premiumisation trend as volume sales decreased. Salon professional hair care products led the growth, boosted by the full-scale economic re-opening, which saw more in-salon…

USD 1,195
Country Report

Hair Care in Singapore

May 2023

The onset of the COVID-19 pandemic led to an increased interest in more elaborate hair care routines, as Singaporeans spent more time at home due to work-from-home mandates. Thus, while many consumers cut back on their overall spending across 2020…

USD 1,195
Country Report

Hair Care in Spain

May 2023

Sales of hair care products saw positive growth in current value terms in 2022, although this was mainly due to inflationary pressures, rather than any real upturn in demand. Indeed, the category saw a weak performance in constant value terms, as the…

USD 1,195
Country Report

Hair Care in Brazil

Jul 2023

The year 2021 was marked by the polarisation of consumption in beauty and personal care. The best results were at the price extremes, but were also concentrated in some categories, with the preference for hygiene products over beauty items. In 2022,…

USD 1,195
Country Report

Hair Care in India

Jul 2023

In recent years, a fascinating trend took the beauty industry by storm – the “skinification” of hair. This is the trend of using skin care ingredients in hair care products, or applying the concepts of skin care in hair care, and recently there has…

USD 1,195
Country Report

Hair Care in Australia

Jun 2023

Despite a marginal decline in retail volume sales in 2022, as local consumers shifted back to pre-pandemic lifestyles and routines, including less time working from home and less time to pamper themselves, overall demand for hair care remained higher…

USD 1,195
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