Hair Care

Market research on the hair care industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Company Profile

Company Profile

Unilever in Beauty and Personal Care

Oct 2020

Unilever’s beauty and personal care sales are likely to remain mostly shielded from the impact of COVID-19, owing to its strong offering in mass and core products. Expansion of its premium portfolio into China offers opportunities for growth, as does...

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Company Profile

Company Profile

L’Oréal Groupe in Beauty and Personal Care

Oct 2020

As the global leader in beauty and personal care, L’Oréal benefits from its diversified portfolio across various age, income and pricing tiers. While the company’s dermocosmetics division continues to climb, its mass and luxury brands face fierce ...

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Company Profile

Company Profile

Beiersdorf AG in Beauty and Personal Care

Sep 2020

As beauty and personal care sees growth for indie players and private label, Beiersdorf is looking to raise its profile through incubators. Through repositioning Nivea, launching new circular products and running a K-beauty incubator, Beiersdorf saw ...

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Company Profile

Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

Sep 2020

Estée Lauder Cos Inc performed above the industry average in 2019, helped by the Estée Lauder and La Mer brands, skin care, and online sales in the US and China. China is growing in importance, especially in colour cosmetics, which is expected to see...

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Country Report

Country Report

Hair Care in Azerbaijan

Sep 2020

Hair Care in Azerbaijan demonstrated a robust performance in 2019 with the mass segment being the most notable area of growth. ...

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Country Report

Country Report

Hair Care in Switzerland

Sep 2020

Hair care was stagnating in current value terms in 2019. Despite positive volume growth being seen throughout most of the category, prices were generally falling. The increasing presence of items in the low end of the price spectrum is pushing the ...

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Country Report

Country Report

Hair Care in Cameroon

Sep 2020

With strong penetration and emerging products and developments, hair care sales continue to grow. Increasing levels of urbanisation and high consumer awareness are persuading consumers to trade up to increasingly standard and premium hair care ...

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Company Profile

Company Profile

AmorePacific Corp in Beauty and Personal Care

Aug 2020

AmorePacific is a South Korea-based cosmetics manufacturer that has grown to become a global top 20 player. With the strong consumer demand for K-Beauty, the company’s sales are heavily concentrated in Asia Pacific. The company expects wider coverage...

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Country Report

Country Report

Hair Care in Kenya

Aug 2020

Many more brands are creating home kits for consumers who prefer to do their own hair at home, as well as those with busy lifestyles who do not want to visit salons. Therefore, there are increasing numbers of brands that are both home-friendly and ...

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Country Report

Hair Care in South Africa

Aug 2020

In 2019, hair care maintained a similar current value growth rate to that seen in the previous few years. The continued poor economic situation drove the demand for affordable hair care products within mid- to high-priced hair care product ranges. ...

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Country Report

Hair Care in Nigeria

Aug 2020

For most women, hair maintenance is essential in order to maintain an attractive appearance. Therefore, the growing female population, particularly in major urban areas, and increase in the number of young women among generation Z are set to boost ...

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Country Report

Hair Care in Pakistan

Jul 2020

Hair care in Pakistan continued to grow in 2019 thanks to an expanding consumer base and a growing middle-income socioeconomic group able to spend on a wider range of better quality products. In response, industry players increasingly invested in ...

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Country Report

Hair Care in Germany

Jul 2020

In recent years, German consumers have been going through a transition phase triggered by transparency of products details, including in hair care. In terms of product ingredients in hair care, consumer knowledge is still increasing with every ...

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Country Report

Hair Care in Portugal

Jul 2020

Shampoos, the largest category of hair care, is a mature area undergoing slow decline. Despite this, overall hair care sales increased in 2019 thanks to growth in less mature sectors such as conditioners and treatments, colourants and salon ...

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Country Report

Hair Care in Algeria

Jul 2020

Together with population growth, lifestyle changes continued to underpin the expansion of hair care in 2019. In particular, demand was bolstered by the increasing participation of women in the Algerian workforce and rising image-consciousness among ...

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Country Report

Hair Care in Uruguay

Jul 2020

Hair care products saw a strong decline in value growth in 2019 as a result of the challenging economic context. This can also be partly attributed to cheaper prices in neighbouring Argentina and Brazil, with many Uruguayans avoiding making purchases...

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Country Report

Hair Care in Uzbekistan

Jul 2020

Hair care volume sales were negatively impacted by two major trends in 2019: first, the category essentially reached saturation point due to a long tradition of usage, particularly of standard shampoos, and the presence of a wide product offering ...

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Country Report

Hair Care in Bolivia

Jul 2020

Shampoo is viewed as essential in most homes. In most of the country, shampoos it is in daily use, especially in regions with a warm climate. Brands vary in price depending on whether they are imported or locally produced, the latter being sold in ...

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Country Report

Hair Care in Serbia

Jul 2020

One of the main trends within hair care in Serbia in 2019 was the introduction of new and innovative ingredients, particularly in the largest and most important category, standard shampoos. It was no longer enough for a shampoo to have a pleasant ...

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Country Report

Country Report

Hair Care in Dominican Republic

Jul 2020

As in other beauty and personal care categories, hair care saw a growing consumer interest in natural products at the end of the review period. The market saw a trend towards vegan products, shampoo with no salt that can dry hair, and products ...

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