Hair Care

Hair care was severely impacted by the 2020 COVID-19 restrictions, with volume sales falling by a fifth and current value sales also falling. In 2021, with society opening up and people going out again and wanting to present themselves well, trading…

In 2021, retail volume sales of hair care products declined for the second year in a row. Turkish women generally go to the hairdresser much more frequently compared to women in other countries. It is quite common to have one’s hair styled before…

Hair care posted significantly slower retail volume and current value growth over 2020, compared with 2019. This was due to work-from-home policies, distance learning and limits on social interaction and activity as the government tried to stem the…

Hair care was negatively impacted by the 2020 pandemic lockdowns, as with people spending significant amounts of time at home and not meeting with other people and socialising, hair was washed less, as well as other hair treatments being done less…

Thai consumers still remained beauty conscious during 2021 despite ongoing home seclusion and a lack of opportunities to socialise and an increased focus on health and hygiene. Stuck at home for long periods some consumers looked to pamper themselves…

While hair care resisted the impact of the pandemic during 2020, with a modest increase in retail constant value sales (2021 prices), the headline figure masked starkly contrasting trends across different categories. Retail constant value sales of…

In 2021, hair care sales recorded positive growth in retail volume and current value terms, recovering from the loss in sales in the previous year. The reopening of hair salons boosted sales of salon professional hair care, while demand for…

Hair care recorded positive current value growth in 2021. However, this figure masks strongly contrasting fortunes for different categories within hair care, some recording strong growth and some recording steep declines. Salon professional hair care…

Hair care sales in Slovakia continued their value recovery in 2021. Conditioners and treatments, salon professional hair care and shampoos all achieved above-average growth in their current value sales in the year. Salon professional hair care, in…

After posting declines in total volume and current value sales in 2020, hair care showed a return to growth in both respects in 2021. Demand in most categories rebounded thanks to the easing of the pandemic, with Croatians resuming their regular hair…

Hair care did not benefit as much from the opening up of society in 2021 as other beauty and personal care products. In 2021, hair care registered a healthy increase in current sales, but only a slight increase in volume sales, after a poor trading…

Manufacturers of salon professional hair care were forced to rapidly develop other distribution channels during 2020 and 2021. This was due to the fact hair and beauty salons were closed, by order of the government, for several months in response to…

While hair was not as severely impacted by the pandemic lockdowns as other products such as fragrance and colour cosmetics, it was sill negatively impacted and suffered a decline in value and volume sales in 2020. In 2021, with society gradually…

Hair care as a whole recorded a strong rebound in retail volume and current value sales in 2021, following a lacklustre performance in 2020. Styling agents and salon professional hair care were hit hard by the exigencies of the Coronavirus (COVID-19)…

In 2021, demand for hair care recorded a decline in sales in retail volume terms, albeit at a lower rate than in 2020. This was largely due to the ongoing COVID-19 pandemic and consumers continuing to work from home during the year, encouraging many…

2021 saw solid growth in hair care in retail volume and current value terms after a dynamic year in 2020. COVID-19 boosted demand for hair care products in 2020 forcing many to stockpile on hair care essentials during the first half of the year.…

Hair care registered positive, if slower retail volume and current value growth in 2020, compared to 2019. The exigencies of the Coronavirus (COVID-19) pandemic, such as lockdown, social distancing, work-from-home and distance learning policies and…

Hair care saw a rebound in retail volume and current value sales in 2021, as Finland’s economy opened up and consumers returned to using hair salons. Salon hair care witnessed a surge in demand after sales nosedived in 2020 and demand began to…

Hair care, one of the most resilient beauty and personal care categories during the 2020 COVID-19 outbreak/lockdowns in Greece, recorded positive value growth in 2021. Volume sales were enhanced by the acceleration of e-commerce, but value growth was…

During the first year of the pandemic, major pandemic restrictions and store closures limited consumers’ choice of hair products to mass market brands displayed in grocery retailers. This encouraged a shift in consumer purchasing preferences and…