Hair Care
LEARN MORE
Company Profile
Beiersdorf AG in Beauty and Personal Care
Aug 2018
Amidst growing competition, changing consumer demand and surging product innovation, the beauty market’s complex landscape makes it challenging for Beiersdorf to match industry growth. While the company’s strength rests on mass-driven Nivea, ...
Strategy Briefing
Hair Care in Western Europe
Jul 2018
Deceleration of hair care performance stems from a changing consumer mind-set as they are looking to embrace their natural hair, reducing usage of certain hair care products that are associated with heavy use of chemicals. At the same time as ...
Strategy Briefing
Hair Care Ingredients: Flexible Formulations for Evolving Consumer Preferences
Jul 2018
This report explores emerging global trends in hair care ingredients that are linked to the impact of lifestyle, environmental and cultural identity factors on consumer preferences. Plant-derived and food-related ingredients and mild synthetics are ...
Country Report
Hair Care in Kenya
Jul 2018
Despite the fact that big brands such as Dark & Lovely have ranges formulated for ethnic hair, mainstream companies are still associated with relaxers and other unnatural products. As a result, some customers still pledge their support to small, ...
Country Report
Hair Care in New Zealand
Jun 2018
2017 saw the continuation of product developments for older consumers, with hair care products more specific to older consumers’ hair, including products for greying, dry and brittle hair, along with those to address hair thinning. Over the review ...
Country Report
Hair Care in Vietnam
Jun 2018
As the popularity of men’s grooming products rises, styling agents is another category in demand. There are some key players that started to invest in this category earlier in the review period, but 2017 saw intense competition among X-Men, Romano ...
Country Report
Hair Care in Peru
Jun 2018
Despite the fact that Peruvians consider the use of shampoo as a basic hygiene need, the product decreased in volume and value during 2016 and 2017. Due to the impact of economic deceleration consumers have chosen to use less shampoo per occasion or ...
Country Report
Hair Care in Taiwan
Jun 2018
Hair care is set for a moderate positive performance over the forecast period and this is set to be due mainly to the maturity of demand in the largest categories of standard shampoos and conditioners and treatments. However, positive growth is set ...
Country Report
Hair Care in Macedonia
Jun 2018
In 2017, colourants was the second largest hair care category after standard shampoos. It also achieved the second fastest growth, thanks to strong volume demand from women, largely driven by the “selfie” and glamour trends, which led to the rising ...
Strategy Briefing
Voice of the Industry: Beauty and Personal Care
May 2018
In the Industry Insights survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on an Industry Insights survey of 613 professionals ...
Country Report
Hair Care in Nigeria
May 2018
Hair care is expected to perform well over the forecast period. Growth will be boosted by an increasing population, especially of young people and female users. Urban consumers are more interested in and capable of spending on hair care products, ...
Country Report
Hair Care in Egypt
May 2018
Consumers faced a great hike in unit prices within hair care in 2017 compared to previous years, which greatly influenced their decisions to shift towards more reasonable prices and at the same time encourage locally- manufactured products, due to ...
Country Report
Hair Care in Australia
May 2018
Hair care is projected to see only slow growth in value terms at constant 2017 prices over the forecast period, reflecting the category’s high maturity and saturation. The slow growth will also be due to its highly promotional nature, as players ...
Country Report
Hair Care in Singapore
May 2018
Hair care is a highly fragmented category in Singapore, with an ongoing trend for natural and chemical-free products resulting in new brands constantly entering the market, including L’Oréal Botanicals and Lux Luminique Botanicals in 2017/2018, with ...
Country Report
Hair Care in Bulgaria
May 2018
Other hair care categories generally grew more strongly than salon professional hair care in 2017. Personalisation trends that gained popularity in 2017 stimulated increased demand for specialised hair care products with medicated or prevention ...
Country Report
Hair Care in the United Kingdom
May 2018
A host of technological, environmental and economic changes are driving demand for more naturally derived ingredients within hair care. Increasingly knowledgeable consumers are looking into the formulations of hair care products and are opting for ...
Country Report
Hair Care in Algeria
May 2018
Hair care is expected to register positive sales growth over the forecast period. A growing population, increasing urbanisation and lifestyle changes will continue to fuel demand in Algeria. Another key driver of demand in hair care will be the ...
Country Report
Hair Care in the US
May 2018
One of the key trends within hair care in the US is the natural hair movement, which encourages women of African ancestry to keep their natural textured hair. Manufacturers of natural hair care brands are therefore commonly incorporating ingredients ...
Country Report
Hair Care in Norway
May 2018
Hair care experienced an upswing in current value growth in 2017, following a notable decline in 2016. The improved performance was partly a reflection of the wider availability of more premium-positioned hair care products in grocery retailers. ...
Country Report
Hair Care in Finland
May 2018
Unlike in most European markets, hair care sees the highest spend within beauty and personal care in Finland. As such, new competitors entered in high numbers during the review period. This, coupled with poor economic conditions, led to a fall in ...
Market Research Solutions
Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.
Learn More