Hair Care

Following declines in 2020 and 2021, in the wake of the Coronavirus (COVID-19) crisis, when consumers worked and studied at home and out-of-home socialising and activities were heavily restricted, hair care returned to positive, if slight, retail…

Salon professional hair care was the best performing category within hair care in 2022 as volume and value sales rose despite the pressure that came on household incomes and consumer spending due to high inflation during the year. The most important…

Hair care resumed its usual, pre-pandemic performance in 2022, following a revival in 2021 in most categories. Styling agents was the best-performing category in 2022, recording double-digit value and volume growth in the year. Styling agents was the…

The removal of COVID-19 related restrictions led to the resumption of society in 2022. People began to frequent consumer foodservice outlets, bars and attend public events once more, all of which contributed to the recovery of hair care sales. The…

In 2022, with society gradually opening up and people looking to present themselves well, hair care registered an increase in retail volume and current value sales. Sales professional hair care registered the highest current value growth as hair…

Premium skin care growth during COVID-19 and the demand for professional skin care led to further beauty premiumisation across other areas of the landscape. As such, this boosted growth for professional salon hair care sales in 2022. In parallel to…

Hair care in Chile experienced double-digit growth rates in 2021, driven mainly by government aid that generated significant liquidity in the local market. However, the economic crisis and inflationary pressures hit many categories of beauty and…

Hair care received a considerable boost in 2020 from the Coronavirus (COVID-19) pandemic. With consumers spending more time at home, they had more time to spend on hair care/treatments and styling. In addition, the uptake in exercise and outdoor…

Hair care in Bulgaria recorded further value growth in 2022 with a return to normal grooming habits following the pandemic. Private label brands have witnessed increasing popularity in the year thanks to their affordability in a time of high…

Hair care continued to see positive retail volume and current value growth in 2022. Many types of hair care products have emerged in the market offering various functions. Some examples of these types of products are hair serums, hair masks,…

After sales surged in 2021 in both retail current value and volume terms, hair care in China declined for the first time in a decade in 2022, as a result of outbreaks of the Omicron variant of COVID-19 and associated wide-ranging lockdowns. Months of…

Some Coronavirus (COVID-19) pandemic habits continued at the end of the review period, such as the increase in the demand for colourants. Due to the strong pressure on purchasing power, many consumers continued to carry out their hair and beauty…

Hair care saw a slight current value decline in 2021, as lockdowns and less contact with other people meant consumers felt there was less need to wash their hair as often. However, hair care in Vietnam returned to growth in 2022. This was supported…

Despite being a large category, hair care posted one of the weakest current retail value performances in beauty and personal care in 2022. One key challenge for the landscape has been the wide availability of cheaper counterfeit brands, which have…

Hair care saw recovered sales in 2022 compared to 2021, with value stronger than volume due to inflationary pressures driving up unit prices. Furthermore, higher-end subcategories, such as the best-performing salon professional hair care, are driving…

As people returned to work and resumed their social activities (socialising, exercising, travelling) as the pandemic eased, they started taking more care of their hair, and also visited hair salons as these reopened, which drove strong retail volume…

Price is having a strong impact on purchasing behaviour as economic difficulties continue in the aftermath of the pandemic and inflation pushes up the cost of living. Standard shampoos and 2-in-1 products are the most developed hair care categories…

The onset of the COVID-19 pandemic led to an increased interest in more elaborate hair care routines, as Singaporeans spent more time at home due to work-from-home mandates. Thus, while many consumers cut back on their overall spending across 2020…

Sales of hair care products saw positive growth in current value terms in 2022, although this was mainly due to inflationary pressures, rather than any real upturn in demand. Indeed, the category saw a weak performance in constant value terms, as the…

Due to the economic crisis, the parallel market and smuggled products are increasing in Tunisia. One of the categories that is most affected by the presence of illicit trade is salon professional hair care. In 2022, the number of products illegally…