Hair Care

Unilever continued to perform well, but slower than the industry average in 2018. Its growth was supported by sustained performance of its staple brands in core categories. The company’s acquisition of trendy, premium brands, such as Tatcha, ...

The Procter & Gamble Co reshaped the global beauty and personal care landscape when it divested more than 40 brands to a rival group three years ago. Since then, the company has been prioritising organic growth; a strategy which only recently began ...

Natura&Co has made another bold move and acquired Avon Products Inc. The acquisition will enable it to expand its geographic footprint, as well as increase its presence in one of the fastest categories within beauty and personal care – colour ...

Shiseido Co Ltd is accelerating its growth activities by collaborating with Asian retailers for big data-based product developments and nurturing premium brands in Europe. The company’s current geographic diversification to the Americas and Europe is...

Latin America is the fourth largest hair care region worldwide. Sales in recent years have mainly been impacted by the region’s economic crisis, particularly in Brazil, the largest market. Growth is expected to rebound, as regional per capita ...

Amidst growing competition, changing consumer demand and surging product innovation, it is challenging for Beiersdorf to match industry growth. The company is looking to become more agile to withstand competition from indie brands, with the launch of...

Estee Lauder Cos Inc has seen above-industry level growth, driven by China and emerging markets, online channels, and skincare. Most brands grew, including Estée Lauder, La Mer, and MAC, despite macro volatilities and challenges, like Brexit and ...

Despite leading fragrances globally, Coty’s reliance on mature markets to generate the majority of sales is becoming a hindrance to current performance. As a result, Coty has announced a turnaround strategy to enhance its brand portfolio and discover...

As disposable income continued rise, colourants, salon professional hair care and conditioners and treatments were the most dynamic categories in 2018. While standard shampoos remains the dominant category in hair care, consumers are feeling ...

2018 was a strong year for hair care, which saw much faster current value growth compared with the previous year. Population growth and brand exclusivity drove up volume sales and unit prices. The introduction of easy to use products amongst the ...

As healthy living has become a core lifestyle choice, Swiss consumers’ concerns for their hair have increasingly converged towards hair health. Hair care routines evolved during the review period to include multiple steps and more targeted product ...

Standard shampoos experienced moderate growth during 2018, and is expected to see even stronger growth in the forecast period. During 2018, increased demand for bar shampoos contributed to the overall current value increase. More and more consumers ...

Hair care witnessed growth in 2018 in both volume and value sales. The main unit driver for growth is shampoos which continues to grow in both volume and value terms due to its importance as an essential product in everyday life. Shampoos was ...

While hair care in Uzbekistan is expected to develop positively over the forecast period, growth in total volume sales is likely to be modest. This is partly because inflation looks set to remain relatively high following the recent currency ...

Hair care registered continuous current value growth in Hungary over the review period. The category has become highly dynamic thanks to the increased focus on innovative product concepts, new product claims and natural ingredients. Thanks to ...

Following the retail value declines over the early part of the review period, growth continued to slowly accelerate in 2018, with the economy picking up and consumer sentiment improving. However, consumers remained frugal and rational, seeking value ...

Many more brands are creating home kits for consumers who prefer to do their own hair at home, as well as those with busy lifestyles who do not want to visit salons. Therefore, there are increasing numbers of brands that are both home-friendly and ...

In the United Arab Emirates, many consumers are confused about the blurred lines between organic and “natural” shampoo; however, it is clear that there is significant demand for sulphate-free hair care products. Many companies, such as Aveda and The ...

Hair care in Morocco is witnessing strong innovative product launches. Moreover, the latest products are more practical and specific; developed to fulfil several needs at once, such as treating during the colouring process or nourishing whilst using ...

Low-cost or discount store concepts have boomed towards the end of the review period and hair care has been one of the most affected categories within beauty and personal care. Variety stores, such as Europris, have registered growth which at times ...