Premium Beauty and Personal Care

As beauty consumers exhibited a growing interest in hygiene in the midst of the COVID-19 pandemic, Johnson & Johnson’s sales in certain categories benefited. The company’s use of celebrity and influencer partnerships and brief TikTok fame…

Procter & Gamble holds second place in the beauty and personal care market. With a wide range of daily use products within hair care, men’s grooming, oral care and skin care, Procter & Gamble showed resilience during COVID-19, as consumers used such…

Henkel recorded another year of positive growth in beauty in 2020, however the company continues to perform below industry average due to its narrow product portfolio across the entire Beauty and Personal Care spectrum. To ensure future growth,…

Coty is one of the top 10 beauty and personal care players, with a strong presence in colour cosmetics and fragrances, while it is expanding its reach in skin care. The COVID-19 pandemic led to a decline in sales in 2020, due to reduced spending in…

Aided by its diverse portfolio, L’Oréal remains the leading player in beauty and personal care globally. Its strong presence in China and its fast-growing dermocosmetics segment enabled the company to maintain market momentum in 2020. Going forward,…

Unilever gained share in beauty and personal care in 2020, owing to its strong offering in mass and core products. A continued focus on its Prestige division offers opportunities to grow, with premium beauty and personal care forecast to perform…

In 2020, discretionary beauty, as offered by fragrances, colour cosmetics, and high-end skin care, witnessed current value sales declines. The category particularly suffered from the COVID-19 outbreak as lower consumer confidence, home seclusion and…

Estée Lauder Cos Inc performed in line with premium beauty and personal care’s decline in 2020, but growth in skin care, rising online sales in the US and China, and above-industry performance of La Mer helped to offset some of the decline. China is…

Despite the ongoing growing interest in premium beauty and personal care products in Switzerland, driven by growing demand in natural and ethical products, the impact of COVID-19 on premium products was severe in 2020. This led to premium beauty and…

The measures taken to contain the spread of COVID-19 have not only forced consumers to reassess their personal hygiene routines, but it has also caused many households to reign in their spending. Many people in Austria are concerned about the…

The rate of growth in retail current value sales of premium beauty and personal care slowed significantly during 2020. The economic shock of COVID-19 forced many local consumers to rein in their discretionary spending, which led a significant number…

Prior to the pandemic, beauty and personal care sales have been traditionally driven by the premium segment in Ireland. The impact of COVID-19 and the resulting focus on hygiene and essential items has led to invert the categories’ performances, with…

The country was still struggling to recover from the last severe economic crisis of 2015/2016 when the COVID-19 pandemic hit Brazil. Apart from the challenges posed by the pandemic from a health perspective, political has instability affected how the…

Premium beauty and personal care was already struggling more than mass due to recession in the country, but COVID-19 made the situation worse due to lockdown restrictions, job losses and an overall sense of insecurity in the market. Low consumer…

Although the consumption of beauty and personal care products has increased considerably over the review period, disposable incomes took a significant hit in 2020 due to the negative impact of the COVID-19 pandemic. With the COVID-19 pandemic causing…

Premium beauty and personal care will see current value decline in response to the COVID-19 pandemic in 2020. The main reason for this is because premium fragrances, which is by far the largest product area, is expected to also see the sharpest…

Premium beauty and personal care products saw a sharp decline in sales in 2020 following the prolonged period of beauty specialist store closures. As consumers spent more time at home in 2020, either as a result of the lockdown or simply as a…

Premium beauty and personal care recorded a better performance than mass beauty and personal care in 2020, registering only a small current value decline. The primary consumers of premium beauty and personal care are mid-income and higher-income…

Premium beauty and personal care will respond negatively to the COVID-19 pandemic in 2020, with the fastest-declining product areas being those consumers have had little use for during lockdown and while social restrictions remain advisable. Some…

Premium beauty and personal care will be devastated by the COVID-19 pandemic in 2020 overall as current value sales plummet. The main reason for this has been due to the economic uncertainty as a result of the crisis, encouraging mid- and high-income…