Premium Beauty and Personal Care

Market research on the premium beauty and personal care products industry. Standardised cross-comparable statistics, total market sizes, market and brand share data, distribution and industry trends.

Country Report

Country Report

Premium Beauty and Personal Care in Romania

Jul 2020

With average income continuing to grow in 2019, this had a positive impact on Romanian consumers’ expenditure on premium beauty and personal care. Romanian consumers were becoming more interested in buying products from well-known international ...

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Premium Beauty and Personal Care in Tunisia

Jul 2020

Premium beauty and personal care continued to record positive growth in 2019, boosted by lifestyle changes and increased urbanisation within the country. Furthermore, the number of working women in Tunisia continued to grow, supporting sales of ...

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Premium Beauty and Personal Care in Latvia

Jul 2020

Towards the end of the review period, strong sales growth was recorded in premium beauty and personal care. Dynamic growth was recorded in the category again in 2019 as consistent increases in consumer purchasing power and higher awareness of the ...

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Premium Beauty and Personal Care in Estonia

Jul 2020

Increased consumer purchasing power along with rising awareness of the benefits of beauty regimens and personal hygiene routines were the driving forces behind the growth of premium beauty and personal care in Estonia in 2019. Premium fragrances ...

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Premium Beauty and Personal Care in Hungary

Jul 2020

Premium beauty and personal care recorded current value growth in line with the average rate for beauty and personal care overall in 2019. Premium fragrances and premium skin care remained the largest categories. Premium facial make-up contained ...

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Premium Beauty and Personal Care in Costa Rica

Jul 2020

Although premium beauty and personal care managed to maintain slight current value growth in 2019, this was much lower than in any other year of the review period. Sales of premium products were already low in Costa Rica because few people can afford...

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Premium Beauty and Personal Care in Croatia

Jul 2020

Although traditionally price sensitive, Croatian consumers demonstrated continuously increasing interest in more premium products in 2019. Wage increases boosted disposable household income levels, which consumers were using to buy higher quality ...

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Premium Beauty and Personal Care in Morocco

Jul 2020

Premium colour cosmetics and premium skin care were the largest categories in premium beauty and personal care in 2019. The rise in number of make-up artists offering advice and demonstrations on make-up application on social media highly influenced ...

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Premium Beauty and Personal Care in Israel

Jul 2020

Within fragrances, the great majority of offerings are premium brands, benefiting from consumers in Israel preferring premium fragrances due to their quality. Therefore, premium fragrances drove the highest amount of value sales in premium beauty and...

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Premium Beauty and Personal Care in Ecuador

Jul 2020

2019 saw premium beauty and personal care register further development as the positioning of premium products and brands continued to improve. In particular, products with a more overt premium image and corresponding premium price tags are emerging ...

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Premium Beauty and Personal Care in Peru

Jul 2020

There is evidence of premiumisation in many categories of beauty and personal care in Peru, even though economic growth in 2018 and 2019 did not reach the previously expected levels and the majority of consumers have not witnessed stronger purchasing...

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Premium Beauty and Personal Care in Vietnam

Jul 2020

According to the General Statistic Office, Vietnam’s GDP is expected to continue growing strongly. The improving economy prompted more consumers to spend money on travel, apparel and beauty and personal care products, even on premium brands. Indeed, ...

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Premium Beauty and Personal Care in Taiwan

Jul 2020

Driven by factors such as the rise of social media and a selfie culture, consumers in Taiwan have become increasingly conscious of their appearance. This led to a rise in consumers paying for cosmetic surgery during the review period, with these ...

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Premium Beauty and Personal Care in Guatemala

Jul 2020

Premium beauty and personal care remained a niche in Guatemala in 2019. This is due to the fact that the main consumer group that purchases these products is comprised of affluent urban Guatemalans, with a higher level of education, greater ...

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Premium Beauty and Personal Care in Hong Kong, China

Jul 2020

The anti-government protests that rocked Hong Kong throughout 2019 had a particularly negative on premium beauty and personal care. This was mainly because of the resultant sharp drop in the number of visitors from mainland China, who traditionally ...

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Premium Beauty and Personal Care in Argentina

Jul 2020

The devaluation of the Argentine peso in 2019 led to a significant increase in prices in premium beauty and personal care, with many products in the segment being imported. Consequently, many mid-to-high-income consumers replaced premium products ...

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Premium Beauty and Personal Care in Brazil

Jul 2020

After recording strong growth in current value terms in 2018, the premium beauty and personal care sales performance was even better in 2019. Apart from the overall improvement in the economic outlook, the volatile exchange rate seen in 2019 helped ...

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Premium Beauty and Personal Care in Greece

Jul 2020

After a long period of recession-led sales declines, premium beauty and personal care returned to a positive sales performance towards the end of the review period, with healthy growth recorded in 2019. This return to positive growth is very much in ...

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Premium Beauty and Personal Care in Colombia

Jul 2020

Premium beauty and personal care maintained a third year of current value growth in 2019, and saw a much stronger increase than mass beauty and personal care. However, it should be noted that premium beauty and personal care increased from a much ...

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Premium Beauty and Personal Care in Chile

Jul 2020

Consumption behaviour changed in 2019, as economic uncertainty led to increasing unemployment levels. This directly limited many households’ budgets, with most people cutting back on expenses in order to maximise their incomes. In response, premium ...

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