Premium Beauty and Personal Care

Retail current value growth slowed in 2020 as the Coronavirus (COVID-19) pandemic saw consumers halt or delay spending on non-essential items. Moreover, heavy restrictions on consumer mobility reduced the opportunities to use such products. This had…

Premium beauty and personal care achieved solid current value growth in 2021, despite the difficult economic context the country. Romanian consumers showed an increased interest in premium products, especially in colour cosmetics, fragrances and skin…

Since the financial crisis, premium beauty and personal care has been recording strong annual sales growth in current value terms. This was the case throughout the review period, prior to the pandemic, as consistent increases in consumer purchasing…

The Coronavirus (COVID-19) crisis in Serbia more harshly impacted premium beauty and personal care than mass beauty and personal care in 2020. Many consumers were quick to cut back on or eschew purchases of some premium products as lockdowns, face…

Premium beauty and personal care in Guatemala contracted in 2020 due to COVID-19 as some consumers switched to mass brands for economic reasons as the pandemic increased financial insecurity. Some high-income consumers, however, continued or…

Premium beauty and personal care products were negatively impacted by 2020 pandemic restrictions, with current value sales falling. Two factors contributed to the muted performance. With people going out less, products such as premium fragrances and…

Among the main reasons for slow growth in 2020 was the economic impact of the Coronavirus (COVID-19) crisis, which increased consumer price-sensitivity and fostered economising behaviour. In addition to economic uncertainty and pressure on household…

Premium beauty and personal care recorded a better performance than mass beauty and personal care in 2021, registering robust current value growth. The primary consumers of premium beauty and personal care are mid-income and higher-income households…

Premium beauty and personal care registered a significant value sales decline in 2020 due to the pandemic, and subsequent lockdown and other restrictions. The decline was deeper than felt by the mass segment as premium products, by nature more…

Faced with significant reductions in revenue due to the lack of inbound tourism, many players within premium beauty and personal care had to find opportunities for growth in the local market. Domestic consumption of premium goods increased, including…

In 2021, COVID-19 continued to boost demand for premium beauty and personal care as consumer expenditure on traditional indulgences such as outbound travel and restaurants remained limited. Demand for everyday luxuries including premium beauty and…

Premium beauty and personal care products were severely impacted the pandemic and the 2020 lockdowns, with current value sales falling. Two factors contributed to the decline. With people going out less, products such as premium fragrances and…

Having declined for the first time in a decade during 2020 in the context of a hostile economic environment, retail constant value sales (2021 prices) of premium beauty and personal care rebounded to their pre-pandemic level in 2021. However, the…

In the second semester of 2021, the advancement of Brazil’s mass COVID-19 vaccination campaign resulted in some flexibility in socialising, but consumers remained extremely cautious in terms of taking international trips due to the instability of the…

Premium beauty and personal care had outstanding performance in 2021, as affluent consumers were less affected by the economic instability of the pandemic than low-income consumers. In addition, with less opportunity to spend their money on…

Like the mass segment, premium beauty and personal care showed an impressive turnaround in total current value sales terms in 2021 as the easing of the pandemic and the accompanying economic recovery strengthened consumer confidence and saw more…

Premium beauty and personal care saw a dramatic rise in retail volume and current value sales in 2021 as consumer demand rebounded from the COVID-19 pandemic. The main reason for this is because premium fragrances, which is by far the largest product…

While the majority of premium beauty and personal care products recorded value sales declines in 2020, this was significantly reduced in 2021 in terms of the number of categories experiencing a second consecutive drop. Strongly aligned with the…

Having declined at a double-digit rate during 2020, retail constant value sales (2021 prices) of premium beauty and personal care rebounded in 2021 but remained well below their pre-pandemic level. During 2020, the economic shock of the pandemic made…

Premium beauty and personal care is seeing booming sales, as pandemic restrictions start to lift and lifestyles return to some sense of normality, with more socialising and opportunities to wear cosmetics and fragrances. Consumers with more stable…