Men's Grooming
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Company Profile
Beiersdorf AG in Beauty and Personal Care
Aug 2018
Amidst growing competition, changing consumer demand and surging product innovation, the beauty market’s complex landscape makes it challenging for Beiersdorf to match industry growth. While the company’s strength rests on mass-driven Nivea, ...
Strategy Briefing
Opportunities for Halal Beauty in Western Europe
Jul 2018
Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal ...
Country Report
Men's Grooming in Kenya
Jul 2018
An increased focus on personal grooming, heightened marketing campaigns, growth in the urban population and rising incomes among Kenya’s mid-income segment all impacted positively on value growth for men’s grooming during 2017. This was further ...
Country Report
Men's Grooming in New Zealand
Jun 2018
As men’s skin care has become a more relevant category, particularly amongst young men, this has made the positioning and performance of men’s post-shave and men’s skin care products somewhat blurred. Prior to gentler post-shave products, alcohol was...
Country Report
Men's Grooming in Vietnam
Jun 2018
As the demand for men’s grooming products grows, many key players are focusing on developing their own strengths in key categories to position themselves in consumers’ mind as well as increase their value share. Unilever Vietnam International Co Ltd,...
Country Report
Men's Grooming in Peru
Jun 2018
Men’ grooming continued to grow in 2017 as Peruvian men were looking for specialised products and were reluctant to use family products or those intended for women; however, low economic growth resulted in fewer new consumers trying specific products...
Country Report
Men's Grooming in Taiwan
Jun 2018
Men’s grooming is likely to register slightly stronger value growth over the forecast period than it did over the review period in constant 2017 terms. Limits remain on the category’s sales growth potential as demand edges ever closer to maturity. ...
Country Report
Men's Grooming in Macedonia
Jun 2018
The dynamic men’s grooming category witnesses the annual launch of new products to compete based on innovation and added-value. Dynamism is equally strong across men’s shaving, men’s skin care and men’s hair care. The focus is on men’s health and an ...
Strategy Briefing
Voice of the Industry: Beauty and Personal Care
May 2018
In the Industry Insights survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on an Industry Insights survey of 613 professionals ...
Strategy Briefing
New Consumer Values Foster Disruptive and Novel Concepts in Beauty
May 2018
The needs and values of beauty consumers will continue to evolve in tandem with behavioural shifts stemming from healthier lifestyles, digital connectivity, ethical consumerism, as well as more authentic experiences. With consumers adopting more ...
Country Report
Men's Grooming in Nigeria
May 2018
Men’s grooming is expected to continue to grow over the forecast period due to the increasing young urban adult male population, which places more of a premium on appearance. Men’s razors and blades, the largest area, offers products which are ...
Country Report
Men's Grooming in Egypt
May 2018
Men’s grooming in Egypt chiefly consists of men’s shaving, while men’s toiletries remained fairly small in 2017. This can be attributed to the fact that a significant proportion of the male demographic in Egypt does not make use of toiletries that ...
Country Report
Men's Grooming in Australia
May 2018
Men’s grooming is projected to increase in value terms at constant 2017 prices over the forecast period, with actual growth driven primarily by men’s toiletries. Men are expected to take a greater interest in personal grooming over the forecast ...
Country Report
Men's Grooming in Singapore
May 2018
Singaporean men are paying more attention to their appearance and are investing more in men’s grooming products, aesthetic treatments, haircuts and shaving services. For example, barbershops such as We Need A Hero, The Golden Rule Barber Co and ...
Country Report
Men's Grooming in Bulgaria
May 2018
In the review period, a growing sports culture fostered stable consumption of men’s toiletries – especially in the mass segment, which is largely available and accessible. The emergence of modern fitness centres in urban areas stimulated popularity ...
Country Report
Men's Grooming in the United Kingdom
May 2018
Men’s skin care is continuing to benefit from a change in mind-set as more men begin to integrate skin care into their grooming routines. Although penetration is still very low relative to women’s skin care, the potential for growth is extensive. ...
Country Report
Men's Grooming in Algeria
May 2018
Algerian men are expected to start paying more attention to their personal appearance over the forecast period. Together with changing lifestyle trends and a rising number of urban professionals, this should positively impact demand for men’s ...
Country Report
Men's Grooming in the US
May 2018
Over the review period, men’s shaving faced tough times in the US. In 2017, despite the aggressive strategies of traditional players and the success stories of direct-to-consumer brands, the category saw its sales drop once again. The biggest players...
Country Report
Men's Grooming in Norway
May 2018
Whilst men’s grooming continued to grow steadily in 2017, current value growth has not taken-off to the extent seen in other industries, such as apparel. Men’s grooming is developing at a slower pace than overall beauty and personal care, indicating ...
Country Report
Men's Grooming in Finland
May 2018
Men’s grooming categories are in different stages of maturity. Men’s shaving is very mature, whilst other areas such as skin care are still immature. In the last two years of the review period there were substantial launches in men’s mass ranges. ...
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