Men's Grooming

Colgate-Palmolive saw growth in 2018 but failed to keep pace with the overall beauty and personal care industry. The company continues to see robust growth in oral care, but is slowing relative to local competitors, which are finding new ways to ...

Unilever continued to perform well, but slower than the industry average in 2018. Its growth was supported by sustained performance of its staple brands in core categories. The company’s acquisition of trendy, premium brands, such as Tatcha, ...

The Procter & Gamble Co reshaped the global beauty and personal care landscape when it divested more than 40 brands to a rival group three years ago. Since then, the company has been prioritising organic growth; a strategy which only recently began ...

Natura&Co has made another bold move and acquired Avon Products Inc. The acquisition will enable it to expand its geographic footprint, as well as increase its presence in one of the fastest categories within beauty and personal care – colour ...

This report introduces new insights from the 2019 Beauty Survey data and provides a summary of system updates that accompany the latest data refresh. Key findings about consumer perceptions of premium beauty, masculinity and introduction to today’s ...

Shiseido Co Ltd is accelerating its growth activities by collaborating with Asian retailers for big data-based product developments and nurturing premium brands in Europe. The company’s current geographic diversification to the Americas and Europe is...

Men’s grooming in Latin America grew over the review period as the category bounced back in 2017 and 2018 following poor performance in 2016. Fragrances dominates the region’s sales, yet men’s toiletries sales are expanding as men further engage with...

Amidst growing competition, changing consumer demand and surging product innovation, it is challenging for Beiersdorf to match industry growth. The company is looking to become more agile to withstand competition from indie brands, with the launch of...

Estee Lauder Cos Inc has seen above-industry level growth, driven by China and emerging markets, online channels, and skincare. Most brands grew, including Estée Lauder, La Mer, and MAC, despite macro volatilities and challenges, like Brexit and ...

Despite leading fragrances globally, Coty’s reliance on mature markets to generate the majority of sales is becoming a hindrance to current performance. As a result, Coty has announced a turnaround strategy to enhance its brand portfolio and discover...

Women remain the target group for beauty companies, but this is changing. In the era of gender fluidity, taboos over gender and traditional social roles are being challenged. It’s no surprise that beauty players are increasingly focusing on ...

Men’s grooming continued to see healthy growth in current value terms in 2018, but it continued to be constrained to an extent by the lack of products on offer. Although areas such as men’s skin care and men’s hair care saw new entrants over the ...

In 2018, sales in men’s grooming remained fairly static in current value terms. This can largely be attributed to the poor volume performance of men’s shaving, and the decrease in unit prices in an attempt to turn around the decline from 2017. Men’s ...

Mary Kay Inc is focused on improving its struggling performance in China, capitalising on growth of colour cosmetics in North America and Latin America, and rebranding to attract younger audiences. The best opportunities are in Latin America, helping...

Men’s grooming in Switzerland has shifted from its traditional focus on shaving, to a broader concept of men’s personal care. Consumers have adopted different shaving practices, with a growing preference for trimmed beards instead of complete ...

Men are expected to continue showing increasing interest in men’s toiletries throughout the forecast period. In 2018, men’s skin care recorded the most dynamic current value growth within men’s grooming. The range of men’s skin care products is ...

In men’s grooming in Egypt, men’s pre-shave was the main driver of growth in 2018, witnessing one of the highest growth rates due to the stabilisation of prices. Men’s pre-shave products are seeing growing sales due to their importance for daily use ...

Men’s grooming is projected to see total volume sales decline in 2019, mainly as a result of steep price hikes imposed towards the end of the review period following the devaluation of the Uzbekistani som. However, total volume sales should start to ...

Men’s grooming saw continuous growth in Hungary over recent years. There is an increasing focus on men’s appearance and looks, after women’s trends prevailed over past decades. The range of available products and information about men’s personal care...

Men’s grooming saw another year of modest retail value growth in Slovenia in 2018, hampered by consumer price consciousness and the culturally inhibited and frugal nature of Slovenians. Furthermore, men are well known for their pragmatic purchasing ...