Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Men's Grooming

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Country Report

Men's Grooming in Hungary

Jun 2022

Men’s grooming was hard hit by the unprecedented societal disruption caused by the outbreak of COVID-19 in 2020, with total volume and current value sales declining sharply as many men in Hungary became less inclined to maintain their normal grooming…

USD 1,195
Country Report

Men's Grooming in Uruguay

May 2022

Premium men's fragrances was the most dynamic category within men's grooming in 2021 in both value volume terms. With Uruguay’s borders remaining closed until October 2021, consumers switched to purchasing premium men’s fragrances in local stores.…

USD 1,195
Country Report

Men's Grooming in Portugal

May 2022

Men’s grooming registered a significant decline in 2020. The category was particularly impacted by the fact that during the pandemic, social distancing, lockdowns and remote working meant that men shaved much less often and used fewer toiletries and…

USD 1,195
Country Report

Men's Grooming in Vietnam

May 2022

In 2021, many cities in Vietnam executed prolonged lockdowns in response to spikes in the number of Coronavirus (COVID-19) cases in the country. Ho Chi Minh City was among the big cities hit hard by the measures introduced to stem the tide of the…

USD 1,195
Country Report

Men's Grooming in Spain

May 2022

Having declined at a double-digit rate during 2020, men’s grooming retail constant value sales recovered only partially in 2021. Men’s fragrances, particularly premium men’s fragrances were the main driver of this recovery, as Spanish men spent less…

USD 1,195
Country Report

Men's Grooming in Pakistan

Oct 2022

Men’s grooming experienced a slower growth in demand in 2020, due the measures introduced to cope with the Coronavirus (COVID-19) pandemic. With fewer opportunities for socialising and more time spent at home due to remote working and studying,…

USD 1,195
Country Report

Men's Grooming in Nigeria

Jun 2022

Men’s grooming was negatively impacted by the 2020 COVID-19 restrictions, with volume sales falling, though it did not register as severe a decline as several other beauty and personal care products. In 2021, with society opening up and men going out…

USD 1,195
Country Report

Men's Grooming in Tunisia

Jun 2022

Despite the economic crisis, men’s grooming in Tunisia remains an attractive to many investors and further growth was recorded in 2021. Several new locally-produced and imported products were launched in the year, which attracted consumers and drove…

USD 1,195
Country Report

Men's Grooming in Kenya

May 2022

Demand for men’s grooming products and services is rapidly growing among Kenya’s men, particularly in the young adult demographic who have access to a wealth of information and peer reviews. A new generation of Kenyan men are investing in their…

USD 1,195
Country Report

Men's Grooming in Algeria

May 2022

Men’s grooming registered a recovery in 2021, after suffering minimal current value growth and a volume decline in 2020, mainly due to the lockdowns. In 2021, men’s grooming registered current value and volume growth, as with society opening up, men…

USD 1,195
Country Report

Men's Grooming in Taiwan

May 2022

Each year in Taiwan on Father's Day, leading retailers including department stores start to promote products that are deemed to be suitable gifts. Traditionally, men’s shaving products tend to be a leading gift choice for the event, but…

USD 1,195
Country Report

Men's Grooming in Latvia

Jun 2022

COVID-19 had a strong negative effect on men’s grooming sales in 2020, as men’s grooming products are often used by men when going to the workplace, socialising or visiting the gym. As workplaces, foodservice outlets and gyms and other sporting and…

USD 1,195
Country Report

Men's Grooming in Egypt

Jun 2022

Men’s grooming witnessed strong increases in both volume and current value sales in 2021, after suffering from the lock down and the working from home trend in 2020. Men reduced grooming regimes in 2021 reducing the frequency of use for some…

USD 1,195
Country Report

Men's Grooming in Belgium

May 2022

Men’s grooming took a hit from the event of COVID-19 in 2020, as men took a more laissez faire attitude towards their grooming habits during the time of the pandemic. With social distancing, working from home and wearing face masks, many male…

USD 1,195
Country Report

Men's Grooming in Italy

May 2022

Men’s grooming witnessed a partial recovery in current value terms in 2021 after the double-digit decline witnessed in 2020. The sharp decline in 2020 was mainly linked to the drastic changes to consumer lifestyles and the reduced social activity due…

USD 1,195
Country Report

Men's Grooming in Ireland

May 2022

Men’s grooming returned to positive current value growth in 2021 with socialising allowed for some of the year and the removal of working from home orders in Q4. While men’s fragrances recorded an improvement compared to 2020’s declines, the most…

USD 1,195
Country Report

Men's Grooming in Switzerland

Aug 2022

Sales of men’s grooming stabilised in 2021 after recording declines for a number of years, mainly driven by men’s shaving, as Swiss men continue to follow the trend for sporting beards or stubble. However, men’s toiletries is benefiting from local…

USD 1,195
Country Report

Men's Grooming in Slovenia

Jun 2022

In terms the pandemic, men’s grooming was largely unaffected, with volume growth in 2021, on par with 2020. The only product that was negatively impacted by the lockdowns was men’s fragrances and it registered the highest current value growth in…

USD 1,195
Country Report

Men's Grooming in Finland

Jun 2022

Men’s grooming saw a modest rise in current value growth in 2021, as COVID-19 restrictions eased and consumption of men’s fragrances rebounded. All categories within men’s grooming witnessed positive growth with the strongest increases in current…

USD 1,195
Country Report

Men's Grooming in Poland

Jun 2022

The COVID-19 pandemic has temporarily slowed down the growth of the men’s grooming market in Poland but has not stopped the long-term upward trend. Sales in 2021 displayed positive growth and made a good advance towards recovery of those lost in…

USD 1,195
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More

Shop Our Reports

The Evolution of the Mental Health Landscape in Consumer Health

Mental health has emerged as a key consumer demand in the years since the COVID-19 pandemic. This briefing will examine survey data to understand how consumers…

View Report

Haleon Plc in Consumer Health

After a successful demerger from GlaxoSmithKline Pc, Haleon Plc, formed in July 2022, continues to lead the consumer health industry, supported by its power…

View Report

Amway Corp in Consumer Health

Amway is the largest direct selling company in vitamins and dietary supplements globally. A pioneer of innovations, it distributes its Nutrilite premium…

View Report