Men's Grooming

Market research on the men's grooming market. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Company Profile

Company Profile

Unilever in Beauty and Personal Care

Oct 2020

Unilever’s beauty and personal care sales are likely to remain mostly shielded from the impact of COVID-19, owing to its strong offering in mass and core products. Expansion of its premium portfolio into China offers opportunities for growth, as does...

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Company Profile

Company Profile

L’Oréal Groupe in Beauty and Personal Care

Oct 2020

As the global leader in beauty and personal care, L’Oréal benefits from its diversified portfolio across various age, income and pricing tiers. While the company’s dermocosmetics division continues to climb, its mass and luxury brands face fierce ...

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Company Profile

Company Profile

Beiersdorf AG in Beauty and Personal Care

Sep 2020

As beauty and personal care sees growth for indie players and private label, Beiersdorf is looking to raise its profile through incubators. Through repositioning Nivea, launching new circular products and running a K-beauty incubator, Beiersdorf saw ...

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Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

Sep 2020

Estée Lauder Cos Inc performed above the industry average in 2019, helped by the Estée Lauder and La Mer brands, skin care, and online sales in the US and China. China is growing in importance, especially in colour cosmetics, which is expected to see...

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Country Report

Country Report

Men's Grooming in Azerbaijan

Sep 2020

Men’s grooming showed positive growth in 2019. This was due to the increased consumer awareness of products specifically targeted at male consumers, and rise in the variety of products available. Growth for men’s grooming is mainly concentrated in ...

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Country Report

Country Report

Men's Grooming in Switzerland

Sep 2020

Men’s grooming in Switzerland has shifted from its traditional focus on shaving, to a broader concept of men’s personal care. Consumers have adopted different shaving practices, with a growing preference for beards or facial care instead of complete ...

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Country Report

Country Report

Men's Grooming in Cameroon

Sep 2020

Although men’s grooming remains something of a niche in Cameroon, it is expected that growth will be supported not only by the traditional men’s razors and blades, but also by categories that are newer concepts to many men. However, men’s razors and ...

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Company Profile

Company Profile

AmorePacific Corp in Beauty and Personal Care

Aug 2020

AmorePacific is a South Korea-based cosmetics manufacturer that has grown to become a global top 20 player. With the strong consumer demand for K-Beauty, the company’s sales are heavily concentrated in Asia Pacific. The company expects wider coverage...

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Country Report

Country Report

Men's Grooming in Kenya

Aug 2020

For a long time, companies have focused more on female skin care, with men being somewhat left on the side-lines. However, with men’s growing interest in their appearance, which is partly attributed to social media pressures and rising product ...

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Country Report

Men's Grooming in South Africa

Aug 2020

Men’s grooming maintained dynamic current value growth in 2019, thanks to the entry of a wide range of such products. This shows the capacity of industry players to embrace beauty trends that do not just cater to women, but to all genders, despite ...

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Country Report

Men's Grooming in Nigeria

Aug 2020

Men’s grooming is expected to grow strongly over the forecast period in tandem with the recovering economy following on from weak economic growth over the review period. Growing employment, especially in the formal sector, will spur interest in ...

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Country Report

Men's Grooming in Pakistan

Jul 2020

Sales of men’s grooming products in Pakistan during 2019 continued to be driven by urban dwellers in the country as unbranded products are still commonly used by price-sensitive households in rural towns and villages. Players seeking to make the most...

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Men's Grooming in Portugal

Jul 2020

Men’s grooming products recorded a slight increase in 2019, the product of continued increase in fragrances and skin care, and of continued decline in shaving products, led by the fashion for beards. Shaving products continued to fall back, and ...

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Country Report

Men's Grooming in Germany

Jul 2020

The main trend across men’s grooming in Germany going into 2019 was the continued decline in shaving using razors, which was increasing throughout the country, greatly impacting the performances in men’s post-shave, men’s pre-shave and men’s razors ...

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Men's Grooming in Algeria

Jul 2020

Rising image-consciousness among Algerian men continued to drive the positive development of men’s grooming in 2019. Particularly visible among younger mid-to-high-income male consumers, this trend was supported by urbanisation and improvements in ...

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Country Report

Men's Grooming in Uruguay

Jul 2020

Traditionally, Uruguayan men have been very reluctant to buy men’s grooming products other than deodorants and shaving products. This is mainly because, unlike in other countries, many men consider skin care and other toiletries to be specifically ...

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Men's Grooming in Uzbekistan

Jul 2020

The men’s grooming category was again vastly dominated by men shaving and fragrances sales. Beards are often seen as symbols of political affiliations in Uzbekistan, with some men forced to shave because of anti-radical campaigns. While men’s shaving...

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Country Report

Men's Grooming in Bolivia

Jul 2020

There was an intensified focus on grooming among men in Bolivia at the end of the review period, with this supporting ongoing sales growth for men’s grooming in 2019. Men’s hair care in particular saw outstanding current value sales growth in the ...

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Country Report

Men's Grooming in Serbia

Jul 2020

Certain premium men’s grooming products performed very well in 2019, particularly premium men’s skin care and premium men’s bath and shower. These are among the most popular men’s grooming products, and their performance benefitted from increased ...

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Country Report

Country Report

Men's Grooming in Dominican Republic

Jul 2020

The Dominican Republic saw the emergence of “metrosexual” culture during the review period, with male consumers showing a growing interest in personal grooming and looking for products beyond established areas such as razors and blades, and ...

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