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Men's Grooming

Market research on the men's grooming market. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Men's Grooming in Cameroon

Jun 2021

There was a sharp deceleration in the rate of growth in both retail volume and current value sales of men’s grooming during 2020. Indeed, retail volume sales rose at their slowest rate in more than a decade during the year. The lockdown that occurred...

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Men's Grooming in Ireland

Jun 2021

Lockdowns, social distancing and staying at home orders have triggered a heavy decline for men’s fragrances and men’s shaving. Indeed, in the absence/reduction of face-to-face social interaction with friends or co-workers, many male consumers did not...

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Men's Grooming in Brazil

Jun 2021

Despite the severe negative impact of the COVID-19 pandemic on consumers’ available income and level of confidence, fragrances remained considered essential items – even more so than deodorants. With a higher than expected pace of growth, men’s ...

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Men's Grooming in South Africa

Jun 2021

With the imposition of lockdown to limit the spread of COVID-19, consumers spent more time at home, as working from home became the new normal and social occasions were on the decline. This resulted in simpler grooming routines, or some men eschewing...

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Men's Grooming in Kenya

Jun 2021

During the COVID-19 pandemic, consumers in Kenya faced considerable lifestyle changes, with the population advised to remain at home as much as possible, and many businesses forced to close their doors. This affected grooming norms in the country, ...

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Men's Grooming in Kazakhstan

May 2021

COVID-19-related restrictions negatively affected the demand for men’s grooming in 2020, with the premium segment being hit hardest. Increased economic uncertainty and enforced lockdown measures were the main factors dampening demand, with global ...

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Men's Grooming in Uzbekistan

May 2021

Prior to the COVID-19 pandemic, men’s grooming was vastly dominated by men’s shaving and fragrances sales. Beards are often seen as symbols of political affiliations in Uzbekistan, with some men forced to shave because of anti-radical campaigns. ...

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Men's Grooming in Bolivia

May 2021

The COVID-19 pandemic and ensuing lockdown will have a negative impact on hair care in 2020 overall. The main reason for this is due to consumers spending more time at home, with this encouraging many to take a more relaxed approach to hair care ...

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Men's Grooming in Lithuania

May 2021

The arrival of COVID-19 in Lithuania was especially painful for men’s grooming, as this category was just about to reach somewhat maturity. Many men’s grooming products are seen as non-essential and given the economic turbulence of the pandemic ...

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Men's Grooming in North Macedonia

May 2021

Men’s grooming has been hit hard by the impact of the COVID-19 pandemic, with most product areas seeing current value decline. The main reason for this is due to lockdown which has led many men to abandon their daily grooming routines. As a result, ...

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Men's Grooming in Pakistan

May 2021

Like most of the main beauty and personal care categories in Pakistan, men’s grooming experienced a slowdown in overall demand in 2020 as a result of COVID-19. With fewer opportunities for socialising and more time spent at home due to remote ...

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Men's Grooming in Nigeria

May 2021

Most categories of men’s grooming are fairly niche and deemed to be non-essential, with many Nigerian men placing less importance on grooming products compared to women. Therefore, with an unstable economy as a result of the pandemic, and weak ...

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Men's Grooming in Slovenia

May 2021

According to trade interviews, the men’s shave category experienced slight growth in 2020. Men’s shaving remains relevant and deemed necessary (also due to maintaining mask efficacy) to the average Slovenian despite COVID-19 and the intensifying ...

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Men's Grooming in Belgium

May 2021

Men’s grooming took a hit from the event of COVID-19 in 2020, as men took a more laissez faire attitude towards their grooming habits during the time of the pandemic. With social distancing, working from home and wearing face masks, many male ...

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Men's Grooming in Dominican Republic

May 2021

As a result of COVID-19, overall men’s grooming experienced a decline in current value growth in 2020. However, the impact of the pandemic vastly varied across men's grooming categories. For instance, men’s bath and shower posted the strongest ...

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Men's Grooming in the United Arab Emirates

May 2021

Many male grooming products are seen as discretionary and so the economic hit following depopulation and COVID-19 has made the category vulnerable to any instability to household incomes. Furthermore, the category remains very small in value terms, ...

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Men's Grooming in Georgia

May 2021

In 2020, all men’s grooming products experienced declining current value and retail volume sales. Home seclusion resulted in many men spending longer periods of time in the home environment as they were either unable to attend their workplace or were...

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Men's Grooming in Uruguay

May 2021

While men’s grooming registered an increase in current value in 2020, volume sales were largely unchanged. However, there was marked differences between how products performed. Men’s deodorants was the worst performer, with decline in current value ...

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Men's Grooming in the Philippines

May 2021

Men’s grooming recorded overall marginal decline in volume terms in 2020 due to the home seclusion trend as a result of the pandemic. With many consumers forced to work from home, fewer opportunities to meet people outside of the home reduced the ...

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Men's Grooming in Costa Rica

May 2021

COVID-19 negatively impacted men’s grooming in 2020, as consumers worked from home more often during lockdown and saw fewer opportunities to attend social engagements. However, as the category covers such a wide range of products, the impact varied ...

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