Men's Grooming

Men’s grooming was hard hit by the unprecedented societal disruption caused by the outbreak of COVID-19 in 2020, with total volume and current value sales declining sharply as many men in Hungary became less inclined to maintain their normal grooming…

Premium men's fragrances was the most dynamic category within men's grooming in 2021 in both value volume terms. With Uruguay’s borders remaining closed until October 2021, consumers switched to purchasing premium men’s fragrances in local stores.…

Men’s grooming registered a significant decline in 2020. The category was particularly impacted by the fact that during the pandemic, social distancing, lockdowns and remote working meant that men shaved much less often and used fewer toiletries and…

In 2021, many cities in Vietnam executed prolonged lockdowns in response to spikes in the number of Coronavirus (COVID-19) cases in the country. Ho Chi Minh City was among the big cities hit hard by the measures introduced to stem the tide of the…

Having declined at a double-digit rate during 2020, men’s grooming retail constant value sales recovered only partially in 2021. Men’s fragrances, particularly premium men’s fragrances were the main driver of this recovery, as Spanish men spent less…

Men’s grooming experienced a slower growth in demand in 2020, due the measures introduced to cope with the Coronavirus (COVID-19) pandemic. With fewer opportunities for socialising and more time spent at home due to remote working and studying,…

Men’s grooming was negatively impacted by the 2020 COVID-19 restrictions, with volume sales falling, though it did not register as severe a decline as several other beauty and personal care products. In 2021, with society opening up and men going out…

Despite the economic crisis, men’s grooming in Tunisia remains an attractive to many investors and further growth was recorded in 2021. Several new locally-produced and imported products were launched in the year, which attracted consumers and drove…

Demand for men’s grooming products and services is rapidly growing among Kenya’s men, particularly in the young adult demographic who have access to a wealth of information and peer reviews. A new generation of Kenyan men are investing in their…

Men’s grooming registered a recovery in 2021, after suffering minimal current value growth and a volume decline in 2020, mainly due to the lockdowns. In 2021, men’s grooming registered current value and volume growth, as with society opening up, men…

Each year in Taiwan on Father's Day, leading retailers including department stores start to promote products that are deemed to be suitable gifts. Traditionally, men’s shaving products tend to be a leading gift choice for the event, but…

COVID-19 had a strong negative effect on men’s grooming sales in 2020, as men’s grooming products are often used by men when going to the workplace, socialising or visiting the gym. As workplaces, foodservice outlets and gyms and other sporting and…

Men’s grooming witnessed strong increases in both volume and current value sales in 2021, after suffering from the lock down and the working from home trend in 2020. Men reduced grooming regimes in 2021 reducing the frequency of use for some…

Men’s grooming took a hit from the event of COVID-19 in 2020, as men took a more laissez faire attitude towards their grooming habits during the time of the pandemic. With social distancing, working from home and wearing face masks, many male…

Men’s grooming witnessed a partial recovery in current value terms in 2021 after the double-digit decline witnessed in 2020. The sharp decline in 2020 was mainly linked to the drastic changes to consumer lifestyles and the reduced social activity due…

Men’s grooming returned to positive current value growth in 2021 with socialising allowed for some of the year and the removal of working from home orders in Q4. While men’s fragrances recorded an improvement compared to 2020’s declines, the most…

Sales of men’s grooming stabilised in 2021 after recording declines for a number of years, mainly driven by men’s shaving, as Swiss men continue to follow the trend for sporting beards or stubble. However, men’s toiletries is benefiting from local…

In terms the pandemic, men’s grooming was largely unaffected, with volume growth in 2021, on par with 2020. The only product that was negatively impacted by the lockdowns was men’s fragrances and it registered the highest current value growth in…

Men’s grooming saw a modest rise in current value growth in 2021, as COVID-19 restrictions eased and consumption of men’s fragrances rebounded. All categories within men’s grooming witnessed positive growth with the strongest increases in current…

The COVID-19 pandemic has temporarily slowed down the growth of the men’s grooming market in Poland but has not stopped the long-term upward trend. Sales in 2021 displayed positive growth and made a good advance towards recovery of those lost in…