Men's Grooming

Market research on the men's grooming market. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
LEARN MORE
Company Profile

Company Profile

Beiersdorf AG in Beauty and Personal Care

Aug 2018

Amidst growing competition, changing consumer demand and surging product innovation, the beauty market’s complex landscape makes it challenging for Beiersdorf to match industry growth. While the company’s strength rests on mass-driven Nivea, ...

US$570
Add to cart View details
Strategy Briefing

Strategy Briefing

Opportunities for Halal Beauty in Western Europe

Jul 2018

Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal ...

US$1,325
Add to cart View details
Country Report

Country Report

Men's Grooming in Kenya

Jul 2018

An increased focus on personal grooming, heightened marketing campaigns, growth in the urban population and rising incomes among Kenya’s mid-income segment all impacted positively on value growth for men’s grooming during 2017. This was further ...

US$990
Add to cart View details
Country Report

Country Report

Men's Grooming in New Zealand

Jun 2018

As men’s skin care has become a more relevant category, particularly amongst young men, this has made the positioning and performance of men’s post-shave and men’s skin care products somewhat blurred. Prior to gentler post-shave products, alcohol was...

US$990
Add to cart View details
Country Report

Country Report

Men's Grooming in Vietnam

Jun 2018

As the demand for men’s grooming products grows, many key players are focusing on developing their own strengths in key categories to position themselves in consumers’ mind as well as increase their value share. Unilever Vietnam International Co Ltd,...

US$990
Add to cart View details
Country Report

Country Report

Men's Grooming in Peru

Jun 2018

Men’ grooming continued to grow in 2017 as Peruvian men were looking for specialised products and were reluctant to use family products or those intended for women; however, low economic growth resulted in fewer new consumers trying specific products...

US$990
Add to cart View details
Country Report

Country Report

Men's Grooming in Taiwan

Jun 2018

Men’s grooming is likely to register slightly stronger value growth over the forecast period than it did over the review period in constant 2017 terms. Limits remain on the category’s sales growth potential as demand edges ever closer to maturity. ...

US$990
Add to cart View details
Country Report

Country Report

Men's Grooming in Macedonia

Jun 2018

The dynamic men’s grooming category witnesses the annual launch of new products to compete based on innovation and added-value. Dynamism is equally strong across men’s shaving, men’s skin care and men’s hair care. The focus is on men’s health and an ...

US$990
Add to cart View details
Strategy Briefing

Strategy Briefing

Voice of the Industry: Beauty and Personal Care

May 2018

In the Industry Insights survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on an Industry Insights survey of 613 professionals ...

US$570
Add to cart View details
Strategy Briefing

Strategy Briefing

New Consumer Values Foster Disruptive and Novel Concepts in Beauty

May 2018

The needs and values of beauty consumers will continue to evolve in tandem with behavioural shifts stemming from healthier lifestyles, digital connectivity, ethical consumerism, as well as more authentic experiences.  With consumers adopting more ...

US$1,325
Add to cart View details
Country Report

Country Report

Men's Grooming in Nigeria

May 2018

Men’s grooming is expected to continue to grow over the forecast period due to the increasing young urban adult male population, which places more of a premium on appearance. Men’s razors and blades, the largest area, offers products which are ...

US$990
Add to cart View details
Country Report

Country Report

Men's Grooming in Egypt

May 2018

Men’s grooming in Egypt chiefly consists of men’s shaving, while men’s toiletries remained fairly small in 2017. This can be attributed to the fact that a significant proportion of the male demographic in Egypt does not make use of toiletries that ...

US$990
Add to cart View details
Country Report

Country Report

Men's Grooming in Australia

May 2018

Men’s grooming is projected to increase in value terms at constant 2017 prices over the forecast period, with actual growth driven primarily by men’s toiletries. Men are expected to take a greater interest in personal grooming over the forecast ...

US$990
Add to cart View details
Country Report

Country Report

Men's Grooming in Singapore

May 2018

Singaporean men are paying more attention to their appearance and are investing more in men’s grooming products, aesthetic treatments, haircuts and shaving services. For example, barbershops such as We Need A Hero, The Golden Rule Barber Co and ...

US$990
Add to cart View details
Country Report

Country Report

Men's Grooming in Bulgaria

May 2018

In the review period, a growing sports culture fostered stable consumption of men’s toiletries – especially in the mass segment, which is largely available and accessible. The emergence of modern fitness centres in urban areas stimulated popularity ...

US$990
Add to cart View details
Country Report

Country Report

Men's Grooming in the United Kingdom

May 2018

Men’s skin care is continuing to benefit from a change in mind-set as more men begin to integrate skin care into their grooming routines. Although penetration is still very low relative to women’s skin care, the potential for growth is extensive. ...

US$990
Add to cart View details
Country Report

Country Report

Men's Grooming in Algeria

May 2018

Algerian men are expected to start paying more attention to their personal appearance over the forecast period. Together with changing lifestyle trends and a rising number of urban professionals, this should positively impact demand for men’s ...

US$990
Add to cart View details
Country Report

Country Report

Men's Grooming in the US

May 2018

Over the review period, men’s shaving faced tough times in the US. In 2017, despite the aggressive strategies of traditional players and the success stories of direct-to-consumer brands, the category saw its sales drop once again. The biggest players...

US$990
Add to cart View details
Country Report

Country Report

Men's Grooming in Norway

May 2018

Whilst men’s grooming continued to grow steadily in 2017, current value growth has not taken-off to the extent seen in other industries, such as apparel. Men’s grooming is developing at a slower pace than overall beauty and personal care, indicating ...

US$990
Add to cart View details
Country Report

Country Report

Men's Grooming in Finland

May 2018

Men’s grooming categories are in different stages of maturity. Men’s shaving is very mature, whilst other areas such as skin care are still immature. In the last two years of the review period there were substantial launches in men’s mass ranges. ...

US$990
Add to cart View details

Market Research Solutions

Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.

Learn More