Men's Grooming

Market research on the men's grooming market. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Company Profile

Company Profile

Unilever Group in Beauty and Personal Care

Nov 2019

Unilever continued to perform well, but slower than the industry average in 2018. Its growth was supported by sustained performance of its staple brands in core categories. The company’s acquisition of trendy, premium brands, such as Tatcha, ...

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Company Profile

The Procter & Gamble Co in Beauty and Personal Care

Nov 2019

The Procter & Gamble Co reshaped the global beauty and personal care landscape when it divested more than 40 brands to a rival group three years ago. Since then, the company has been prioritising organic growth; a strategy which only recently began ...

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Company Profile

Natura & Co in Beauty and Personal Care

Oct 2019

Natura&Co has made another bold move and acquired Avon Products Inc. The acquisition will enable it to expand its geographic footprint, as well as increase its presence in one of the fastest categories within beauty and personal care – colour ...

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Company Profile

Shiseido Co Ltd in Beauty and Personal Care

Sep 2019

Shiseido Co Ltd is accelerating its growth activities by collaborating with Asian retailers for big data-based product developments and nurturing premium brands in Europe. The company’s current geographic diversification to the Americas and Europe is...

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Company Profile

Beiersdorf AG in Beauty and Personal careCompany Profile

Sep 2019

Amidst growing competition, changing consumer demand and surging product innovation, it is challenging for Beiersdorf to match industry growth. The company is looking to become more agile to withstand competition from indie brands, with the launch of...

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Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

Aug 2019

Estee Lauder Cos Inc has seen above-industry level growth, driven by China and emerging markets, online channels, and skincare. Most brands grew, including Estée Lauder, La Mer, and MAC, despite macro volatilities and challenges, like Brexit and ...

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Company Profile

Coty Inc in Beauty and Personal Care

Aug 2019

Despite leading fragrances globally, Coty’s reliance on mature markets to generate the majority of sales is becoming a hindrance to current performance. As a result, Coty has announced a turnaround strategy to enhance its brand portfolio and discover...

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Country Report

Country Report

Men's Grooming in the Philippines

Jul 2019

Men’s grooming continued to see healthy growth in current value terms in 2018, but it continued to be constrained to an extent by the lack of products on offer. Although areas such as men’s skin care and men’s hair care saw new entrants over the ...

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Country Report

Men's Grooming in Germany

Jun 2019

In 2018, sales in men’s grooming remained fairly static in current value terms. This can largely be attributed to the poor volume performance of men’s shaving, and the decrease in unit prices in an attempt to turn around the decline from 2017. Men’s ...

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Company Profile

Company Profile

Mary Kay Inc in Beauty and Personal Care

Jun 2019

Mary Kay Inc is focused on improving its struggling performance in China, capitalising on growth of colour cosmetics in North America and Latin America, and rebranding to attract younger audiences. The best opportunities are in Latin America, helping...

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Country Report

Men's Grooming in Switzerland

Jun 2019

Men’s grooming in Switzerland has shifted from its traditional focus on shaving, to a broader concept of men’s personal care. Consumers have adopted different shaving practices, with a growing preference for trimmed beards instead of complete ...

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Country Report

Men's Grooming in Austria

Jun 2019

Men are expected to continue showing increasing interest in men’s toiletries throughout the forecast period. In 2018, men’s skin care recorded the most dynamic current value growth within men’s grooming. The range of men’s skin care products is ...

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Country Report

Men's Grooming in Egypt

Jun 2019

In men’s grooming in Egypt, men’s pre-shave was the main driver of growth in 2018, witnessing one of the highest growth rates due to the stabilisation of prices. Men’s pre-shave products are seeing growing sales due to their importance for daily use ...

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Country Report

Men's Grooming in Uzbekistan

Jun 2019

Men’s grooming is projected to see total volume sales decline in 2019, mainly as a result of steep price hikes imposed towards the end of the review period following the devaluation of the Uzbekistani som. However, total volume sales should start to ...

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Country Report

Men's Grooming in Hungary

Jun 2019

Men’s grooming saw continuous growth in Hungary over recent years. There is an increasing focus on men’s appearance and looks, after women’s trends prevailed over past decades. The range of available products and information about men’s personal care...

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Men's Grooming in Slovenia

Jun 2019

Men’s grooming saw another year of modest retail value growth in Slovenia in 2018, hampered by consumer price consciousness and the culturally inhibited and frugal nature of Slovenians. Furthermore, men are well known for their pragmatic purchasing ...

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Men's Grooming in Kenya

Jun 2019

An increasing number of women prefer men’s bath and shower products, as they claim the scent lasts longer, and retail slightly cheaper than products targeted towards women. This not only produces a cost saving, but also sensory advantages. Brands are...

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Country Report

Men's Grooming in the United Arab Emirates

Jun 2019

There is a peculiar demographic imbalance in the United Arab Emirates: for every woman in the country, there are estimated to be three men. This demographic landscape is shaped by the fact that the country is home to a huge number of seasonal workers...

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Country Report

Men's Grooming in Morocco

Jun 2019

Overall men’s grooming registered current value growth in 2018 that was higher than the increase seen the previous year. Men’s growing awareness of their appearance and personal care was the main driver behind such a performance. Besides, Moroccans ...

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Country Report

Men's Grooming in Norway

Jun 2019

While Norwegian men have been scarce in the number of beauty and personal care products that they have added to their daily beauty routine, men’s skin care, mainly in the form of moisturisers and to a certain extent facial cleansers, has become a ...

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