Men's Grooming

Market research on the men's grooming market. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Men's Grooming in the Philippines

Jul 2019

Men’s grooming continued to see healthy growth in current value terms in 2018, but it continued to be constrained to an extent by the lack of products on offer. Although areas such as men’s skin care and men’s hair care saw new entrants over the ...

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Country Report

Men's Grooming in Germany

Jun 2019

In 2018, sales in men’s grooming remained fairly static in current value terms. This can largely be attributed to the poor volume performance of men’s shaving, and the decrease in unit prices in an attempt to turn around the decline from 2017. Men’s ...

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Company Profile

Company Profile

Mary Kay Inc in Beauty and Personal Care

Jun 2019

Mary Kay Inc is focused on improving its struggling performance in China, capitalising on growth of colour cosmetics in North America and Latin America, and rebranding to attract younger audiences. The best opportunities are in Latin America, helping...

US$570
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Country Report

Country Report

Men's Grooming in Switzerland

Jun 2019

Men’s grooming in Switzerland has shifted from its traditional focus on shaving, to a broader concept of men’s personal care. Consumers have adopted different shaving practices, with a growing preference for trimmed beards instead of complete ...

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Country Report

Country Report

Men's Grooming in Austria

Jun 2019

Men are expected to continue showing increasing interest in men’s toiletries throughout the forecast period. In 2018, men’s skin care recorded the most dynamic current value growth within men’s grooming. The range of men’s skin care products is ...

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Country Report

Men's Grooming in Egypt

Jun 2019

In men’s grooming in Egypt, men’s pre-shave was the main driver of growth in 2018, witnessing one of the highest growth rates due to the stabilisation of prices. Men’s pre-shave products are seeing growing sales due to their importance for daily use ...

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Country Report

Country Report

Men's Grooming in Uzbekistan

Jun 2019

Men’s grooming is projected to see total volume sales decline in 2019, mainly as a result of steep price hikes imposed towards the end of the review period following the devaluation of the Uzbekistani som. However, total volume sales should start to ...

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Country Report

Country Report

Men's Grooming in Hungary

Jun 2019

Men’s grooming saw continuous growth in Hungary over recent years. There is an increasing focus on men’s appearance and looks, after women’s trends prevailed over past decades. The range of available products and information about men’s personal care...

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Men's Grooming in Slovenia

Jun 2019

Men’s grooming saw another year of modest retail value growth in Slovenia in 2018, hampered by consumer price consciousness and the culturally inhibited and frugal nature of Slovenians. Furthermore, men are well known for their pragmatic purchasing ...

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Country Report

Country Report

Men's Grooming in Kenya

Jun 2019

An increasing number of women prefer men’s bath and shower products, as they claim the scent lasts longer, and retail slightly cheaper than products targeted towards women. This not only produces a cost saving, but also sensory advantages. Brands are...

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Country Report

Country Report

Men's Grooming in the United Arab Emirates

Jun 2019

There is a peculiar demographic imbalance in the United Arab Emirates: for every woman in the country, there are estimated to be three men. This demographic landscape is shaped by the fact that the country is home to a huge number of seasonal workers...

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Men's Grooming in Morocco

Jun 2019

Overall men’s grooming registered current value growth in 2018 that was higher than the increase seen the previous year. Men’s growing awareness of their appearance and personal care was the main driver behind such a performance. Besides, Moroccans ...

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Country Report

Men's Grooming in Norway

Jun 2019

While Norwegian men have been scarce in the number of beauty and personal care products that they have added to their daily beauty routine, men’s skin care, mainly in the form of moisturisers and to a certain extent facial cleansers, has become a ...

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Country Report

Country Report

Men's Grooming in Pakistan

Jun 2019

Men’s grooming products in Pakistan are primarily consumed by urban consumers in the country as unbranded products are still very commonly used by price-sensitive households in rural towns and villages in Pakistan. Moreover, consumers in rural areas ...

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Men's Grooming in Latvia

Jun 2019

Men’s grooming is becoming a more important beauty and personal care category with each passing year. As a general rule, Latvian men have traditionally not been particularly interested in their personal grooming and this has meant that they have ...

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Men's Grooming in Costa Rica

Jun 2019

As seen across most mass consumption categories in Costa Rica over the review period, top-of-mind recognition, availability and affordable pricing relations continued drive men’s grooming sales in 2018. This was particularly relevant in the case of ...

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Country Report

Country Report

Men's Grooming in Uruguay

Jun 2019

Traditionally, Uruguayan men have been very reluctant to buy men’s grooming products other than deodorants and shaving products. That is mainly because, contrary to what happens in other countries, many men consider skin care and other toiletries to ...

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Men's Grooming in Azerbaijan

Jun 2019

Men’s beauty and personal care products were traditionally limited to fragrances and shaving products, and local male consumers remained conservative, preferring family products to those created specifically for men’s grooming. During 2018, with the ...

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Country Report

Men's Grooming in Taiwan

Jun 2019

Thanks to technological advancements, many electric shavers now produce the same results as a good traditional wet shave. Use of electric shavers saves consumers time and effort in their daily grooming. As a result, more consumers are opting for ...

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Country Report

Country Report

Men's Grooming in Estonia

Jun 2019

Men’s grooming continued to show relatively strong growth in 2018. In general, Estonian men tend to spend more time and money on their appearance. As a result men use a more diverse range of products and use these products more regularly. This has ...

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