Men's Grooming

Market research on the men's grooming market. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Strategy Briefing

Strategy Briefing

Competitive Strategies in Beauty and Personal Care

Dec 2018

International players and heritage brands are increasingly facing competition from local and regional companies, niche labels and alternative business concepts. These challenges serve as an inspiration for innovation with multinationals actively ...

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Company Profile

Company Profile

Unilever Group in Beauty and Personal Care

Nov 2018

Unilever continued to outperform the industry in 2017 fuelled by its series of acquisitions of trendy and premium brands. These acquisitions allowed the company to diversify its portfolio and strengthen key categories such as skin care. Unilever has ...

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Company Profile

Company Profile

L’Oréal Groupe in Beauty and Personal Care

Nov 2018

L’Oréal leads global beauty and personal care. Facing dynamic niche brands, the company is stepping up acquisition activity and alliances with beauty tech start-ups to renew its portfolio and innovation strategy. As smart diagnostics, healthy living ...

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Company Profile

Company Profile

Natura&Co in Beauty and Personal Care

Nov 2018

Natura&Co´s challenges go global with the integration of all three brands: Natura, Aesop and The Body Shop. Natura brand grows in Latin America, thanks to the rebound in its Brazilian operations. The integration process with TBS is expected to ...

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Company Profile

Company Profile

Kao Corp in Beauty and Personal Care

Oct 2018

In 130 years of existence, Kao Corp has achieved some notable successes. It is the 10th largest beauty and personal care (BPC) player worldwide, and has respected skin care expertise. In the wake of J-Beauty, Kao has pushed to expand internationally ...

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Company Profile

Company Profile

Colgate-Palmolive Co in Beauty and Personal Care

Oct 2018

Colgate-Palmolive Co once again outperformed the BPC market this year, but with a narrowing advance. Colgate’s oral care engine is slowing relative to local competitors who find new ways to challenge the global leader, especially in dynamic ...

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Company Profile

Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

Sep 2018

Estée Lauder Cos has seen above industry level growth, helped by the solid performance of its newer acquisitions in its core markets: the US, the UK and China. The company continues to expand in emerging markets while widening its distribution ...

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Company Profile

Company Profile

Coty Inc in Beauty and Personal Care

Sep 2018

Following the acquisition of P&G brands, Coty earned itself a spot among the leading global beauty companies, and currently leads the fragrance industry. However, it continues to struggle for top line growth, due to challenges to increase revenue ...

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Company Profile

Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

Aug 2018

Procter & Gamble reshaped the global beauty and personal care landscape when it divested more than 40 brands to a rival group in 2016. Two years later, the group is rationalising its portfolio by capitalising on its major brands and acquiring niche ...

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Company Profile

Company Profile

Beiersdorf AG in Beauty and Personal Care

Aug 2018

Amidst growing competition, changing consumer demand and surging product innovation, the beauty market’s complex landscape makes it challenging for Beiersdorf to match industry growth. While the company’s strength rests on mass-driven Nivea, ...

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Strategy Briefing

Strategy Briefing

Opportunities for Halal Beauty in Western Europe

Jul 2018

Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal ...

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Country Report

Country Report

Men's Grooming in Kenya

Jul 2018

An increased focus on personal grooming, heightened marketing campaigns, growth in the urban population and rising incomes among Kenya’s mid-income segment all impacted positively on value growth for men’s grooming during 2017. This was further ...

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Country Report

Country Report

Men's Grooming in New Zealand

Jun 2018

As men’s skin care has become a more relevant category, particularly amongst young men, this has made the positioning and performance of men’s post-shave and men’s skin care products somewhat blurred. Prior to gentler post-shave products, alcohol was...

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Country Report

Country Report

Men's Grooming in Vietnam

Jun 2018

As the demand for men’s grooming products grows, many key players are focusing on developing their own strengths in key categories to position themselves in consumers’ mind as well as increase their value share. Unilever Vietnam International Co Ltd,...

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Country Report

Country Report

Men's Grooming in Peru

Jun 2018

Men’ grooming continued to grow in 2017 as Peruvian men were looking for specialised products and were reluctant to use family products or those intended for women; however, low economic growth resulted in fewer new consumers trying specific products...

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Country Report

Country Report

Men's Grooming in Taiwan

Jun 2018

Men’s grooming is likely to register slightly stronger value growth over the forecast period than it did over the review period in constant 2017 terms. Limits remain on the category’s sales growth potential as demand edges ever closer to maturity. ...

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Country Report

Country Report

Men's Grooming in Macedonia

Jun 2018

The dynamic men’s grooming category witnesses the annual launch of new products to compete based on innovation and added-value. Dynamism is equally strong across men’s shaving, men’s skin care and men’s hair care. The focus is on men’s health and an ...

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Strategy Briefing

Strategy Briefing

New Consumer Values Foster Disruptive and Novel Concepts in Beauty

May 2018

The needs and values of beauty consumers will continue to evolve in tandem with behavioural shifts stemming from healthier lifestyles, digital connectivity, ethical consumerism, as well as more authentic experiences.  With consumers adopting more ...

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Country Report

Country Report

Men's Grooming in Nigeria

May 2018

Men’s grooming is expected to continue to grow over the forecast period due to the increasing young urban adult male population, which places more of a premium on appearance. Men’s razors and blades, the largest area, offers products which are ...

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Country Report

Country Report

Men's Grooming in Egypt

May 2018

Men’s grooming in Egypt chiefly consists of men’s shaving, while men’s toiletries remained fairly small in 2017. This can be attributed to the fact that a significant proportion of the male demographic in Egypt does not make use of toiletries that ...

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