Men's Grooming

Colgate remains the leading oral care player globally and continues to see robust growth in the category thanks to rising hygiene routines driving demand in developing regions. Globally, Colgate is also adapting its offering to changing consumer…

Procter & Gamble holds second place in the beauty and personal care market. With a wide range of daily use products within hair care, men’s grooming, oral care and skin care, Procter & Gamble showed resilience during COVID-19, as consumers used such…

Henkel recorded another year of positive growth in beauty in 2020, however the company continues to perform below industry average due to its narrow product portfolio across the entire Beauty and Personal Care spectrum. To ensure future growth,…

Coty is one of the top 10 beauty and personal care players, with a strong presence in colour cosmetics and fragrances, while it is expanding its reach in skin care. The COVID-19 pandemic led to a decline in sales in 2020, due to reduced spending in…

Aided by its diverse portfolio, L’Oréal remains the leading player in beauty and personal care globally. Its strong presence in China and its fast-growing dermocosmetics segment enabled the company to maintain market momentum in 2020. Going forward,…

Unilever gained share in beauty and personal care in 2020, owing to its strong offering in mass and core products. A continued focus on its Prestige division offers opportunities to grow, with premium beauty and personal care forecast to perform…

Throughout 2020, social isolation became the norm, with home seclusion a pandemic-induced reality. Thus, as a higher proportion of men in Germany worked from home or had less interaction with others, a relaxed approach to grooming and one’s…

Estée Lauder Cos Inc performed in line with premium beauty and personal care’s decline in 2020, but growth in skin care, rising online sales in the US and China, and above-industry performance of La Mer helped to offset some of the decline. China is…

Sales of men’s grooming declined by 6% in 2020, compared to a marginal decline the previous year. This fall in value growth resulted from the COVID-19 pandemic, with periods of home seclusion and ongoing working from home, leading some men to relax…

With many men switching to working from home as a result of COVID-19 and with social engagements largely put on hold many men saw their interest in men’s grooming products drop sharply. With limited interactions outside the home there was less…

There was a sharp deceleration in the rate of growth in both retail volume and current value sales of men’s grooming during 2020. Indeed, retail volume sales rose at their slowest rate in more than a decade during the year. The lockdown that occurred…

Lockdowns, social distancing and staying at home orders have triggered a heavy decline for men’s fragrances and men’s shaving. Indeed, in the absence/reduction of face-to-face social interaction with friends or co-workers, many male consumers did not…

Despite the severe negative impact of the COVID-19 pandemic on consumers’ available income and level of confidence, fragrances remained considered essential items – even more so than deodorants. With a higher than expected pace of growth, men’s…

With the imposition of lockdown to limit the spread of COVID-19, consumers spent more time at home, as working from home became the new normal and social occasions were on the decline. This resulted in simpler grooming routines, or some men eschewing…

During the COVID-19 pandemic, consumers in Kenya faced considerable lifestyle changes, with the population advised to remain at home as much as possible, and many businesses forced to close their doors. This affected grooming norms in the country,…

Prior to the COVID-19 pandemic, men’s grooming was vastly dominated by men’s shaving and fragrances sales. Beards are often seen as symbols of political affiliations in Uzbekistan, with some men forced to shave because of anti-radical campaigns.…

COVID-19-related restrictions negatively affected the demand for men’s grooming in 2020, with the premium segment being hit hardest. Increased economic uncertainty and enforced lockdown measures were the main factors dampening demand, with global…

The arrival of COVID-19 in Lithuania was especially painful for men’s grooming, as this category was just about to reach somewhat maturity. Many men’s grooming products are seen as non-essential and given the economic turbulence of the pandemic…

The COVID-19 pandemic and ensuing lockdown will have a negative impact on hair care in 2020 overall. The main reason for this is due to consumers spending more time at home, with this encouraging many to take a more relaxed approach to hair care…

Men’s grooming has been hit hard by the impact of the COVID-19 pandemic, with most product areas seeing current value decline. The main reason for this is due to lockdown which has led many men to abandon their daily grooming routines. As a result,…