Men's Grooming

Premium men's fragrances was the most dynamic category within men's grooming in 2021 in both value volume terms. With Uruguay’s borders remaining closed until October 2021, consumers switched to purchasing premium men’s fragrances in local stores.…

Men’s grooming registered a significant decline in 2020. The category was particularly impacted by the fact that during the pandemic, social distancing, lockdowns and remote working meant that men shaved much less often and used fewer toiletries and…

In 2021, many cities in Vietnam executed prolonged lockdowns in response to spikes in the number of Coronavirus (COVID-19) cases in the country. Ho Chi Minh City was among the big cities hit hard by the measures introduced to stem the tide of the…

Having declined at a double-digit rate during 2020, men’s grooming retail constant value sales recovered only partially in 2021. Men’s fragrances, particularly premium men’s fragrances were the main driver of this recovery, as Spanish men spent less…

Men’s grooming was hard hit by the unprecedented societal disruption caused by the outbreak of COVID-19 in 2020, with total volume and current value sales declining sharply as many men in Hungary became less inclined to maintain their normal grooming…

Men’s grooming experienced a slower growth in demand in 2020, due the measures introduced to cope with the Coronavirus (COVID-19) pandemic. With fewer opportunities for socialising and more time spent at home due to remote working and studying,…

Men’s grooming was negatively impacted by the 2020 COVID-19 restrictions, with volume sales falling, though it did not register as severe a decline as several other beauty and personal care products. In 2021, with society opening up and men going out…

Despite the economic crisis, men’s grooming in Tunisia remains an attractive to many investors and further growth was recorded in 2021. Several new locally-produced and imported products were launched in the year, which attracted consumers and drove…

Demand for men’s grooming products and services is rapidly growing among Kenya’s men, particularly in the young adult demographic who have access to a wealth of information and peer reviews. A new generation of Kenyan men are investing in their…

Men’s grooming registered a recovery in 2021, after suffering minimal current value growth and a volume decline in 2020, mainly due to the lockdowns. In 2021, men’s grooming registered current value and volume growth, as with society opening up, men…

Each year in Taiwan on Father's Day, leading retailers including department stores start to promote products that are deemed to be suitable gifts. Traditionally, men’s shaving products tend to be a leading gift choice for the event, but…

The demand for men’s grooming was weakened significantly in 2020 by the outbreak of Coronavirus (COVID-19) and the measures introduced to stem the spread of the virus. Lockdowns and social distancing, remote working and distance learning and few…

Following double-digit value decline in 2020 due to home seclusion, double-digit growth was recorded in men’s grooming in 2021 thanks to the return to socialising and the workplace. Men’s razors and blades had a particularly good year as leading…

With the onset of Coronavirus (COVID-19), male consumers’ priorities shifted towards products of necessity. Many grooming products are not generally considered to be essential among Swedish men, and the category suffered from severely reduced demand…

Men’s grooming suffered from the 2020 pandemic lockdowns, with current value and volume decline, as with men spending significant amounts of time at home, they shaved less etc. In 2021, with society opening up, the picture improved, with current…

As inclusivity permeates the beauty industry, there has been a renewed focus on men’s grooming, a category that has traditionally been overlooked due to a generalised focus on female consumers. In fact, in 2021 a number of retailers invested in…

Retail constant value sales of men’s grooming rebounded in 2021, but they remained well below their pre-pandemic level. The impact of COVID-19 and the economic shock it engendered on men’s grooming has been highly differential. Men’s fragrances was…

Having plunged by almost a fifth in 2020, retail constant value sales (2021 prices) of men’s grooming stabilised in 2021. Unsurprisingly, men’s fragrances performed particularly weakly during 2020 due to the fact that local consumers were spending…

COVID-19 had a strong negative effect on men’s grooming sales in 2020, as men’s grooming products are often used by men when going to the workplace, socialising or visiting the gym. As workplaces, foodservice outlets and gyms and other sporting and…

Men’s grooming witnessed strong increases in both volume and current value sales in 2021, after suffering from the lock down and the working from home trend in 2020. Men reduced grooming regimes in 2021 reducing the frequency of use for some…