Men's Grooming

Market research on the men's grooming market. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Men's Grooming in Nigeria

Aug 2020

Men’s grooming is expected to grow strongly over the forecast period in tandem with the recovering economy following on from weak economic growth over the review period. Growing employment, especially in the formal sector, will spur interest in ...

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Men's Grooming in Pakistan

Jul 2020

Sales of men’s grooming products in Pakistan during 2019 continued to be driven by urban dwellers in the country as unbranded products are still commonly used by price-sensitive households in rural towns and villages. Players seeking to make the most...

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Men's Grooming in Portugal

Jul 2020

Men’s grooming products recorded a slight increase in 2019, the product of continued increase in fragrances and skin care, and of continued decline in shaving products, led by the fashion for beards. Shaving products continued to fall back, and ...

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Men's Grooming in Germany

Jul 2020

The main trend across men’s grooming in Germany going into 2019 was the continued decline in shaving using razors, which was increasing throughout the country, greatly impacting the performances in men’s post-shave, men’s pre-shave and men’s razors ...

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Men's Grooming in Algeria

Jul 2020

Rising image-consciousness among Algerian men continued to drive the positive development of men’s grooming in 2019. Particularly visible among younger mid-to-high-income male consumers, this trend was supported by urbanisation and improvements in ...

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Men's Grooming in Uruguay

Jul 2020

Traditionally, Uruguayan men have been very reluctant to buy men’s grooming products other than deodorants and shaving products. This is mainly because, unlike in other countries, many men consider skin care and other toiletries to be specifically ...

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Men's Grooming in Uzbekistan

Jul 2020

The men’s grooming category was again vastly dominated by men shaving and fragrances sales. Beards are often seen as symbols of political affiliations in Uzbekistan, with some men forced to shave because of anti-radical campaigns. While men’s shaving...

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Men's Grooming in Bolivia

Jul 2020

There was an intensified focus on grooming among men in Bolivia at the end of the review period, with this supporting ongoing sales growth for men’s grooming in 2019. Men’s hair care in particular saw outstanding current value sales growth in the ...

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Men's Grooming in Serbia

Jul 2020

Certain premium men’s grooming products performed very well in 2019, particularly premium men’s skin care and premium men’s bath and shower. These are among the most popular men’s grooming products, and their performance benefitted from increased ...

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Men's Grooming in Dominican Republic

Jul 2020

The Dominican Republic saw the emergence of “metrosexual” culture during the review period, with male consumers showing a growing interest in personal grooming and looking for products beyond established areas such as razors and blades, and ...

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Men's Grooming in the Netherlands

Jul 2020

Men’s grooming recorded moderately healthy current value growth in 2019, with several categories showing positive development, while men’s shaving continued to see sales decline due to the widespread popularity of beards as well as to more casual ...

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Men's Grooming in Georgia

Jul 2020

Men’s grooming continued to record healthy current value growth in 2019 due to ongoing unit price rises relating to devaluation of the local currency as many of these products are imported. This resulted in higher value growth compared to volume ...

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Men's Grooming in the Czech Republic

Jul 2020

At the end of the review period, supported by improving disposable incomes, Czech men increasingly looked for new men’s products traditionally reserved for women. Shower gel, shampoo, pre-shave and moisturiser have become a new standard in men’s ...

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Men's Grooming in Finland

Jul 2020

Attitudes towards men’s grooming continued to soften in Finland in 2019 with views around masculinity changing. Men are demonstrating growing interest in products which can help maintain or improve their appearance and are expanding their purchases ...

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Men's Grooming in Lithuania

Jul 2020

Men’s grooming has always been a small category overall in beauty and personal care, accounting for around one-tenth of total industry sales in 2019. Even though the category has never been able to generate outstanding growth rates, many of the ...

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Men's Grooming in Slovakia

Jul 2020

Men’s grooming is an established category in Slovakia with men generally preferring products which have a more masculine scent in the case of Men’s fragrances, toiletries and deodorants. In the case of men’s shaving not only do men generally prefer ...

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Men's Grooming in Sweden

Jul 2020

During the past few years, gender stereotypes, behaviour and the position of men in society have come under intense debate, generating renewed consumer interest in manliness and male consumer goods. Traditional male attributes, such as beards and ...

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Men's Grooming in Kazakhstan

Jul 2020

Current value sales growth rates in nearly all areas of men’s grooming slowed a bit in 2019, a softening in large part due to an increasing price-sensitivity amongst consumers that has led to many taking a more measured approach when purchasing men’s...

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Men's Grooming in Spain

Jul 2020

Men’s grooming saw low overall growth in current value terms in 2019, with the ongoing decline in men’s shaving being offset by stronger growth in men’s fragrances, while men’s toiletries continued to plod at a steady low pace. Men’s shaving ...

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Men's Grooming in Belarus

Jul 2020

Local men remained largely conservative and minimalist when purchasing grooming products. Therefore, Belarusian men mainly purchased essential products and replaced them only when they were finished in 2019. A low number of consumers purchased ...

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