Men's Grooming

Men’s grooming recorded significant current value growth in 2022 driven in part by the solid performance of premium fragrances. Overall, men are taking a greater interest in their personal appearance, with some more inclined to trade up to premium…

Men’s grooming saw a current value decline in 2021, due to prolonged lockdowns in response to spikes in the number of COVID-19 cases in the country. Working from home and limitations on social events reduced the desire or need for men to maintain a…

Retail sales of men’s grooming products remained below their pre-pandemic levels in constant value terms in 2022, as budget-consumers reduced their spending in the wake of the energy crisis. While demand was boosted by the return of consumers to…

Men’s grooming registered double-digit growth in current volume terms in 2022 as it continued to recover from the significant decline witnessed in 2020, after a partial recovery in 2021. The sharp decline in 2020 was mainly linked to the drastic…

Whilst we are seeing positive developments in men’s grooming, potential volume sales are somewhat suppressed by inflationary pressures. Overall, however, men’s grooming is becoming more popular in Kenya, coupled with the rising awareness of the…

Men’s fragrances saw dynamic current value growth in 2020 and 2021 during the pandemic, as consumers introduced elements of relaxation or pampering to their lives as a way of coping, including through the use of soothing scents. Although the rate of…

While in 2022 Pakistan largely put the disruptions caused by the pandemic behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling double-digit inflation, partly caused by the…

After two unprecedented years characterised by the height of the COVID-19 pandemic, 2022 proved to be a year of recovery for men’s grooming in Tunisia. Moreover, despite the economic crisis, men’s grooming in Tunisia remained attractive to many…

Men's grooming saw good value growth in 2022; however, this was the result of the strong increases in unit prices. As such, although current retail value sales saw double-digit growth, most product areas saw a decline in retail volume terms. Poor…

Men’s grooming continued its recovery from the COVID-19 pandemic in 2022 when it recorded positive retail volume growth and double-digit current value growth. The removal of COVID-19-related restrictions and the back-to-work trend encouraged men to…

Average unit prices of men's pre-shave products in Hungary experienced a decline in 2022 as consumers increasingly opted for more affordable private label offerings, such as Cien in Lidl or Balea Men/SEINZ in dm-Drogerie Markt. Generally private…

Men’s fragrances continued to dominate men’s grooming in 2022, as the most popular product type, deemed essential by many male consumers. In 2020, there was a notable increase in retail volume demand for men’s fragrances, and although there was a…

In the past, be it in barber shops or at home, baby powders were the most common pre-shave products used with surgical spirits used as post-shave lotions to prevent bumps. These were cheaper alternatives coupled with the fact that the availability of…

2022 marked the third consecutive year of negative volume sales growth in men’s shaving as the prevailing fashion trends remained highly unfavourable for the category. The first background trend putting pressure on demand for men’s shaving is the…

Men’s grooming was positively impacted by Georgians returning to pre-pandemic lifestyles in 2022, with men spending more time outside the home, attending events, social occasions and the workplace. This led to the heightened use of grooming products,…

Men’s grooming saw stronger retail volume and current value growth rates in 2022 than in the previous year. This was partly due to the relaxation of COVID-19 restrictions, as people left their homes more often for work, exercise and socialising.…

Despite its small size, men’s skin care is growing at a rapid rate, led by direct selling brands and dermocosmetic products. The growing trend among Peruvian women towards skin care in a bid to achieve a natural and young looking appearance is also…

In January 2022, Diplomat, distributor of the men's shaving brand Gillette (Procter & Gamble Israel MOD Ltd), announced that it would be raising prices of their products by 4-16% in March. Usually, Diplomat collaborates with retailers to determine…

Inflation was a significant factor in Colombia in 2022, as in spite of higher oil prices, as a result of the Ukrainian war, which benefitted Colombian oil exports, other factors such as global supply constraints and currency depreciation, led to…

In 2022 men's shaving declined in terms of volume sales despite the easing of pandemic restrictions and consumers spending more time outside their homes. However, the decline across all product areas within men’s shaving does not imply that…