Men's Grooming

Amidst growing competition, changing consumer demand and surging product innovation, it is challenging for Beiersdorf to match industry growth. The company is looking to become more agile to withstand competition from indie brands, with the launch of...

Estee Lauder Cos Inc has seen above-industry level growth, driven by China and emerging markets, online channels, and skincare. Most brands grew, including Estée Lauder, La Mer, and MAC, despite macro volatilities and challenges, like Brexit and ...

Despite leading fragrances globally, Coty’s reliance on mature markets to generate the majority of sales is becoming a hindrance to current performance. As a result, Coty has announced a turnaround strategy to enhance its brand portfolio and discover...

Men’s grooming continued to see healthy growth in current value terms in 2018, but it continued to be constrained to an extent by the lack of products on offer. Although areas such as men’s skin care and men’s hair care saw new entrants over the ...

In 2018, sales in men’s grooming remained fairly static in current value terms. This can largely be attributed to the poor volume performance of men’s shaving, and the decrease in unit prices in an attempt to turn around the decline from 2017. Men’s ...

Mary Kay Inc is focused on improving its struggling performance in China, capitalising on growth of colour cosmetics in North America and Latin America, and rebranding to attract younger audiences. The best opportunities are in Latin America, helping...

Men’s grooming in Switzerland has shifted from its traditional focus on shaving, to a broader concept of men’s personal care. Consumers have adopted different shaving practices, with a growing preference for trimmed beards instead of complete ...

Men are expected to continue showing increasing interest in men’s toiletries throughout the forecast period. In 2018, men’s skin care recorded the most dynamic current value growth within men’s grooming. The range of men’s skin care products is ...

In men’s grooming in Egypt, men’s pre-shave was the main driver of growth in 2018, witnessing one of the highest growth rates due to the stabilisation of prices. Men’s pre-shave products are seeing growing sales due to their importance for daily use ...

Men’s grooming is projected to see total volume sales decline in 2019, mainly as a result of steep price hikes imposed towards the end of the review period following the devaluation of the Uzbekistani som. However, total volume sales should start to ...

Men’s grooming saw continuous growth in Hungary over recent years. There is an increasing focus on men’s appearance and looks, after women’s trends prevailed over past decades. The range of available products and information about men’s personal care...

Men’s grooming saw another year of modest retail value growth in Slovenia in 2018, hampered by consumer price consciousness and the culturally inhibited and frugal nature of Slovenians. Furthermore, men are well known for their pragmatic purchasing ...

An increasing number of women prefer men’s bath and shower products, as they claim the scent lasts longer, and retail slightly cheaper than products targeted towards women. This not only produces a cost saving, but also sensory advantages. Brands are...

There is a peculiar demographic imbalance in the United Arab Emirates: for every woman in the country, there are estimated to be three men. This demographic landscape is shaped by the fact that the country is home to a huge number of seasonal workers...

Overall men’s grooming registered current value growth in 2018 that was higher than the increase seen the previous year. Men’s growing awareness of their appearance and personal care was the main driver behind such a performance. Besides, Moroccans ...

While Norwegian men have been scarce in the number of beauty and personal care products that they have added to their daily beauty routine, men’s skin care, mainly in the form of moisturisers and to a certain extent facial cleansers, has become a ...

Men’s grooming products in Pakistan are primarily consumed by urban consumers in the country as unbranded products are still very commonly used by price-sensitive households in rural towns and villages in Pakistan. Moreover, consumers in rural areas ...

Men’s grooming is becoming a more important beauty and personal care category with each passing year. As a general rule, Latvian men have traditionally not been particularly interested in their personal grooming and this has meant that they have ...

As seen across most mass consumption categories in Costa Rica over the review period, top-of-mind recognition, availability and affordable pricing relations continued drive men’s grooming sales in 2018. This was particularly relevant in the case of ...

Traditionally, Uruguayan men have been very reluctant to buy men’s grooming products other than deodorants and shaving products. That is mainly because, contrary to what happens in other countries, many men consider skin care and other toiletries to ...