Men's Grooming

COVID-19 had a strong negative effect on men’s grooming sales in 2020, as men’s grooming products are often used by men when going to the workplace, socialising or visiting the gym. As workplaces, foodservice outlets and gyms and other sporting and…

Men’s grooming witnessed strong increases in both volume and current value sales in 2021, after suffering from the lock down and the working from home trend in 2020. Men reduced grooming regimes in 2021 reducing the frequency of use for some…

Men’s grooming took a hit from the event of COVID-19 in 2020, as men took a more laissez faire attitude towards their grooming habits during the time of the pandemic. With social distancing, working from home and wearing face masks, many male…

Men’s grooming witnessed a partial recovery in current value terms in 2021 after the double-digit decline witnessed in 2020. The sharp decline in 2020 was mainly linked to the drastic changes to consumer lifestyles and the reduced social activity due…

Men’s grooming returned to positive current value growth in 2021 with socialising allowed for some of the year and the removal of working from home orders in Q4. While men’s fragrances recorded an improvement compared to 2020’s declines, the most…

Premium men's fragrances was the most dynamic category within men's grooming in 2021 in both value volume terms. With Uruguay’s borders remaining closed until October 2021, consumers switched to purchasing premium men’s fragrances in local stores.…

Men’s grooming registered a significant decline in 2020. The category was particularly impacted by the fact that during the pandemic, social distancing, lockdowns and remote working meant that men shaved much less often and used fewer toiletries and…

In 2021, many cities in Vietnam executed prolonged lockdowns in response to spikes in the number of Coronavirus (COVID-19) cases in the country. Ho Chi Minh City was among the big cities hit hard by the measures introduced to stem the tide of the…

Having declined at a double-digit rate during 2020, men’s grooming retail constant value sales recovered only partially in 2021. Men’s fragrances, particularly premium men’s fragrances were the main driver of this recovery, as Spanish men spent less…

Men’s grooming rebounded in 2021, following the negative double-digit decline seen in 2020 during the time of the most severe pandemic restrictions. The lockdown forced many to work from home and avoid social events, decreasing the need to stick to…

Following the drop in sales recorded in the first year of the pandemic, men’s grooming recorded strong single-digit value growth in 2021. The removal of COVID-19-related restrictions, including the back-to-work trend, encouraged men to resume their…

In 2021, current value sales of men’s grooming in Slovakia saw marginal growth. Decline in men’s shaving and men’s fragrances was offset by positive growth in men’s toiletries, notably skin care and hair care. The prominence of remote working during…

Men’s grooming saw total volume and current value sales return to positive territory in 2021 after having posted steep declines the previous year. Demand for most product types picked up as more Croatians went back to the office and began to…

After a dismal performance in 2020 when retail volumes dropped well below 2016 levels, men’s grooming saw consumers return to the category in large numbers. Although some pandemic restrictions persisted, men returned to work and socialising for at…

In 2021, retail value sales of men’s grooming products recovered partially, after a year of decline due to home seclusion for extended parts of the year which led many men to relax their personal grooming routines. As pandemic-related restrictions…

Sales of products like shower gel and shampoo demonstrated positive, albeit marginal growth in 2021 due to the essential nature of such products. However, men’s shaving remained flat, while men’s fragrances continued to decline due to work-from-home…

In 2021, sales of men’s grooming products bounced back to positive growth following the double-digit decline in the previous year when demand was low due to the limitations on travel, socialising and entertainment, as well as consumers working or…

Men’s toiletries is undergoing a phase of rising popularity/consumer demand, mirroring a shift in mentality for the majority of Greek men, driven by millennials, having overcome the taboos/stereotypes of the past regarding personal care and…

In 2021, the COVID-19 pandemic boosted sales of men’s grooming overall, although there was mixed performance on a category level. Men’s fragrances were by far the best-performing category, benefitting from a shift away from duty free to domestic…

The pandemic hit men’s shaving in 2020, due to home seclusion and reduced offline traffic, seeing a slight retail volume decline and slow current value growth. In 2021, despite flexible working arrangements still preventing the full recovery of…