Depilatories

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Country Report

Depilatories in Georgia

Jun 2022

In 2021, local currency devaluation continued impacting the performance of depilatories as it resulted in higher unit prices. In retail volume terms, depilatories experienced declining sales, albeit slower than what was seen in 2020, while in current…

USD 1,195
Country Report

Depilatories in Turkey

Jun 2022

Turkish women often rely on beauty salons and hairdressers for their depilatory services despite that being a more expensive option. As they were closed during the COVID-19 pandemic, they bought depilatories which supported sales in the previous…

USD 1,195
Country Report

Depilatories in South Africa

May 2022

During the peak of the pandemic, government regulations prohibited the operation of many businesses. These were largely focused on high-touch services such as barber shops, hair salons, nail and beauty spas. In response, many consumers sought DIY…

USD 1,195
Country Report

Depilatories in Australia

May 2022

The current value growth of depilatories in Australia was slower in 2021 when compared with 2020, after unprecedented demand was driven by the closure of salons during the lockdowns in 2020. Australians tend to use more specialised services for…

USD 1,195
Country Report

Depilatories in Ecuador

May 2022

Depilatories were negatively affected by COVID-19 in 2020 as, with women going out less, they felt less of a need to use depilatories during the year. In 2021, however, the category enjoyed an improved performance with the return to work and…

USD 1,195
Country Report

Depilatories in Belgium

May 2022

Following a decline in 2020, due to social restrictions and fewer grooming occasions, depilatories reverted back to growth in 2021. This was due mostly to the partial lifting of pandemic-related restrictions and increased grooming occasions. Sales in…

USD 1,195
Country Report

Depilatories in Denmark

May 2022

In 2021, Danish consumers continued to spend more time at home and less time socialising and working outside due to the COVID-19 pandemic, reducing demand for depilatories. Current retail value sales declined for the second year in 2021. However, as…

USD 1,195
Country Report

Depilatories in Thailand

May 2022

Consumer interest in depilatories remained relatively low in Thailand in 2021, despite the category seeing an improved performance compared with 2020. This is largely because many women do not engage in frequent hair removal, with this being…

USD 1,195
Country Report

Depilatories in Slovakia

Jun 2022

Sales of depilatories continued on a slight decline path in 2021. Women’s razors and blades, the biggest category in value terms, showed a weak performance in 2021 as increased interest in sustainability among local consumers weighed on demand for…

USD 1,195
Country Report

Depilatories in Croatia

Jun 2022

Depilatories was among the areas of the Croatian beauty and personal care market that received a boost from the outbreak of COVID-19, with demand for these products surging as beauty salons offering professional hair removal services remained closed…

USD 1,195
Country Report

Depilatories in North Macedonia

Jun 2022

Depilatories saw continued growth in 2021, remaining rare amongst beauty and personal care categories in maintaining a positive performance throughout the COVID-19 crisis. The closure of beauty salons during the pandemic meant that consumers had to…

USD 1,195
Country Report

Depilatories in Hungary

Jun 2022

Depilatories showed an improved performance in 2021, with total volume and current value sales returning to growth after having declined the previous year. Overall demand was bolstered by the easing of the pandemic, with Hungarians becoming more…

USD 1,195
Country Report

Depilatories in Egypt

Jun 2022

Depilatories in Egypt witnessed a decrease in retail volume and current value sales in 2021 following a sizeable increase in demand in 2020. The reopening of salons and spas triggered a downturn in demand although overall sales for the year were…

USD 1,195
Country Report

Depilatories in Uruguay

May 2022

Depilatories witnessed mixed results in 2021, with the overall effect being a decline in sales in retail volume terms. This performance was due to the decline in retail volume sales of women´s razors and blades in 2021, albeit the category continued…

USD 1,195
Country Report

Depilatories in Peru

May 2022

The supply of women’s razors and blades has grown in Peru, with it now including systems such as Gillette Venus/Schick Intuition as well as disposable ones such as Gillette Prestobarba. However, these women-specific products are usually only…

USD 1,195
Country Report

Depilatories in France

May 2022

While many consumers reduced the frequency of, or even eliminated, hair removal treatments from their beauty routines during 2020 due to the pandemic, other consumers who previously sought treatments in beauty salons opted to perform such procedures…

USD 1,195
Country Report

Depilatories in Brazil

Jul 2022

The term “Brazilian wax” is familiar and popular around the world. The common local practice can be carried out at home or by professionals in the high number of salons located across Brazil. Many of the standard salons not only offer hair services,…

USD 1,195
Country Report

Depilatories in Sweden

Jun 2022

With the exigencies of the Coronavirus (COVID-19) pandemic remaining an issue for consumers in during a large part of 2021, all categories of depilatories continued to be affected by very much the same limiting factors as in 2020. Hair…

USD 1,195
Country Report

Depilatories in Portugal

May 2022

Depilatories was one of the few categories to register positive growth in 2020 which continued to grow in 2021. In 2020, the closure of beauty salons meant that Portuguese women had no choice but to perform depilation at home. When the salons…

USD 1,195
Country Report

Depilatories in Kenya

May 2022

Demand for women’s razors and blades is declining among middle and high- income consumers as they shift towards hair removers and wax as the primary means of hair removal. Waxing is a more expensive alternative to shaving but the expansion of…

USD 1,195
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