Depilatories

Market research on the depilatories industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Depilatories in Poland

May 2021

Sales of depilatories are set to slow in 2020, wholly as a result of the upheavals in people’s lives caused by the pandemic. Restrictions on movement and socialising have cut the need for a rigorous grooming programme, with housebound consumers ...

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Depilatories in the United Kingdom

May 2021

After another year of decline in 2019, in 2020 depilatories continued to see a decrease in value and volume sales due to the lifestyle changes caused by the pandemic, though the decline was less pronounced than in previous years. COVID-19 caused ...

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Depilatories in Taiwan

May 2021

Sales of depilatories were hardly impacted at all by the COVID-19 pandemic during 2020. However, pressure did come on sales during the first and second quarters of the year as the COVID-19 situation unfolded. Similarly to deodorants, the strict ...

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Depilatories in Denmark

May 2021

Sales of all categories of depilatories declined in 2020 as consumers spent more time at home. Less socializing and less time spent working outside the home resulted in smaller demand for depilatories overall. Reluctance by many to go out more often ...

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Depilatories in Norway

May 2021

All depilatories categories saw volume and current value sales decline in 2020 as Norwegians became less inclined to maintain their regular grooming habits while spending much more time at home than usual due to remote working, public health ...

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Depilatories in Thailand

Apr 2021

Consumer interest in depilatories remained relatively low in Thailand in 2020, with many women not engaging in frequent hair removal. This was reflected by the low level of new product development and innovation among these products, even by leading ...

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Depilatories in Morocco

Apr 2021

Depilatories is anticipated to respond well to the COVID-19 pandemic in 2020 overall as current value sales increase drastically. Unlike other product areas within beauty and personal care, depilatories has not been negatively impacted as a result of...

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Depilatories in Bulgaria

Apr 2021

Depilatories are set to see a sharp drop in sales in 2020, although this is partially exaggerated by the comparatively low base of these products. Nonetheless, pre-pandemic sales growth was healthy, underpinned by the relative immaturity of the ...

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Depilatories in Turkey

Apr 2021

Turkish women often use beauty salons and hairdressers for their depilatory services despite that being a more expensive option. As they were closed during the COVID-19 pandemic, they have started to buy depilatories which supported sales in 2020. ...

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Depilatories in Romania

Apr 2021

Depilatories was negatively affected by the pandemic and will record a small decline in sales in 2020. Home seclusion, working from home, travel restrictions, social event cancellations, as well as the closure of beauty salons negatively impacted ...

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Depilatories in Slovakia

Apr 2021

Retail current value sales of depilatories declined during 2020, as COVID-19 led to consumers spending more time at home and socialising less frequently. A decline in retail volume sales was even steeper than the fall in retail current value sales, ...

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Depilatories in Sweden

Apr 2021

Depilatories saw very slow but stable current value increases for most of the review period, with growth primarily related to general beauty trends and demographics, whilst category development stagnated. However, the category turned to decline in ...

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Depilatories in Canada

Apr 2021

As salons had to close during the lockdowns in 2020, more consumers took care of their own grooming, thus boosting sales of retail depilatories. Moreover, the lockdown in mid-March to early May resulted in many consumers stockpiling hair ...

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Depilatories in Mexico

Apr 2021

While Coronavirus (COVID-19) negatively impacted depilatories in 2020, leading to retail volume and current value sales declines, the preferences within the category were not significantly altered by the pandemic. For instance, women’s razors and ...

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Depilatories in Israel

Apr 2021

In what has been a product area with declining growth over the review period, there was positive and negatives for depilatories, due to COVID-19 in 2020. With many women working from home and the gyms being closed for parts of 2020, women felt less ...

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Depilatories in Peru

Apr 2021

Sales of depilatories declined by 26% in 2020 in 2020 constant value terms in light of the impact of COVID-19. Depilatories are relatively unpopular in Peru, with many women of indigenous descent having naturally smooth skin and others tending to use...

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Depilatories in Portugal

Apr 2021

Depilatories was positively impacted by the COVID-19 pandemic and government actions to limit transmission of the virus. Although women were less worried about image and depilation because of home seclusion and the poor summer weather, there was a ...

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Depilatories in New Zealand

Apr 2021

Depilatories saw somewhat of a mixed performance in response to the outbreak of COVID-19. On the one hand, during the lockdown period there was less incentive for women to remove hair from their bodies as they were stuck at home and unable to ...

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Depilatories in Ukraine

Apr 2021

Demand for depilatories in Ukraine declined in 2020 as a direct result of the home seclusion trend. Lockdowns introduced by the government in an attempt to control the spread of the virus included remote working, the closure of swimming pools, gyms ...

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Depilatories in Australia

Apr 2021

In 2020, the performance of depilatories was influenced by COVID-19 restrictions in various ways. In general, Australians tend to use more specialised services for long-term hair removal including laser clinics rather than at home options. However, ...

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