Depilatories

Market research on the depilatories industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Depilatories in Nigeria

Aug 2020

The use of depilatories in Nigeria is still quite low. However, with rising incomes among women, who are increasingly involved in more formal employment in urban areas, as well as exposure to Western culture through social media, demand is expected ...

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Depilatories in Pakistan

Jul 2020

The beauty salon culture in Pakistan remained widely popular among women in 2019 where a professional is contracted to provide all beauty treatments and services including body hair removal. Neighbourhood salons tend to use low cost products, many of...

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Depilatories in Germany

Jul 2020

Demand for depilatories is already established in Germany, which means this is a highly competitive category. In addition, the companies present in depilatories are facing various challenges and threats, dampening growth potential in both 2019 and ...

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Depilatories in Portugal

Jul 2020

Depilatories showed slow growth of 1% in 2019, struggling with poor summer weather and the impact of competition from professional hair removal and from permanent hair removal options, such as laser removal....

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Depilatories in Algeria

Jul 2020

Population growth and rising employment among women continued to underpin the expansion of depilatories in Algeria in 2019. Demand was further bolstered by growing consumer exposure to Western beauty trends, with urbanisation, the increasing use of ...

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Depilatories in Uruguay

Jul 2020

Women’s razors and blades registered a poor performance in volume terms in 2018 and 2019 because Uruguayan women increasingly prefer less aggressive products such as hair removers/bleaches. The number of companies that offer services to remove hair ...

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Depilatories in Uzbekistan

Jul 2020

With global trends steadily influencing local consumers, women continued to be keen purchasers of depilatories in 2019, especially in urban areas. In actual terms, depilatories in Uzbekistan are basically restricted to women’s razors and blades, with...

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Depilatories in Bolivia

Jul 2020

Although women's razors and blades have low penetration rates in Bolivia, this was still the biggest category within depilatories in 2019. This was mainly due to a relatively low price compared to hair removers/bleaches and ease of use. There was ...

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Depilatories in Dominican Republic

Jul 2020

Female consumers paid increasing attention to personal grooming and hygiene during the review period, leading to a growing trend towards practices such as waxing. As in other categories, waxing evolved towards the use of formulations using natural ...

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Depilatories in Serbia

Jul 2020

It is deeply rooted in Serbian culture that women should have completely “hair-free” legs, and there is stigma surrounding failure to do so. This is a major positive factor underpinning demand for depilatories in Serbia, and is not expected to change...

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Depilatories in the Netherlands

Jul 2020

Demand for depilatories is already very mature in the Netherlands and this has created a highly competitive category. In addition, the companies present in depilatories are facing various challenges and threats, which is having a negative impact on ...

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Depilatories in Slovakia

Jul 2020

As disposable income rose, depilatories products faced strengthening competition from technological innovations, particularly electric hair removers. Products which claim to epilate and prolong the period between the necessity to remove hair, such as...

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Depilatories in Lithuania

Jul 2020

Depilatories remained a stable and mature category in 2019, although one which still presents solid growth opportunities. The products categorised under depilatories are widely considered to be an important part of the personal grooming routines of ...

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Depilatories in Georgia

Jul 2020

Despite the consumer base for depilatories remaining fairly stable in Georgia, comprising young and middle-aged women, mostly urban dwellers and for whom personal grooming is important, demand for this category continued to wane in 2019, with the ...

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Depilatories in Kazakhstan

Jul 2020

Echoing the trend seen during the review period, current value sales of depilatories recorded strong growth in 2019. Growth was supported in large part by the increased number of working women, armed with rising disposable incomes, who want to appear...

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Depilatories in the Czech Republic

Jul 2020

Depilatories is a highly seasonal category, as women are more likely to expose their arms and legs in warm temperatures. Although many consumers used these products throughout the year, summer continued to see a strong increase in the frequency of ...

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Depilatories in Sweden

Jul 2020

With market growth primarily related to general beauty trends and demographics, category development has stagnated over the past few years. While clinics and cheaper products have previously kept category value growth below that of which would be ...

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Depilatories in Finland

Jul 2020

Depilatories is a relatively mature category in Finland, despite its small size. With little innovation these products stagnated over the review period, with steeper declines registered in 2019. The strong growth of the relatively new Andrea brand ...

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Depilatories in Belarus

Jul 2020

Growing interest in appearance boosted sales of depilatories in 2019. Growth was helped by an improving economic situation and marginal growth in disposable incomes, which also boosted demand for pre- and post-shave categories. Professional waxing, ...

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Depilatories in Spain

Jul 2020

In 2019, sales of all types of depilatories continued to decline in Spain as the target consumer base for these products increasingly considered that professional treatments yielded better, longer-lasting results. Greater disposable income has ...

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