Depilatories

Market research on the depilatories industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Company Profile

Company Profile

L’Oréal Groupe in Beauty and Personal Care

Oct 2020

As the global leader in beauty and personal care, L’Oréal benefits from its diversified portfolio across various age, income and pricing tiers. While the company’s dermocosmetics division continues to climb, its mass and luxury brands face fierce ...

US$570
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Depilatories in Azerbaijan

Sep 2020

Permanent hair removal through beauty salons continued its dynamic advancement in 2019, significantly hampering the growth of depilatories. The number of women using laser depilation continued to grow in 2019, particularly with rising consumer ...

US$990
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Depilatories in Switzerland

Sep 2020

The growth of depilatories is being put under pressure in Switzerland due to the increasing number of consumers opting for professional hair removal services, either through electric hair removal or laser hair removal. Furthermore, the use of ...

US$990
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Depilatories in Cameroon

Sep 2020

Depilatories in general have a small consumer following in Cameroon, with expatriates and Cameroonians who have lived abroad representing the main user base. These consumers are aware of these products, unlike most Cameroonians, and are expected to ...

US$990
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Depilatories in Kenya

Aug 2020

Brands that continue to develop hair removal products that cater to the busy lifestyles of the young urban working-classes are expected to increase in popularity over the coming years. Hair removers/bleaches especially, followed by women’s razors and...

US$990
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Depilatories in South Africa

Aug 2020

Depilatories remained the smallest category within beauty and personal care in 2019. Nevertheless, it saw strong current value growth throughout the review period, including in 2019. This was partly due to the increasing number of new brands on ...

US$990
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Depilatories in Nigeria

Aug 2020

The use of depilatories in Nigeria is still quite low. However, with rising incomes among women, who are increasingly involved in more formal employment in urban areas, as well as exposure to Western culture through social media, demand is expected ...

US$990
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Depilatories in Pakistan

Jul 2020

The beauty salon culture in Pakistan remained widely popular among women in 2019 where a professional is contracted to provide all beauty treatments and services including body hair removal. Neighbourhood salons tend to use low cost products, many of...

US$990
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Depilatories in Germany

Jul 2020

Demand for depilatories is already established in Germany, which means this is a highly competitive category. In addition, the companies present in depilatories are facing various challenges and threats, dampening growth potential in both 2019 and ...

US$990
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Depilatories in Portugal

Jul 2020

Depilatories showed slow growth of 1% in 2019, struggling with poor summer weather and the impact of competition from professional hair removal and from permanent hair removal options, such as laser removal....

US$990
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Depilatories in Algeria

Jul 2020

Population growth and rising employment among women continued to underpin the expansion of depilatories in Algeria in 2019. Demand was further bolstered by growing consumer exposure to Western beauty trends, with urbanisation, the increasing use of ...

US$990
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Depilatories in Uruguay

Jul 2020

Women’s razors and blades registered a poor performance in volume terms in 2018 and 2019 because Uruguayan women increasingly prefer less aggressive products such as hair removers/bleaches. The number of companies that offer services to remove hair ...

US$990
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Depilatories in Uzbekistan

Jul 2020

With global trends steadily influencing local consumers, women continued to be keen purchasers of depilatories in 2019, especially in urban areas. In actual terms, depilatories in Uzbekistan are basically restricted to women’s razors and blades, with...

US$990
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Depilatories in Bolivia

Jul 2020

Although women's razors and blades have low penetration rates in Bolivia, this was still the biggest category within depilatories in 2019. This was mainly due to a relatively low price compared to hair removers/bleaches and ease of use. There was ...

US$990
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Depilatories in Dominican Republic

Jul 2020

Female consumers paid increasing attention to personal grooming and hygiene during the review period, leading to a growing trend towards practices such as waxing. As in other categories, waxing evolved towards the use of formulations using natural ...

US$990
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Depilatories in Serbia

Jul 2020

It is deeply rooted in Serbian culture that women should have completely “hair-free” legs, and there is stigma surrounding failure to do so. This is a major positive factor underpinning demand for depilatories in Serbia, and is not expected to change...

US$990
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Depilatories in the Netherlands

Jul 2020

Demand for depilatories is already very mature in the Netherlands and this has created a highly competitive category. In addition, the companies present in depilatories are facing various challenges and threats, which is having a negative impact on ...

US$990
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Depilatories in Slovakia

Jul 2020

As disposable income rose, depilatories products faced strengthening competition from technological innovations, particularly electric hair removers. Products which claim to epilate and prolong the period between the necessity to remove hair, such as...

US$990
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Depilatories in Lithuania

Jul 2020

Depilatories remained a stable and mature category in 2019, although one which still presents solid growth opportunities. The products categorised under depilatories are widely considered to be an important part of the personal grooming routines of ...

US$990
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Depilatories in Georgia

Jul 2020

Despite the consumer base for depilatories remaining fairly stable in Georgia, comprising young and middle-aged women, mostly urban dwellers and for whom personal grooming is important, demand for this category continued to wane in 2019, with the ...

US$990
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