Depilatories

Depilatories was already a very mature category in Germany, but the pandemic reduced demand for these products in 2020 due to significantly limiting socialising and the mobility of the German population. The closure of gyms and swimming pools in…

Estée Lauder Cos Inc performed in line with premium beauty and personal care’s decline in 2020, but growth in skin care, rising online sales in the US and China, and above-industry performance of La Mer helped to offset some of the decline. China is…

Sales of depilatories declined by 1% in 2020, compared to growth of 2% in 2019, with the outbreak of COVID-19 leading to lower demand for products. During the lockdown period, many consumers were less inclined to keep up with their regular depilatory…

Depilatories witnessed a significant decline in current value terms in 2020 with the government’s COVID-19 measures bringing a halt to sport and social activities and forcing many women to work from home, while consumers’ travel plans were also…

Retail volume sales of depilatories continued to rise during 2020, but they exhibited their slowest rate of growth in eight years. COVID-19 was the main driver of this: In addition to the economic shock that it engendered, which shock consumer…

Depilatories posted a positive performance in 2020 as lockdown and long periods of social distancing restrictions meant Irish consumers were forced to spend more time at home, where they had to conduct most of their lifestyle activities including…

During 2020, Brazil did not witness as severe COVID-19 lockdowns as seen in other countries in Europe and the Americas. Probably because of this, social isolation measures lasted for much longer than expected, and the virus continued to spread…

Depilatories registered current value growth despite the challenging market conditions in 2020, albeit at a slower pace than in previous years. Growth was supported by the closure of salons during the lockdown and the fact that even on reopening,…

Consumers in Kenya remained slow to adapt to new hair removal products in 2020. Most women prefer to use the traditional shaving method of razor blades combined with shaving creams, such as those produced by Nivea. These razors are usually very…

In response to the COVID-19 pandemic, depilatories will see slowed current value growth, but will continue performing well overall. The main reason for this is due to salon closures that has boosted sales during lockdown as consumers have remained…

Depilatories posted current value growth of just 1%, driven primarily by rising unit prices. Retail sales volume in 2020 was in decline, reflecting women’s weakened demand for shaving products in response to pandemic-related economic uncertainty and…

Depilatories remained a stable and mature category in the review period and recorded only a slight decline in 2020 and most consumers continued their personal grooming routines, ensuring consistent and wide demand. There was a decrease in demand from…

In response to the COVID-19 pandemic, depilatories will respond well as current value sales rise notably. The main reason for this is due to the closure of beauty salons which meant consumers have had to manage their hair removal at home, thus…

Bolivian women are used to hair removal and many have incorporated this into their daily habits. Bolivia’s varied racial heritage strongly influences the performance of depilatories in rural areas. However, depilatories will respond negatively to the…

Depilatories experienced a significant slowdown in overall volume and current value growth rates in 2020. This was mainly due to the societal fallout of COVID-19, with home seclusion and reduced opportunities for socialising making many female…

Traditionally, depilatories is a niche category within Nigerian beauty and personal care, yet it had been experiencing growing demand pre-pandemic in line with greater participation of women in the workforce. However, many Nigerian women do not…

Only a slight decline was recorded in the women’s razors and blades category in 2020 due to self-care trends being significant for Slovenian consumers despite lockdown and working from home measures as a result of the COVID-19 pandemic. The preshave…

Social restrictions due to COVID-19 led to fewer grooming occasions in 2020 overall, and this has also negatively impacted depilatories. Belgian women have cared less about using such products during the time of lockdowns, social distancing, working…

Depilatories benefited from COVID-19 in 2020, with double-digit current value growth, as well as volume growth. With women choosing to stay home as much as possible and not visiting beauty salons to the same degree, women instead carried out hair…

Demand for depilatories experienced a slowdown in 2020, largely linked to the higher levels of home seclusion as a result of the response to COVID-19. As consumers rarely ventured outside apart from essential shopping and were unable to socialise…