Depilatories

The supply of women’s razors and blades has grown in Peru, with it now including systems such as Gillette Venus/Schick Intuition as well as disposable ones such as Gillette Prestobarba. However, these women-specific products are usually only…

While many consumers reduced the frequency of, or even eliminated, hair removal treatments from their beauty routines during 2020 due to the pandemic, other consumers who previously sought treatments in beauty salons opted to perform such procedures…

Overall, depilatories saw much slower retail volume and current value growth in 2020, compared to previous years of the review period. This was due to the nationwide quarantine and social distancing measures introduced to stem the spread of the…

The performance of depilatories varied from product area to product area in 2021. While during the lockdown in the first half of the year consumers took care of their own grooming, consumers began returning to salons for hair removal after the…

Depilatories remained an insignificant category in the Indonesian market at the end of the review period. Sales may emerge beyond the forecast period in line with the growing influence of global trends on consumer demand.

In 2021, the easing of COVID-19 related restrictions in the course of the year prompted consumers to look for grooming products, including hair removers/bleachers, women’s razors and blades, as they began spending more time outside and felt the need…

Sales of hair removers/bleaches decreased during 2021 as a result of the high increase of sales in the previous year. In 2020, hair removers/bleaches presented major sales because of the DIY depilatory trend as a result of home seclusion during long…

Every product area in depilatories saw a decline in constant value terms in 2020. Hair removers/bleaches showed most resilience as, with salons and hair removal clinics closed, demand shifted to DIY alternatives. Moreover, with more time available…

COVID-19 restrictions kept people at home in 2020, which impeded sales of depilatories. In 2021, as consumers gradually adapted to the new normal, public venues reopened and domestic travel resumed. As activities outside the home returned, especially…

During 2020, retail demand for depilatories was given a modest boost by the pandemic, with the positive effect of the closure of beauty salons for an extended period outweighing the combined effect of the economic shock of the pandemic and the fact…

Salons were allowed to function in Singapore for the majority of 2021, and thus consumers did not have to resort to DIY hair removal options such as depilatories, as some people did in 2020, although many did not bother with hair removal at all…

Depilatories saw a small improvement in 2021 due to the “return to normal” as COVID-19 restrictions subsided. The category was only marginally affected by the COVID-19 pandemic in 2021 as consumers began to spend more time socialising. However,…

Retail constant value sales (2021 prices) of depilators continued to decline during 2021, albeit at a marginal rate. Indeed, demand began to recover during the second half of the year, as the threat posed by the pandemic started to weaken and people…

Demand for depilatories, mainly driven by women’s razors and blades, was already declining in New Zealand pre-pandemic, with the category experiencing a further drop in sales in 2020-2021. The increasing popularity of other depilation methods such as…

Depilatories saw a more stable performance in 2021 as consumers started to pursue more active lives outside the home compared to 2020. Nonetheless, while the category returned to growth in retail volume terms it continued to register a small decline…

With beauty salons closed for much of 2021, Irish consumers looked to depilatories for removing unwanted hair, given the uptick in socialising as restrictions were gradually eased in terms of meeting others outside of the home. This benefited hair…

Depilatories were negatively affected by COVID-19 in 2020 as, with women going out less, they felt less of a need to use depilatories during the year. In 2021, however, the category enjoyed an improved performance with the return to work and…

Following a decline in 2020, due to social restrictions and fewer grooming occasions, depilatories reverted back to growth in 2021. This was due mostly to the partial lifting of pandemic-related restrictions and increased grooming occasions. Sales in…

In 2021, Danish consumers continued to spend more time at home and less time socialising and working outside due to the COVID-19 pandemic, reducing demand for depilatories. Current retail value sales declined for the second year in 2021. However, as…

Consumer interest in depilatories remained relatively low in Thailand in 2021, despite the category seeing an improved performance compared with 2020. This is largely because many women do not engage in frequent hair removal, with this being…