Depilatories

Depilatories continued to see steady growth in retail volume terms in 2022, continuing the recovery seen in 2021. Demand for depilatories slumped in 2020 as consumers went into home seclusion and thus had less need to remove hair on such a regular…

The depilatories category is slowly evolving though it remains fairly niche. Just like the category for men, razors continue to be the primary form of hair removal for most women in Cameroon. They are widely available, affordable and easy to use.…

Despite growing competition in the category and an important number of products available in the Tunisian market, local manufacturer Laboratoire Nihel maintained its position as the leading player in depilatories in value terms in 2022.

Depilatories is among the categories of beauty and personal care that has enjoyed increasing popularity and sales growth in recent years in Poland, driven by the growing affluence of society. Above all, the growing popularity of depilatory products…

Demand for depilatories was boosted by the end of the health emergency linked to COVID-19 in Italy at the end of March 2022, which led to the further easing of restrictions from May (such as the lifting of the obligation to wear face masks) and…

Hair removers and bleaches are considered quite expensive for the vast majority of Algerians although they do have a core consumer base. As purchasing power has decreased, the majority of depilatory users have switched to the cheapest solutions.…

In 2022, depilatories recorded significant declines due to several factors. First, local consumers were generally more economical in terms of prioritising their purchases because of the impact of the war (including unemployment) and thus avoided…

In 2022, retail sales of depilatories saw an improved performance in current value terms compared with 2021. This was partly due to inflationary pressures, which increased unit prices and drove growth. At the same time, retail volume sales saw a…

Australians are increasingly using more specialist services for long-term hair removal, including laser clinics rather than at-home options; although these services were severely impacted by restrictions during the pandemic, most of them had resumed…

The closure of beauty salons and restrictions on consumer mobility in light of the Coronavirus (COVID-19) pandemic, with a national lockdown in April 2021, as well as strong downward pressure on purchasing power, saw many consumers perform beauty…

As many South African consumers faced financial adversity due to the tough economic times within the country in 2022, they sought affordable options when it came to depilatories. Some therefore shifted away from purchasing one singular razor or hair…

In 2022, Georgian consumers returned to pre-pandemic lifestyles as the threat and concern surrounding COVID-19 reduced. As a consequence, many consumers spent increased time outside of the household. This boosted the demand for depilatories, with…

The lack of social gatherings and events during the pandemic led to lower use of depilatory products in Ecuador. However, with the impact of COVID-19 dissipating in 2022, social gatherings have once again become more widespread triggering the start…

The easing of COVID-19 restrictions led to growth in demand for depilatories in both volume and current value terms in 2022, as people returned to the workplace (at least some of the time), resumed other activities outside of the home, as well as…

The pandemic and the restrictions on out-of-home activities negatively impacted depilatories in 2020, with women’s razors and blades being particularly affected. However, as consumers gradually returned to out-of-home activities, demand for these…

Depilatories continued to see positive growth in 2022 as consumer lifestyles in Denmark returned to normal levels following the COVID-19 pandemic. Consumers once again spent more time socialising, going to work and enjoying activities outside the…

Although many employees started returning to the workplace in 2021, many organisations opted to maintain remote working formats for strategic reasons of cost savings and health protection. However, as infection rates declined and regulators relaxed…

A wide range of beauty salons and professional treatments are negatively impacting the market of depilatories. This includes the rise in popularity of services such as waxing, electric depilation devices, laser removal and other mid-or long-term…

Gillette Venus (Procter & Gamble Interamericas de Guatemala Ltd) is the best-selling female-targeted razor in Guatemala, followed by the Gillette Prestobarba brand, and with Bic (Bic de Guatemala SA) also holding competitive brand shares. Whilst the…

Depilatories was negatively affected by the pandemic as, with women going out less, there was less demand for depilatories. In 2022, the category recorded fast growth as consumers returned to work and social activities, recouping the losses of the…