Depilatories

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Country Report

Depilatories in Germany

Oct 2021

Depilatories was already a very mature category in Germany, but the pandemic reduced demand for these products in 2020 due to significantly limiting socialising and the mobility of the German population. The closure of gyms and swimming pools in…

USD 990
Global Company Profile

Estée Lauder Cos Inc in Beauty and Personal Care

Aug 2021

Estée Lauder Cos Inc performed in line with premium beauty and personal care’s decline in 2020, but growth in skin care, rising online sales in the US and China, and above-industry performance of La Mer helped to offset some of the decline. China is…

USD 570
Country Report

Depilatories in Switzerland

Jun 2021

Sales of depilatories declined by 1% in 2020, compared to growth of 2% in 2019, with the outbreak of COVID-19 leading to lower demand for products. During the lockdown period, many consumers were less inclined to keep up with their regular depilatory…

USD 990
Country Report

Depilatories in Austria

Jun 2021

Depilatories witnessed a significant decline in current value terms in 2020 with the government’s COVID-19 measures bringing a halt to sport and social activities and forcing many women to work from home, while consumers’ travel plans were also…

USD 990
Country Report

Depilatories in Cameroon

Jun 2021

Retail volume sales of depilatories continued to rise during 2020, but they exhibited their slowest rate of growth in eight years. COVID-19 was the main driver of this: In addition to the economic shock that it engendered, which shock consumer…

USD 990
Country Report

Depilatories in Ireland

Jun 2021

Depilatories posted a positive performance in 2020 as lockdown and long periods of social distancing restrictions meant Irish consumers were forced to spend more time at home, where they had to conduct most of their lifestyle activities including…

USD 990
Country Report

Depilatories in Brazil

Jun 2021

During 2020, Brazil did not witness as severe COVID-19 lockdowns as seen in other countries in Europe and the Americas. Probably because of this, social isolation measures lasted for much longer than expected, and the virus continued to spread…

USD 990
Country Report

Depilatories in South Africa

Jun 2021

Depilatories registered current value growth despite the challenging market conditions in 2020, albeit at a slower pace than in previous years. Growth was supported by the closure of salons during the lockdown and the fact that even on reopening,…

USD 990
Country Report

Depilatories in Kenya

Jun 2021

Consumers in Kenya remained slow to adapt to new hair removal products in 2020. Most women prefer to use the traditional shaving method of razor blades combined with shaving creams, such as those produced by Nivea. These razors are usually very…

USD 990
Country Report

Depilatories in Uzbekistan

May 2021

In response to the COVID-19 pandemic, depilatories will see slowed current value growth, but will continue performing well overall. The main reason for this is due to salon closures that has boosted sales during lockdown as consumers have remained…

USD 990
Country Report

Depilatories in Kazakhstan

May 2021

Depilatories posted current value growth of just 1%, driven primarily by rising unit prices. Retail sales volume in 2020 was in decline, reflecting women’s weakened demand for shaving products in response to pandemic-related economic uncertainty and…

USD 990
Country Report

Depilatories in Lithuania

May 2021

Depilatories remained a stable and mature category in the review period and recorded only a slight decline in 2020 and most consumers continued their personal grooming routines, ensuring consistent and wide demand. There was a decrease in demand from…

USD 990
Country Report

Depilatories in North Macedonia

May 2021

In response to the COVID-19 pandemic, depilatories will respond well as current value sales rise notably. The main reason for this is due to the closure of beauty salons which meant consumers have had to manage their hair removal at home, thus…

USD 990
Country Report

Depilatories in Bolivia

May 2021

Bolivian women are used to hair removal and many have incorporated this into their daily habits. Bolivia’s varied racial heritage strongly influences the performance of depilatories in rural areas. However, depilatories will respond negatively to the…

USD 990
Country Report

Depilatories in Pakistan

May 2021

Depilatories experienced a significant slowdown in overall volume and current value growth rates in 2020. This was mainly due to the societal fallout of COVID-19, with home seclusion and reduced opportunities for socialising making many female…

USD 990
Country Report

Depilatories in Nigeria

May 2021

Traditionally, depilatories is a niche category within Nigerian beauty and personal care, yet it had been experiencing growing demand pre-pandemic in line with greater participation of women in the workforce. However, many Nigerian women do not…

USD 990
Country Report

Depilatories in Slovenia

May 2021

Only a slight decline was recorded in the women’s razors and blades category in 2020 due to self-care trends being significant for Slovenian consumers despite lockdown and working from home measures as a result of the COVID-19 pandemic. The preshave…

USD 990
Country Report

Depilatories in Belgium

May 2021

Social restrictions due to COVID-19 led to fewer grooming occasions in 2020 overall, and this has also negatively impacted depilatories. Belgian women have cared less about using such products during the time of lockdowns, social distancing, working…

USD 990
Country Report

Depilatories in Uruguay

May 2021

Depilatories benefited from COVID-19 in 2020, with double-digit current value growth, as well as volume growth. With women choosing to stay home as much as possible and not visiting beauty salons to the same degree, women instead carried out hair…

USD 990
Country Report

Depilatories in Georgia

May 2021

Demand for depilatories experienced a slowdown in 2020, largely linked to the higher levels of home seclusion as a result of the response to COVID-19. As consumers rarely ventured outside apart from essential shopping and were unable to socialise…

USD 990
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