Depilatories

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Country Report

Depilatories in Peru

May 2022

The supply of women’s razors and blades has grown in Peru, with it now including systems such as Gillette Venus/Schick Intuition as well as disposable ones such as Gillette Prestobarba. However, these women-specific products are usually only…

USD 1,195
Country Report

Depilatories in France

May 2022

While many consumers reduced the frequency of, or even eliminated, hair removal treatments from their beauty routines during 2020 due to the pandemic, other consumers who previously sought treatments in beauty salons opted to perform such procedures…

USD 1,195
Country Report

Depilatories in Vietnam

May 2022

Overall, depilatories saw much slower retail volume and current value growth in 2020, compared to previous years of the review period. This was due to the nationwide quarantine and social distancing measures introduced to stem the spread of the…

USD 1,195
Country Report

Depilatories in Canada

May 2022

The performance of depilatories varied from product area to product area in 2021. While during the lockdown in the first half of the year consumers took care of their own grooming, consumers began returning to salons for hair removal after the…

USD 1,195
Country Report

Depilatories in Indonesia

May 2022

Depilatories remained an insignificant category in the Indonesian market at the end of the review period. Sales may emerge beyond the forecast period in line with the growing influence of global trends on consumer demand.

USD 1,195
Country Report

Depilatories in Malaysia

May 2022

In 2021, the easing of COVID-19 related restrictions in the course of the year prompted consumers to look for grooming products, including hair removers/bleachers, women’s razors and blades, as they began spending more time outside and felt the need…

USD 1,195
Country Report

Depilatories in Bolivia

May 2022

Sales of hair removers/bleaches decreased during 2021 as a result of the high increase of sales in the previous year. In 2020, hair removers/bleaches presented major sales because of the DIY depilatory trend as a result of home seclusion during long…

USD 1,195
Country Report

Depilatories in Argentina

May 2022

Every product area in depilatories saw a decline in constant value terms in 2020. Hair removers/bleaches showed most resilience as, with salons and hair removal clinics closed, demand shifted to DIY alternatives. Moreover, with more time available…

USD 1,195
Country Report

Depilatories in China

May 2022

COVID-19 restrictions kept people at home in 2020, which impeded sales of depilatories. In 2021, as consumers gradually adapted to the new normal, public venues reopened and domestic travel resumed. As activities outside the home returned, especially…

USD 1,195
Country Report

Depilatories in Spain

May 2022

During 2020, retail demand for depilatories was given a modest boost by the pandemic, with the positive effect of the closure of beauty salons for an extended period outweighing the combined effect of the economic shock of the pandemic and the fact…

USD 1,195
Country Report

Depilatories in Singapore

May 2022

Salons were allowed to function in Singapore for the majority of 2021, and thus consumers did not have to resort to DIY hair removal options such as depilatories, as some people did in 2020, although many did not bother with hair removal at all…

USD 1,195
Country Report

Depilatories in Norway

May 2022

Depilatories saw a small improvement in 2021 due to the “return to normal” as COVID-19 restrictions subsided. The category was only marginally affected by the COVID-19 pandemic in 2021 as consumers began to spend more time socialising. However,…

USD 1,195
Country Report

Depilatories in Mexico

May 2022

Retail constant value sales (2021 prices) of depilators continued to decline during 2021, albeit at a marginal rate. Indeed, demand began to recover during the second half of the year, as the threat posed by the pandemic started to weaken and people…

USD 1,195
Country Report

Depilatories in New Zealand

May 2022

Demand for depilatories, mainly driven by women’s razors and blades, was already declining in New Zealand pre-pandemic, with the category experiencing a further drop in sales in 2020-2021. The increasing popularity of other depilation methods such as…

USD 1,195
Country Report

Depilatories in Colombia

May 2022

Depilatories saw a more stable performance in 2021 as consumers started to pursue more active lives outside the home compared to 2020. Nonetheless, while the category returned to growth in retail volume terms it continued to register a small decline…

USD 1,195
Country Report

Depilatories in Ireland

May 2022

With beauty salons closed for much of 2021, Irish consumers looked to depilatories for removing unwanted hair, given the uptick in socialising as restrictions were gradually eased in terms of meeting others outside of the home. This benefited hair…

USD 1,195
Country Report

Depilatories in Ecuador

May 2022

Depilatories were negatively affected by COVID-19 in 2020 as, with women going out less, they felt less of a need to use depilatories during the year. In 2021, however, the category enjoyed an improved performance with the return to work and…

USD 1,195
Country Report

Depilatories in Belgium

May 2022

Following a decline in 2020, due to social restrictions and fewer grooming occasions, depilatories reverted back to growth in 2021. This was due mostly to the partial lifting of pandemic-related restrictions and increased grooming occasions. Sales in…

USD 1,195
Country Report

Depilatories in Denmark

May 2022

In 2021, Danish consumers continued to spend more time at home and less time socialising and working outside due to the COVID-19 pandemic, reducing demand for depilatories. Current retail value sales declined for the second year in 2021. However, as…

USD 1,195
Country Report

Depilatories in Thailand

May 2022

Consumer interest in depilatories remained relatively low in Thailand in 2021, despite the category seeing an improved performance compared with 2020. This is largely because many women do not engage in frequent hair removal, with this being…

USD 1,195
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Beauty and Personal Care in Peru

Beauty and personal care witnessed heavy losses in current value terms in 2020 due to the impact of COVID-19 on the lives and spending habits of local…

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Beauty and Personal Care in Bolivia

Beauty and personal care sales continued to decline in 2021, in both value and volume terms. Unexpected increase of illegal market activity negatively impacted…

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Beauty and Personal Care in Canada

2021 served as a transition year for consumers, brands and retailers and a step forward in recovery for many beauty and personal care product areas as the…

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