Depilatories

Unilever continued to perform well, but slower than the industry average in 2018. Its growth was supported by sustained performance of its staple brands in core categories. The company’s acquisition of trendy, premium brands, such as Tatcha, ...

The Procter & Gamble Co reshaped the global beauty and personal care landscape when it divested more than 40 brands to a rival group three years ago. Since then, the company has been prioritising organic growth; a strategy which only recently began ...

Shiseido Co Ltd is accelerating its growth activities by collaborating with Asian retailers for big data-based product developments and nurturing premium brands in Europe. The company’s current geographic diversification to the Americas and Europe is...

Despite leading fragrances globally, Coty’s reliance on mature markets to generate the majority of sales is becoming a hindrance to current performance. As a result, Coty has announced a turnaround strategy to enhance its brand portfolio and discover...

The Philippines large population of young women are key to the growth of depilatories. Social media has increased the focus on personal appearance with platforms such as Instagram and Facebook encouraging consumers to invest in products which can ...

Depilatories is relatively small, but is still developing in Germany. Growth is being fuelled by the growing attention to personal appearance amongst women of different ages – including professionals, teenagers and older women. 2018 saw the ...

Mary Kay Inc is focused on improving its struggling performance in China, capitalising on growth of colour cosmetics in North America and Latin America, and rebranding to attract younger audiences. The best opportunities are in Latin America, helping...

The growth of depilatories is being put under pressure in Switzerland, as there are an increasing number of consumers opting for professional hair removal services, either through electric hair removal or laser hair removal. Furthermore, the use of ...

Whether in woman’s razors and blades or hair removers/bleaches, products that target sensitive skin were popular with consumers in 2018, and are expected to continue to see demand throughout the forecast period. Generally, shaving or using hair ...

The devaluation of the Egyptian pound has affected many product categories. However, depilatories did not witness decline in 2018 or in the previous years of the review period. The reason for this is the importance of the products to women in Egypt; ...

Total depilatories volume sales are expected to decline over 2019-2020. This is mainly because steep price hikes imposed towards the end of the review period will continue to constrain demand in women's razors and blades, the dominant category, with ...

The share of depilatories within beauty and personal care increased over the review period in Hungary. Despite the fact that the category is rather mature and there is fierce competition from alternatives, such as electronic devices used either at ...

Depilatories remained the smallest category in beauty and personal care in 2018 and witnessed low growth. One of the reasons for the category’s poor performance is the increasing availability of economy products within women’s razors/blades, driven ...

Brands that continue to develop hair removal products that cater to the busy lifestyles of the young urban working-classes are expected to increase. Hair removers/bleaches especially, followed by women’s razors and blades, are continuing to grow, ...

Compared with Western countries, it is relatively inexpensive to go to a high-standard salon which offers hair removal services in the United Arab Emirates. Therefore, this category sees robust competition from permanent laser hair removal services ...

Epilation is considered very important by Moroccan women. In addition, with the continuous growth in the number of women joining the workforce, the demand for depilatories increased, witnessing stronger growth in 2018 than seen in any other year of ...

Depilatories continued to display positive value sales development in 2018, however growth remained relatively modest given the fact that a hairless look has become the norm. The main reason for this is a strong demand for more advanced hair removal ...

Beauty salon culture in Pakistan is widely popular among women where a professional is contracted to provide all beauty treatments and services including body hair removal. However, women from middle to lower income households, most of whom are ...

Latvian consumers are becoming increasingly interested in the environment and ecological issues are often at the forefront of their concerns when purchasing beauty and personal care products. This poses something of a threat to sales of depilatories ...

As major global manufacturers and local distributors and retailers looked to expand the sales’ potential of their main value proposals, their investment in developing new depilatories formats and innovations remained relatively low in 2018. In ...