Depilatories
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Company Profile
Unilever Group in Beauty and Personal Care
Nov 2018
Unilever continued to outperform the industry in 2017 fuelled by its series of acquisitions of trendy and premium brands. These acquisitions allowed the company to diversify its portfolio and strengthen key categories such as skin care. Unilever has ...
Company Profile
L’Oréal Groupe in Beauty and Personal Care
Nov 2018
L’Oréal leads global beauty and personal care. Facing dynamic niche brands, the company is stepping up acquisition activity and alliances with beauty tech start-ups to renew its portfolio and innovation strategy. As smart diagnostics, healthy living ...
Company Profile
Kao Corp in Beauty and Personal Care
Oct 2018
In 130 years of existence, Kao Corp has achieved some notable successes. It is the 10th largest beauty and personal care (BPC) player worldwide, and has respected skin care expertise. In the wake of J-Beauty, Kao has pushed to expand internationally ...
Company Profile
Coty Inc in Beauty and Personal Care
Sep 2018
Following the acquisition of P&G brands, Coty earned itself a spot among the leading global beauty companies, and currently leads the fragrance industry. However, it continues to struggle for top line growth, due to challenges to increase revenue ...
Company Profile
Procter & Gamble Co, The in Beauty and Personal Care
Aug 2018
Procter & Gamble reshaped the global beauty and personal care landscape when it divested more than 40 brands to a rival group in 2016. Two years later, the group is rationalising its portfolio by capitalising on its major brands and acquiring niche ...
Strategy Briefing
Opportunities for Halal Beauty in Western Europe
Jul 2018
Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal ...
Strategy Briefing
Skin Care in Eastern Europe
Jul 2018
Skin care sales in Eastern Europe have shown unspectacular results as weak economies in the region’s largest countries have hindered sales. Turnovers are picking up with shoppers becoming more affluent as well as educated. Previously unseen brands ...
Country Report
Depilatories in Kenya
Jul 2018
Depilatories is considered to be a luxury in Kenya, with these products mainly targeting high-income consumers. However, this situation is changing due to a rise in the country’s highly aspirational mid-income segment who have higher disposable ...
Country Report
Depilatories in New Zealand
Jun 2018
Women’s razors and blades saw negligible current value growth in 2017; however, this was an improvement after two years of decline. Over the review period, disposable razors gained share due to their affordability, and the difficulty finding the ...
Country Report
Depilatories in Vietnam
Jun 2018
The penetration of Western culture has contributed greatly to accelerating the growth of depilatories in Vietnam since 2013. To look more professional and confident, woman have started to use depilatories to remove underarm and leg hair so they can ...
Country Report
Depilatories in Peru
Jun 2018
The deceleration in economic growth experienced since 2015, which deepened in 2017, has limited the number of Peruvians using beauty and personal care products for the very first time. This category has not achieved large penetration yet, remaining ...
Country Report
Depilatories in Taiwan
Jun 2018
Demand for depilatories remains highly underdeveloped in Taiwan and this is mainly because it is uncommon for Taiwanese women to have a lot of body hair, meaning that regular depilation is rarely required. In addition, the few women who do require ...
Country Report
Depilatories in Macedonia
Jun 2018
Depilatories achieved moderate current value growth in 2017, thanks to stable volume demand in the two largest categories – women’s razors and blades and hair removers/bleaches. The latter experienced stronger growth due to the growing significance ...
Strategy Briefing
New Consumer Values Foster Disruptive and Novel Concepts in Beauty
May 2018
The needs and values of beauty consumers will continue to evolve in tandem with behavioural shifts stemming from healthier lifestyles, digital connectivity, ethical consumerism, as well as more authentic experiences. With consumers adopting more ...
Country Report
Depilatories in Nigeria
May 2018
The use of depilatories in Nigeria remains limited, although rising incomes among women, who are increasingly involved in more formal employment in urban areas, is helping to fuel sales. Exposure to Western culture through social and other media ...
Country Report
Depilatories in Egypt
May 2018
Depilatories is a category that in Egyptian beauty and personal care is considered as both a necessity and a luxury; with certain women’s lifestyles dictating how they purchase. Working women, mothers, teenagers and high-income consumers consider ...
Country Report
Depilatories in Australia
May 2018
Depilatories is projected to decline in value terms at constant 2017 prices over the forecast period, due to the maturity of the category and the consumer shift towards other hair removal alternatives. As most women consider hair removal an integral ...
Country Report
Depilatories in Singapore
May 2018
Depilatories in Singapore continues to be threatened by professional hair removal services which provide long-lasting solutions at affordable prices. Moreover, it also faces increased competition from electrical devices. Such devices often include ...
Country Report
Depilatories in Bulgaria
May 2018
Home-based procedures featuring laser technology, like Philips Lumea photoepilat?r or Silk N, have empowered consumers to benefit from convenient and long-lasting solutions at home. Facebook and forums drive increasing awareness and interest in ...
Country Report
Depilatories in the United Kingdom
May 2018
During 2017, depilatories in the UK experienced one of the worst performances of Western Europe. Every category saw contracting growth apart from hair removers/bleaches, as it offers longer-term results in the form of wax strips or hot waxing. ...
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