Depilatories

Offering hundreds of brands spanning multiple industries across the world, Procter & Gamble is a global beauty and personal care heavyweight. In 2019, the company continued to expand its footprint internationally, with growth in multiple developing ...

Coty ranks highly in its key categories of colour cosmetics and fragrances, but faces intense competition from the rise of indie brands. The COVID-19 pandemic will also bring further obstacles for Coty’s portfolio, due to its discretionary nature and...

As the global leader in beauty and personal care, L’Oréal benefits from its diversified portfolio across various age, income and pricing tiers. While the company’s dermocosmetics division continues to climb, its mass and luxury brands face fierce ...

Permanent hair removal through beauty salons continued its dynamic advancement in 2019, significantly hampering the growth of depilatories. The number of women using laser depilation continued to grow in 2019, particularly with rising consumer ...

The growth of depilatories is being put under pressure in Switzerland due to the increasing number of consumers opting for professional hair removal services, either through electric hair removal or laser hair removal. Furthermore, the use of ...

Depilatories in general have a small consumer following in Cameroon, with expatriates and Cameroonians who have lived abroad representing the main user base. These consumers are aware of these products, unlike most Cameroonians, and are expected to ...

Brands that continue to develop hair removal products that cater to the busy lifestyles of the young urban working-classes are expected to increase in popularity over the coming years. Hair removers/bleaches especially, followed by women’s razors and...

Depilatories remained the smallest category within beauty and personal care in 2019. Nevertheless, it saw strong current value growth throughout the review period, including in 2019. This was partly due to the increasing number of new brands on ...

The use of depilatories in Nigeria is still quite low. However, with rising incomes among women, who are increasingly involved in more formal employment in urban areas, as well as exposure to Western culture through social media, demand is expected ...

The beauty salon culture in Pakistan remained widely popular among women in 2019 where a professional is contracted to provide all beauty treatments and services including body hair removal. Neighbourhood salons tend to use low cost products, many of...

Demand for depilatories is already established in Germany, which means this is a highly competitive category. In addition, the companies present in depilatories are facing various challenges and threats, dampening growth potential in both 2019 and ...

Depilatories showed slow growth of 1% in 2019, struggling with poor summer weather and the impact of competition from professional hair removal and from permanent hair removal options, such as laser removal....

Population growth and rising employment among women continued to underpin the expansion of depilatories in Algeria in 2019. Demand was further bolstered by growing consumer exposure to Western beauty trends, with urbanisation, the increasing use of ...

Women’s razors and blades registered a poor performance in volume terms in 2018 and 2019 because Uruguayan women increasingly prefer less aggressive products such as hair removers/bleaches. The number of companies that offer services to remove hair ...

With global trends steadily influencing local consumers, women continued to be keen purchasers of depilatories in 2019, especially in urban areas. In actual terms, depilatories in Uzbekistan are basically restricted to women’s razors and blades, with...

Although women's razors and blades have low penetration rates in Bolivia, this was still the biggest category within depilatories in 2019. This was mainly due to a relatively low price compared to hair removers/bleaches and ease of use. There was ...

Female consumers paid increasing attention to personal grooming and hygiene during the review period, leading to a growing trend towards practices such as waxing. As in other categories, waxing evolved towards the use of formulations using natural ...

It is deeply rooted in Serbian culture that women should have completely “hair-free” legs, and there is stigma surrounding failure to do so. This is a major positive factor underpinning demand for depilatories in Serbia, and is not expected to change...

Demand for depilatories is already very mature in the Netherlands and this has created a highly competitive category. In addition, the companies present in depilatories are facing various challenges and threats, which is having a negative impact on ...

As disposable income rose, depilatories products faced strengthening competition from technological innovations, particularly electric hair removers. Products which claim to epilate and prolong the period between the necessity to remove hair, such as...