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Skin Care

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Country Report

Skin Care in Austria

Nov 2022

In general, most consumers continued to follow their daily skin care routines during 2021 with this ensuring that growth remained relatively stable in retail volume terms. While the increase in retail value sales was not as high as it was…

USD 1,195
Country Report

Skin Care in Georgia

Jun 2022

Even though skin care was able to sustain positive current value sales growth in 2021, largely driven by a rise in unit prices due to local currency devaluation, retail volume sales continued to decline in Georgia, albeit at a lower rate compared to…

USD 1,195
Country Report

Skin Care in Bulgaria

Jun 2022

In 2021, skin care demonstrated steady retail value sales growth. For most consumers, these products are an essential part of daily beauty regimes. Therefore, demand is not easily affected by socioeconomic conditions. There was a slight dip in value…

USD 1,195
Country Report

Skin Care in Mexico

May 2022

Having been little better than flat in 2020, retail constant value sales (2021 prices) of skin care saw robust growth during 2021, as economic conditions improved. Skin care demand has exhibited resilience in the face of COVID-19, supported by…

USD 1,195
Country Report

Skin Care in France

May 2022

Having declined sharply during 2020, retail constant value sales of skin care (2021 prices) stabilised in 2021. Skin care demand was more resilient than in some other beauty and personal care categories, such as colour cosmetics and fragrances. While…

USD 1,195
Country Report

Skin Care in Brazil

Jul 2022

Skin care benefited from mid- to high-income consumers having greater time at home available to pamper themselves in 2020 as a result of the pandemic, and increasingly associated daily skin care rituals with health and wellbeing, which led to dynamic…

USD 1,195
Country Report

Skin Care in Azerbaijan

Jun 2022

Skin care in Azerbaijan has been facing polarised benefits and challenges. During the time of the lockdowns in 2020, the home became the wellness hub and consumers brought out-of-home activities into the home. There were increased efforts to recreate…

USD 1,195
Country Report

Skin Care in Lithuania

Jun 2022

During the first months of 2021 Lithuania remained under lockdown. As consumers continued to work from home, they maintained the skin care rituals they had formed earlier in the pandemic, boosting interest in spa rituals as well as general health and…

USD 1,195
Country Report

Skin Care in Egypt

Jun 2022

In 2021, skin care witnessed a slowdown in current value growth, whilst retail volumes moved into decline. COVID-19 caused a surge in demand for skin care in 2020 as consumers had more time to spare on treatments. So, in 2021 as restrictions were…

USD 1,195
Country Report

Skin Care in Kenya

May 2022

Skin care witnessed strong growth in current value terms in 2021 in the best annual performance for the category over the review period. Rising consumer interest in skin care continues to drive product development with multinational brands already…

USD 1,195
Country Report

Skin Care in Algeria

May 2022

Skin care was less affected by the pandemic than other beauty and personal care products, as consumers for the main part continued their skin care regimes, even during the 2020 lockdowns. In 2021, current value growth was up on 2020, though volume…

USD 1,195
Country Report

Skin Care in Colombia

May 2022

Skin care saw strong sales in current value terms in 2021, albeit continuing to decline in retail volume terms. Value growth was supported by increasing consumer interest in skin health, with consumers showing a willingness to pay more for products…

USD 1,195
Country Report

Skin Care in Singapore

May 2022

A need for self-care is a marketing strategy that is interchangeable with skin care routines. There was an increase in the emphasis on skin care routines during the movement restrictions, and the growth momentum steadily continued into 2021.…

USD 1,195
Country Report

Skin Care in Morocco

May 2022

The rate of growth in retail constant value sales of skin care continued to slow during 2021. Since the onset of the pandemic, more time spent at home has led some consumers to abandon their daily skin care routines. However, more frequent hand…

USD 1,195
Country Report

Skin Care in Switzerland

Aug 2022

Skin care recorded close to a full recovery in 2021 in both retail volume and value sales terms, after recording single-digit value sales declines in 2020 as home seclusion and rising price-sensitivity focused consumers’ attention on the most…

USD 1,195
Country Report

Skin Care in Romania

Jun 2022

Skin care was one of the best performing product areas in beauty and personal care in 2021. Hybrid working arrangements continued to benefit skin care, as people had more time at home to maintain a proper skin care routine. In recent years,…

USD 1,195
Country Report

Skin Care in Israel

Jun 2022

Overall, skin care registered good and steady retail volume and current value growth over 2021. Awareness of the importance of skin care as part of health and wellbeing regimes was generally heightened by the Coronavirus (COVID-19) pandemic. However,…

USD 1,195
Country Report

Skin Care in Poland

Jun 2022

After a temporary slowdown in 2020, sales of skin care returned to growth in 2021. The reduction of trade restrictions has helped sales in physical channels to rebound. At the same time, the online sales boom continues unabated. Consumers’ partial…

USD 1,195
Country Report

Skin Care in India

Jun 2022

The COVID-19 pandemic, which resulted in restrictions on mobility and led to home isolation, forced consumers to explore e-commerce to make even simple daily purchases. These events resulted in people becoming more accustomed to exploring and making…

USD 1,195
Country Report

Skin Care in Estonia

Jun 2022

With society opening up, skin care returned to healthy current value and volume growth. However, certain consumer purchasing patterns were still impacted by the pandemic. For instance, hand creams continued to be popular, as with the continued use of…

USD 1,195
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