Skin Care

Unilever continued to perform well, but slower than the industry average in 2018. Its growth was supported by sustained performance of its staple brands in core categories. The company’s acquisition of trendy, premium brands, such as Tatcha, ...

The beauty industry is evolving through a spectrum of change from a “green” to “clean” to “conscious” positioning. With varying principles, these three pillars of market evolution reflect the ongoing challenges and shifting goalposts for beauty ...

The Procter & Gamble Co reshaped the global beauty and personal care landscape when it divested more than 40 brands to a rival group three years ago. Since then, the company has been prioritising organic growth; a strategy which only recently began ...

Natura&Co has made another bold move and acquired Avon Products Inc. The acquisition will enable it to expand its geographic footprint, as well as increase its presence in one of the fastest categories within beauty and personal care – colour ...

Shiseido Co Ltd is accelerating its growth activities by collaborating with Asian retailers for big data-based product developments and nurturing premium brands in Europe. The company’s current geographic diversification to the Americas and Europe is...

Amidst growing competition, changing consumer demand and surging product innovation, it is challenging for Beiersdorf to match industry growth. The company is looking to become more agile to withstand competition from indie brands, with the launch of...

Estee Lauder Cos Inc has seen above-industry level growth, driven by China and emerging markets, online channels, and skincare. Most brands grew, including Estée Lauder, La Mer, and MAC, despite macro volatilities and challenges, like Brexit and ...

Despite leading fragrances globally, Coty’s reliance on mature markets to generate the majority of sales is becoming a hindrance to current performance. As a result, Coty has announced a turnaround strategy to enhance its brand portfolio and discover...

Driven by social media and health and beauty trends there is a growing demand for skin care, including products which are not seen as daily essentials, with this set to flourish over the forecast period. For example, general purpose body care, acne ...

Natural skin care products was the definitive trend in 2018. The strongest representation was in the economy segment, in which private label reigns. However, luxury and more expensive products also followed the natural trend. The product variety in ...

Mary Kay Inc is focused on improving its struggling performance in China, capitalising on growth of colour cosmetics in North America and Latin America, and rebranding to attract younger audiences. The best opportunities are in Latin America, helping...

Millennials are expected to drive strong demand for skin care over the forecast period, as such products translate well on social media. Indeed, since millennials are the original digital generation, and grew up routinely using search engines to ...

Facial care is expected to continue to perform well in the forecast period, driving overall value sales in skin care. Within facial care, anti-agers is set to remain popular, as consumers continue to seek facial care products which support a younger ...

Skin care in Egypt is one of the most important of all beauty and personal care categories. In 2018, sales of most skin care products witnessed growth. Facial care, which represents the biggest portion of value sales, has continued to grow. Basic ...

Skin care looks set to perform positively in volume and current value growth terms over the forecast period, with steady improvements in the economic situation in Uzbekistan expected to underpin the expansion of the category. In particular, skin care...

Skin care was the main category within beauty and personal care over the review period. Demand for skin care products increased dynamically, as the economic situation improved in Hungary, and manufacturers continuously launched many new brands and ...

Skin care recorded moderate retail value growth in 2018, with premium products registering above-average growth. Premium face masks, premium basic moisturisers and premium anti-agers all witnessed strong growth from small bases as a number of women ...

An increasing number of consumers are looking for facial care products that serve a variety of needs. This means that they are looking for specific products that treat acne, dry skin, ageing skin, and protect from sun exposure. This is expected to ...

When it comes to beauty products, both Western and non-Western expatriates traditionally had a bias towards anything with a “made in Paris” tagline. In 2018, however, there was growing interest in local brands, particularly amongst younger consumers....

Overall skin care posted strong double-digit current value growth in 2018, thanks to ongoing consumer demand for such products in Morocco. The continuous rise in consumer awareness of the importance of healthy skin and the demand for a flawless ...