Skin Care

Market research on the skin care market. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Skin Care in Nigeria

Aug 2020

Skin care is expected to grow strongly over the coming years as it recovers from limited growth recorded during the review period when the weak economy had a negative impact on sales. Key to growth will be the increasing population of women, ...

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Skin Care in Pakistan

Jul 2020

Facial care remained a priority in skin care for women in the country in 2019 with a notable trend towards a holistic approach to beauty. Hence, moisturisers and treatments led the category with a wide consumer base. While the average consumer is ...

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Skin Care in Portugal

Jul 2020

Skincare proved to be a fast growth category in 2019 with sales up by 3%. This was driven by rising concern among consumers about their appearance, and about the need to protect their skin from damaging external factors such as the sun and pollution....

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Skin Care in Germany

Jul 2020

Skin care continued to enjoy health current value growth in 2019 as the growing emphasis on wellness and self-care works in favour of skin care products. Current value growth slowed slightly in 2019, but this was more down to the increasingly ...

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Skin Care in Algeria

Jul 2020

Most skin care categories saw volume growth rates slow in 2019 as rising inflation, high customs duties and the depreciation of the dinar continued to drive up the cost of imported brands and erode purchasing power among Algerians. The only ...

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Skin Care in Uruguay

Jul 2020

Compared with other beauty and personal care categories, consumers are very loyal to their favourite skin care brands. Therefore, despite the complex economic context, consumers did not change their favourite brands during 2019, although many are ...

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Skin Care in Uzbekistan

Jul 2020

Current value sales showed healthy growth in 2019 for skin care overall. This was mainly due to high inflation, however, with many consumers economising as a result in order to save money. Sales however benefited from rising urban demand, with urban ...

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Skin Care in Bolivia

Jul 2020

Skin care in Bolivia is dominated largely by mass products. Direct selling is the main sales channel for skin care, with its extensive network of promoters and long history in the country allowing it to achieve strong sales. Direct selling is ...

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Skin Care in Serbia

Jul 2020

Premium skin care saw good results in 2019, evident in the fact that all three of the fastest growing skin care categories were premium segments. One of the major reasons for this was the improving general economic conditions, which motivated an ...

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Skin Care in Dominican Republic

Jul 2020

The growing interest in natural products that is proving increasingly prevalent across beauty and personal care has had a long-standing influence on skin care, and remained a prominent factor in the category’s development in 2019. The trend was ...

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Skin Care in the Netherlands

Jul 2020

Skin care, which accounts for the largest value share among beauty and personal care categories in the Netherlands after that of hair care, saw very positive value growth in several categories in 2019, with premium and mass face masks and hand care ...

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Skin Care in Georgia

Jul 2020

Demand for skin care continued to strengthen in 2019 across the category, despite ongoing increases in unit prices due to local currency devaluation towards the end of the review period, which resulted in higher current value growth. Despite some ...

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Skin Care in Slovakia

Jul 2020

Premiumisation in skin care was a major trend in 2019, with masstige brands and premium products gaining ground. Pharmaceutical brands which have clinically tested results are becoming more popular every year, with the selection becoming ever larger....

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Skin Care in the Czech Republic

Jul 2020

Higher disposable incomes and the growing number of consumers suffering from allergies continued to stimulate interest in dermocosmetics in skin care in 2019. Manufacturers presented a wide range of products to meet various needs. Popular ...

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Skin Care in Sweden

Jul 2020

Consumers are increasingly educated about skin care routines and product content properties, resulting in greater emphasis on product content and quality rather than brand image. As a result, consumer interest in products marketed as containing ...

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Skin Care in Kazakhstan

Jul 2020

Most areas of skin care registered robust double-digit current value sales growth in 2019. Facial care posted the fastest growth based on the strong demand for mass acne treatments and mass face masks. In fact, even though premium skin care formats ...

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Skin Care in Lithuania

Jul 2020

At the end of the review period, facial care remained by far the largest category in skin care, with the leading position of facial care highest due mainly to consumers paying most attention to their facial skin when addressing their skin care needs....

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Skin Care in Finland

Jul 2020

The K-Beauty trend, which includes popular South Korean skin care products which focus on health and hydration, amongst other things, is still only emerging in Finland, although the variety of products available through online stores such as nobe ...

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Skin Care in Belarus

Jul 2020

Local consumers became more conscious of the latest launches in skin care in 2019. More also wanted to better understand product ingredients and functionality thanks to social media and bloggers. It is therefore common practice for women to trial new...

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Skin Care in Spain

Jul 2020

As is happening in other beauty and personal care categories, the importance of natural ingredients is growing in skin care in Spain. Consumers have better information about products, which has increased their concern about artificial chemicals ...

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