Skin Care

Skin care was the main category within beauty and personal care over the review period. Demand for skin care products increased dynamically, as the economic situation improved in Hungary, and manufacturers continuously launched many new brands and ...

Skin care recorded moderate retail value growth in 2018, with premium products registering above-average growth. Premium face masks, premium basic moisturisers and premium anti-agers all witnessed strong growth from small bases as a number of women ...

An increasing number of consumers are looking for facial care products that serve a variety of needs. This means that they are looking for specific products that treat acne, dry skin, ageing skin, and protect from sun exposure. This is expected to ...

When it comes to beauty products, both Western and non-Western expatriates traditionally had a bias towards anything with a “made in Paris” tagline. In 2018, however, there was growing interest in local brands, particularly amongst younger consumers....

Overall skin care posted strong double-digit current value growth in 2018, thanks to ongoing consumer demand for such products in Morocco. The continuous rise in consumer awareness of the importance of healthy skin and the demand for a flawless ...

The pharmacy channel has developed strongly throughout the review period and its main focus has been skin care products. The strong focus on customer service and loyalty clubs along with emphasising natural-orientated brands have been the main ...

Facial care remains a priority in skin care for women in the country. Hence, facial cleansers and moisturisers led the category with a wide consumer base. While the average consumer is still not aware of the different specialised products for body ...

Unlike in many other European countries, sales of skin care in Latvia are heavily dominated by mass brands, with premium skin care a surprisingly small niche. However, this also means that there is significant room for growth in sales of premium ...

Given local millennial consumers’ enthusiasm for skin care alternatives that are both functional and more natural, demand for such added-value skin care products continued to boost value sales of skin care overall in 2018. In this context, a large ...

New and innovative products were the main boost to skin care value sales in 2018 in Uruguay, and micellar water was one of the main products contributing to the rise in sales. These products, which are relatively new in Uruguay, offer alternatives ...

In 2018, skin care posted growth both in volume and current value terms, driven by a resurged economy and increased consumer purchasing power. As there are no culturally specific traditional product alternatives to skin care, well-educated local ...

Consumers in Taiwan, especially women, are looking for high-performance skin care products. The leading brands are also actively engaged in innovation, focusing on essence and concentrates via the application of new skin care technology. For example,...

The growing premiumisation trend was very noticeable in skin care in 2018. From the consumer side, improving purchasing power was a major factor benefitting this trend, whilst supply witnessed intensified competition. This made premium products even ...

In 2018, more women paid higher attention to, and showed greater interest in, step-by-step skin care. Gradually, consumers are becoming more aware and educated, and the rising standard of living is also leading to rising standards in skin care. ...

Ukrainian women eagerly adopted the recently-evolved complex skin care trends driven by K- and J-Beauty products. Widening consumer access to online resources about multi-stage skin care and rapidly expanding assortments for such purposes are ...

The widening product variety, increasing availability and improving consumer awareness are expected to continue generating healthy growth in skin care over the forecast period. In addition, rising exposure to international beauty and grooming trends,...

Skin care is one of the foundation categories within beauty and personal care – significantly contributing to overall sales. As such, skin care is singled out for its contribution as one of main driving forces in beauty and personal care. It is ...

The use of natural ingredients in the formulations of skin care products has been imposed on many brands as an element valued by consumers when choosing their purchases. Skin care has a high participation of national players, many of them artisanal ...

Growth in skin care used to come mainly through premiumisation, which pushed up prices. However, there is another force at work in skin care, which works in the opposite direction: price promotions. These are seen across both the premium and the mass...

Consumers are increasingly seeking out products that are designed to treat or enhance specific body parts in skin care, such as firming/anti-cellulite body care. Some of the packaging designs also reflect greater specialisation in terms of available ...