Skin Care

Procter & Gamble holds second place in the beauty and personal care market. With a wide range of daily use products within hair care, men’s grooming, oral care and skin care, Procter & Gamble showed resilience during COVID-19, as consumers used such…

Henkel recorded another year of positive growth in beauty in 2020, however the company continues to perform below industry average due to its narrow product portfolio across the entire Beauty and Personal Care spectrum. To ensure future growth,…

Coty is one of the top 10 beauty and personal care players, with a strong presence in colour cosmetics and fragrances, while it is expanding its reach in skin care. The COVID-19 pandemic led to a decline in sales in 2020, due to reduced spending in…

Aided by its diverse portfolio, L’Oréal remains the leading player in beauty and personal care globally. Its strong presence in China and its fast-growing dermocosmetics segment enabled the company to maintain market momentum in 2020. Going forward,…

Unilever gained share in beauty and personal care in 2020, owing to its strong offering in mass and core products. A continued focus on its Prestige division offers opportunities to grow, with premium beauty and personal care forecast to perform…

Overall, skin care demand in Germany remained resilient amidst the pandemic in 2020. In fact, the pandemic has benefited the demand for certain skin care products due to home seclusion and subsequent self-care routines. Additionally, hand care…

The older consumer segment is growing rapidly globally, driving the need for genuine innovation to cater to older adults’ evolving and diverse demands. Older consumers are also becoming more important in the digital sphere, given their rising tech…

Estée Lauder Cos Inc performed in line with premium beauty and personal care’s decline in 2020, but growth in skin care, rising online sales in the US and China, and above-industry performance of La Mer helped to offset some of the decline. China is…

Sales of skin care decline by 3% in 2020, compared to 2% growth the previous year. However, due to the stay-at-home orders and voluntary home seclusion during 2020, some consumers focused more on wellness and self-care within the household. In…

In general, most consumers continued to follow their daily skin care routines during 2020 with this ensuring that growth remained relatively stable in retail volume terms. Nonetheless, due to prevailing economic uncertainty in the wake of COVID-19…

The rate of growth in retail current value sales of skin care slowed significantly, but remained robust, during 2020. Despite the economic shock engendered by COVID-19, most users of skin care products did not stop buying these products because they…

While skin care was negatively impacted by the COVID-19 pandemic, links to hygiene, health and self pampering have kept the category in higher growth than discretionary categories. Hygiene concerns in 2020 have boosted hand care, as increased use of…

While colour cosmetics, and facial make-up in particular, remains a very important category for Brazilian consumers, the impact of the COVID-19 pandemic in terms of reducing social occasions led to a decline in value sales. This scenario, however,…

The pandemic led to a shift in consumer priorities in 2020, with a focus on overall health and wellbeing. Consumers also prioritised naturally healthy and glowing skin as opposed to hiding their imperfections with make-up. Prolonged use of face masks…

Following the outbreak of COVID-19 in Kenya, consumers were directed to wear personal protection equipment such as face masks in public spaces in order to protect themselves and others from the COVID-19 virus. With the prolonged use of face masks,…

Skin care will respond well to the COVID-19 pandemic as current value sales rise notably in 2020 overall. The main reason for this is due to many viewing products such as general-purpose body care and basic moisturisers as basic essentials. Likewise,…

Although growth was slower than in the previous years, skin care was still able to record a 6% sales increase in current value terms in 2020. Pandemic-related restrictions noticeably accelerated the health and wellness trend in Kazakhstan. During the…

Western Europe’s skin care sales went into decline in 2020, with the region hit by Coronavirus (COVID-19) and the measures implemented to contain its spread. However, hand care recorded strong growth in 2020, as consumers looked to moisturise hands…

In 2020, as consumers were able to save money through reduced spending on socialising, travelling, and other beauty and personal care products (such as coloured cosmetics), many chose to spend more on skin care. Pampering one’s skin became a popular…

In response to the COVID-19 pandemic, every product area within skin care will witness current value decline, with the exceptions of hand care, skin care gifts/sets and premium general purpose body care. Hand care has been particularly benefiting…