Skin Care

Skin care continued to see dynamic growth in current value terms in 2022, continuing on from the strong performance seen in 2021. Sales of skin care were strongly favoured by growing trends towards self-care and wellness, paired with an increased…

Skin care saw healthy retail current value growth in 2022, although retail volume sales dropped following slight-to-moderate increases through the review period, including during the height of the Coronavirus (COVID-19) pandemic in 2020 and 2021.…

Skin care recorded positive retail volume growth across the forecast period thanks to several factors. Consumers have become more knowledgeable about various skin care products, their usage and ingredients, and as such, skin care routines have grown…

In 2022, skin care is synonymous with the lightening of beauty routines which favour a “less is more” approach. Indeed, beauty in 2022 was strongly related to wellbeing – naturalness, authenticity, feeling good, having fun, are all values…

Skin care continued to record growth in 2022, with products with specific ingredients that target skin problems becoming increasingly popular among Bulgarians. Hyaluronic acid, niacinamide, salicylic acid and caffeine are some of the most…

Skin care in Brazil experienced double-digit growth in retail current value terms in 2022, and continued to be the eighth largest global market in the category. An interesting highlight is the body care category, which accounted for 57% of overall…

Skin care in Kenya is a fast-growing industry, which has attracted many multinationals to launch their products in the territory. For example, as seen with the global giant MAC Cosmetics, which is well-known for its colour cosmetics overall, along…

Despite inflationary pressures, the unit prices of skin care products have not been showing significant fluctuations, due to the presence of budget-friendly alternatives, parallel imports, and an increasing spate of new entrants in the category. It…

After being the best performing product area in 2021, skin care continued to present a strong growth rate in 2022. Much of this was the influence of COVID-19 lockdowns and home seclusion, during which some consumers actively strengthened their…

The Egyptian market is seeing a huge shift towards dermocosmetics brands. Consumers are opting for quality over quantity, and increasingly referring to dermatologists as a trusted source of information and choosing products that are recommended by…

One of the key factors that has growth in skin care in Morocco in recent years is the widening of the consumer group for these products to include younger women who in the past might not have considered it important to begin thinking about skin care…

Skin care was one of the best performing beauty and personal care products in 2022. In spite of high inflation caused by factors such as continuing global supply disruptions and local currency devaluation, which made imports in particular more…

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices in 2022 as a result of the war - on the flip side, Azerbaijan is heavily dependent on trade and…

Despite rising inflation, skin care witnessed a modest rise in volume growth in 2022. Consumer uptake of mass and premium products remained positive due to the growing popularity of skin care and as consumers continued to indulge in self-pampering,…

In 2022 skin care registered only slow retail current value growth. This was mainly the effect of lower demand for body care products. Categories such as firming/anti-cellulite body care and general purpose body care registered strong double-digit…

Both retail volume and current value growth rates of skin care notably slowed in 2022 when compared to 2021’s more dynamic performance. Purchase frequency began to normalise, as local consumers returned to pre- pandemic lifestyles. This translated…

Skin care category remains in demand and popular in Uzbekistan. The COVID-19 pandemic taught consumers to take better care of their health and personal hygiene, which also translated into skin care. Indeed, skin care saw a bumper year in 2020, as…

During the review period, there was a shift in skin care trends in Serbia from natural skin care to expert care. Consumers increasingly paid attention to functional skin care that effectively addressed specific skin issues. This led to a growth in…

Belcorp Guatemala SA maintained its lead in skin care in 2022, thanks to the popularity of its three brands targeted to different female consumer audiences: teenagers, young women, and more mature women, with products adapted to suit each consumer…

After a year of historic growth for Chilean skin care in 2021, driven by dynamic consumer demand, the category witnessed a significant slowdown in 2022. This moderation in growth was primarily due to inflationary pressures, forcing consumers to…