Skin Care

Skin care in Azerbaijan has been facing polarised benefits and challenges. During the time of the lockdowns in 2020, the home became the wellness hub and consumers brought out-of-home activities into the home. There were increased efforts to recreate…

During the first months of 2021 Lithuania remained under lockdown. As consumers continued to work from home, they maintained the skin care rituals they had formed earlier in the pandemic, boosting interest in spa rituals as well as general health and…

In 2021, skin care witnessed a slowdown in current value growth, whilst retail volumes moved into decline. COVID-19 caused a surge in demand for skin care in 2020 as consumers had more time to spare on treatments. So, in 2021 as restrictions were…

Skin care witnessed strong growth in current value terms in 2021 in the best annual performance for the category over the review period. Rising consumer interest in skin care continues to drive product development with multinational brands already…

Skin care was less affected by the pandemic than other beauty and personal care products, as consumers for the main part continued their skin care regimes, even during the 2020 lockdowns. In 2021, current value growth was up on 2020, though volume…

Skin care saw strong sales in current value terms in 2021, albeit continuing to decline in retail volume terms. Value growth was supported by increasing consumer interest in skin health, with consumers showing a willingness to pay more for products…

A need for self-care is a marketing strategy that is interchangeable with skin care routines. There was an increase in the emphasis on skin care routines during the movement restrictions, and the growth momentum steadily continued into 2021.…

The rate of growth in retail constant value sales of skin care continued to slow during 2021. Since the onset of the pandemic, more time spent at home has led some consumers to abandon their daily skin care routines. However, more frequent hand…

Volume sales of premium facial care products grew at impressive rates in 2021. This was partly due to improvements in confidence and spending power among consumers as the Hungarian economy rebounded rapidly from the initial shock of COVID-19.…

Skin care in Sweden continued to defy some expectations throughout the Coronavirus (COVID-19) pandemic, with consumption growth gathering speed during 2020 and demand peaking during 2021 to reach record levels. Consumption was driven by a combination…

The pandemic and the lockdowns have brought forward a self-care consumer approach, with health and safety being big concerns for Greek consumers. As a consequence, skin care, resilient in 2020, saw significant growth in 2021. The key category of…

Premium skin care brands and some specialised skin care manufacturers were forced to adjust their sales strategies in 2020 and 2021 in response to the outbreak of COVID-19. Due to Peru’s COVID-19 measures potential customers were unable to try these…

Skin care continued to benefit heavily from the COVID-19 pandemic in 2021 with the category registering double-digit growth in current value terms. With more time at home and an increased need for everyday luxury, Norwegians ramped up demand for skin…

Skin care saw mixed results from the event of COVID-19 in 2020 and 2021, thus resulting in negligible value growth and small volume growth. Whilst the pandemic interrupted beauty and grooming routines, giving way to a more laissez faire attitude in…

Skin care witnessed a slowdown in retail volume and current value growth in 2020 as Coronavirus (COVID-19) conditions, such as lockdowns, social distancing, work-from-home polices and few opportunities for socialising, reduced the need for or…

Skin care struggled at the beginning of pandemic, especially mass facial care. Industry sources commented that an important group of consumers neglected their facial skin care routine for several months due to home seclusion and not feeling the need…

Skin care was negatively impacted by the 2020 COVID-19 restrictions, with volume sales falling, though it did not register as severe a decline as several other beauty and personal care products. In 2021, with society opening up and people going out…

Skin care witnessed a modest rise in current value sales in 2021 after a bumper year in 2020. Consumer uptake of mass and premium products remained strong as consumers stayed at home more and continued to indulge in self-pampering. Dermocosmetics…

Skin care was fairly resilient to snap lockdowns and related restrictions in 2021, as Australians continued to shift away from colour cosmetics to skin care products amidst the pandemic. An emphasis on self-care and health emerged as a result of the…

Skin care recorded phenomenal growth rates in 2021, with dermocosmetics and premium products performing strongly, in addition to moisturisers and treatments such as anti-agers. Moreover, many consumers continued to apply skin care treatments at home,…