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Skin Care

Market research on the skin care market. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Skin Care in Austria

Jun 2021

In general, most consumers continued to follow their daily skin care routines during 2020 with this ensuring that growth remained relatively stable in retail volume terms. Nonetheless, due to prevailing economic uncertainty in the wake of COVID-19 ...

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Skin Care in Switzerland

Jun 2021

Sales of skin care decline by 3% in 2020, compared to 2% growth the previous year. However, due to the stay-at-home orders and voluntary home seclusion during 2020, some consumers focused more on wellness and self-care within the household. In ...

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Skin Care in Cameroon

Jun 2021

The rate of growth in retail current value sales of skin care slowed significantly, but remained robust, during 2020. Despite the economic shock engendered by COVID-19, most users of skin care products did not stop buying these products because they ...

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Skin Care in Ireland

Jun 2021

While skin care was negatively impacted by the COVID-19 pandemic, links to hygiene, health and self pampering have kept the category in higher growth than discretionary categories. Hygiene concerns in 2020 have boosted hand care, as increased use of ...

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Skin Care in Brazil

Jun 2021

While colour cosmetics, and facial make-up in particular, remains a very important category for Brazilian consumers, the impact of the COVID-19 pandemic in terms of reducing social occasions led to a decline in value sales. This scenario, however, ...

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Skin Care in South Africa

Jun 2021

The pandemic led to a shift in consumer priorities in 2020, with a focus on overall health and wellbeing. Consumers also prioritised naturally healthy and glowing skin as opposed to hiding their imperfections with make-up. Prolonged use of face masks...

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Skin Care in Kenya

Jun 2021

Following the outbreak of COVID-19 in Kenya, consumers were directed to wear personal protection equipment such as face masks in public spaces in order to protect themselves and others from the COVID-19 virus. With the prolonged use of face masks, ...

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Skin Care in Uzbekistan

May 2021

Skin care will respond well to the COVID-19 pandemic as current value sales rise notably in 2020 overall. The main reason for this is due to many viewing products such as general-purpose body care and basic moisturisers as basic essentials. Likewise,...

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Skin Care in Kazakhstan

May 2021

Although growth was slower than in the previous years, skin care was still able to record a 6% sales increase in current value terms in 2020. Pandemic-related restrictions noticeably accelerated the health and wellness trend in Kazakhstan. During the...

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Skin Care in Lithuania

May 2021

In 2020, as consumers were able to save money through reduced spending on socialising, travelling, and other beauty and personal care products (such as coloured cosmetics), many chose to spend more on skin care. Pampering one’s skin became a popular ...

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Skin Care in Bolivia

May 2021

In response to the COVID-19 pandemic, general purpose body care will respond well and see the most dynamic current value growth in 2020 overall. Mass body care products in particular have increased in consumption mainly due to the migration of direct...

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Skin Care in North Macedonia

May 2021

In response to the COVID-19 pandemic, every product area within skin care will witness current value decline, with the exceptions of hand care, skin care gifts/sets and premium general purpose body care. Hand care has been particularly benefiting ...

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Skin Care in Pakistan

May 2021

With the negative economic effects of COVID-19 prompting Pakistanis of all income levels to rein in discretionary spending, skin care saw growth in total volume and current value sales slow in 2020. However, it proved quite resilient to the fallout ...

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Skin Care in Nigeria

May 2021

Skin care experienced declining demand across much of the category with facial care and lip care in particular recording double-digit volume declines in 2020, as the financial impact of the pandemic in Nigeria and subsequent lockdown negatively ...

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Skin Care in Slovenia

May 2021

Personal care including skin care is an active trend for the average Slovenian consumer. In 2020, the category experienced only marginal decline due to the relative high regard consumers treat the products in the category as a whole. Premium brands ...

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Skin Care in Belgium

May 2021

Skin care saw mixed results from the event of COVID-19 in 2020, thus resulting in negligible value growth and small volume growth. Whilst the pandemic interrupted beauty and grooming routines, giving way to a more laissez faire attitude in some ...

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Skin Care in Georgia

May 2021

Even though skin care was able to sustain positive current value sales growth in 2020, retail volume sales declined in Georgia. Lockdown measures not only resulted in home seclusion, but also financial concerns due to temporary unemployment for ...

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Skin Care in Dominican Republic

May 2021

Skin care proved to be more resilient in the face of COVID-19, as many consumers remained committed to the long-term care for their skin regardless of the short-term lack of social opportunities in 2020. Nevertheless, with the economic slowdown ...

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Skin Care in Uruguay

May 2021

Skin care was the best performing product area in beauty and personal care in 2020, registering both double-digit current value and volume growth. With people spending more time at home and also with more time on their hands, and with women foregoing...

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Skin Care in the United Arab Emirates

May 2021

Fashionable, on-trend packaging, low prices and good quality skin care treatments are attracting younger consumers to Japanese variety stores such as Minisu and Mumusu in the United Arab Emirates. Millennials and Gen Z especially are enjoying the ...

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