Michelle Evans

Michelle Evans Senior Head of Digital Consumer

Digital | Retail | Consumer Insights | E-Commerce | Technology


About Michelle

Michelle is Senior Head of Digital Consumer at Euromonitor International. Based in Chicago, she has more than 10 years of experience in the industry.

Michelle oversees the firm’s digital and retail research globally, providing actionable insights and in-depth analyses into how technology is reshaping commerce. She advises clients across a range of industries on topics like e-commerce.

Recognised as a thought leader, she was named a top 100 retail influencer by RETHINK Retail in 2021 and a Woman to Watch by retail social think tank Remodista in 2018 and 2019.

She has shared her expertise across industry events, including the National Retail Federation’s Big Show, Shoptalk, Money 20/20, Finovate, Mobile World Congress, Seamless and Forum E-Commerce Brasil in the capacity as a speaker, chairperson or juror. She has a reoccurring column in Forbes and is regularly quoted in publications globally.