Jared Koerten Head of Practice: Channels
chicago
English
About Jared
Jared leads Euromonitor's channels research globally, including syndicated research, Consulting and new product development. This includes the retail, digital consumer and e-commerce Passport systems.
Jared's work helps companies around the world make informed decisions about emerging global retail trends and growth opportunities in digital commerce. Jared previously worked as a Senior Industry Manager in food and nutrition, where he was a globally-recognised expert in market trends. He was frequently featured as a speaker at major events in the snack food and pet care industries.
Recently Published Work
菓子類がパンデミック後の世界で成功するためには
Jared Koerten
新型コロナウイルス（COVID-19）のパンデミックにより、隔離措置やソーシャルディスタンス対策が取られる中、移動や外出の機会、社交の場が中断されたことで、菓子類のあり方も変わってきている。こうした変化は、外出先での機会に大きく依存している新興市場での売上だけでなく、スナックバー、ミント、ガムなどの製品カテゴリーの売上が伸び悩む原因のひとつとなっている。
Positioning Snacks for Success in a Post-Pandemic World
Jared Koerten
The Coronavirus (COVID-19) pandemic has transformed snacking. Portability, on-the-go and social occasions were disrupted by quarantine orders and distancing efforts. Sales in emerging markets – which are uniquely dependent on out-of-home occasions – and in categories like snack bars, mints and gum, all struggled with these shifts. At the same time, categories like savoury snacks, cookies or ice cream saw sales surge as stuck-at-home consumers turned to snacks for comfort and indulgence or for family movie nights.
How Three of the Top Global Consumer Trends Are Impacting the Way We Eat, Pay and Travel
Caroline Bremner
At the beginning of the year, our expert analysts identified the Top 10 Global Consumer Trends that would have the biggest impact on consumer behaviour in 2021. Today, we are looking back at three trends, Outdoor Oasis, Shaken and Stirred and Thoughtful Thrifters, and their impact on payments, travel and dining.