Transition to E-Commerce: Industries Most Ready to Expand into Digital Trade

December 2022

This report examines e-commerce usage and revenue share from e-commerce in different industries and countries. The e-commerce index helps to better understand which industries are leading and identify key success factors. The briefing also analysis benefits of e-commerce for companies and provides future forecasts on digital trade.

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This report comes in PPT.

Key Findings

Global e-commerce sales to reach USD60 trillion

Global value of e-commerce transactions (including B2B, B2C and B2G sales) are forecast to reach USD60 trillion in 2030. Asia Pacific is forecast to provide most future growth opportunities thanks to its large population, improving digital infrastructure and economic growth.

E-commerce market is maturing

Global pandemic accelerated growth of e-commerce sales, however the market is expected to mature. Global value of e-commerce transactions is forecast a CAGR of 8% over 2022-2030. Already high penetration of e-commerce in developed economies and still fragmented e-commerce landscape in emerging countries are contributing to the slower growth.

Manufacturing is the sector most ready to expand into e-commerce

Manufacturing industries are among the leaders for the e-commerce shift. Efficient supply chains, organised logistics processes and relatively high spending on technology benefit the manufacturing sector. In addition, relatively high standardisation of manufactured goods helps to simplify order fulfilment processes.

B2B e-commerce offers cost savings and revenue gains, and helps to boost efficiency

B2B e-commerce enables companies to automate and streamline a number of business processes, enabling cost and time savings, reducing the likelihood of errors and increasing efficiency. Online sales help businesses to increase revenues through the access to a broader client base and new markets, and offer personalisation. B2B buyers benefit from higher flexibility and availability of products and services, as well as competitive pricing.

Key findings
Asia Pacific to drive future e-commerce sales growth
B2B and retail industries drive e-commerce sales growth
COVID-19 accelerates technology enhancements and shift to digital trade
Companies invest in digital tools and e-commerce to shield from supply chain disruptions
Improved delivery and new payment methods to reshape digital trade
Factors impacting industry’s readiness to expand into B2B e-commerce
Calculation of B2B e-commerce readiness score
Manufacturing sector is the most ready to expand into e-commerce
E-commerce index by category (1)
E-commerce index by category (2)
Strong investment demand and diverse client pool supports digital trade in machinery
Case study: Liebherr creates B2B e-commerce platform to simplify spare parts sales
Strong B2B demand supports construction sector, but digital trade remains challenging
Case study: Stockpile launches a procurement platform for construction in Sri Lanka
Hi-tech goods sector benefits from strong B2B demand and efficient logistics
Case study: HellermannTyton uses e-commerce platform to customise products
Innovation capabilities and B2B demand support digital trade in business services sector
Case study: Fobi AI launches digital marketing agency
Large investment demand supports B2B e-commerce in transport equipment industry
Case study: Bosch and Autozilla to simplify spare parts procurement in India
Major benefits of B2B e-commerce for sellers and buyers
Suppliers enjoy lower operational costs, while competitive pricing allows savings for buyers
B2B e-commerce helps to boost revenues through a higher reach of new clients and markets
E-commerce increases efficiency, supply chain resilience and customer satisfaction
Analysis of e-commerce data provides new growth opportunities
Case study: Dunlop Protective Footwear employs Oro’s B2B e-commerce solution


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