Mexico's pet care retail sales are predicted to reached MXN93.5 billion in 2026, exhibiting steady 8% growth on the previous year despite regional economic challenges such as trade tensions and currency fluctuations. This growth outpaces volume expansion, reflecting a maturing market with a strong premiumisation trend concentrated in urban areas, where pet owners prioritise quality over quantity, particularly for smaller pets like cats and small dogs. The rise of private label products, especial

The cat food category in Mexico is set to experience strong growth in 2026, with retail value sales growing by 14% on the previous year to reach MXN21.2 billion. This growth will be primarily propelled by the wet cat food segment, which continues its strong upward trajectory, reflecting a shift towards products of higher nutritional value. Prices are beginning to stabilise as competition intensifies, allowing brands to capitalise on increased consumer awareness about pet nutrition and wellness.

In 2026, other pet food in Mexico is set to experience steady 5% value growth on 2025, reaching a retail value of MXN960 million, reflecting its niche and mature nature within the broader pet care landscape. As volume growth is more moderate, this indicates that price increases are a significant driver of value growth rather than volume expansion. This pattern suggests consumers are willing to pay more for quality or specialised products despite relatively stable consumption volumes.

In 2026, pet products in Mexico are set to experience strong growth, reaching a retail value of MXN12.4 billion, reflecting 11% increase on 2025. This growth will outpace inflation, indicating real expansion in consumer spending power. Population income trends support this dynamic, with the median disposable income per household predicted to increase from MXN561,175 in 2025 to MXN588,773 in 2026. Such income growth underpins the increasing demand for premium and specialised pet products, especia

In 2026, dog food in Mexico is set to experience value growth as consumers increasingly trade up to mid-priced and premium brands in the interest of feeding their dogs higher-quality products, especially in urban areas. Retail value sales of dog food are expected to grow by 5% on 2025, reaching MXN58.9 billion in 2026. Economic indicators such as moderate inflation and a growing median disposable income per household (predicted to rise to MXN588,773 in 2026 from MXN561,175 in 2025) indicate that

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate with key customers.

In 2025, colour cosmetics in Mexico experienced robust current value growth, outpacing many regional and global peers as the market responded to evolving consumer preferences, new retail experiences, and digital innovation. Retail value sales rose to MXN38,056 million, representing a 6% increase over the previous year. This sustained expansion followed a strong recovery from the pandemic era, with double-digit growth in 2022 (13%) and 2023 (11%), before moderating but remaining healthy in 2024 a

Fragrances delivered a strong performance in 2025, sustaining double-digit current value growth of 10%, with sales reaching MXN56,742 million. In 2025, Mexican consumers increasingly treated fragrance as a way to express personal taste and individuality, with an increasing interest in artisanal and culturally inspired scents, alongside growing interest in wellbeing and holistic self-care, which positioned fragrances as part of everyday lifestyle routines. Meanwhile, the Mexican population rose t

Beauty and personal care in Mexico achieved steady retail current value growth of 6% in 2025, outperforming the broader economic environment despite a slowdown compared to the previous four years, and lagging behind the rapid expansion seen in some other Latin American countries. The attractiveness of this industry is underpinned by continued population growth, the resilience of essential products, and consumer willingness to invest in premium and innovative products, even as caution prevails in

Sun care in Mexico in 2025 experienced a notable shift, as longevity and prevention became core drivers of consumer behaviour, with SPF repositioned from a seasonal product to a daily essential for “skinspan”. While retail volumes contracted by 6% in 2025 to 2.7 million litres after a period of strong post-pandemic recovery, value sales continued to grow, reaching MXN4,326 million, up 3% from the previous year. This performance diverged from the rapid double-digit value growth seen from 2021 to

In 2025, bath and shower in Mexico recorded a retail value of MXN21,342 million, registering 6% growth over the previous year. This performance, while more moderate than the double-digit increase seen in 2023 due to a post-pandemic surge, remained robust, despite growth beginning to stabilise. The sustained momentum is underpinned by consumer priorities shifting towards products that offer holistic benefits, such as hydration, skin barrier protection, and sensory experiences, reflecting a broade

In 2025, hair care in Mexico maintained current value growth, although at a slower pace than in 2024, as economic uncertainty early in the year led to more cautious and intentional spending from consumers. Despite this, current value sales of hair care products increased to MXN56,290 million, representing a 6% rise over 2024. This performance was notable against a backdrop of slowing overall economic activity, with inflation at 4% and real GDP growth at less than 1%, prompting shoppers to priori

Skin care in 2025 delivered strong growth in Mexico, with retail value sales reaching MXN71,830 million, marking a 5% increase compared to the previous year. This performance, while slowing from the double-digit growth seen in 2023 and 2024, outpaced many other fast-moving consumer goods and was driven by a convergence of demographic, behavioural, and economic factors. Despite real GDP growth slowing to less than 1%, consumers remained committed to skin care as a pillar of self-care and wellnes

Depilatories in Mexico in 2025 recorded a rebound in retail value, reaching MXN1,873 million, representing a 4% increase after a contraction in 2024. This growth was achieved in a context of value-focused consumer behaviour, with shoppers seeking cost-effective and convenient at-home solutions following recent inflationary pressures. Despite value growth, volume sales remained under pressure due to persistent competition from professional hair removal services among higher-income consumers, and

In 2025, deodorants in Mexico continued to grow in current value terms, reaching MXN21,824 million, but the pace of growth moderated to 5%, which was lower than the increases seen in the previous four years. This deceleration was in line with a broader trend observed across Latin America, where inflationary pressures and cautious, intentional spending shaped beauty and personal care purchasing patterns. Despite this, the value performance in Mexico remained robust, with leading players such as U

Men’s grooming in Mexico in 2025 experienced a notable slowdown in growth in both volume and value terms, against a backdrop of economic uncertainty and cautious consumer sentiment. Retail value sales reached MXN49,508 million, representing a 5% increase in current terms compared to 2024, which was a deceleration from the higher growth rates recorded in previous years, while volumes declined. This performance highlights the impact of Mexico’s domestic political transition and global trade tensio

Oral care in Mexico achieved retail current value growth of 4% in 2025, reaching MXN20,803 million, but this represented a deceleration compared to the robust 7% rise seen in 2024. The year was characterised by economic uncertainty in the first half, linked to both domestic political transitions and global factors, which led consumers to become more cautious and value-oriented in their spending. This caution was reflected in greater price sensitivity, with shoppers prioritising promotions and co

In 2025, baby and child-specific products in Mexico continued to grow, but the performance was fundamentally shaped by demographic and behavioural shifts. Despite a sustained decline in births, with Mexico’s population aged 0-11 continuing to decline, reaching 22.7 million in 2025, the value of baby and child-specific products rose to MXN14,028 million in retail value terms, marking a 4% increase in current terms compared to the previous year. This growth rate outpaced the underlying demographic

Mass beauty and personal care in Mexico achieved retail current value growth of 5% in 2025, reaching MXN225,083 million, but the pace of expansion slowed notably compared to 2024. This moderation in growth reflects a challenging economic backdrop, with real GDP growth of less than 1% and inflation at 4% for the year. The broader environment was marked by heightened economic uncertainty, including a change in government administration and concerns about global trade tensions, which led to more ca

Premium beauty and personal care in Mexico delivered robust retail value growth in 2025, with sales reaching MXN58,846 million and expanding at a rate of 9% at current prices. This pace outperformed both the overall beauty and personal care industry and the mass segment, despite a more challenging economic environment marked by decelerating real GDP growth (less than 1% in 2025) and moderating inflation (4%). While growth was slower than in 2024, demand remained resilient, particularly in premiu

Direct selling posted a solid increase in Mexico in 2025, reaching MXN193.9 billion, with current value growth of 7% compared to the previous year. This performance came amid a slowing economy, with real GDP growth in Mexico at only 0.6% in 2025 and inflation remaining relatively high at 4%. Despite these macroeconomic headwinds and a mild deceleration in consumer spending, direct selling sustained its appeal by providing economic opportunities—particularly for women seeking financial independen

Appliances and electronics specialists in Mexico maintained current value growth in 2025, reaching MXN138.1 billion, with a year-on-year increase of 4% in current terms. While this represented continued expansion, the pace was moderated compared to previous years, reflecting the impact of economic uncertainty stemming from US tariff announcements and existing import duties on a range of appliances. Inflationary pressures, which stood at 4% for 2025, and real GDP growth of only 0.6%, weighed on c

Vending in Mexico demonstrates steady value growth in 2025, with the total value reaching MXN10.9 billion, reflecting a 6% increase over the previous year in current terms. This expansion is notable when considered against a backdrop of only 0.6% real GDP growth and easing inflation, which stood at 4%. The resilience of vending was particularly visible in high-traffic zones such as airports, bus terminals, and tourist destinations, where rising tourism boosted demand and reinforced vending's rel

Retail in Mexico demonstrated resilience in 2025, achieving current value growth of 8% to reach MXN6,471.3 billion, outpacing both regional and global peers despite a subdued economic environment marked by 0.6% real GDP growth and inflation at 4%. The attractiveness of retail remains high due to its substantial contribution to national expenditure, with consumer spending accounting for 72% of GDP. Meanwhile, continued investment in digital transformation, omnichannel strategies, and value-led of