Megatrends Megatrends are long-term, consumer-driven trends that disrupt industries globally. We show you how to leverage megatrends to stay relevant and competitive in rapidly changing, consumer-centric markets.

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「レス・イズ・モア」な体験を

Euromonitor International

Euromonitor International

22 Nov 22

急速なインフレの高まりや、食料品やエネルギー価格の上昇などの要因で出費の抑制を余儀なくされつつも、消費者のコト消費(体験)への欲求は衰えていません。 本レポートでは、ブランドが余分なオプションを省いたり、選択肢を減らしたりなど、「レス・イズ・モア(少なくすることでより多くを得る)」というアプローチを採用することで、いかに消費者と長期的なつながりを築くための新しい機会をつかむことができるかを解説しています。

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How to Be a Disruptive Brand

Euromonitor International

Euromonitor International

4 Oct 22

Get a framework that outlines how your business can execute change in order to disrupt an entire market or category.

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2019 Megatrends: State of Play

Euromonitor International

Euromonitor International

17 Oct 19

Euromonitor International’s team of experts have been analysing megatrends for the past 2 years to compile their findings in the 2019 Megatrends State of Play report. This extract focuses on the most popular megatrends: Connected Consumers, Healthy Living, Ethical Living…

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Understanding the Socioeconomic Drivers of Megatrends

Euromonitor International

Euromonitor International

30 Apr 19

There are five socioeconomic drivers generating and shaping consumer megatrends. These long-term shifts explain the on-going changes we see in consumer behaviour, from the emphasis being placed on experience over possessions, to the interest in healthy and ethical living. In…

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Meeting the Demands of High Net-Worth Individuals

Euromonitor International

Euromonitor International

3 Jan 19

The global high net-worth market population of 4.1 million adults represented only 0.1% of the global adult population but commanded over a fifth of the world’s total wealth in 2017. Despite being a small consumer segment, the high net-worth market…

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Megatrends Shaping the Future of Travel

Euromonitor International

Euromonitor International

15 Dec 18

The global travel industry is set to grow, forecasted to top almost USD3 trillion sales by 2024, despite sustainability concerns and political uncertainty threatening to disrupt the status quo. Our exclusive report looks at the top trends impacting travel globally…