Editor's Choice
Trend Analysis: A Formula to Guide Innovation
Euromonitor International
Don't fall for hype. Find the right trends for your business with our workbook. Your next big idea could be a few clicks away.
Transform Your Innovation Strategy with Megatrends
Euromonitor International
Megatrends are powerful shifts in consumer behaviour that transform the future of business. Plan your innovation roadmap, build consumer-centric strategies and unlock your growth potential with this megatrend analysis report.
「レス・イズ・モア」な体験を
Euromonitor International
急速なインフレの高まりや、食料品やエネルギー価格の上昇などの要因で出費の抑制を余儀なくされつつも、消費者のコト消費（体験）への欲求は衰えていません。
How to Be a Disruptive Brand
Euromonitor International
Get a framework that outlines how your business can execute change in order to disrupt an entire market or category.
2019 Megatrends: State of Play
Euromonitor International
Euromonitor International’s team of experts have been analysing megatrends for the past 2 years to compile their findings in the 2019 Megatrends State of Play report. This extract focuses on the most popular megatrends: Connected Consumers, Healthy Living, Ethical Living…
Understanding the Socioeconomic Drivers of Megatrends
Euromonitor International
There are five socioeconomic drivers generating and shaping consumer megatrends. These long-term shifts explain the on-going changes we see in consumer behaviour, from the emphasis being placed on experience over possessions, to the interest in healthy and ethical living. In…