Top Five Trends in Home and Garden

Delivery

This report comes in PPT.

Key findings

Macroeconomic headwinds continue to weigh on demand

The global home and garden market reached almost USD1.3 trillion in 2025, recording a year-on-year decline of 0.4%. Key demand constraints persist: subdued home transactions, elevated interest rates for mortgages and big-ticket financing, and weakened consumer confidence. With a forecast CAGR of just -0.03% through 2030, the industry faces structural stagnation driven by overlapping economic pressures.

Asia Pacific emerges as the growth frontier in home and garden

India leads global growth, followed by Malaysia driven by rising urbanisation and expanding middle-class demand for gardening and home improvement. Turkey and the UAE further reinforce the shift towards emerging markets from mature markets in Western Europe and North America. Within Asia Pacific, middle class expansion and the desire for renovation create opportunities for DIY category growth.

Gardening and decorative categories lead 2025 growth pockets

In an otherwise flat market, there are pockets of growth in categories that help create an oasis at home. Lawn care, indoor plants and home paint emphasise the shift towards personalisation of indoor and outdoor space continuing the home wellness trend.

Demographic shifts reshape the long-term demand outlook

The birth rate decline, which accelerated in 2020, is now reshaping demographics within the five-year forecast horizon. In North America and Europe, where birth rates are below replenishment rates, child-orientated furniture and décor faces structural demand decline. With an overall expectation of -0.03% CAGR through 2030 in constant terms, brands must pivot towards servicing varied adult population needs and ageing populations.