Sportswear

Under Armour has a strong brand presence starting from its US origins and spreading itself globally. Though direct-to-consumer positioning it increased its awareness quickly, but has since witnessed slowdown due to a struggling retail sector and ...

H&M is the fourth largest player in the apparel and footwear market. After years of strong growth, the company has recently gone through more challenging times, as it was relatively late to develop its digital strategy and competition had arisen from...

Apparel and footwear is the second largest consumer goods industry globally. Despite its maturity and sheer size, the industry expects a positive outlook, thanks to strong growth in China and India. These two Asian powerhouses are expected to be top ...

In contrast to the industry as a whole, Nike Inc’s footwear sales far exceed those of its apparel. Already the global leader in apparel and footwear, the company is now in the midst of an ambitious growth initiative. As global trends continue to lift...

Supported by more casual dress codes and the spread of sport as a status symbol, sportswear in Western Europe is seeing significant value growth, despite fierce price competition. Rising per capita spending on versatile trainers and leggings is ...

Gap Inc, the sixth largest fashion player globally, decided in early 2019 to close 230 of its eponymous stores and break its business into two entities, with Old Navy on the one hand, and its other brands on the other. This move follows years of Old ...

The athleisure trend is not expected to fade any time soon, and there are no signs of it slowing down either. Athleisure is growing across different demographics, providing increased opportunities for companies to innovate both in terms of products ...

The rise in sports culture is bringing fitness and lifestyle together. Therefore, sportswear brands are now growing their business to encompass lifestyle. Pioneers in this regard are Nike, adidas and Under Armour, with these fitness brands now ...

Globally, the rise in consumer health-consciousness, underpinned by government initiatives, a media focus on health issues and constant access to the internet, is leading to a significant increase in consumer participation in regular exercise and ...

The athleisure trend continued to develop in 2018 with consumers appreciating the comfort and practicality of this look. While international brands such as Nike and adidas have been the main beneficiaries of this trend there has also been a growing ...

The health and fitness industry is ever-growing in Egypt. Now more than ever, Egyptians are striving not only to reach their optimal weight, but also to shape, build and tone their bodies to perfection. Globalisation has led hundreds of thousands of ...

Towards the end of the review period, Vietnam witnessed a rise in the number of people being diagnosed with obesity, especially amongst the young generation aged under 18 years and living in big cities such as Hanoi and Ho Chi Minh. As a result, the ...

Sports-inspired apparel and footwear recorded considerable current value growth in 2018 due to the rising number of brands that launched athleisure ranges in Malaysia. Brands such as H&M, Calvin Klein Performance and Zara introduced a stronger range ...

Efforts by the government to improve the quality of life in Saudi Arabia are quickly changing the way people view fitness and wellbeing. Several initiatives by the government, such as building walking tracks and general fitness facilities, are ...

In 2018, government campaigns to encourage the population of the United Arab Emirates to become healthier became common, and many people became healthier and ate better. Organic produce had wider availability at reasonable prices in chained ...

Facing high obesity rates – 57% of the adult population – Colombia continues its transition towards healthy living trends, boosting sales of functional performance wear. According to industry sources, sales of healthy packaged food products alone ...

While internet retailing continues to expand, sportswear retailers are still working to take advantage of the potential to develop unique in-store experiences that make a significant contribution to brand development. Puma Singapore is still focusing...

Sportswear is expected to perform strongly over the forecast period, driven in large part by the preference among many consumers for casual apparel and footwear. Due to the hot and humid climate in Nigeria, the wearing of loose clothing and footwear ...

Overall, apparel and footwear in Germany recorded a decline in value sales in 2018 and faces a weak outlook. Sportswear, however, continued to perform well, remaining the most dynamic category. This can be largely attributed to increasing health ...

Outdoor footwear recorded the strongest retail value growth in 2018, while outdoor apparel also registered a significant rise in sales, both from a low base. Positive consumer perceptions also favoured these products, as many Greeks who do not engage...