Sportswear

Market research on the sportswear industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Sportswear in South Africa

May 2020

Fashion trends remain hugely influential in shaping sales of sportswear. Sports apparel has increasingly evolved from traditional stretch leggings and loose shorts and shirts. With the influence of Western fashion trends, celebrity sportswear trends ...

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Sportswear in Singapore

Apr 2020

Running continues to gain popularity in Singapore, while fitness clubs and gyms also continue to see increasing visitor numbers as they offer a wide range of classes, from Zumba to yoga. Major fitness clubs include True Fitness and Fitness First, ...

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Sportswear in Taiwan

Apr 2020

Consumer lifestyles changed significantly in Taiwan over the review period, with more and more people taking part in sports and physical activity both for health reasons and also as a social activity. The number of public and private gyms in Taiwan ...

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Sportswear in the United Arab Emirates

Apr 2020

The involvement of residents participating in sports plays an important role in the growth of sportswear and sports footwear. Thanks to the government’s aim to increase awareness of sport’s importance as part of a positive and healthy lifestyle, ...

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Sportswear in Brazil

Apr 2020

The slow recovery of the Brazilian economy is still impacting the performance of sportswear, which remained practically flat in 2019. With a strong penetration of sports footwear, the most mature category, the industry revenues depend on the ...

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Sportswear in Argentina

Apr 2020

Sportswear registered a good performance in 2019 despite the adverse economic situation in Argentina. An increasing number of Argentineans are engaging in physical activity as their awareness of health issues increases. As a result of the economic ...

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Sportswear in Romania

Mar 2020

Sportswear recorded strong double-digit current retail value growth in 2019 and is expected to continue to do so over the forecast period. New fashion trends promoting sportswear for everyday use and not only for sports activities were the major ...

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Sportswear in Thailand

Mar 2020

Increasingly health-conscious Thai consumers have become determined to engage in exercise, sports and other physical activities, and they put more effort into making some form of outdoor and indoor exercise a daily routine. In addition to ...

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Sportswear in Malaysia

Mar 2020

The athleisure trend continued to boost demand for sports-inspired products in 2019. Fast fashion brands like Uniqlo, H&M, Padini and Max Fashion offer a wide sports-inspired range due to rising demand for athleisure amongst Malays. In 2019, JD ...

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Sportswear in Hong Kong, China

Mar 2020

Hong Kong is developing a strong culture of fitness, which is evidenced by performance apparel and performance footwear seeing the least sharp declines. The number of gyms in Hong Kong grew 36% between 2009 and 2017, and since then gyms have also ...

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Sportswear in France

Mar 2020

Sportswear posted the fastest growth in current value sales of any of the main categories in the French apparel and footwear market in 2019, and looks set to remain the most dynamic performer in this respect over the forecast period. This is partly ...

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Sportswear in Ukraine

Mar 2020

Following the global crisis of 2008, Ukrainians had to live through another difficult period in 2014 and 2015. During these years people were stressed about the conflict with Russia, including the loss of Crimea and the start of Anti-Terrorist ...

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Sportswear in Nigeria

Mar 2020

Sportswear offers strong growth potential in Nigeria as it is still not yet a mature category. Its growth will be boosted by the large and fast-growing young population, with more than 50% of the country’s population being below the age of 30. ...

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Sportswear in Chile

Mar 2020

Value growth of sportswear continued to decline in 2019 on the heels of the category having suffered one of the steepest percentage falls during the previous year. Over the year, outdoor apparel saw the smallest decline. 2018 was a bad year for ...

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Sportswear in Turkey

Mar 2020

Sportswear was among the most dynamic apparel and footwear categories in Turkey in current value growth terms in 2019, and looks set to continue performing strongly over the forecast period. The category will remain one of the chief beneficiaries of ...

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Sportswear in Morocco

Mar 2020

Health and fitness trends continue to grow in Morocco and this is supporting growth in sportswear and sports-inspired apparel. In addition to practical sportswear, there is a trend for sports-inspired fashion – as can be seen with the strongest ...

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Sportswear in Greece

Mar 2020

The ongoing shift to casualwear continued to benefit sportswear in 2019. Sports-inspired apparel benefits from fashion trends, which favour casual clothing and an athletic look, with the athleisure trend gaining momentum. While growth for men’s ...

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Sportswear in Denmark

Mar 2020

As seen within other categories in apparel, Danish consumers are highly eco-aware and fond of leading increasingly healthy lifestyles. There are strong health and fitness trends in Denmark, and this is supporting the trend for sportswear and ...

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Sportswear in Austria

Mar 2020

Sportswear continued to perform well in 2019, supported by the great emphasis that Austrian consumers put on maintaining an active and healthy lifestyle and wearing more comfortable clothing in every aspect of their daily lives. Sports-inspired ...

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Sportswear in Hungary

Mar 2020

Sports-inspired apparel recorded the strongest retail value growth in 2019. While previously performance apparel and footwear was often worn as streetwear, these items have now largely been replaced by sports-inspired apparel and footwear, which are ...

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