Sportswear

Sportswear retained demand in 2020 despite the lockdown and home seclusion measures introduced to stem the spread of Coronavirus (COVID-19). Indeed, long periods in the home encouraged the wearing of athletic and casual wear for comfort. As a result,…

The Coronavirus (COVID-19) pandemic forced consumers to spend long periods in the home in 2020, with companies turning to work-from-home policies and social, sports and travel opportunities strongly restricted. However, sportswear derived benefits…

Sportswear recorded declining sales in 2020 as a direct result of the pandemic, leading to prolonged home seclusion and limited access to gyms and organised sports. Nevertheless, the at-home fitness trend gained momentum during this time with local…

After seeing a sharp double-digit current value decline in 2020 due to COVID-19, sportswear saw a return to slight growth 2021. The recovery was not strong, however, due to the continuation of the pandemic and various associated restrictions in 2021.…

Following the onslaught of COVID-19, Swedish public health agencies and officials actively encouraged Swedish consumers not to end sports training, but to conduct their training in safer environments, taking physical activities outside. As a result,…

The COVID-19 has led to increased health awareness in Taiwan. This has to consumers staying at home more often to reduce the risk of transmission and increasing the amount of exercise they do to maintain their fitness. Many consumers have turned to…

Sales of sportswear suffered in early 2021 with the Netherlands introducing another lockdown which resulted in the closure of stores and fitness centres. Despite this, the Dutch government was keen to encourage consumers of all ages to take part in…

Sportswear was more resilient in the face of the pandemic than many other apparel and footwear categories in Germany. Not only did the category record low single-digit declines in 2020, but it also recorded a more positive performance in 2021,…

The emergence of the pandemic in Poland hampered the previous dynamic growth of sportswear. Unfortunately, the prolonged closure of sports facilities, gyms and fitness clubs, and restrictions on mobility meant that potential physical activity was…

Sportswear witnessed an increase in both value and volume terms in 2021 due to the reopening of gyms and resumption of sports activities. During and in the wake of COVID-19, consumers have become increasingly health conscious and are keen to boost…

The national lockdown enforced due to the surge in the number of COVID-19 cases in Malaysia heavily restricted opportunities to wear sportswear in 2021. For example, during the lockdown from May until September, no sporting events were allowed in the…

Having exhibited a double-digit decline in 2020, Retail current value sales of sportswear surged by almost a fifth during 2021 – raising them above their pre-pandemic level. Sportswear saw dynamic current value growth in the review period prior to…

Prior to the pandemic, demand for sports-inspired apparel and footwear was already rising. It had been driven by the emerging trends of sporty chic and sporty couture. This changed the traditional attitudes of consumers towards sportswear who…

Sportswear saw high levels of demand in 2021, supported by a number of factors. The consumer emphasis on comfort over appearance and formality persisted during the year, with many people continuing to work from home for much of the time and…

The pandemic forced people to stay isolated at home, resulting in many people working and studying from home, as well as shopping from home. This means that the home is now playing a far more important role than just being a place to sleep. It is…

Sports apparel and footwear witnessed more dynamic growth in current value terms compared to other areas of apparel and footwear with sportswear brands taking a growing share of sales. Home seclusion, the shift to work from home arrangements, and the…

Despite the strong development see in sportswear over the review period, sales plummeted in 2020 due to COVID-19. This was partly due to the forced closure of non-essential retailers during the lockdown, but also the reduced opportunities for sport…

During the months of lockdown, to stop the spread of COVID-19, sales of sportswear, like all other apparel categories, dropped significantly due to the ban on most sports activities and competitions, and the closure of gyms and offices, as well as…

Home seclusion and the increased number of consumers working from home supported demand for athleisure products in the previous year. As consumers around the archipelago switched to working from home and stayed at home as much as possible,…

Sportswear posted a slight decline in retail current value terms in 2020, but it still fared better than most other apparel and footwear categories, which turned to significant decline. The decline in sales was mainly due to store closures as well as…