Sportswear

In 2022, sports apparel witnessed a stronger performance than sports footwear with sports-inspired categories driving both retail volume and current value sales. As consumers began to return to pre-pandemic patterns of indoor training and team sports…

The COVID-19 has led to increased health awareness in Taiwan. This has to do with consumers staying at home more often to reduce the risk of transmission and increasing the amount of exercise they do to maintain their fitness. Many consumers have…

Sportswear has been one of the most resistant categories within apparel and footwear throughout the pandemic, and in 2022, value sales fully recovered to 2019 levels. Although gyms in Germany suffered considerably when they were forced to close for…

The resumption of normal lifestyles as the immediate threat from COVID-19 was perceived to have receded has supported growth in sportswear, as many people have returned to regular engagement in sport and physical exercise, including going to the gym.…

Despite a full recovery for sportswear value sales in Australia in line with greater mobility and health and wellness trends, the global supply chain shortages due to the pandemic have threatened the profitability of sportswear players and their…

According to Euromonitor International’s Economies and Consumers data, as of 2022 women comprised 48% of the population in India, which translates into 666 million women. Taking note of this large population base, which has also been becoming…

Sportswear has remained a resilient category in 2022 as local consumers continued to purchase this type of apparel as casual wear options. During the pandemic, sportwear became exceptionally popular as many South Africans spent time at home,…

Growth in total sportswear current value sales in 2022 was up substantially on 2021. While this was partly due to price hikes amidst a significant and prolonged surge in inflation, the category also benefited as the number of Hungarians participating…

Sportswear took a hit during the era of the pandemic, with the closure of gymnasiums and sports centres, restrictions on sporting events, the closure of non-essential stores (including specialist sports shops), and social distancing measures.…

Sportswear continued its recovery in 2022 recording double-digit growth in current value terms. The reopening of stores and increased mobility following the easing of restrictions were the main reasons behind the category’s strong performance.…

Sales of sportswear plummeted in 2020 following the outbreak of COVID-19 with the lack of tourism and home seclusion having a major impact. With restrictions remaining in place across much of 2021 sales of sportswear saw only a muted recovery in…

Sportswear posted a weaker performance in 2022 with current value growth slowing down compared to the previous year. Due to high inflation, consumer purchasing power was significantly reduced forcing consumers to focus on only essential apparel.…

Sportswear is the strongest performer within Chilean apparel and footwear in current value sales terms in 2022. While higher prices amid inflationary pressures are supporting further value growth, overall demand remains positive due to the growing…

Even after the Tokyo 2020 Olympics, which were postponed a year and held in the summer of 2021, sportswear did not show a particularly sharp recovery from the decline seen in 2020, as the number of COVID-19 cases increased rapidly, and many consumers…

Sportswear surpassed the pre-pandemic level of sales in current value terms in 2021, and maintained its growth momentum in 2022, despite the surge in inflation, seeing a similar value increase as in the previous year. While inflation increased the…

A return to more active lifestyles, including participation in leisure and sporting activities, fuelled growth in sportwear in 2022, with sales benefitting from the reopening of gyms, sports clubs and associations. In addition, at-home workouts began…

Sportswear was not as badly affected by 2020’s pandemic as some other apparel and footwear categories, though it still suffered double-digit current value decline. Romanians preferred to purchase comfortable sportswear which they could use during the…

The government’s focus on developing sports in Saudi Arabia is driving strong demand for sportswear in the Kingdom. Furthermore, sportswear is increasingly preferred since it is seen to be comfortable and appealing especially among generation Z.

Sports apparel and footwear continued to outperform the wider apparel and footwear industry even with rising inflation and decreasing consumer confidence in 2022. Following the drastic drop amidst the pandemic in 2020, sales of sportswear then leapt,…

In 2022, with the resumption of more regular routines outside of the home, an increasing number of Brazilians returned to the office environment and in-person working, at least for some of the week. Therefore, pent-up demand for more formal attire…