Sportswear

Market research on the sportswear industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Strategy Briefing

Strategy Briefing

World Market for Apparel and Footwear

Jul 2021

Apparel and footwear was among the industries hardest hit by the Coronavirus (COVID-19) pandemic. Retail sales were damaged by temporary store closures and weakened consumer spending. The pandemic also accelerated a channel shift to e-commerce in the...

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Strategy Briefing

Strategy Briefing

Sportswear in Western Europe

May 2021

Having recorded healthy growth rates over the historic period, sportswear sales in Western Europe went into reverse in 2020, impacted by Coronavirus (COVID-19) and the measures implemented to contain its spread. These included, at times, gym closures...

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Company Profile

Company Profile

Adidas In Apparel and Footwear

Apr 2021

The second largest player in the world within apparel and footwear, adidas Group operates across all regions with its two brands adidas and Reebok. Even though sports is its core business, the company has successfully expanded into non-sports ...

US$570
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Country Report

Country Report

Sportswear in Germany

Mar 2021

With the emergence of COVID-19 and its growing threat in Germany, several regulations were put in place which led to a national lockdown and temporary closure of indoor sports activities such as gyms and team sports including table tennis or futsal. ...

US$990
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Country Report

Country Report

Sportswear in Austria

Mar 2021

Sportswear posted a significant decline in current value terms in 2020, but it still fared better than most other categories. The decline in sales was mainly due to store closures as well as the government’s COVID-19 restrictions which included the ...

US$990
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Country Report

Country Report

Sportswear in South Africa

Mar 2021

Sportswear saw dynamic current value growth during most of the review period, but turned to decline in 2020. Non-essential stores, including all sportswear shops, were closed during the initial COVID-19 hard lockdown period in the first half of the ...

US$990
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Country Report

Country Report

Sportswear in Turkey

Mar 2021

During the COVID-19 pandemic, consumers spent more time at home as many consumers switched to work from home arrangements. Whilst consumers were restricted during the national lockdown, consumers also had more time to relax, and to workout, as home ...

US$990
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Country Report

Country Report

Sportswear in Morocco

Mar 2021

Planet Sport SARL continues to lead sportswear in 2020, thanks to its leading adidas and Nike brands, along with its expanded brand portfolio of Reebok, Le Coq Sportif, Speedo, Wellness and Lotto. adidas and Nike are highly sought after brands ...

US$990
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Country Report

Country Report

Sportswear in Israel

Feb 2021

Apparel and footwear categories traditionally linked to outdoor activities suffered a severe hit to sales in 2020 due to the pandemic. Since there where major restrictions on movement outside of the home during the lockdowns, and even afterwards, ...

US$990
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Country Report

Country Report

Sportswear in Romania

Feb 2021

In response to the COVID-19 pandemic, sportswear will see declining current value sales in 2020 overall. However, compared to other product areas within apparel and footwear, sportswear will be one of the least impacted ones, driven by the increased ...

US$990
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Country Report

Country Report

Sportswear in Poland

Feb 2021

The pandemic forced the economy into lockdown in the spring, which included the closure of sportswear stores. Most stores of well-known brands of sports clothes are located in shopping centres, which, even after the lockdown was lifted, did not ...

US$990
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Country Report

Country Report

Sportswear in Hungary

Feb 2021

Although sportswear suffered from closure of non-essential retail and lack of sporting events in 2020, the decline in sales was mitigated to some extent by a boom in running and cycling activities as Hungarians sought to improve their health and ...

US$990
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Country Report

Country Report

Sportswear in Taiwan

Feb 2021

Sportswear will record negligible change in current value sales in 2020 as the impact from COVID-19 was minimal compared with non-sportswear categories. The virus only caused concern for a short period of 2020 as the Taiwanese government implemented ...

US$990
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Country Report

Country Report

Sportswear in Sweden

Feb 2021

During the COVID-19 pandemic, Swedish public health agencies and officials actively pushed Swedish consumers to continue training and participating in sports outside. As a result, Swedish consumers were regularly reminded of the need to exercise, ...

US$990
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Country Report

Country Report

Sportswear in Hong Kong, China

Feb 2021

Sportswear suffered steep retail value declines in all areas during the COVID-19 pandemic, with sports-inspired apparel witnessing particularly steep falls. The massive disruption was largely because of the absence of tourists from mainland China due...

US$990
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Country Report

Country Report

Sportswear in Colombia

Feb 2021

Sportswear was among the categories that suffered the least severe sales declines across Colombia’s apparel and footwear industry during 2020. Although the category still registered double-digit sales declines over the course of the year due to the ...

US$990
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Country Report

Country Report

Sportswear in Ukraine

Feb 2021

As in other categories of apparel and footwear, sales of sportswear were negatively impacted by the closure of non-essential retail stores and gyms in 2020 to tackle the spread of COVID-19. A fall in consumer confidence also negatively impacted ...

US$990
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Country Report

Country Report

Sportswear in Japan

Feb 2021

Although sportswear was unable to avoid the negative effect of the closure of non-essential brick-and-mortar stores in the second quarter of 2020, the magnitude of the impact was significantly smaller than in other apparel and footwear categories. ...

US$990
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Country Report

Country Report

Sportswear in Australia

Feb 2021

Sportswear experienced declining current value sales in 2020, due to the home seclusion trend during lockdown which restricted the ability to play sports due to social distancing measures, or visit both indoor and outdoor gyms, playgrounds and ...

US$990
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Country Report

Country Report

Sportswear in Nigeria

Feb 2021

Value sales of sportswear in Nigeria in 2020 are set to be heavily impacted by the pandemic. In part, this is a result of lockdown, restrictions on movement and limited access to formal retail channels, but the effect of these issues has been limited...

US$990
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