Menswear

Demand for menswear decreased in 2020 and the start of 2021 due to lockdowns and store closures. This mainly effected smaller clothing brands as they were unable to maintain value sales and consequently were forced to close down, while most chains…

At the start of 2021 shopping centres and department stores were forced to close again due to a rise in COVID-19 cases. Consequently, sales of menswear was negatively impacted during this period. However, as life gradually returned to a more normal…

Sales of menswear saw only a small recovery in 2021 in current value terms, with restrictions on tourism and the impact of COVID-19 on the economy continuing to be felt. While products designed for comfort benefited from the ongoing home seclusion,…

Since many corporations imposed a work from home regime due to the COVID-19 pandemic in 2021, demand for menswear has changed as a result. For example, more formal ranges such as men’s suits, jumpers as well as jackets and coats experienced…

In line with increasing casualisation of dress codes in the workplace, demand for men’s suits was already declining in South Korea. The pandemic further exacerbated this decline, as most companies adopted remote working policies. Therefore, even as…

Menswear rebounded across categories in 2021. With the widespread availability of COVID-19 vaccines leading to the roll-back of restrictions on bars, restaurants, and other in-person entertainment and events in the first half of the year, demand for…

This is no doubt that “China Cool” has been a key fashion movement in recent years, boosted by growing national pride and local players’ elevated brand image. For example, sportswear brands such as Li-Ning and Anta saw a surge in support from local…

The COVID-19 pandemic has led to a notable increase in digitalisation within apparel and footwear. Major retailers have been heavily investing in their e-commerce platforms as this channel has seen accelerated growth, including within menswear.…

Menswear also suffered somewhat as a result of the pandemic in 2020, recording marginally stronger declines in volume and current value sales terms compared to womenswear. Store closures, social distancing and work from home guidelines reduced the…

Menswear saw a strong decline in 2020 due to the COVID-19 pandemic, as the shift to working from home and the postponement of social engagements removed the incentive to buy new or replacement apparel. However, menswear saw a rebound to single-digit…

Menswear registered a healthy recovery after the slump in spending in 2020. All the same, volume sales were lower than before the onset of COVID-19, as soaring inflation dampened demand. With society gradually opening up in 2021 and men returning to…

Menswear registered a strong recovery in 2021, after the slump in value sales caused by the lockdowns in 2020. With society gradually opening up in 2021 and men returning to the office, as well as often working from home for some days of the week,…

Even before the COVID-19 pandemic sportswear brands were thriving in menswear and this trend intensified during 2021 as Greek men embraced a more casual look. The lockdowns and the shift to work from home arrangements, together with the closure of…

COVID-19 had a dramatic negative impact on sales of menswear in 2020, especially businesswear such as men’s suits and shirts. After the declaration of the first state of emergency in April 2020, the Japanese government requested that companies switch…

Volume and current value sales of menswear in Morocco began a slow recovery in 2021. As the COVID-19 vaccine became available in the country, life gradually returned to normal, supporting sales of menswear. During 2021 most office workers continued…

Menswear suffered strong declines in retail volume and current value sales in 2020, largely caused by the slump in demand due to the impact of Coronavirus (COVID-19). The government’s measures to stem the tide of the virus included lockdowns and home…

Although Spanish GDP started to improve over 2021, it was not strong enough to recover from the deep declines that the local economy suffered during 2020 as a result of the pandemic. In fact, the Spanish unemployment rate remained significantly lower…

Sales of menswear nosedived in 2020 as COVID-19 forced consumers into home isolation, with schools and offices closed and social activity put on hold. Furthermore, with rising unemployment and wage insecurity most households were forced to…

Demand for formal attire and suits had particularly diminished with the impact of lockdowns on Australians working remotely and restrictions on gatherings, while the increasing popularity of casual outfits was unable to offset losses overall. Similar…

Menswear recorded a marginally stronger decline than womenswear in volume sales terms in 2020 as a result of the pandemic and subsequent measures to control the spread of the virus, including restrictions on shopping centres where many apparel and…