Menswear
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Strategy Briefing
Menswear in Asia Pacific
Jun 2018
With low penetration across categories and favourable demographics, Asia Pacific offers attractive growth for menswear players. Ranked fifth in terms of per capita consumption with USD39 spent on menswear in 2017, the region saw the fastest growth in...
Strategy Briefing
Ethical Fashion: Why and How can the Fashion Industry Close its Elusive Loop?
Jun 2018
Long seen as niche, ethical fashion is now at a turning point. While consumers increasingly claim to try to have a positive impact through their purchases, a growing number of companies embrace the concept and are also becoming aware of the need to ...
Strategy Briefing
Menswear in Western Europe
May 2018
While demand for menswear is supported by men’s growing interest in fashion, value growth will be restrained by mounting pressure on unit prices. Alongside the pressure placed on prices by highly competitive fast fashion and private label players, ...
Country Report
Menswear in Taiwan
Apr 2018
Over the forecast period, menswear is expected to continue registering modest positive sales growth as Taiwanese men are expected to want to purchase higher volumes of apparel as more social pressure comes on men to dress well and look good at all ...
Strategy Briefing
World market for Apparel and Footwear
Apr 2018
The apparel and footwear industry saw a 1.2% value growth in 2017, an improvement over 2016. But at 3.1% in 2017, volume growth outpaces value growth. The market is indeed being fuelled by volumes as fast-fashion continues expanding in emerging ...
Country Report
Menswear in Chile
Mar 2018
A decade ago, when the first stores with fast-fashion brands arrived in the country, the sales space dedicated to menswear was quite limited, and the product mix was narrow. Over the review period, as an increasing number of international brands ...
Strategy Briefing
Channel Overview in Apparel and Footwear
Mar 2018
Apparel and footwear distribution is heading towards a more symbiotic space, where off-line and online boundaries are disappearing. Specialist retailers remains the most important retail channel, boosted mostly by the continued athleisure trend. ...
Country Report
Menswear in Singapore
Mar 2018
Like womenswear, the category continued to decline in current value terms in 2017, but at a slower rate than in the previous three years. Consumer confidence is returning thanks to an improving economy with a moderate rise in wages. Other factors ...
Country Report
Menswear in South Africa
Mar 2018
Historically, sales of menswear have been lower than womenswear. Factors such as demographics and women being more fashion-orientated than men are the reasons behind the difference. However, over the last few years, there has been a shift in consumer...
Country Report
Menswear in the US
Mar 2018
Menswear recorded slight retail value growth in 2017. Men’s suits saw further strong decline due to the casual trend in business attire. Preferred styles have shifted towards casual/comfortable clothing, which benefit tops, shirts and shorts. Also, ...
Strategy Briefing
Consumer Trends Shaping the Designer Apparel and Footwear Industry
Mar 2018
Designer apparel and footwear, like the entire luxury industry, is facing a challenging time as globally consumer preferences shift from ‘owning’ to ‘being’, and technologies reinvent the way people consume fashion and engage with brands. This may ...
Country Report
Menswear in the United Kingdom
Mar 2018
One of the most important product characteristics sought by consumers is the fit, according to a Euromonitor lifestyle survey, particularly when it comes to tailored clothing. As technology is becoming more sophisticated, companies, such as Marks & ...
Country Report
Menswear in Hong Kong, China
Mar 2018
In general, menswear performed slightly better than womenswear in 2017, with the decline in current value terms being significantly lower than in the previous two years. In Hong Kong, men are generally loyal to the brands that they are used to. ...
Country Report
Menswear in Egypt
Feb 2018
The popular success of the Concrete advertising campaign recalled many of the advertising campaigns that have relied on the popularity and artistry of its heroes. The brand’s latest campaign simply focussed on its participating artists, who made the ...
Country Report
Menswear in Vietnam
Feb 2018
Due to the strong development of social networks and increasing living standards, male consumers are increasingly aware of the importance of personal appearance and believe it affects many aspects of their daily lives. Depending on age and income, ...
Country Report
Menswear in the United Arab Emirates
Feb 2018
While menswear has a larger base than womenswear, it continued to be affected by the economic situation which led to mid- to low-income men spending less on apparel in 2017, causing a further slowdown in growth. While emphasis on men’s grooming ...
Country Report
Menswear in Malaysia
Feb 2018
More affordable menswear ranges from brands like Padini, Brands Outlet and LOL proved increasingly popular in Malaysia in 2017. The success of such ranges reflected the fact that male consumers in the country tend to be quite cost-conscious when it ...
Country Report
Menswear in the Philippines
Feb 2018
In line with the trend towards busier, on-the-go lifestyles, male consumers in the Philippines increasingly favour clothes that are not only fashionable, but also capable of providing comfort and versatility. Together with rising disposable incomes, ...
Country Report
Menswear in Thailand
Feb 2018
The entrance of fast fashion brands which devote significant store space to menswear could draw the attention of Thai men, particularly from younger generations. The positive performance of menswear is supported by the offering of new collections ...
Country Report
Menswear in Portugal
Feb 2018
With changing lifestyles and an increasing acceptance of different life choices, the apparel offering in menswear is becoming more sophisticated, with more extravagant and bolder options. Fantasy and coloured patterns are becoming more popular, ...
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