Menswear

Market research on the menswear industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Menswear in South Africa

Mar 2019

South Africa’s economy continued to see weak growth in 2018 and this coupled with rising unemployment and falling incomes had a negative impact on menswear, with current value growth largely only down to inflation. With consumers looking to limit ...

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Menswear in Egypt

Mar 2019

Current value growth in menswear slowed in 2018 compared with the previous year; nonetheless, growth was still strong. However, the category is expected to see a further slowdown in growth in 2019, due to slightly lower unit prices and stagnation in ...

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Menswear in Vietnam

Mar 2019

Over the review period, male consumers became increasingly aware of the importance of personal appearance, believing that it would influence many aspects of their daily lives. This was mainly due to the strong development of social networks and ...

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Menswear in Malaysia

Mar 2019

A surge in the number of luxury brands was evident amongst menswear in 2018. For instance, the opening of Armani/KL, which features a 3-floor store that consists of a wide range of Emporio Armani apparel and accessories for men as well as the EA7 ...

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Menswear in Saudi Arabia

Mar 2019

Saudis are known for their fashion-consciousness and their preference for international brands. The population is extremely brand-conscious, and they like to display what brands they are wearing. Whilst people mostly tend to think that women are the ...

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Menswear in the United Arab Emirates

Mar 2019

Men continued to be cautious about spending after the economic slowdown, choosing to shop in bulk for brands during sale periods. This was seen more amongst middle- to low-income men, who shopped for basic staple fashion styles and mixed and matched....

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Menswear in Colombia

Mar 2019

Menswear growth can be attributed to changing consumer attitudes towards masculinity and style. Male consumers are expected to pay more attention to their physical appearance and thus be more willing to spend on high-quality apparel, especially when ...

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Menswear in Singapore

Mar 2019

Menswear players worked to refresh their brand images towards the end of the review period. Benjamin Parker revamped its stores with café shop concepts, while G2000 is focusing on the development of its product offer, moving beyond its reputation for...

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Menswear in Nigeria

Mar 2019

In line with global trends, Nigerian men are becoming more interested in apparel, particularly the younger population. Growing urbanisation is also contributing to increased interest in a variety of fashionable apparel, particularly driven by social ...

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Menswear in Germany

Mar 2019

In 2018, menswear recorded a decline in value sales, with this being weaker than the flat performance registered the previous year. This can be explained by the disappointing performance of apparel overall stemming from stronger price competition due...

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Menswear in Greece

Mar 2019

Even though 2018 witnessed the end of the last memorandum of the Greek Economic Adjustment Programme in place since 2010 to cope with the Greek government debt crisis, consumer confidence and purchasing power remained low. This hindered growth of ...

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Menswear in Italy

Mar 2019

Value and volume sales of menswear are not yet taking off in Italy. Italian men are becoming increasingly interested in their appearance and are spending more on grooming and cosmetics, however, they remain cautious with their spending on apparel, ...

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Menswear in Poland

Mar 2019

While men will still be expected to dress more formally than women in a business environment over the forecast period, the casualisation of daily clothing will also influence the workplace. The acceptance of sports footwear mixed with khaki trousers,...

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Menswear in Brazil

Mar 2019

In a global context, Brazilian men can be considered less sophisticated in their consumption behaviour, and this is reflected in their expenditure on apparel and footwear. Almost 40% of menswear value sales come from jeans in Brazil, whilst most ...

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Menswear in the Czech Republic

Mar 2019

Czech men shop less frequently than women; however, they are more likely to purchase high-end items. This is because male shoppers tend to focus on quality and style, choosing to purchase high quality garments which will last for a significant amount...

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Menswear in Hong Kong, China

Mar 2019

The recent athleisure trend uncovered the willingness of men to spend on apparel, especially casualwear, which has long been influenced by streetwear. After seeing the change in trend, Stella McCartney and Isabel Marant have recently launched their ...

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Menswear in Canada

Mar 2019

Menswear enjoyed robust current value growth in 2018, and is expected to record gains over the forecast period. Urban and younger Canadian men are shifting their attitudes towards fashion and style, and showing more interest in their physical ...

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Menswear in Thailand

Mar 2019

Standard men’s jeans is set to be the most dynamic menswear category over the forecast period, followed by economy men’s jeans and super premium men’s jeans. Denim remains highly popular among Thai men for its durability, versatility and ...

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Menswear in France

Mar 2019

As menswear apparel sales recorded growth in 2018 after declining annually in the previous six years, jumpers and the shorts and trousers categories brought in the highest sales figures in the category. Shorts and trousers rank second in volume only ...

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Menswear in Israel

Mar 2019

The short winter of 2018 had a negative impact on menswear sales; December is usually a peak month, with end-of-year sales and the cold weather driving consumers to purchase winter clothes. However, December 2018 was unusually warm, affecting ...

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