Menswear

While the threat of the pandemic waned in South Africa in 2022 and restrictions eased, economic hardship remained. South Africans have experienced a consistent increase in food prices and energy inflation, resulting in many facing financial…

Menswear was characterised by solid growth in current value terms throughout 2022 with the reopening of stores, greater mobility and relaxation of COVID-19 measures boosting sales. After two years of home seclusion and working from home there was a…

As in womenswear, Filipino men continued to opt largely for versatile and comfortable products in menswear during 2022. Demand for comfortable and versatile clothing was supported by the fact that many men continued working from home for much of the…

Men’s swimwear saw a strong decline in 2020, and continued to underperform in 2021, as the pandemic emerged and spread. The reason for this was the major COVID-19 waves which were experienced by India, which happened during the summer in each year,…

Menswear saw a significant decline in retail volume sales in 2022, although current value sales increased in line with higher unit prices. Demand was significantly weakened by rising prices, but also from lower purchasing power as consumers struggled…

Demand for outdoor apparel, notably coats and jackets, continued to fuel menswear sales with 10% growth in retail value growth in 2022. This was a marked contrast to 2021 when sports-inspired apparel dominated menswear as men returned to social and…

After a year of decline due to the impact of COVID-19, global price strategies and most consumers exerting caution in their shopping habits, menswear saw a rebound in retail sales in both volume and value terms in 2022. With fears around the virus…

The lifting of the remaining COVID-19 restrictions in the Kingdom helped to stimulate growth in menswear in 2022, continuing the recovery that started in 2021. Further steps towards normality included the allowing of full capacity at the two grand…

Menswear recorded positive retail volume growth in 2022 as demand rebounded following the downturn caused by the COVID-19 pandemic. Nevertheless, the recovery in retail volume sales has been hampered by geopolitical issues in Ukraine, which have…

Menswear experienced the same severe category-wide current value declines as womenswear in 2022, due to COVID-19 lockdown restrictions and supply chain disruptions, but showed a stronger rebound trend in some categories in the second half of the…

Menswear surpassed the pre-pandemic levels of sales in both volume and current value terms in 2021, and continued its increasing momentum in 2022, despite the surge in inflation, with even higher growth than in the previous year. While inflation…

Sales of menswear saw only a small recovery in 2021 in current value terms, with restrictions on tourism and the impact of COVID-19 on the economy continuing to be felt. While products designed for comfort benefited from the ongoing impact of home…

Menswear surpassed the pre-pandemic level of sales in both volume and current value terms in 2021, driven by the release of consumers’ pent-up demand, which built during the pandemic-related restrictions. However, growth in menswear stalled in 2022,…

Menswear showed strong double-digit growth in value terms in 2022 and convincing positive growth in terms of value sales. The category had suffered deep declines during the pandemic as demand slumped throughout lockdowns and home seclusion, with…

As COVID-19 moved from pandemic to endemic status, 2022 saw the return of pre-pandemic behaviour in terms of social activities and mobility in Indonesia. The year also marked the return to mudik – homecoming travel – during Lebaran, which had halted…

Since the start of the pandemic, demand for menswear in Australia has shifted significantly due to enforced changes to consumers’ lifestyles, with prolonged time spent at home triggering a strong trend towards casualisation. For many workplaces,…

After the outbreak of the pandemic in Brazil in 2020, more than half of the local population relied on emergency aid provided by the government to maintain consumption of basic items. The replacement of many apparel pieces tends to be irregular due…

Local brands are undergoing a period of extensive rebranding to keep up with the highly competitive apparel market. Japanese brand Uniqlo is a favourite for many men, due to its attractive price point. Despite a lack of marketing, Crocodile,…

Two major – and interlinked – trends driving menswear are the demand for high quality and the rise of innovative materials used in production. Also as noted in womenswear, menswear is a fragmented category, with brand names holding only small shares…

Demand for menswear remained relatively static in 2022, with volumes still well below pre-pandemic levels. While the easing of COVID-19 related restrictions saw consumers returning to their physical offices, the casualwear trend remained a major…