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Menswear

Market research on the menswear industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Menswear in Romania

Mar 2020

Unit prices recorded growth in current terms in 2019, partly due to increasing inflation and rising volume sales, but also due to a certain level of premiumisation in menswear. As men’s disposable incomes are generally higher than women’s, men spend ...

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Menswear in Thailand

Mar 2020

While men’s jeans continues to be the most dynamic menswear category, men’s shirts, shorts and trousers still account for the higher value sales. Thai men are becoming increasingly sophisticated when it comes to their taste in clothing and this is ...

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Menswear in Malaysia

Mar 2020

A growing number of fast fashion brands entered Malaysia over the review period and have since been driving the performance of menswear in the country. HLA, an international fashion brand, for instance, launched its flagship store in Kuala Lumpur at ...

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Menswear in Hong Kong, China

Mar 2020

Menswear is following a similar pattern to womenswear in Hong Kong in 2019, with almost all sub-categories seeing negative current value figures. Only men’s tops and men’s underwear showed any positive growth, with the strongest declines seen in ...

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Menswear in France

Mar 2020

As is the case with womenswear, in recent years the development of menswear in France has been undermined by the deconsumption trend, whereby people choose to buy new clothes less frequently due to budgetary constraints or sustainability concerns. ...

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Menswear in Ukraine

Mar 2020

Ukrainian men tend to be more conservative than women regarding apparel, with most men not striving for a large wardrobe, but preferring a smaller and more classic collection of clothing. Men in lower income groups who have families often prioritise ...

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Menswear in Chile

Mar 2020

As have other categories within Chile’s apparel and footwear market, menswear has suffered from two years in recession, affected by a lower than expected internal consumption. Sales growth also was challenged in 2018 and 2019 by milder winters that ...

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Menswear in Nigeria

Mar 2020

Whilst the weak economy since 2016 negatively impacted growth in Nigeria, particularly as harsh price increases were caused by the rise in the US dollar, an improved economy over the forecast period will help to drive growth for menswear to 2024....

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Menswear in Turkey

Mar 2020

Menswear registered a slightly weaker performance than womenswear in terms of growth in total volume and current sales in 2019. This was mainly because male consumers in Turkey are traditionally more price-sensitive and less likely to make impulse ...

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Menswear in Morocco

Mar 2020

Living standards are on the increase in Morocco and this is favourably impacting apparel categories. As seen in womenswear, menswear is also being driven by increasing employment and an associated trend in consumers taking more pride in their ...

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Menswear in Austria

Mar 2020

Menswear again registered modest growth in 2019, driven by the greater interest in casual, sports and outdoor apparel and further supported by a healthy economy. The trend towards casual dress codes in Austria boosted value growth of all price ...

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Menswear in Greece

Mar 2020

Growth slows in 2019 versus 2018 due to low consumer confidence, which affected both spending and consumption during the year. Menswear performed worse than womenswear, given that women typically spend more on apparel than men....

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Menswear in Denmark

Mar 2020

Menswear continues to perform well in Denmark in 2019, partly driven by the strong Danish economy and high consumer confidence in the most popular brands. Men’s outerwear is the largest category in value terms, with men’s jackets and coats showing ...

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Menswear in Hungary

Mar 2020

Men’s tops continued to enjoy the highest retail volume sales and recorded the strongest volume growth in men’s outerwear in 2019. Whilst still strong in terms of sales and growth, retail value performance was slightly weaker than that of retail ...

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Menswear in Australia

Mar 2020

While womenswear is larger in absolute retail value sales terms, menswear saw slightly faster growth in 2019. This can be attributed to the trend of men taking greater care about their appearance and look and experimenting with different prints, ...

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Menswear in Egypt

Mar 2020

Menswear saw a weaker current value terms performance in 2019 compared with 2018, but nonetheless maintained notable growth. This was almost entirely driven by unit price increases due to inflation. In addition, unbranded menswear is extremely ...

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Menswear in Colombia

Mar 2020

Menswear growth can be attributed to changing consumer attitudes towards masculinity and style. Male consumers are expected to pay more attention to their physical appearance and thus be more willing to spend on high-quality apparel, especially with ...

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Menswear in India

Mar 2020

Like womenswear, menswear brands are also adopting the idea of implementing sustainable manufacturing processes. This was evident during the sustainable fashion project, Sustainable Resolution (SU.RE) launched by Indian textile Minister Smriti Irani ...

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Menswear in Saudi Arabia

Feb 2020

In 2019 menswear saw an improved performance on the previous year, returning to positive growth in current value terms. Saudi men are brand-oriented, appreciate quality, and like to showcase the logos of the brands they are wearing, especially when ...

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Menswear in Israel

Feb 2020

Menswear is performing better than womenswear in Israel in 2019. There is lower competition in menswear, unlike the saturated category of womenswear. Shopping for apparel is considered more of a leisure for women and therefore there are a greater ...

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