Menswear

Western Europe remained the third largest menswear market in 2018, but saw sales decline in value over the review period. Sales were dragged down by the continued trend for fast fashion and more casual dress codes in the region, which restricted ...

Apparel and footwear is the second largest consumer goods industry globally. Despite its maturity and sheer size, the industry expects a positive outlook, thanks to strong growth in China and India. These two Asian powerhouses are expected to be top ...

Even though the demand for womenswear is greater in absolute value terms, the demand for menswear is growing at a slightly faster pace. This stronger growth can be attributed to the trend of men dressing up more and experimenting with different ...

Athleisure is consistently aiding the steady growth of Chinese menswear amidst the fitness craze, which is being supported by the national fitness plan and improved health-awareness among local citizens. In China, there is a growing demand for casual...

While particular styles vary across socio-economic groups, personal appearance is generally considered important by male Chilean consumers. Moreover, in line with international trends, it has become increasingly acceptable for men to display an ...

South Africa’s economy continued to see weak growth in 2018 and this coupled with rising unemployment and falling incomes had a negative impact on menswear, with current value growth largely only down to inflation. With consumers looking to limit ...

Current value growth in menswear slowed in 2018 compared with the previous year; nonetheless, growth was still strong. However, the category is expected to see a further slowdown in growth in 2019, due to slightly lower unit prices and stagnation in ...

Over the review period, male consumers became increasingly aware of the importance of personal appearance, believing that it would influence many aspects of their daily lives. This was mainly due to the strong development of social networks and ...

A surge in the number of luxury brands was evident amongst menswear in 2018. For instance, the opening of Armani/KL, which features a 3-floor store that consists of a wide range of Emporio Armani apparel and accessories for men as well as the EA7 ...

Saudis are known for their fashion-consciousness and their preference for international brands. The population is extremely brand-conscious, and they like to display what brands they are wearing. Whilst people mostly tend to think that women are the ...

Men continued to be cautious about spending after the economic slowdown, choosing to shop in bulk for brands during sale periods. This was seen more amongst middle- to low-income men, who shopped for basic staple fashion styles and mixed and matched....

Menswear growth can be attributed to changing consumer attitudes towards masculinity and style. Male consumers are expected to pay more attention to their physical appearance and thus be more willing to spend on high-quality apparel, especially when ...

Menswear players worked to refresh their brand images towards the end of the review period. Benjamin Parker revamped its stores with café shop concepts, while G2000 is focusing on the development of its product offer, moving beyond its reputation for...

In line with global trends, Nigerian men are becoming more interested in apparel, particularly the younger population. Growing urbanisation is also contributing to increased interest in a variety of fashionable apparel, particularly driven by social ...

In 2018, menswear recorded a decline in value sales, with this being weaker than the flat performance registered the previous year. This can be explained by the disappointing performance of apparel overall stemming from stronger price competition due...

Even though 2018 witnessed the end of the last memorandum of the Greek Economic Adjustment Programme in place since 2010 to cope with the Greek government debt crisis, consumer confidence and purchasing power remained low. This hindered growth of ...

Value and volume sales of menswear are not yet taking off in Italy. Italian men are becoming increasingly interested in their appearance and are spending more on grooming and cosmetics, however, they remain cautious with their spending on apparel, ...

While men will still be expected to dress more formally than women in a business environment over the forecast period, the casualisation of daily clothing will also influence the workplace. The acceptance of sports footwear mixed with khaki trousers,...

In a global context, Brazilian men can be considered less sophisticated in their consumption behaviour, and this is reflected in their expenditure on apparel and footwear. Almost 40% of menswear value sales come from jeans in Brazil, whilst most ...

Czech men shop less frequently than women; however, they are more likely to purchase high-end items. This is because male shoppers tend to focus on quality and style, choosing to purchase high quality garments which will last for a significant amount...