Menswear

Euromonitor's apparel and footwear market research reports look at value sales of apparel (clothing) and footwear (shoes and boots). Analysis covers key trends within womenswear, menswear, childrenswear, sportswear and apparel accessories, across 46 countries, including China, Brazil, the UK and the US. Analysis covers leading manufacturers, assessing the company shares and the performance of brands such as Nike, adidas, Levi, Gap and Clarks.

Strategy Briefing

World market for Apparel and Footwear

Jul 2021

Apparel and footwear was among the industries hardest hit by the Coronavirus (COVID-19) pandemic. Retail sales were damaged by temporary store closures and weakened consumer spending. The pandemic also accelerated a channel shift to e-commerce in the…

USD 1,325
Country Report

Menswear in Germany

Mar 2021

2020 was a year of disruptions for society in Germany. As the pandemic continued to gather momentum and restrictions were imposed on many levels, consumers were forced to adapt their daily routines and purchasing options. One result of the initial…

USD 990
Country Report

Menswear in Austria

Mar 2021

Menswear witnessed a huge decline in sales in 2020 with the measures taken to control COVID-19 having a devastating effect. Like with womenswear, the shift to work-from-home arrangements and the postponement of social engagements removed the…

USD 990
Country Report

Menswear in South Africa

Mar 2021

In 2020, menswear saw a stronger volume decline than in any other year of the review period, as well as seeing the first current value decline for many years. After the emergence of COVID-19 in the country in the first quarter of the year, the…

USD 990
Country Report

Menswear in Turkey

Mar 2021

During the COVID-19 pandemic, many players in menswear shifted the focus of their operations to e-commerce in order to retain some sales whilst retail outlets were closed. As such, sales through e-commerce channels gained considerable ground in 2020,…

USD 990
Country Report

Menswear in Morocco

Mar 2021

Menswear recorded a sharp decline in volume and current value terms in 2020, due to the impact of the COVID-19 pandemic. The government imposed a strict lockdown that lasted for four months. While store closures made it harder to purchase new…

USD 990
Country Report

Menswear in Israel

Feb 2021

Prior to the pandemic, menswear in Israel had been enjoying stable demand due to higher competition in terms of the number of brands on offer, a wider variety of apparel options, and greater grooming awareness amongst Israeli men, particularly…

USD 990
Country Report

Menswear in Romania

Feb 2021

In response to the COVID-19 pandemic, menswear has been more severely impacted than womenswear as current value sales decline even more so. Women are usually more passionate about shopping than men and enjoy spending more time searching for new…

USD 990
Country Report

Menswear in Poland

Feb 2021

The closure of brick-and-mortar stores during the spring for one month and a half had a negative impact on sales in menswear. The vast majority of the largest showrooms is located in shopping centres which, after opening, have had to deal with a…

USD 990
Country Report

Menswear in Hungary

Feb 2021

Although all categories within menswear saw a significant decline in both current value and volume terms in 2020, some performed better than others. As more men participated in sports to maintain health and wellbeing during the pandemic, they bought…

USD 990
Country Report

Menswear in Ukraine

Feb 2021

Sales of menswear were hit particularly hard by the impact of the COVID-19 pandemic in 2020. The combination of home seclusion and uncertainty regarding the future led many consumers to cut back on spending as they did not perceive the need for new…

USD 990
Country Report

Menswear in Taiwan

Feb 2021

Whilst menswear will see a drop in sales in 2020, the impact of COVID-19 has been very limited in comparison with other countries. The country has benefitted from not having to go into lockdown and workplaces not needing to close, although some have…

USD 990
Country Report

Menswear in Sweden

Feb 2021

Swedish menswear retailers were unable to prevent the near-collapse of physical retail sales of men’s apparel during 2020, with large swathes of Swedish society refraining from making unnecessary visits to physical stores for fear of contracting or…

USD 990
Country Report

Menswear in Nigeria

Feb 2021

COVID-19 has hit sales of menswear hard in 2020, with current value sales falling sharply after double-digit growth in 2019. The virus has had a number of direct and indirect effects on sales, including the closure of various workplaces at the…

USD 990
Country Report

Menswear in Japan

Feb 2021

The COVID-19 crisis had a dramatic negative impact on sales of menswear, especially businesswear such as men’s suits, shirts and ties, in 2020. Particularly during the state of emergency in April, the Japanese Government requested that companies…

USD 990
Country Report

Menswear in Hong Kong, China

Feb 2021

Retail volume sales of menswear suffered a calamitous decline during the COVID-19 pandemic in 2020, with all areas registering steep double-digit falls. Larger product areas such as men’s tops and underwear all dragged actual sales down, while many…

USD 990
Country Report

Menswear in Colombia

Feb 2021

One of the leading local menswear companies, Arturo Calle adapted rapidly to changes in the market due to COVID-19 pandemic during 2020. With all apparel and footwear specialist retailers forced to remain closed for an extended period from March 2020…

USD 990
Country Report

Menswear in Australia

Feb 2021

The pandemic-induced lockdown from March 2020 introduced by the Australian Government in an attempt to control the spread of the virus resulted in restrictive movement outside of the home, thereby reducing socialising opportunities, and non-essential…

USD 990
Country Report

Menswear in Vietnam

Feb 2021

In 2020, menswear saw negative value and volume growth, mainly due to the economic downturn in the wake of the COVID-19 crisis. Similar to womenswear, the closure of a large number of businesses and decreasing number of white-collar jobs had a…

USD 990
Country Report

Menswear in Saudi Arabia

Feb 2021

During 2019, expats continued to leave Saudi Arabia due to the Saudization programme. However, the increasing number of Saudi men joining the workforce was supporting demand for menswear due to higher consumption and rising income per household.…

USD 990
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