Menswear

Apparel and footwear was among the industries hardest hit by the Coronavirus (COVID-19) pandemic. Retail sales were damaged by temporary store closures and weakened consumer spending. The pandemic also accelerated a channel shift to e-commerce in the...

Western Europe sees sales decline for menswear over the review period due macroeconomic challenges, aggressive competitive environment and weakened demand. Athleisure and casual clothing trends favour the cheapest categories, such as jeans and tops. ...

South Africa’s economy continued to see weak growth at the end of the review period. This, coupled with rising unemployment and falling incomes, had a negative impact on menswear, with current value growth solely due to inflation. With consumers ...

There is a popular streetwear trend being seen in menswear. For example, streetwear and luxury brands are teaming up, with the MCM X A BATHING APE capsule apparel collection, consisting of T-shirts, track pants and track jackets, among other things, ...

When choosing outwear, men in Taiwan are more focused on functionality, while women tend to focus more on style and fashion. For example, when it comes to men’s jackets and coats, men typically look for products which are warm, waterproof and ...

Consumer spending has seen a relative decline in a softening economic environment but the demand for affordable quality footwear and apparel is expected to increase over the forecast period. Men’s preference for clothing made from natural materials ...

If menswear tends to be less diverse and less dynamic than womenswear globally, this contrast is even more marked in the Brazilian market, where jeans account for almost 40% of sales value, while in more developed markets such as the UK, the US, ...

Reduced purchasing power negatively impacted menswear sales in 2018 and 2019. Younger men are particularly interested in their personal appearance and the clothes they wear. They have a greater tendency to spend more on apparel and footwear than ...

Unit prices recorded growth in current terms in 2019, partly due to increasing inflation and rising volume sales, but also due to a certain level of premiumisation in menswear. As men’s disposable incomes are generally higher than women’s, men spend ...

While men’s jeans continues to be the most dynamic menswear category, men’s shirts, shorts and trousers still account for the higher value sales. Thai men are becoming increasingly sophisticated when it comes to their taste in clothing and this is ...

A growing number of fast fashion brands entered Malaysia over the review period and have since been driving the performance of menswear in the country. HLA, an international fashion brand, for instance, launched its flagship store in Kuala Lumpur at ...

Menswear is following a similar pattern to womenswear in Hong Kong in 2019, with almost all sub-categories seeing negative current value figures. Only men’s tops and men’s underwear showed any positive growth, with the strongest declines seen in ...

As is the case with womenswear, in recent years the development of menswear in France has been undermined by the deconsumption trend, whereby people choose to buy new clothes less frequently due to budgetary constraints or sustainability concerns. ...

Ukrainian men tend to be more conservative than women regarding apparel, with most men not striving for a large wardrobe, but preferring a smaller and more classic collection of clothing. Men in lower income groups who have families often prioritise ...

As have other categories within Chile’s apparel and footwear market, menswear has suffered from two years in recession, affected by a lower than expected internal consumption. Sales growth also was challenged in 2018 and 2019 by milder winters that ...

Whilst the weak economy since 2016 negatively impacted growth in Nigeria, particularly as harsh price increases were caused by the rise in the US dollar, an improved economy over the forecast period will help to drive growth for menswear to 2024....

Menswear registered a slightly weaker performance than womenswear in terms of growth in total volume and current sales in 2019. This was mainly because male consumers in Turkey are traditionally more price-sensitive and less likely to make impulse ...

Living standards are on the increase in Morocco and this is favourably impacting apparel categories. As seen in womenswear, menswear is also being driven by increasing employment and an associated trend in consumers taking more pride in their ...

Menswear again registered modest growth in 2019, driven by the greater interest in casual, sports and outdoor apparel and further supported by a healthy economy. The trend towards casual dress codes in Austria boosted value growth of all price ...

Growth slows in 2019 versus 2018 due to low consumer confidence, which affected both spending and consumption during the year. Menswear performed worse than womenswear, given that women typically spend more on apparel than men....