Jeans

Market research on the jeans industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Strategy Briefing

Strategy Briefing

World Market for Apparel and Footwear

Aug 2019

Apparel and footwear is the second largest consumer goods industry globally. Despite its maturity and sheer size, the industry expects a positive outlook, thanks to strong growth in China and India. These two Asian powerhouses are expected to be top ...

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Country Report

Country Report

Jeans in Australia

Jun 2019

Even though athleisure with tights and leggings is gaining popularity, jeans are still a staple in wardrobes and the demand for jeans will continue to increase. The athleisure trend has given rise to hybrid jeans, which are a softer, durable and ...

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Country Report

Country Report

Jeans in China

Apr 2019

The personalised wave is increasingly obvious in jeans in China, reflecting segmented concepts of fashion among local consumers. Young Chinese consumers, many of whom are bold and flaunty, tend to choose elaborately designed jeans for ...

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Country Report

Country Report

Jeans in Chile

Mar 2019

Jeans have a central role in the wardrobes of Chileans, widely accepted as a staple of casualwear. Indeed, Chilean consumers wear jeans regularly in both leisure and work contexts. While many corporate offices require employees to dress formally ...

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Country Report

Country Report

Jeans in South Africa

Mar 2019

With the rise of fast fashion retailers over the review period, such as H&M, Zara and Cotton On, there is now a growing range of choice when it comes to jeans. Retailers offer a wide range of styles, washes and fits to meet demand, while the large ...

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Country Report

Country Report

Jeans in Egypt

Mar 2019

The trends towards inclusivity and catering to different body shapes and figures in jeans peaked in Egypt in 2018. A few years ago, it would have been extremely difficult for consumers to find plus-size jeans in most stores, and some would resort to ...

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Country Report

Country Report

Jeans in Vietnam

Mar 2019

In 2018, branded jeans in Vietnam had to compete with a high number of counterfeit and unbranded goods for consumers’ attention. Local consumers can easily access these products and have a greater choice as unbranded and counterfeit jeans are sold ...

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Country Report

Country Report

Jeans in Malaysia

Mar 2019

Standard jeans demonstrated the strongest current value growth within overall jeans in 2018, as local consumers remained fairly price-sensitive. The availability of various fast fashion brands such as H&M, Zara, Mango, Uniqlo and Cotton On that offer...

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Country Report

Country Report

Jeans in Saudi Arabia

Mar 2019

The rising cost of living and decreasing disposable incomes amongst expatriates led to greater price-sensitivity. As consumers’ purchasing power was negatively affected by the unstable economic conditions, they now prefer to buy competitively-priced ...

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Country Report

Jeans in the United Arab Emirates

Mar 2019

In 2018, consumers continued to buy competitively-priced jeans from well-established chained retailers selling all types of apparel under one roof, often providing good-quality fashionable jeans offering value for money. Economy brands such as Max, ...

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Country Report

Country Report

Jeans in Colombia

Mar 2019

In 2017, jeans, a stable and mature category, registered retail volume declines due to the reduced purchasing power and economic uncertainty consumers experienced during the same period, causing them to postpone replacing their jeans until the ...

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Country Report

Country Report

Jeans in Singapore

Mar 2019

Jeans is being hit by the emergence of a growing range of alternative products, especially for female consumers. The increasing numbers of consumers engaging in regular exercise, from sporting activity to yoga, are contributing to a growing ...

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Country Report

Country Report

Jeans in Nigeria

Mar 2019

Over the forecast period, all segments within jeans are expected to record positive growth rates. Given the improved economic outlook in the forecast period, following a period of weak economic growth for the country since 2016, Nigerian consumers ...

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Country Report

Jeans in Germany

Mar 2019

In 2018, jeans in Germany recorded very modest current value growth, slightly slower compared to the previous year. The category continued to benefit from being a constant in the fashion world, an ability to reinvent itself via new designs and jeans’...

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Country Report

Country Report

Jeans in Greece

Mar 2019

Jeans witnessed further retail value growth in 2018, albeit at a lower rate than the average of the review period. While jeans benefited from fashion trends favouring casualwear, the category suffered from the ongoing financial uncertainty in the ...

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Country Report

Country Report

Jeans in Italy

Mar 2019

Jeans remain a staple item in the wardrobes of Italians, thanks to their comfort and versatility. Along with the athleisure trend, dress codes have become more casual. For example, it has become acceptable for men to wear jeans with a blazer at work,...

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Country Report

Country Report

Jeans in Poland

Mar 2019

Jeans will be another category of apparel in Poland that will be heavily affected by the growing incomes of Poles and the improving economic situation of the country. Economy and standard jeans in Poland dominated value sales of jeans in 2018, but ...

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Country Report

Country Report

Jeans in Brazil

Mar 2019

Products that represent a higher investment are usually the first to be impacted by an economic crisis. However, this has not been the case with jeans in Brazil, as premium-priced items are purchased even by consumers at lower socioeconomic levels. ...

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Country Report

Country Report

Jeans in the Czech Republic

Mar 2019

The increasing number of outlet stores indicates that Czech consumers are attracted by the discounts of 30-50% off the original retail price offered by these outlets. More middle- and high-income consumers are seeking the high social status ...

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Country Report

Country Report

Jeans in Hong Kong, China

Mar 2019

Jeans has performed weakly since the rise of the athleisure lifestyle, but the long-awaited rebound in sales is approaching as brands have prepared a series of denim products in their upcoming spring/summer collections for 2019. In 2018, brands ...

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