Jeans

Market research on the jeans industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Jeans in Germany

Mar 2021

Jeans are an important and constantly present item in the wardrobes of many Germans. Despite the category’s undynamic performance towards the end of the review period, sales remained positive due to impulse purchases that take place mostly through ...

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Jeans in Austria

Mar 2021

Jeans was hard hit by the outbreak of COVID-19, with the heavy decline in sales being down to several factors. With consumers forced to spend considerably more time at home the focus switched from fashion to comfort, with far fewer opportunities to ...

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Jeans in South Africa

Mar 2021

After seeing slow but stable current value growth for most of the review period, jeans turned to decline in 2020. However, most of this decrease in sales was due to falling prices, with the volume decline in this year only marginally worse than in ...

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Jeans in Turkey

Mar 2021

In 2020, as a result of the lifestyle changes associated with the COVID-19 pandemic, consumer demand for products in jeans declined. As consumers shifted to work from home arrangements and spent more time in home seclusion as a result of lockdown ...

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Jeans in Morocco

Mar 2021

SNI Societé Nationale d'Investissement Corp remains the joint leader (with LC Waikiki) in jeans in company terms, thanks to the popularity of its private label Marjane brand, along with the player’s extensive distribution network. ...

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Jeans in Israel

Feb 2021

Although jeans are considered a basic piece of clothing and form part of many Israelis’ wardrobes, the category suffered a severe blow in terms of demand in 2020. The pandemic-induced lockdowns and movement restrictions meant that many consumers did ...

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Jeans in Romania

Feb 2021

In response to the COVID-19 pandemic, jeans will witness declining current value sales in 2020 overall. The main reason for this has been due to the closure of store-based retailers as a result of the lockdown between the months of March and May. ...

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Jeans in Poland

Feb 2021

The lockdown and mandated retail store closures negatively affected jeans sales during the spring of 2020. The closure of stationary stores for several weeks affected brands with stores located in shopping centres most. After the lockdown was lifted,...

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Jeans in Hungary

Feb 2021

Lockdown and a reduction in social events led to a decline in sales of jeans in 2020. Many Hungarians stayed at home to work not only during the lockdown period but when the restrictions were eased, although there was some recovery of current retail ...

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Jeans in Nigeria

Feb 2021

The biggest single impact on sales of jeans in Nigeria will be the sharp economic contraction caused by the effects of COVID-19. Nigeria is set to re-enter recession, after having struggled to recover from the crash in oil prices in 2015, and as a ...

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Jeans in Ukraine

Feb 2021

While remaining an extremely popular and versatile type of apparel in Ukraine, sales of jeans fell sharply in 2020. The category was negatively impacted as uncertainty about the future, fewer social activities and the closure of physical stores led ...

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Jeans in Hong Kong, China

Feb 2021

Demand for jeans among domestic consumers was already in steep decline prior to the pandemic as many consumers opted for athleisure attire due to its versatility and increased comfort levels for both wearing at home and when out and about, while many...

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Jeans in Australia

Feb 2021

Jeans experienced a significant drop in demand in 2020 across all price segments, impacting both men’s and women’s categories. This performance was directly related to the home seclusion trend during the pandemic-induced lockdown in March, when ...

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Jeans in Colombia

Feb 2021

Although sales of jeans declined substantially over the course of 2020, sales declines in the category were mitigated to some extent by the shift towards more casual styles of clothing that was seen in Colombia during the year. Underpinning this ...

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Jeans in Japan

Feb 2021

The jeans category was hit hard by the closure of physical stores introduced in the spring of 2020 as part of measures aimed at limiting the spread of COVID-19. Premium and super premium jeans felt a particularly significant impact from the closure ...

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Jeans in Sweden

Feb 2021

With large swathes of Swedish society refraining from making non-essential visits to retail outlets in 2020, retailers were not able to prevent the near-collapse of physical retail sales of apparel. Jeans is a product that most consumers prefer to ...

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Jeans in Taiwan

Feb 2021

Jeans was more impacted by COVID-19 than other apparel categories due to the category’s decreasing importance in fashion value amongst Taiwanese consumers. Within menswear, jeans are still perceived as an important business causal item that are ...

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Jeans in Portugal

Feb 2021

Jeans will record strongly decreased demand in 2020 as COVID-19 and its subsequent lockdowns reduced the opportunities to buy and made other products the priority. The category experienced a large boost in sales via e-commerce during the lockdown, as...

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Jeans in Saudi Arabia

Feb 2021

Prior to the pandemic, Saudis liked to follow their preferred brands on social media platforms to keep up to date with the latest news, collections, and promotions. Towards the end of the review period, the cost of living rose leaving consumers more ...

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Jeans in Greece

Feb 2021

Both men’s and women’s jeans sales posted a strong decline in value and volume in 2020 as a result of the lockdown and store closures. The decline in value was higher compared to volume, as there was a migration to cheaper jeans in line with the ...

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