Jeans

Retail value sales of jeans demonstrated positive growth in 2021. This return to growth already began before the end of 2020, with both businesses and retail outlets reopening, providing a boost to both disposable income and availability. As…

Following the strong decline in 2020, jeans saw solid growth in retail value sales during 2021. However, growth was hampered somewhat by another wave of COVID-19 infections early in the year, which led to another round of closures of shopping centres…

In 2021, standard, premium and super premium jeans (men’s and women’s) demonstrated a stronger recovery compared to economy jeans. This is largely because consumers with higher incomes were less affected by the economic consequences of the COVID-19…

Jeans registered a solid performance in Germany in 2021. Due to the double-digit declines of 2020 as a direct impact of the pandemic, demand improved in line with greater mobility outside of the home, including more frequent socialising. While other…

Jeans witnessed growth during 2021 due to the stability of the COVID-19 situation. Consumers started to go out again during the year and life returned to normal. The category also benefited from ongoing COVID-19 restrictions and the continuation of…

Jeans rebounded in retail volume and current value sales terms in 2021. However, growth only partially offset the steep declines witnessed in 2020, when sales were hit hard by the Coronavirus (COVID-19) pandemic. In general, consumers have been…

While demand for jeans notably improved in 2021 compared to the previous year when home seclusion and various restrictions in place, in addition to increasing price sensitivity, led to double-digit declines, Spanish authorities still needed to…

Sales of jeans were negatively impacted by store closures during the lockdown in early 2021, with consumers also encouraged to continue working from home whenever possible. However, the reopening of foodservice outlets and the lifting of restrictions…

Jeans started on the path to recovery in 2021, with sales increasing in current value terms. This was largely due to the improved economic situation in Nigeria following the normalisation of economic activities which had been severely curtailed in…

In 2020 jeans was hard hit by the outbreak of COVID-19, with the strong decline in sales being down to several factors. With consumers forced to spend considerably more time at home, the focus switched from fashion to comfort, whilst there were also…

Having plunged by almost a quarter in 2020, retail current value sales of jeans rebounded strongly during 2021 to almost reach their pre-pandemic (2019) peak. After seeing solid retail volume and current value growth rates during most of the forecast…

Within jeans, brands are broken into four price segments – economy, standard, premium, and super premium. All price segments in both menswear and womenswear recorded current value growth in 2021. While all four price brands recorded value growth,…

Jeans registered a healthy recovery after the slump in spending in 2020. In 2021, with society opening up and people out and about again, there was increased spending on jeans and demand was also supported by the more casual dress code that is now…

The value sales of jeans posted an appreciable increase in 2021, but not enough to offset the strong drop of 2020. Local retailers observed that only one or two brands were discounted over 2020-2021. Other than appreciable peaks in the summers of…

Sales of jeans plummeted in 2020 as the COVID-19 pandemic and the measures taken to contain it resulted in consumers exercising greater caution in their spending and delaying making non-essential purchases. Nevertheless, while many areas of apparel…

In 2020, the severe changes in consumers’ routines temporarily reduced the demand for apparel items normally associated with formal dress codes in the workplace. The long periods spent at home saw sweatpants, leggings and shorts replacing demand for…

Jeans was one of the least impacted by the 2020 lockdowns, with value sales only declining slightly, as jeans are a vital component of many Colombian wardrobes. In 2021, jeans registered very healthy current value growth. With society opening up,…

Jeans saw a tough year in 2020, partly due to the athleisure trend, and because due to the pandemic consumers refrained from making non-essential visits to retail outlets. Most consumers prefer to try on jeans before purchasing. As a result, the…

Jeans sales continued to decrease in 2021. As a result of COVID-19, consumers have been spending most of their time at home and thus paying less attention to getting dressed, instead focusing on comfort. Many consumers thus opted to buy loungewear…

Jeans was more impacted by COVID-19 than other apparel categories due to the category’s decreasing importance in fashion value amongst Taiwanese consumers. Within menswear, jeans are still perceived as an important business causal item that are…