Jeans

The poor economic conditions in 2022 created difficulty for jeans with retail volume sales declining substantially, although rising unit prices led to a modest increase in current value terms. As consumer spending power was weakened by high…

Sales of jeans continued to recover recording solid value and volume growth in 2022, with this being attributed to increased mobility, the reopening of stores and the relaxation of restrictions. Consumer interest in and demand for jeans returned in…

Jeans sales were hit hard by the COVID-19 pandemic. In general, consumers limited their spend on apparel, focusing on intimate clothing and home wear. Fewer social occasions, compared with the pre-pandemic period, and remote working for most of the…

Jeans recorded further double-digit current value growth in 2022, driven by a rising average unit price which recovered to surpass 2019 levels. Nevertheless, following 2020’s fall in volume sales, demand for jeans has continued to recover in Germany…

With most restrictions having eased in Singapore, people have made their way back to offices and resumed participation in social activities and events. This is good news for apparel and footwear, as consumers can now get back into dressing up and…

Sales of jeans in India suffered significantly both in retail volume and current value terms during 2020 and into the early part of 2021, as lockdowns and social distancing led to store closures and home confinement for many consumers due to the…

After it saw declines in 2020 due to COVID-19, jeans rebounded in retail volume and current value terms in 2021. However, it took a further year of growth, seen in 2022, to reach the pre-pandemic levels of sales, with growth continuing for both men’s…

In 2021, consumers increasingly shopped for jeans both in-store and online for their return to out-of-home events, as many pandemic restrictions on in-store shopping were eased, and in-person events and domestic travel, at least for vaccinated…

The high inflation witnessed in Brazil during 2021 and 2022 resulted in declining purchasing power for many local consumers. In this scenario, retailers launched new options targeting more price-conscious citizens. Some popular stores in São Paulo…

The economy segment within jeans has seen strong growth as consumers’ budget consciousness has been increased by the challenging economic situation resulting from the impact of the COVID-19 crisis and the global fallout of the Russian invasion of…

Demand for jeans continued to rise in 2022, as this type of apparel offers a broad range of prices and styles to meet local consumers’ needs. Jeans are a staple item in many Australians’ wardrobes and in 2022, the category benefitted from its…

Jeans are flexible garments which make up a part of most consumers’ wardrobes – they can be dressed up or dressed down, depending on the occasion, thus are flexible and also robust. However, jeans are not the most comfortable form or apparel and are…

Jeans saw a positive recovery in current value terms in 2022, primarily driven by the return to normal pre-pandemic routines and in-store shopping. As consumers returned to professional and social patterns, demand for comfortable casual bottoms…

Demand for jeans was already declining in Chile prior to the pandemic, in line with changing preferences for more relaxed styles of apparel under the athleisure trend including tracksuit bottoms, but the category registered its sharpest double-digit…

Retail value sales of jeans are primarily driven by the growing demand for premium and super premium jeans. Within menswear, jeans are still perceived as an important business causal item that are functional are suitable throughout daily working…

Sales of jeans plummeted during COVID-19 pandemic and the measures taken to contain it resulted in consumers exercising greater caution in their spending and delaying making non-essential purchases. While many areas of apparel and footwear saw…

Jeans in South Africa are offered in four distinct price segments: economy, standard, premium and super premium. Towards the end of the review period, with the rising cost of living impacting consumers’ purchasing decisions, many were forced to…

Sales of jeans saw significant declines during the pandemic as consumers spent more time at home and therefore looked for more comfortable apparel, such as sportswear. In addition, the temporary closure of non-essential retailers contributed to…

In 2021, major cities in Japan, such as Tokyo and Osaka, were under a state of emergency or quasi-state of emergency from the beginning of the year, and the effects of COVID-19 remained very strong, delaying the recovery of jeans in Japan. Government…

Demand for jeans remained static in 2022, with volumes remaining well below pre-pandemic levels. During the pandemic, consumers grew used to wearing more comfortable, loose fitting clothing, such as jogging bottoms with elastic waistbands, as well as…