Jeans

Even though athleisure with tights and leggings is gaining popularity, jeans are still a staple in wardrobes and the demand for jeans will continue to increase. The athleisure trend has given rise to hybrid jeans, which are a softer, durable and ...

The personalised wave is increasingly obvious in jeans in China, reflecting segmented concepts of fashion among local consumers. Young Chinese consumers, many of whom are bold and flaunty, tend to choose elaborately designed jeans for ...

Jeans have a central role in the wardrobes of Chileans, widely accepted as a staple of casualwear. Indeed, Chilean consumers wear jeans regularly in both leisure and work contexts. While many corporate offices require employees to dress formally ...

With the rise of fast fashion retailers over the review period, such as H&M, Zara and Cotton On, there is now a growing range of choice when it comes to jeans. Retailers offer a wide range of styles, washes and fits to meet demand, while the large ...

The trends towards inclusivity and catering to different body shapes and figures in jeans peaked in Egypt in 2018. A few years ago, it would have been extremely difficult for consumers to find plus-size jeans in most stores, and some would resort to ...

In 2018, branded jeans in Vietnam had to compete with a high number of counterfeit and unbranded goods for consumers’ attention. Local consumers can easily access these products and have a greater choice as unbranded and counterfeit jeans are sold ...

Standard jeans demonstrated the strongest current value growth within overall jeans in 2018, as local consumers remained fairly price-sensitive. The availability of various fast fashion brands such as H&M, Zara, Mango, Uniqlo and Cotton On that offer...

The rising cost of living and decreasing disposable incomes amongst expatriates led to greater price-sensitivity. As consumers’ purchasing power was negatively affected by the unstable economic conditions, they now prefer to buy competitively-priced ...

In 2018, consumers continued to buy competitively-priced jeans from well-established chained retailers selling all types of apparel under one roof, often providing good-quality fashionable jeans offering value for money. Economy brands such as Max, ...

In 2017, jeans, a stable and mature category, registered retail volume declines due to the reduced purchasing power and economic uncertainty consumers experienced during the same period, causing them to postpone replacing their jeans until the ...

Jeans is being hit by the emergence of a growing range of alternative products, especially for female consumers. The increasing numbers of consumers engaging in regular exercise, from sporting activity to yoga, are contributing to a growing ...

Over the forecast period, all segments within jeans are expected to record positive growth rates. Given the improved economic outlook in the forecast period, following a period of weak economic growth for the country since 2016, Nigerian consumers ...

In 2018, jeans in Germany recorded very modest current value growth, slightly slower compared to the previous year. The category continued to benefit from being a constant in the fashion world, an ability to reinvent itself via new designs and jeans’...

Jeans witnessed further retail value growth in 2018, albeit at a lower rate than the average of the review period. While jeans benefited from fashion trends favouring casualwear, the category suffered from the ongoing financial uncertainty in the ...

Jeans remain a staple item in the wardrobes of Italians, thanks to their comfort and versatility. Along with the athleisure trend, dress codes have become more casual. For example, it has become acceptable for men to wear jeans with a blazer at work,...

Jeans will be another category of apparel in Poland that will be heavily affected by the growing incomes of Poles and the improving economic situation of the country. Economy and standard jeans in Poland dominated value sales of jeans in 2018, but ...

Products that represent a higher investment are usually the first to be impacted by an economic crisis. However, this has not been the case with jeans in Brazil, as premium-priced items are purchased even by consumers at lower socioeconomic levels. ...

The increasing number of outlet stores indicates that Czech consumers are attracted by the discounts of 30-50% off the original retail price offered by these outlets. More middle- and high-income consumers are seeking the high social status ...

Jeans has performed weakly since the rise of the athleisure lifestyle, but the long-awaited rebound in sales is approaching as brands have prepared a series of denim products in their upcoming spring/summer collections for 2019. In 2018, brands ...

Jeans recorded a healthy retail current value increase in 2018, despite the challenge posed by the shifting consumer preference towards casual and athletic styles such as yoga trousers and joggers. Jeans are a core wardrobe staple for many consumers ...