Childrenswear

Retailers and brands alike consider childrenswear a lucrative category as children continuously outgrow their clothing and require frequent replacements. Following 2020’s significant declines during pandemic-induced home seclusion, retail volume…

Despite the low birth rate in Singapore, it has been observed that multiple new retailers are entering the city-state shopping belt, Orchard Road. For instance, Jacadi Paris is an international player which now has a presence in Paragon, an upscale…

Childrenswear registered strong growth in retail volume sales in 2022 as children’s clothes need to be renewed frequently as they age. Young children are particularly active and less careful with their clothes than adults requiring new outerwear in…

Baby and toddler wear was the least impacted product area within childrenswear during the pandemic, with current value sales seeing the smallest decline. Given the fact that babies and toddlers require new clothing more often, as they grow more…

The reopening of physical stores as restrictions eased and the return to school in Germany supported further demand for boys’ apparel and girls’ apparel in 2022. After a double-digit decline in current value terms in 2020, childrenswear sales have…

Childrenswear saw strong growth in current value terms in 2022. Nonetheless, the category’s average unit price increased as manufacturers and retailers faced higher expenses, with this limiting stronger growth in retail volume terms. Higher energy…

During 2021, there was a significant boom in demand for childrenswear in Chile with double-digit volume growth across the category. This was driven by a return to greater mobility outside of the home as restrictions eased, including the resumption of…

While the economic pressures created by the COVID-19 pandemic put pressure on consumer spending, this did not affect childrenswear as much as either menswear or womenswear, as childrenswear is widely regarded as more essential. Frequent new purchases…

South Africa continued to be challenged by various economic pressures in 2022 with the average cost of living increasing. Despite the bleak scenario, childrenswear remained a resilient category within apparel and footwear. Further demand was driven…

As COVID-19 saw a resurgence, spreading in China from the first quarter of 2022, many major cities were in periodic lockdowns, and logistics were thus blocked, which resulted in a high level of stock overhang for many apparel companies. Meanwhile,…

Due to the speed at which children grow out of their clothes – especially babies and toddlers – the demand for childrenswear was not as affected by COVID-19 as womenswear and menswear. Sales of childrenswear saw a small improvement in 2021 as stores…

Childrenswear was negatively impacted by weak economic conditions in 2022 as high inflation limited consumer spending power and stifled demand. Retailers were forced to increase unit prices as high operating costs and the depreciation of the Naira…

Childrenswear saw weaker retail volume and current value growth in 2022 compared to womenswear and menswear. The category made a strong recovery in 2021 following the pandemic with current value sales returning to pre-pandemic levels in the same…

A lot of parents in the Philippines like to post their children’s OOTD (outfit of the day) on social media, which has helped to support “Mommy and Me” outfits, matching children’s outfits with those of their parents. This has stimulated interest in a…

In contrast to womenswear and menswear, childrenswear in Hungary showed an improved performance in terms of total volume sales growth in 2022. Demand for this type of apparel was not as negatively affected by the price hikes and fall in purchasing…

Despite Korea recording the world’s lowest fertility rate in 2022, childrenswear saw increases in both retail volume and current value terms, as COVID-19 restrictions were lifted in the first half of 2022. Children also started returning to school in…

Compared to menswear and womenswear, childrenswear saw a better performance in volume terms in 2022. Despite challenging economic conditions, parents still needed to purchase new childrenswear to replace existing, outgrown clothing. Moreover, parents…

The Ministry of Education ended remote learning in August 2022, finally bringing an end to remote learning. During 2020 schools and parks were closed and all sports activities were banned, while children under the age of 15 were not permitted to…

Childrenswear in the US recovered fully from the health and economic toll imposed by the COVID-19 pandemic in 2021, returning to the pre-pandemic levels of volume and current value sales. However, in 2022 inflation was the prominent factor hampering…

Most Brazilian families reduced their purchases of apparel and footwear in 2020 due to social distancing measures imposed by the government in response to the pandemic. However, a return to schools was noted during 2021, resulting in a full recovery…