Childrenswear

Market research on the childrenswear industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Childrenswear in South Africa

May 2020

Although the birth rate fell over the review period, spending on childrenswear actually increased overall, boosted in part by the growing number of women joining the workforce. However, the weak economy coupled with the rise in VAT took its toll ...

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Childrenswear in Taiwan

Apr 2020

Many young adults in Taiwan face economic problems, with house prices being very high. As a result, a large number of young couples are afraid to start a family as they believe they would be unable to support their children financially or be able to ...

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Childrenswear in Singapore

Apr 2020

The declining birth rate in Singapore is acting as a brake on childrenswear sales. However, at the same time, parents are also demanding more quality in terms of their children’s clothing, boosted by rising purchasing power in local households and ...

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Childrenswear in the United Arab Emirates

Apr 2020

Although parents are mostly trying to reduce their expenditure on apparel and footwear due to effects of the slowing economy, purchases of necessary items such as clothing for babies and toddler wear remains high. Affordable, quality and long-lasting...

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Childrenswear in Brazil

Apr 2020

Baby and toddler wear is expected to post the strongest growth rates in the coming years due to the natural dynamics in the lifecycle of children’s clothing, which needs to be rapidly replaced by products in new sizes as the children grow. However, ...

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Childrenswear in Argentina

Apr 2020

Childrenswear saw a healthier performance than both menswear and womenswear in 2019. This is because demand for childrenswear has a high emotional component: parents would rather reduce expenditure on their own clothes than on clothing for their ...

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Childrenswear in Romania

Mar 2020

Childrenswear recorded good current value growth in 2019. This was the result of volume expansion within all categories (especially visible in baby and toddler wear), but also due to the increasing average unit price in current terms, as a result of ...

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Childrenswear in Thailand

Mar 2020

While value growth of childrenswear was still lower than that of menswear, womenswear and sportswear, the category saw higher growth in 2019 than it did in the previous year. Mixed trends have been observed, with imported products from China ...

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Childrenswear in Hong Kong, China

Mar 2020

Childrenswear is performing better than womenswear or menswear in Hong Kong in 2019. Despite still seeing declines in value, these are smaller in comparison and particularly so in baby and toddler wear. In addition to a stronger need for repeat ...

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Childrenswear in Malaysia

Mar 2020

A declining birth rate in Malaysia means parents can now afford to purchase higher-quality childrenswear. This led to the introduction of baby and toddler wear brands such as Earth Baby Outfitters, Nature Baby and Cotton On Kids. Parents with ...

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Childrenswear in France

Mar 2020

Childrenswear looks set to post a marginal decline in total volume sales over the forecast period, while growth in total current value sales is expected to be modest. Like womenswear and menswear, childrenswear will continue to struggle as economic ...

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Childrenswear in Ukraine

Mar 2020

Ukrainian parents tend to prioritise their children’s needs and take pride in their children’s neat and pleasant appearance, often through purchases of childrenswear. Ukraine’s economic recovery is increasing spending power, with a positive influence...

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Childrenswear in Chile

Mar 2020

In Chile, fewer companies are strongly present in childrenswear than what we see in other apparel and footwear categories. In fact, 10 players accounted for more than three quarters of the category’s value sales in 2019. The speed with which children...

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Childrenswear in Nigeria

Mar 2020

The strong growth of the population of children is helping to boost sales of childrenswear in Nigeria. The population aged 0 to 14 years is also expected to increase well over the forecast period. The rapid rate of urbanisation in Nigeria further ...

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Childrenswear in Turkey

Mar 2020

Total retail volume and current value growth rates for childrenswear in Turkey in 2019 were down on 2018, and look set to continue slowing over the forecast period. This is partly because of the ongoing fallout from the currency and debt crisis, but ...

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Childrenswear in Greece

Mar 2020

Childrenswear has not been unaffected by the negative consumer confidence that defines 2019. Sales posted an increase in volume, but growth was slower than in 2018 due to parents being more conservative with their purchases in 2019. Most Greeks ...

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Childrenswear in Morocco

Mar 2020

Discounts and promotional activities are driving the growth in childrenswear in Morocco. Childrenswear is typically only seasonal as the children grow out of the garments by the next year. This means consumers do not generally wish to pay high prices...

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Childrenswear in Austria

Mar 2020

Childrenswear saw moderate value growth in 2019, with girls’ apparel posting the highest value and volume growth after seeing the smallest rise in unit price compared to the previous year. A lower unit price rise for baby and toddler wear also helped...

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Childrenswear in Denmark

Mar 2020

In general, Danish consumers are obsessed with organic products and are cited as one of the world’s most prolific organic consumer groups. In line with trends seen in womenswear for ethical and sustainable clothing, another eco-friendly trend seen is...

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Childrenswear in Colombia

Mar 2020

Childrenswear value sales continue to grow in Colombia, driven by the rise in the number of dual-income households and improving economic climate. During the review period, consumer attitudes towards spending on children’s clothes changed as the fact...

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