Childrenswear

Market research on the childrenswear industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Childrenswear in Chile

Mar 2019

The speed with which children grow out of clothes, the frequency with which those clothes become dirty and the vigorous activity they have to endure all encourage consumers to purchase low-priced childrenswear for everyday use. This has encouraged ...

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Childrenswear in South Africa

Mar 2019

Although the birth rate fell over the review period spending on childrenswear actually increased, boosted in part by the growing number of women joining the workforce. However, the weak economy coupled with the rise in VAT took its toll in 2018 with ...

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Childrenswear in Egypt

Mar 2019

In 2018, online childrenswear expanded to appeal to consumers of all incomes, with a wide variety of styles and with sizes for all ages. In addition, as the clothing is sold online, consumers across all geographic locations are able to access these ...

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Childrenswear in Vietnam

Mar 2019

As Vietnamese parents like to take good care of their children, they started to pay greater attention to childrenswear and displayed a greater willingness to spend money on good quality products. This was also due to rising disposable incomes and ...

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Childrenswear in the United Arab Emirates

Mar 2019

Childrenswear is driven by the desire for good-quality clothing at affordable prices. Good-quality materials which are light and durable and also offer comfort and fashion are favoured by both parents and children. Therefore, well-established chained...

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Childrenswear in Malaysia

Mar 2019

A declining birth rate in Malaysia has subsequently led to a mixed effect on childrenswear, which on the one hand has dampened volume growth in childrenswear such as baby and toddler wear, while on the other hand, has enhanced its current value ...

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Childrenswear in Saudi Arabia

Mar 2019

The disposable incomes of most consumers were hit hard by the rising cost of living due to the introduction of 5% VAT, which made shopping more expensive. Rising inflation also forced consumers to stop and think before making purchases – including ...

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Childrenswear in Colombia

Mar 2019

Childrenswear value sales are expected to grow, driven by the increases in dual-income households and a better economic climate in Colombia over the forecast period. During a tough 2017, consumer attitudes towards spending on children’s clothes ...

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Childrenswear in Singapore

Mar 2019

A growing number of established international brands are targeting the Singaporean childrenswear market. Factors such as maturity in adult clothing categories and rising purchasing power available per child are encouraging manufacturers to develop ...

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Childrenswear in Nigeria

Mar 2019

Brand new childrenswear through formal retail channels is not considered essential for children in Nigeria, due to parents considering that cheaper clothes, often second-hand or smuggled, are preferable for children as they outgrow clothes quickly. ...

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Childrenswear in Germany

Mar 2019

In 2018, childrenswear posted a slightly stronger performance when compared to the previous year, although growth remained modest when compared to the most dynamic categories in apparel and footwear. Nonetheless, childrenswear continued to outperform...

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Childrenswear in Greece

Mar 2019

Even though 2018 witnessed the end of the last memorandum of the Greek Economic Adjustment Programme put in place in 2010 to cope with the Greek government debt crisis, consumer confidence and purchasing power remained low. This posed an obstacle to ...

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Childrenswear in Italy

Mar 2019

Italy continues to record a decline in the number of births year-on-year, with 2017 witnessing an all-time low, recording 464,000 births, 2% less than the previous year (Source: Italian National Institute of Statistics). The falling birth trend was ...

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Childrenswear in Poland

Mar 2019

Rising incomes of Polish parents will make them increasingly willing to dress their children in similar apparel to themselves. As the number of consumers purchasing luxury apparel grows, so will the volume of childrenswear. International luxury ...

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Childrenswear in Brazil

Mar 2019

Comparing the forecasts projected for demographic groups, childrenswear is expected to see a stronger pace of growth than menswear or womenswear. This expected movement derives from parents’ prioritisation of their children’s wellbeing, combined with...

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Childrenswear in the Czech Republic

Mar 2019

In 2018, there was growing demand for less stereotypical girls’ and boys’ apparel. More parents are seeking gender neutral colours and designs. In order to address this demand quickly, many fashion retailers removed “girls” and “boys” tags and ...

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Childrenswear in Hong Kong, China

Mar 2019

Hong Kong, as one of the most developed international cities in the world, has for a long time had a low fertility rate. Local parents, in general, have a high-income level in comparison with those in other Asian regions, and in 2018 the average ...

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Childrenswear in Canada

Mar 2019

Demographic trends continue to undermine the growth potential of childrenswear in Canada. The 0-14 year-old population is experiencing slow growth, and accounts for a relatively small share of the total population. Despite the positive impact of ...

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Childrenswear in Thailand

Mar 2019

Growth in sales of childrenswear was much more modest than in other apparel and footwear categories in 2018. While there are various reasons for the category’s lacklustre performance during the year, Thailand’s low and declining birth rate remains ...

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Childrenswear in France

Mar 2019

Whilst womenswear and menswear sales rebounded in 2018, childrenswear value growth was marginal and that is not expected to change over the forecast period. Sales are impacted by sluggish demographics, as childbirth in France decreased by another ...

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