Childrenswear

Market research on the childrenswear industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Childrenswear in Romania

Feb 2021

Following the outbreak of COVID-19, childrenswear will see both declining current value and volume sales in 2020 overall. However, in comparison to womenswear and menswear, childrenswear has been less severely impacted. This emphasises how Romanian ...

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Childrenswear in Poland

Feb 2021

The closure of clothing stores during the spring lockdown hit childrenswear as well, though relatively mildly compared to the rest of apparel and footwear. Most of childrenswear stores are located in shopping centres that were closed for several ...

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Childrenswear in Hungary

Feb 2021

Although childrenswear registered decline across all girls’ and boys’ apparel and baby and toddler wear in 2020, the category performed better than womenswear and menswear, as babies and small children outgrow clothes quickly and require updates to ...

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Childrenswear in Japan

Feb 2021

The impact of the COVID-19 crisis on childrenswear was less marked than in other apparel and footwear categories. This was largely because children require clothing to be replaced as they grow. Consequently, major brands offering childrenswear, such ...

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Childrenswear in Australia

Feb 2021

The closure of non-essential stores including apparel and footwear specialist retailers due to the pandemic-induced lockdown in Australia in 2020 in addition to decreasing disposable incomes due to rising unemployment rates had a negative impact on ...

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Childrenswear in Ukraine

Feb 2021

Sales of childrenswear were strongly negatively impacted by the closure of schools and nursery facilities during spring 2020, when children were forced to undertake home-schooling and study. This reduced the need for consumers to purchase new ...

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Childrenswear in Taiwan

Feb 2021

Childrenswear is least impacted apparel category by COVID-19 and will demonstrate much smaller sales drops than in menswear and womenswear in 2020. The category benefitted from schools operating as normal throughout the whole year, with children ...

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Childrenswear in Sweden

Feb 2021

As large swathes of Swedish society refrained from making unnecessary visits to retail locations, Swedish apparel retailers saw the near-collapse of physical retail sales of apparel in 2020. However, childrenswear proved somewhat more resilient, as ...

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Childrenswear in Colombia

Feb 2021

2020 saw childrenswear record less severe sales declines than either menswear or womenswear as the category benefited from the more essential status of these products generally. While many Colombians were willing to reduce spending on womenswear and ...

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Childrenswear in Hong Kong, China

Feb 2021

Although childrenswear recorded steep declines during the COVID-19 pandemic in 2020, the falls were not quite as severe as those witnessed in womenswear and menswear, as children tend to wear out and grow out of clothes with greater frequency than ...

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Childrenswear in Nigeria

Feb 2021

Childrenswear has been impacted by the COVID-19 crisis in Nigeria to a greater extent than other categories. Most Nigerians perceive childrenswear to be less essential, and many parents are perfectly happy to use hand-me-downs or second-hand clothes ...

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Childrenswear in Egypt

Feb 2021

The mandated closure of shopping malls and retail stores negatively affected childrenswear sales during the first two quarters of 2020. Consumers were reluctant to leave their homes for fear of contagion and curfew was in place which further ...

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Childrenswear in Portugal

Feb 2021

Childrenswear was negatively impacted by the COVID-19 pandemic and the mid-March to early May lockdown in 2020. Nevertheless, it was one of the apparel categories that suffered to a lesser extent. The fact that babies and toddlers grow fast and ...

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Childrenswear in Vietnam

Feb 2021

Due to COVID-19, childrenswear value and volume sales plummeted in 2020 as children were recommended to stay at home by the government for their safety. Indeed, from Lunar New Year to the beginning of May 2020, school in Vietnam was closed, while ...

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Childrenswear in Saudi Arabia

Feb 2021

During the initial stages of the pandemic, COVID-19 related restrictions imposed by the government to halt the spread of the virus had a strong negative impact on childrenswear. Schools and parks were closed and all sports activities were banned, ...

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Childrenswear in Greece

Feb 2021

While childrenswear did not remain unaffected by the pandemic in Greece, it was the most resilient category compared to menswear or womenswear in 2020. Given that children rapidly grow out of their clothing and there are a lot of low-cost children’s ...

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Childrenswear in Thailand

Feb 2021

Due to the speed at which children grow out of their clothes – especially babies and toddlers – the demand for childrenswear was not as affected by COVID-19 as womenswear and menswear. Nevertheless, the closure of non-essential stores, coupled with ...

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Childrenswear in Argentina

Feb 2021

Despite the pandemic, childrenswear performed exceptionally well in 2020 and much better than the industry as a whole. Children continued to grow and require new clothes, making demand for this category somewhat inelastic. While sales dropped in ...

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Childrenswear in the Czech Republic

Feb 2021

Childrenswear fares slightly better than womenswear and menswear in 2020, due to the necessity of purchasing apparel as children grow and, therefore, purchases cannot be delayed. Baby and toddler wear sees the least steep decline, due to the high ...

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Childrenswear in Chile

Feb 2021

Childrenswear in Chile is characterised by few brands. Some 10 brands dominate more than three quarters of value sales. It is a highly concentrated market where the entry of emerging brands is complicated. In addition, COVID-19 has directly affected...

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