Childrenswear

Euromonitor's apparel and footwear market research reports look at value sales of apparel (clothing) and footwear (shoes and boots). Analysis covers key trends within womenswear, menswear, childrenswear, sportswear and apparel accessories, across 46 countries, including China, Brazil, the UK and the US. Analysis covers leading manufacturers, assessing the company shares and the performance of brands such as Nike, adidas, Levi, Gap and Clarks.

Strategy Briefing

Future of Commerce: A City View of Suburban Fashion Retailing

Oct 2021

Store-based fashion retail is heavily concentrated in city-centre commercial areas or shopping malls. Diminished footfall, because of both growing e-commerce penetration and hybrid working arrangements following the COVID-19 pandemic can support…

USD 1,325
Strategy Briefing

World market for Apparel and Footwear

Jul 2021

Apparel and footwear was among the industries hardest hit by the Coronavirus (COVID-19) pandemic. Retail sales were damaged by temporary store closures and weakened consumer spending. The pandemic also accelerated a channel shift to e-commerce in the…

USD 1,325
Strategy Briefing

Childrenswear in Asia Pacific

May 2021

After persistently strong sales growth over the historic period, childrenswear saw a retail value decline in 2020 in Asia Pacific, as Coronavirus (COVID-19) hit the region. However, as children continued to outgrow their clothing and with parents…

USD 1,325
Country Report

Childrenswear in Germany

Mar 2021

The main reason for childrenswear recording lower declines when compared to the market’s average in 2020 was mostly related to the category’s essential nature. The lower the age of the child, the shorter the lifespan of an item in terms of usage.…

USD 990
Country Report

Childrenswear in Austria

Mar 2021

Childrenswear performed comparatively better than menswear and womenswear in current value terms in 2020, although this was largely due to more limited discounting activity within this category. In retail volume terms the decline was very similar…

USD 990
Country Report

Childrenswear in South Africa

Mar 2021

In 2020 retail volume sales of childrenswear saw a stronger decline than in the previous two years. In addition, a static performance was seen in current value terms, after many years of solid growth. In 2020, most clothing retailers were closed for…

USD 990
Country Report

Childrenswear in Turkey

Mar 2021

All brands in childrenswear were negatively impacted by the closure of schools in 2020 as a measure to prevent the spread of COVID-19 in Turkey. In September 2020, lessons resumed through online platforms. This disrupted sales of childrenswear in…

USD 990
Country Report

Childrenswear in Morocco

Mar 2021

Childrenswear recorded strong current value declines in 2020, caused by the start of the COVID-19 pandemic. Schools were closed in March, and children were educated at home for several months, greatly reducing the need to buy new school clothes.…

USD 990
Country Report

Childrenswear in Israel

Feb 2021

Childrenswear experienced notable declines in 2020 on a par with both womenswear and menswear as a result of the pandemic-induced lockdowns and restrictions on movement outside of the home, in addition to store closures. Increasing price sensitivity…

USD 990
Country Report

Childrenswear in Romania

Feb 2021

Following the outbreak of COVID-19, childrenswear will see both declining current value and volume sales in 2020 overall. However, in comparison to womenswear and menswear, childrenswear has been less severely impacted. This emphasises how Romanian…

USD 990
Country Report

Childrenswear in Poland

Feb 2021

The closure of clothing stores during the spring lockdown hit childrenswear as well, though relatively mildly compared to the rest of apparel and footwear. Most of childrenswear stores are located in shopping centres that were closed for several…

USD 990
Country Report

Childrenswear in Hungary

Feb 2021

Although childrenswear registered decline across all girls’ and boys’ apparel and baby and toddler wear in 2020, the category performed better than womenswear and menswear, as babies and small children outgrow clothes quickly and require updates to…

USD 990
Country Report

Childrenswear in Ukraine

Feb 2021

Sales of childrenswear were strongly negatively impacted by the closure of schools and nursery facilities during spring 2020, when children were forced to undertake home-schooling and study. This reduced the need for consumers to purchase new…

USD 990
Country Report

Childrenswear in Taiwan

Feb 2021

Childrenswear is least impacted apparel category by COVID-19 and will demonstrate much smaller sales drops than in menswear and womenswear in 2020. The category benefitted from schools operating as normal throughout the whole year, with children…

USD 990
Country Report

Childrenswear in Sweden

Feb 2021

As large swathes of Swedish society refrained from making unnecessary visits to retail locations, Swedish apparel retailers saw the near-collapse of physical retail sales of apparel in 2020. However, childrenswear proved somewhat more resilient, as…

USD 990
Country Report

Childrenswear in Nigeria

Feb 2021

Childrenswear has been impacted by the COVID-19 crisis in Nigeria to a greater extent than other categories. Most Nigerians perceive childrenswear to be less essential, and many parents are perfectly happy to use hand-me-downs or second-hand clothes…

USD 990
Country Report

Childrenswear in Japan

Feb 2021

The impact of the COVID-19 crisis on childrenswear was less marked than in other apparel and footwear categories. This was largely because children require clothing to be replaced as they grow. Consequently, major brands offering childrenswear, such…

USD 990
Country Report

Childrenswear in Hong Kong, China

Feb 2021

Although childrenswear recorded steep declines during the COVID-19 pandemic in 2020, the falls were not quite as severe as those witnessed in womenswear and menswear, as children tend to wear out and grow out of clothes with greater frequency than…

USD 990
Country Report

Childrenswear in Colombia

Feb 2021

2020 saw childrenswear record less severe sales declines than either menswear or womenswear as the category benefited from the more essential status of these products generally. While many Colombians were willing to reduce spending on womenswear and…

USD 990
Country Report

Childrenswear in Australia

Feb 2021

The closure of non-essential stores including apparel and footwear specialist retailers due to the pandemic-induced lockdown in Australia in 2020 in addition to decreasing disposable incomes due to rising unemployment rates had a negative impact on…

USD 990
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