Footwear

Gen Z and gen alpha are groups of people born between 1995-2009 and 2010-2024 respectively. According to Euromonitor International’s Economies and Consumers data, these age groups accounted for 48% of the total population in India as of 2022. This…

The pandemic and home seclusion notably reduced demand for footwear in South Africa, as consumers refrained from purchasing these items when they were restricted in terms of movement during the lockdowns. However, as restrictions gradually eased and…

Following the drastic drop in sales amidst the pandemic in 2020, sales of footwear, especially sports footwear, then leapt in 2021, driven by the release of consumers’ pent-up demand to revamp their wardrobes and return to normal life when…

Footwear’s double-digit growth in retail volume and current value terms in 2021 signalled a recovery from the sharp declines recorded in 2020 due to the pandemic. The slump in demand for footwear was mainly informed by lockdown and home seclusion…

Footwear is back on the front-foot with the reopening of society following the pandemic lockdowns and restrictions. Footwear, like jeans, tends to have a longer lifecycle and purchases are made either when the item is worn out and needs replacing, or…

Footwear witnessed slower growth in 2022 than apparel as the category was impacted by unit price adjustments. Higher inflation and reduced consumer spending led to a decline in footwear retail volume sales as Swedes prioritised apparel purchases over…

In 2022, children’s footwear sales grew significantly on the back of the reopening of schools. However, parents are wary of spending too much on children’s shoes because of the speed at which they outgrow them. Sales of men’s and women’s footwear…

Demand for footwear in Germany notably increased in 2022, especially in the first half of the year, as pandemic-related restrictions eased, thereby leading to greater mobility outside of the home. The return to the workplace, travel and school helped…

Footwear saw a strong decline in retail volume sales in 2022, although current value sales increased due to sharp rises in unit prices. Rising inflation during the year had weakened purchasing power whilst footwear brands were forced to increase…

Raffle was one of the most successful marketing methods in South Korea across all fashion categories in 2022, gaining significant traction amongst millennials and gen Z in particular. The products raffled are limited editions, and everyone has a fair…

In 2022, footwear sales were largely driven by sports footwear and sports-inspired footwear as consumers continued to exercise at home or took part in socially distanced outdoor activities. Many leading sportswear brands in Taiwan, such as Nike,…

Indonesia saw a sharp decline in demand for footwear during the pandemic as consumers sought to avoid spending money wherever possible due to the adverse economic situation that unfolded over the course of the year. The biggest reason for low…

In 2022, footwear in Japan returned to growth in current value terms, as the prolonged impact of the pandemic eased. The casual trend continued in both men’s and women’s fashion, and lifestyles became more informal after the pandemic, which led to…

Volume growth rates for men’s and women’s footwear in 2022 were substantially stronger than those recorded in 2021. Both categories saw demand pick up as more Hungarians returned to the office and started regularly socialising again in line with the…

Footwear saw modest growth in volume terms in 2022, following a strong recovery in 2021, with demand exceeding pre-pandemic levels. Sales of both men’s and women’s footwear were boosted by the return of consumers to their physical offices, at least…

2021 marked the return to positive growth for footwear following the drastic declines of the previous year when the pandemic first emerged in Brazil. Despite improving demand, double-digit current value growth was driven by price adjustments linked…

Footwear posted robust retail volume growth in 2022 as part of an ongoing recovery from the decline caused by the COVID-19 pandemic in 2020. The slump in demand for footwear in 2020 was driven by lockdowns and home seclusion measures to stem the…

Demand for footwear in Australia was driven by children’s footwear and women’s footwear in 2022. Local consumers’ purchasing habits are shifting post-pandemic; while sales of footwear through bricks-and-mortar stores regained some ground in 2022…

2022 saw the easing of most COVID-19 restrictions in Singapore, with the situation almost back to pre-pandemic times. The reopening of offices and the resumption of social events led consumers to have to get out of their pyjamas and into more…

Footwear benefited from a wide range of new product developments and innovations in 2022, with innovative technologies and collaborative collections drawing attention among consumers. For instance, the Bata Energy+ Miki collection is a range of…