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Nicotine and Cannabis Explore thought-leadership and expert insights on the consumer behaviour, regulatory forces and cutting-edge innovation trends shaping the complex and rapidly developing nicotine and cannabis industries.

White Papers

White Paper

Breaking Stereotypes: Getting to Know the Cannabis Consumer

Euromonitor International

Euromonitor International

20 Apr 21

As the legalisation of cannabinoid products expands, companies are keen to understand the preferences and behaviour of modern cannabis consumers and growth opportunities for legal cannabis products. Download our white paper to learn more about different types of cannabis consumers…

White Paper

Illicit Trade in Times of Coronavirus

Euromonitor International

Euromonitor International

10 Aug 20

The economic impact of illicit trade is immense, with 3% of global GDP forecast to be lost to illicit activities such as counterfeiting, smuggling and tax leakage in 2020. This white paper highlights the main drivers of illicit trade and…

White Paper

Cannabis Innovation in Alcohol and Tobacco

Shane MacGuill

Shane MacGuill

17 Sep 19

Rising health awareness, demographic changes and substantial attitude shifts are causing consumers to move away from legacy offerings from alcoholic drinks and tobacco companies. Cannabis legalisation will likely act as both an accelerator of prevailing trends in alcoholic drinks and…

White Paper

The Cannabis Index: Where Will Legalisation Move Next?

Euromonitor International

Euromonitor International

8 May 19

Today’s legal cannabis industry is a small sector with narrow geographic coverage. By 2025, the global legal cannabis industry is forecasted to grow 1,200% in sales, reaching USD166 billion. This report pinpoints current and future countries with the most market…

White Paper

Here Comes Cannabis: How Legalisation Will Disrupt Global Industries

Euromonitor International

Euromonitor International

26 Feb 19

The global legal market is expected to represent 77% of total cannabis sales in 2025, reaching USD166 billion. Within the next decade, some form of cannabis will be a part of consumers' daily routines, either as a functional ingredient in…