Health and Beauty We examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.

Editor's Choice

Article

Diapers, Periods and Dignity: Latin America's Hygiene Shift

1 Oct 26

Few categories reveal as much about Latin American consumers as those that accompany some of life’s most intimate stages: baby diapers, menstrual care and adult incontinence. Their development across the region is being reshaped by demographic shifts, evolving lifestyles, new consumer priorities and cultural barriers that still limit access. In a challenging environment for the industry, these categories invite us to look beyond the product and open a much-needed conversation about wellbeing, access and dignity.

Jorge Araya

Jorge Araya

Article

Pharmaceutical Cues Shape Precision Beauty

1 Oct 26

Beauty’s shift towards efficacy is changing the role of packaging. As consumers seek more targeted and results-driven solutions, brands are turning to pharmaceutical-inspired formats that reinforce precision, convenience and scientific credibility.

Aishwarya Rajpara

Aishwarya Rajpara

Article

Beyond the Roll: Latin America's Tissue Reset

1 Oct 26

Abstract for Preview tab: With more cautious consumers, changing households and a growing search for value, tissue in Latin America must find new growth sources. Retail and away-from-home (AFH) tissue are evolving amid category shifts, market pressure and new expectations around value, performance and efficiency.

Jorge Araya

Jorge Araya

Article

Luxury Is Becoming AI’s Blind Spot

14 Sep 26

Luxury brands have long refined the purchase moment: the lighting, the associate, the packaging, an unhurried pace – each element converting interest into desire, and desire into margin. AI-mediated commerce is changing this, as AI systems experience none of the elements luxury historically relied on.

Rabia Yasmeen

Rabia Yasmeen

Article

The Rise of Arabian Fragrances: From Regional Tradition to Global Opportunity

14 Sep 26

The Rise of Arabian Fragrances: From Regional Tradition to Global Opportunity

Jared Conway

Jared Conway

Article

Top Five Trends Shaping Beauty and Personal Care in 2026 and 2027

28 Aug 26

Global beauty and personal care growth is accelerating as consumers demand tangible value, science-backed efficacy and emotional resonance. Five trends define 2026: Longevity reframes beauty as healthspan; Clean Reimagined moves from "free from" to substantiated proof; Emotional Micro-indulgence turns affordability into joy; Scroll to Shop collapses discovery and purchase into AI-led moments; Asian Wave positions the region as beauty's new centre of ingredient innovation and price-value balance.

Kayla Villena

Kayla Villena