According to Euromonitor International, the world beauty and personal care market size will grow to USD547 billion in 2027. Asia Pacific is the key driver of this growth, accounting for 67% of the growth value. With the region being seen as the future strategic focus, global beauty companies are investing in the following three areas in Asia Pacific: premiumisation of brand portfolio, solid R&D foundation in Asia, and virtual and interactive shopping experience.
Direct selling continues to be the most relevant channel in Latin America. But since 2020, direct selling has flatlined and faces several challenges. Euromonitor takes a closer look at how direct selling in Latin America changed after the COVID-19 pandemic and what to expect in 2023 and beyond.
China is the largest market for skin care and second largest for colour cosmetics, with a combined market size of USD49 billion in 2022. Here we look at five areas where C-beauty brands are positioning themselves and winning Chinese consumers.
As beauty and wellness continue to converge, the oral care segment is seeing continued focus on oral health, on ingredients, and on premiumisation. Innovation in sustainability, purpose and ingredient sourcing are driving growth. Here, we uncover the best prospects for the oral segment globally, while also highlighting the most significant challenges.
Here we examine how sustainability is driving innovation in wipes in the tissue and hygiene space (in which the main concerns are related to biodegradeability and environmentally-friendly disposal) and BPC (in which the main concerns are packaging recyclability and free-form/ingredient claims).
High commodity prices and supply chain disruptions are to continue to set the global economy on a course of slower growth and high inflation in 2023. Euromonitor International takes a closer look at a category that is often used to test the resilience of colour cosmetics during periods of downturn - lipstick.