Health and Beauty We examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.

White Papers

White Paper

2021 Beauty Trends: What do Consumers Want and How can Brands Deliver?

Euromonitor International

Euromonitor International

5 Nov 21

The perception of beauty, health and wellness have significantly changed since the COVID-19 pandemic. As a result, consumers are demanding more authenticity and transparency when buying beauty products.

White Paper

Changing Attitudes in Health and Nutrition: Rise of Immunity-Boosting Strategies

Euromonitor International

Euromonitor International

29 Jul 21

Healthy living remains a priority for global consumers and the definition of “being healthy” continues to evolve. Most consumers feel that health encompasses physical health as well as mental well-being and personal happiness. In this white paper we showcase some…

White Paper

Beauty Survey 2020 Key Insights

Euromonitor International

Euromonitor International

4 Nov 20

Understanding the profile of a 2020 beauty shopper, what products they are interested in and how they purchase them are essential factors which businesses need to consider when building both short term and long term strategies. Health care and hygiene have…

White Paper

Beauty Survey 2019 Key Insights

Euromonitor International

Euromonitor International

6 Nov 19

Digital platforms and social media are playing an increasingly important role in educating consumers about beauty products, ingredients and their specific hair or skin needs, while also offering shopping convenience. Developments in digital technology have brought brands, retailers, influencers and…

White Paper

Beauty Survey 2018 Key Insights

Euromonitor International

Euromonitor International

27 Nov 18

Consumer beauty preferences continue to evolve, creating opportunities for brands to attract new customers with innovative products. In this survey extract, we explore three trends shaping beauty and personal care in 2018: the changing perceptions of beauty, men’s grooming habits…

White Paper

Vitamins and Dietary Supplements: Market Trends

Euromonitor International

Euromonitor International

26 Sep 18

The trends towards healthy lifestyles and disease prevention are generating growth opportunities and challenges for vitamins and dietary supplements (VDS) firms. As a result, companies are adjusting to a new, connected and more informed consumer. Download now to: Understand key…