The tissue and hygiene industry saw growth contract slightly during 2021 after the pandemic disruption of 2020. However, there is still much to be had in terms of opportunity, in large part opportunities to increase levels of at-home consumption and significant potential in developing markets to be realised. Both store and non-store retailers have demonstrated an ability to adapt to changing market shifts, further increasing consumer expectations around topics such as access to product, value fo
This report comes in PPT.
Private label gains ground due to increasing consumer search for better value and quality deals, discounters growing as a channel for tissue and hygiene among regions. While private label in North America and Western Europe is still being developed, in other regions it is only yet emerging.
Health vigilance and increased focus on wellness-centred lifestyles benefits retail tissue and hygiene long-term growth in both developed and developing markets. The COVID-19 pandemic has increased consumers’ health-consciousness, and these changes in the way consumers shop and think about hygiene in general are expected to be carried throughout the forecast period.
E-commerce is leading the way in non-store channels, with consumers turning to the format during the pandemic and expected to keep using it in the years thereafter. Heavy investments from retailers coupled with innovation in terms of new businesses utilising the platform leads to significant potential for further growth among tissue and hygiene products over the forecast period.
Income improvement, increased product availability and untapped per capita consumption potential in developing markets is expected to drive growth in retail hygiene sales over the forecast period, while hybrid working and more time spent at home positively affects the tissue outlook.
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.See All of Our Definitions
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