Where Consumers Shop for Tissue and Hygiene

Delivery

This report comes in PPT.

Key Findings

Private label on the rise

Private label gains ground due to increasing consumer search for better value and quality deals, discounters growing as a channel for tissue and hygiene among regions. While private label in North America and Western Europe is still being developed, in other regions it is only yet emerging.

Pandemic reshaping habits

Health vigilance and increased focus on wellness-centred lifestyles benefits retail tissue and hygiene long-term growth in both developed and developing markets. The COVID-19 pandemic has increased consumers’ health-consciousness, and these changes in the way consumers shop and think about hygiene in general are expected to be carried throughout the forecast period.

Acceleration of e-commerce

E-commerce is leading the way in non-store channels, with consumers turning to the format during the pandemic and expected to keep using it in the years thereafter. Heavy investments from retailers coupled with innovation in terms of new businesses utilising the platform leads to significant potential for further growth among tissue and hygiene products over the forecast period.

Changing lifestyles of consumers

Income improvement, increased product availability and untapped per capita consumption potential in developing markets is expected to drive growth in retail hygiene sales over the forecast period, while hybrid working and more time spent at home positively affects the tissue outlook.