Video Games

Nintendo Co Ltd’s performance rests on the strong presence of Nintendo Switch in markets such as the US, France, and Japan. Strong brand image, coupled with technological advancements, marketing initiatives as well as industry and licensing ...

Video games in Western Europe is beginning to witness a shift from hardware driven sales to a growing adoption of digital and software developments. Mobile games is now the largest category in the region; however, the fragmentation of the category ...

Digital video game software is growing faster than physical video game software. Mobile gaming is one of the most preferred categories in digital video games. Due to competition for established players from local players like Lava, Karbonn and ...

Despite economic headwinds in some markets, the toys and games industry continues to see growth globally. However, the continuing adoption of smart devices and digital entertainment at an ever earlier age puts a spotlight on the need for seamless ...

Static consoles remain a popular choice when it comes to gaming, in a market dominated by consumers who remain loyal to their preferred brand. Both Microsoft’s Xbox and Sony’s PlayStation experienced steady growth, despite nearing the end of the ...

The success of Nintendo’s Switch is highly attributed by great interest in console games as an enjoyable bonding activity for both children and adults alike. With family-friendly games like the Super Mario and Zelda series, Nintendo has succeeded in ...

After the strong retail value performances of 2017 and 2018, growth is set to return to more normal rates over the course of the forecast period. The exceptional performance of Nintendo Switch drove growth of video games at the end of the review ...

When the new static console Nintendo Switch was released in 2017, it was met with a great deal of enthusiasm from local gamers, not only improving Nintendo Co Ltd’s overall ranking in video games but also giving a huge boost to sales of static ...

Growing at aggressive double-digit rates year on year, digital streaming and entertainment is a booming industry in Brazil. Brazilians are already renowned for being passionate about sports and an increase in connectivity year on year and widespread ...

When the first PlayStation console was released in the late 1990s, it was met with a great response. Sony came back with PlayStation 2, which went on to become the highest-selling console ever. For consumers looking for better graphic quality when ...

Static consoles recorded high value sales growth for the second year in a row in 2018. The category continues to recover from its sluggish performance during the highest peak of the economic crisis during the review period. Healthy sales of static ...

Mobile games registered the highest increase in actual retail value sales in 2018 due to the increasing penetration of smartphones and the development of mobile internet in the country. As mobile internet becomes more available and affordable, mobile...

Many game developers are now offering some of their titles in the market as free to play, and are focusing more on in-game monetisation strategies. Counter Strike: Global Offensive is an example of a game that used to require gamers to purchase the ...

After a strong, but bumpy, ride over the review period, static consoles returned to growth in 2017 after the successful launch of Nintendo Switch. The category, however, again recorded an overall retail value decline in 2018 as PlayStation4 and Xbox ...

With young and older consumers enjoying video games, the category posted strong value growth in 2018. As the Italian market is less mature than some other EU markets, there remains significant room for development and growth. For example, static ...

Video games hardware experienced a turnaround in fortunes in 2018 in Mexico as companies began to focus on innovation in an attempt to revive interest in a product that lost popularity mid-review period, leading to declining current value sales. The ...

The popularity of e-sports continues to grow rapidly in Hong Kong, with professional full-time gamers receiving massive sponsorship deals. In addition, growth in this area is also being supported by Hong Kong’s government, which has provided HKD100 ...

Video games software continued to hold the highest value share within video games, with digital console games continuing to be the strongest performer in 2018. New releases of popular games such as God of War and Red Dead Redemption, managed to ...

The release of new games was a key factor behind the ongoing strong growth of video games in Poland in 2018, along with rising disposable incomes. Many Poles are continuously looking for new games which can entertain and stimulate them, with ...

The way in which people play video games is changing and this is reflected in the rapid shift from physical to digital video games software. The dynamic growth of mobile games is attributed to the increasing penetration of smartphones in Thailand, ...