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Video Games

Market research on the video games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Video Games in India

Aug 2019

Digital video game software is growing faster than physical video game software. Mobile gaming is one of the most preferred categories in digital video games. Due to competition for established players from local players like Lava, Karbonn and ...

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Strategy Briefing

Strategy Briefing

Toys and Games Global Industry Overview

Jul 2019

Despite economic headwinds in some markets, the toys and games industry continues to see growth globally. However, the continuing adoption of smart devices and digital entertainment at an ever earlier age puts a spotlight on the need for seamless ...

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Country Report

Country Report

Video Games in South Africa

Jul 2019

Static consoles remain a popular choice when it comes to gaming, in a market dominated by consumers who remain loyal to their preferred brand. Both Microsoft’s Xbox and Sony’s PlayStation experienced steady growth, despite nearing the end of the ...

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Country Report

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Video Games in Singapore

Jul 2019

The success of Nintendo’s Switch is highly attributed by great interest in console games as an enjoyable bonding activity for both children and adults alike. With family-friendly games like the Super Mario and Zelda series, Nintendo has succeeded in ...

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Country Report

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Video Games in France

Jun 2019

After the strong retail value performances of 2017 and 2018, growth is set to return to more normal rates over the course of the forecast period. The exceptional performance of Nintendo Switch drove growth of video games at the end of the review ...

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Country Report

Country Report

Video Games in Malaysia

Jun 2019

When the new static console Nintendo Switch was released in 2017, it was met with a great deal of enthusiasm from local gamers, not only improving Nintendo Co Ltd’s overall ranking in video games but also giving a huge boost to sales of static ...

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Country Report

Country Report

Video Games in Brazil

Jun 2019

Growing at aggressive double-digit rates year on year, digital streaming and entertainment is a booming industry in Brazil. Brazilians are already renowned for being passionate about sports and an increase in connectivity year on year and widespread ...

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Country Report

Country Report

Video Games in Indonesia

Jun 2019

When the first PlayStation console was released in the late 1990s, it was met with a great response. Sony came back with PlayStation 2, which went on to become the highest-selling console ever. For consumers looking for better graphic quality when ...

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Country Report

Country Report

Video Games in Russia

Jun 2019

Static consoles recorded high value sales growth for the second year in a row in 2018. The category continues to recover from its sluggish performance during the highest peak of the economic crisis during the review period. Healthy sales of static ...

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Country Report

Country Report

Video Games in Ukraine

Jun 2019

Mobile games registered the highest increase in actual retail value sales in 2018 due to the increasing penetration of smartphones and the development of mobile internet in the country. As mobile internet becomes more available and affordable, mobile...

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Country Report

Country Report

Video Games in the US

Jun 2019

Many game developers are now offering some of their titles in the market as free to play, and are focusing more on in-game monetisation strategies. Counter Strike: Global Offensive is an example of a game that used to require gamers to purchase the ...

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Country Report

Country Report

Video Games in Spain

Jun 2019

After a strong, but bumpy, ride over the review period, static consoles returned to growth in 2017 after the successful launch of Nintendo Switch. The category, however, again recorded an overall retail value decline in 2018 as PlayStation4 and Xbox ...

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Country Report

Country Report

Video Games in Italy

Jun 2019

With young and older consumers enjoying video games, the category posted strong value growth in 2018. As the Italian market is less mature than some other EU markets, there remains significant room for development and growth. For example, static ...

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Country Report

Country Report

Video Games in Mexico

Jun 2019

Video games hardware experienced a turnaround in fortunes in 2018 in Mexico as companies began to focus on innovation in an attempt to revive interest in a product that lost popularity mid-review period, leading to declining current value sales. The ...

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Country Report

Country Report

Video Games in Hong Kong, China

Jun 2019

The popularity of e-sports continues to grow rapidly in Hong Kong, with professional full-time gamers receiving massive sponsorship deals. In addition, growth in this area is also being supported by Hong Kong’s government, which has provided HKD100 ...

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Video Games in the Netherlands

Jun 2019

Video games software continued to hold the highest value share within video games, with digital console games continuing to be the strongest performer in 2018. New releases of popular games such as God of War and Red Dead Redemption, managed to ...

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Country Report

Country Report

Video Games in Poland

Jun 2019

The release of new games was a key factor behind the ongoing strong growth of video games in Poland in 2018, along with rising disposable incomes. Many Poles are continuously looking for new games which can entertain and stimulate them, with ...

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Country Report

Country Report

Video Games in Thailand

Jun 2019

The way in which people play video games is changing and this is reflected in the rapid shift from physical to digital video games software. The dynamic growth of mobile games is attributed to the increasing penetration of smartphones in Thailand, ...

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Country Report

Country Report

Video Games in Turkey

Jun 2019

Static consoles took a major hit in volume growth terms over 2018, as consumer purchasing power decreased further on the back of ongoing currency devaluation. Volume sales of static consoles are expected to continue to struggle over 2019 in line with...

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Country Report

Country Report

Video Games in Taiwan

Jun 2019

Video games already dominates sales of toys and games in Taiwan with these products appealing to most age groups and spanning multiple platforms and the category is set to increase its dominance over the forecast period. Video games was impacted ...

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