Video Games

Market research on the video games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Strategy Briefing

Strategy Briefing

Distribution Channels in Toys and Games

Jun 2018

Toys and game retailing continued to see a shift from store based to internet retailing in 2017, as the migration from traditional toys stores to internet retailing continued as did the growth of mobile gaming. Toys “R” Us was forced to declare ...

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Video Games in Brazil

Jun 2018

The improving signs in the Brazilian economy, which in turn have revealed more positive socioeconomics indicators such as growth of disposable incomes after three deteriorating years, partly explain a rebound by video games. This was especially the ...

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Video Games in Taiwan

Jun 2018

Video games already generates much higher value sales than traditional toys and games and the gap between the two categories is set to widen over the forecast period. The more dynamic growth expected in video games is set to be mainly due to the ...

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Strategy Briefing

Strategy Briefing

Toys and Games Global Industry Overview

Jun 2018

The global toys and games market continues to grow, as headwinds within the traditional toy space have been more than offset by the success of static consoles in video games. Traditional toys saw an uneven year in 2017, as growing demand for ...

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Video Games in Japan

Jun 2018

Nintendo Switch was behind the largest sales of video games in Japan ever witnessed in 2017. The static console was first launched in the market in March 2017 and made an instant impact on gaming accessories and console games, with the latter ...

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Video Games in South Korea

Jun 2018

Consoles, and particularly hand-held consoles, are set to record declines over the forecast period as a large number of game players shift to online and mobile games. On the other hand, AR/VR headsets is expected to register strong growth due to the ...

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Video Games in Australia

Jun 2018

In 2017, static consoles was one of the fastest growing categories in video games in Australia thanks to consumer interest in new product launches, including PlayStation 4 Pro, Xbox One X and Nintendo Switch, with the latter being particularly ...

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Video Games in Mexico

Jun 2018

The launch of consoles in the country have helped the category to close last year with considerable growth, placing Mexico as one of the most important territories in Latin America relating to video games. The first release in 2017 was Nintendo ...

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Video Games in Canada

Jun 2018

In 2017, video games hardware returned to growth thanks to the launch of new products. These included the PlayStation 4 Pro from Sony, which offers ultra-high resolution 4K clarity and stronger processing power. Its rival Microsoft, meanwhile, ...

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Video Games in the US

Jun 2018

The release of the Nintendo Switch in March 2017 had a profound impact on video games, as the console was well-received by consumers, and sold out for almost the entire year. Its sales impacted numerous areas of the video games landscape. First, the ...

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Video Games in Thailand

Jun 2018

Video games in Thailand performed better in 2017 than in 2016, although failed to reach the double-digit growth of 2015. Its strong performance can be attributed to the robust growth of digital video games software, primarily online games and mobile ...

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Video Games in India

Jun 2018

Indian consumers are spending increasing amounts of time playing mobile games. These not only include globally popular titles such as Candy Crush Saga and Clash of Clans, but also mobile games developed by local companies, such as Ludo King from ...

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Video Games in China

Jun 2018

In 2017, mobile games continued to record dynamic retail value sales growth, to account for the highest share. The penetration of smartphones provided a strong platform for mobile games. Several popular mobile games performed strongly. For example, ...

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Video Games in Malaysia

Jun 2018

Static consoles represented the fastest growing category within video games hardware in 2017, boosted by the launch of Nintendo Switch, which quickly became one of the leading static console brands in Malaysia. The Nintendo Switch launch propelled ...

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Video Games in the Netherlands

Jun 2018

Video games value sales increased impressively in 2017 thanks to the launch of the Nintendo Switch console. The console was well received amongst Dutch consumers, with the product sold not only in media products stores but also widely in traditional ...

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Video Games in the Philippines

Jun 2018

In 2017, static consoles saw the strongest current retail value growth in overall video games hardware thanks largely to the successful launch of the Nintendo Switch. Shortly after its launch, the Nintendo Switch overtook the Xbox One to become the ...

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Video Games in Turkey

Jun 2018

Although video games hardware continued to record dynamic growth in 2017 due to the introduction of AR/VR headsets and high volume sales of PlayStation 4 Pro, household penetration of video games hardware remained at a low level, mainly due to high ...

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Video Games in Romania

Jun 2018

Video games saw further fast retail value growth in 2017, due to the positive economic situation in the country and an improving technological infrastructure. Video games also benefit from age compression, as children move from traditional toys and ...

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Video Games in Russia

Jun 2018

Video games hardware sales recovered in 2017, mainly due to increased interest in static consoles. The launch of PlayStation 4 Pro at the end of 2016 resulted in bigger growth only in 2017 as many consumers waited for the Xbox One X launch in order ...

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Video Games in Sweden

Jun 2018

The launch of Nintendo Switch in March 2017 had an immediate impact on the volume sales of static consoles, which registered a double-digit increase. This followed a decline in 2016, a year which was noteworthy for its lack of genuine innovation and ...

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