Market research on the toys and games industry. Standardised and ...
Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
Value sales of video games rocketed in Australia in 2020 in response to the impact of the COVID-19 pandemic, with home seclusion forcing consumers to seek at-home entertainment. This upwards trajectory continued in 2021, when lockdowns were…
After seeing explosive growth during the initial phase of the pandemic, video games in Argentina continued to register solid growth in both current and constant value terms in 2021, driven by home seclusion and the hybrid education model. Being…
The top three titles in annual sales of mobile games in Japan were static from 2017 to 2020: Monster Strike by Mixi, Puzzles and Dragons by Gungho, and Fate/Grand Order by Type-Moon. Monster Strike was first released in 2013, Puzzles and Dragons in…
Dominated by mobile games, video games continued to enjoy strong current value growth in 2021. During the COVID-19 pandemic, people looked for forms of entertainment to help them to pass the many hours they spent at home, with video games a prominent…
Following on from its strong performance during 2020, the rate of growth in retail constant value sales (2021 prices) of video games remained in double digits in 2021. COVID-19 significantly increased the number of gamers in the country. Based on…
Having surged into double digits during 2020 on the back of pandemic-related restrictions on movement, the rate of growth in retail constant value sales of video games slowed significantly in 2021 but remained robust. This slowdown was particularly…
Having surged by almost a third in 2020, the rate of growth in retail constant value sales (2021 prices) of video games slowed significantly during 2021 but remained in double digits. Lockdown restrictions were the main factor driving demand growth.…
With economic conditions improving and the launch of a new generation of consoles (Microsoft Corp.’s Xbox Series S and X and particularly Sony’s PlayStation 5), the rate of growth in retail constant value sales of video games accelerated during 2021.…
Value sales of video games declined in 2021, following a year of strong growth when sales were boosted by the COVID-19 lockdown and home seclusion – with consumers searching for entertainment and ways to pass the time within the household.…
Retail constant value sales of video games continued to expand at a double-digit rate during 2021, with mobile games, online games and AR/VR headsets the most dynamic categories. Indeed, mobile and online games now account for more than half of…
Video games dwarf traditional toys and games in Taiwan in terms of retail value sales. Moreover, video games are far more dynamic, with the category’s annual rate of growth in retail constant value sales more than doubling in 2021. Pandemic-related…
Video games continued to enjoy a pandemic-driven boost to current value sales in 2021. Despite Sweden never enforcing a formal lockdown, social distancing was still recommended in 2021, and many people continued to stay indoors, and had a limited…
Video games were greatly appreciated as an entertainment option during lockdown periods as a result of the pandemic. In 2021, quarantine requirements were significantly reduced in Brazil, as the country’s vaccination campaign showed positive results…
Consoles saw new product launches in 2020, and continued to ride on the increasing number of gamers in Singapore, stemming from the home seclusion faced during COVID-19 and consumers’ desire to pass time while staying connected to friends and family.…
In 2016, video games surpassed traditional toys and games in terms of retail value sales for the first time, and the gap between the two continued to widen throughout the forecast period. Indeed, during 2020, the rate of growth in retail constant…
Having surged by a quarter during 2020, the rate of growth in retail constant value sales (2020 prices) of video games slowed significantly during 2021 but remained in double digits. Video games have performed strongly during the COVID-19 crisis, as…
Video games continued to see dynamic growth in current value terms in 2021, despite COVID-19 creating additional challenges for retailers, manufacturers and distributors. Video games are hugely popular among most age groups, with there being a large…
Having accelerated sharply during 2020, the rate of growth in retail constant value sales (2020 prices) of video games slowed significantly in 2021, with the category recording its worst performance in eight years. COVID-19 supported strong demand…
Indians have access to amongst the cheapest data services in the world. Cheap data, in conjunction with a significant young population, has translated into the fast adoption of digital video games software in India. Pre-pandemic, gaming was…
Video games saw an exceptional rise in current value sales in 2020 due to COVID-19, with further double-digit growth seen in 2021. With more time spent at home for work, schooling and entertainment to avoid the risk of contracting the virus,…