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Strategy Briefing

World Market for Apparel and Footwear

Nov 2020

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Apparel and footwear was among the industries hardest hit by the Coronavirus (COVID-19) pandemic. Retail sales were damaged by temporary store closures and weakened consumer spending. The pandemic also accelerated a channel shift to e-commerce in the industry. This report provides a top-line overview of market performance and prospects, including the impact of COVID-19, and outlines key trends within the global apparel and footwear business landscape.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Examining top trends shaping apparel and footwear

Digitalisation

The pandemic has generated further momentum for the already rapidly growing e-commerce channel. New digital retail strategies, such as curbside pick-up and order delivery, as well as virtual shopping appointments and livestream shopping, will be significant as the online channel expands in the industry.

Sustainable and ethical

Consumers are prioritising brands that hold sustainability as a purpose. From changing their supply chain to launching upcycled garments, companies are stepping up their eco-friendly commitments. Also, they are increasingly taking a stand on social issues to show their support and to connect with consumers on a personal and emotional level.

Wellness

Consumers have shifted to adopting healthy lifestyles, and this trend is continuing during the pandemic. While consumers are finding ways to stay active inside their home, companies are offering virtual classes to support their at-home experience and continue interacting with them.

Price and value for money

The widespread global recession and rising unemployment rates will make price and value for money much more important for consumers. Unbranded products and private label could benefit from offering basic items at low prices amid the severe economic environment.

Supply chain

Since the pandemic began, manufacturing supply chains and retail operations have been under unprecedented pressure, due to tightening travel restrictions, factory shutdowns and retail store closures. Companies will need to reassess their existing supply chains to rebuild with resilience.

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Introduction

Scope

Industry Snapshot

Apparel and footwear industry ranked second in global consumer goods

Retail sales are seriously damaged by the coronavirus pandemic

Womenswear continues to lead in the majority of markets

Consumers are increasingly looking for casual wear during lockdown

Asia Pacific is the only region forecast to grow over 2019-2024

China predicted to recover fastest from the pandemic

The pandemic further accelerates channel shift to e-commerce

Leading Companies and Brands

Apparel and footwear remains highly fragmented

Top companies quickly pivot to digital channels amid pandemic

China’s quick recovery from COVID-19 supports local companies’ growth

Top Trends Shaping the Industry

The COVID-19 pandemic creates new challenges for retailers

Brands and retailers make a quick pivot during the pandemic

Examining top trends shaping apparel and footwear

Rethinking consumer touchpoints with declining retail footfall

Millennials and Gen Z embrace virtual living

Sustainability commitments will remain important in the long term

Brands and retailers become more vocal about social and political issues

Consumers prioritise comfort and versatility

Coronavirus lockdown boosts demand for at-home wellness

Heavy promotional activity to write down unit prices

Private label expected to see market share growth during the pandemic

Apparel and footwear players rethink their supply chain strategies

The COVID-19 pandemic will have a long-lasting impact on supply chains

Global Outlook

Revisiting the industry forecast under various future scenarios

Forecast dashboard models different COVID-19 forecast scenarios

The industry will continue to suffer from the pandemic in the longer term

Market Snapshots

Global snapshot of womenswear

Global snapshot of menswear

Global snapshot of childrenswear

Global snapshot of footwear

Global snapshot of apparel accessories

Global snapshot of hosiery

Global snapshot of sportswear

Regional snapshot: Asia Pacific

Regional snapshot: North America

Regional snapshot: Latin America

Regional snapshot: Western Europe

Regional snapshot: Middle East and Africa

Regional snapshot: Eastern Europe

Regional snapshot: Australasia

Appendix

Definitions

Why buy this report?

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Megatrends

Strategy Briefing

World Market for Apparel and Footwear

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Examining top trends shaping apparel and footwear

Digitalisation

Sustainable and ethical

Wellness

Price and value for money

Supply chain

Want to find out more about this report?

Table of Contents

Introduction

Scope

Industry Snapshot

Apparel and footwear industry ranked second in global consumer goods

Retail sales are seriously damaged by the coronavirus pandemic

Womenswear continues to lead in the majority of markets

Consumers are increasingly looking for casual wear during lockdown

Asia Pacific is the only region forecast to grow over 2019-2024

China predicted to recover fastest from the pandemic

The pandemic further accelerates channel shift to e-commerce

Leading Companies and Brands

Apparel and footwear remains highly fragmented

Top companies quickly pivot to digital channels amid pandemic

China’s quick recovery from COVID-19 supports local companies’ growth

Top Trends Shaping the Industry

The COVID-19 pandemic creates new challenges for retailers

Brands and retailers make a quick pivot during the pandemic

Examining top trends shaping apparel and footwear

Rethinking consumer touchpoints with declining retail footfall

Millennials and Gen Z embrace virtual living

Sustainability commitments will remain important in the long term

Brands and retailers become more vocal about social and political issues

Consumers prioritise comfort and versatility

Coronavirus lockdown boosts demand for at-home wellness

Heavy promotional activity to write down unit prices

Private label expected to see market share growth during the pandemic

Apparel and footwear players rethink their supply chain strategies

The COVID-19 pandemic will have a long-lasting impact on supply chains

Global Outlook

Revisiting the industry forecast under various future scenarios

Forecast dashboard models different COVID-19 forecast scenarios

The industry will continue to suffer from the pandemic in the longer term

Market Snapshots

Global snapshot of womenswear

Global snapshot of menswear

Global snapshot of childrenswear

Global snapshot of footwear

Global snapshot of apparel accessories

Global snapshot of hosiery

Global snapshot of sportswear

Regional snapshot: Asia Pacific

Regional snapshot: North America

Regional snapshot: Latin America

Regional snapshot: Western Europe

Regional snapshot: Middle East and Africa

Regional snapshot: Eastern Europe

Regional snapshot: Australasia

Appendix

Definitions

Why buy this report?

Want to find out more about this report?

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