Home Products Our experts uncover key changes in consumer lifestyles and product development shaping the global home products market landscape; looking across home care, home and garden and pet care.

Editor's Choice

Article

Top Five Trends Shaping Pet Care in 2026

1 Oct 26

Global pet care approaches USD225 billion in retail value in 2026, expanding 5% year-on-year in current terms. Value gains continue to outpace volume growth as affordability pressures constrain spending. Future growth will increasingly come from cat food, emerging markets and affordable premium propositions. Against this backdrop, five trends are redefining the industry's growth opportunities and competitive landscape.

Sahiba Puri

Sahiba Puri

Article

What Latin America's Home Care Market Demands

24 Sep 26

Latin American home care is evolving in response to economic pressure, global uncertainty and changing consumer habits. Like elsewhere in FMCG, brands are being challenged to deliver value in relevant and compelling ways for today’s consumers. What matters most when it comes to household cleaning? What drives product choice? And are current value propositions keeping pace with consumer needs? In this context, affordability, scent and time-saving performance are increasingly important in shaping demand across the region.

Jorge Araya

Jorge Araya

Article

Five Main Trends Shaping the Home and Garden Industry

6 Jul 26

The global home and garden industry reached around USD1.3 trillion in 2025, but demand remained subdued as weak consumer confidence, softer housing transactions and ongoing economic pressure weighed on spending.

Rasa Vaiciuniene

Rasa Vaiciuniene

Article

Three Trends Shaping the Home and Garden Industry

7 Nov 25

Demand for the home and garden industry is shaped by factors like time spent at home, home-related transactions, interest rates, and economic confidence—all of which have been declining, leading to stagnant growth. Euromonitor highlights three key trends that will influence the industry’s future.

Fatima Linares

Fatima Linares

Infographic

Home and Garden Industry Overview

4 Nov 25

This infographic highlights recent home and garden trends and Euromonitor's projections for the industry.

Euromonitor International

Euromonitor International

Article

Pricing pressure, premiumisation and pet health: Trends shaping global pet care in 2025

3 Sep 25

Rising costs, changing pet preferences and premiumisation are shaping pet care demand. Pet health is paramount, as pet owners adopt a preventative approach to pet health management. In parallel, health- related attributes are infiltrating the non-therapeutic pet food space, highlighting the focus on pet health.

Sahiba Puri

Sahiba Puri