The e-commerce channel has skyrocketed during 2020 and different food players have adapted to the demand for online retail at different paces. In this video, Maria Mascaraque will pinpoint the key opportunities in the space, including the large amount of consumer data collected to identify customers’ purchasing behaviour and strategies to win in online platforms while understanding competition between ghost kitchens and dark stores.
For further insight, read our report The Future of Food Retail: A Spotlight on E-Commerce