Join our in-country analyst, based in Nairobi Kenya, as she walks you through the typical purchasing behaviour of a middle-class consumer in Kenya. The consumer journey will introduce viewers to the informal retailing environment, by showcasing where traditional products and heritage brands are purchased and how a typical breakfast is prepared. Understand the local insights, such as why consumers stick to their daily purchasing routines and how low prices and proximity to retailers influence their spending habits and why informal retailers remain popular in major cities.
In this video, Industry experts Margaux Laine, Natalia Theofilopoulou, Aleksandras Bacevicius and Roland Szaki discuss how the pandemic has permanently changed the way consumers spend their time and money. Consumers are set to spend more time at home in comparison to post-COVID, impacting impulse purchase and physical shopping now threatened by the rise of pre-planned impulse and e-commerce sales. In the last 2 years, snacks players have developed solutions to address the increasing need for comforting and entertainment at home, and as such, answering the hometainment trend.
COVID-19 has brought financial uncertainty to virtually all national economies, prompting consumers to adopt thriftier expenditure habits. Conversely, those working from home or choosing to stay at home rather than go out for entertainment are also in a position to save money, leading to a search for more premium, entertaining product offers. Such different experiences arising from the pandemic have led to a clear trend towards polarisation in retail prices for snacks.
The e-commerce channel has skyrocketed during 2020 and food players have adapted to the demand for online retail at different paces. In this video, Maria Mascaraque will pinpoint key opportunities, including consumer data collected to identify customers’ purchasing behaviour and strategies to win in online platforms while understanding competition between ghost kitchens and dark stores.
According to Euromonitor, Hong Kong recorded one of the fastest growing markets for meat-substitutes in Asia Pacific in 2020. Sabrina Sakhrani, General Manager of Euromonitor International's Hong Kong office interviewed Next Gen Foods about the company's newly established plant-based chicken TiNDLE, together with Classic Fine Foods, its distributor, on their visions, insights and disruptions in the plant-based field.