In this video, industry experts Simona Bernatonyte and Ekaterina Tretyakova discuss how COVID-19 has brought financial uncertainty to virtually all national economies, prompting consumers to adopt thriftier expenditure habits. Conversely, those working from home or choosing to stay at home rather than go out for entertainment are also in a position to save money, leading to a search for more premium, entertaining product offers. Such different experiences arising from the pandemic have led to a clear trend towards polarisation in retail prices for snacks.