Webinar
No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Follow:
Simona Bernatonyte
Senior Research AnalystVilnius
Lithuanian, English
Besides her main role as a commissioner for six Eastern European countries, Simona is the health and wellness central project team lead, where she participates in global data checks and builds strategic content knowledge. In addition, Simona is involved in Euromonitor's Product Claims and Positioning system, where she conducts data updates and system optimisation.
Simona Bernatonyte is a Senior Research Analyst for food and nutrition research at Euromonitor International. She coordinates research projects in multiple Central and Eastern European countries, and monitors key consumer trends and market developments in these geographies. Her global research focus is centered around the health and wellness domain, with particular attention to organic and plant-based dairy products. In addition, Simona has a background in B2B market analysis in key global industries, and has authored multiple country reports on consumer income and expenditure patterns. Simona has a master's degree in International Relations, and related work experience in Asia and Europe.
Related to Food and Nutrition
Article
The Fibre Opportunity: What We Can Learn From Protein
High protein is the widest-diffusing functional claim of the last decade in food and drink, and the cautionary tale attached to it is now visible in the numbers. Full diffusion delivered tonnage but eroded margin. Fibre is the next claim on that road, and its slower, more conditional climb is not a weakness – handled well, it is what will protect its pricing power.
Article
Dairy Products and Alternatives: Key Trends into 2027
Dairy is moving from premiumisation to mass-premiumisation. Brands must deliver affordable quality that retains mainstream consumers and drives value, making price more decisive than before.
