London
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Karine is responsible for the content and quality of Euromonitor’s global health and wellness data and analysis and is a regular speaker at international conferences and trade shows.
Karine advises clients across the food and nutrition industry spectrum and provides expertise on key trends, including functional nutrition, clean label, food as medicine, but also ingredient diversification and sustainable eating. Prior to her current role, Karine was Project Lead on snacks research at Euromonitor.
Thought leader in global food and nutrition markets and speaker at trade events. Proficient research expert and industry manager.
High protein is the widest-diffusing functional claim of the last decade in food and drink, and the cautionary tale attached to it is now visible in the numbers. Full diffusion delivered tonnage but eroded margin. Fibre is the next claim on that road, and its slower, more conditional climb is not a weakness – handled well, it is what will protect its pricing power.
As consumers become more selective, claims made about food are now less about driving incremental value and more about maintaining relevance. A clearer “claim ladder” is emerging: baseline nutrition cues at the bottom, and outcome-led propositions at the top that can still justify premium pricing when aligned with category role and sensory appeal.
Wellness has become a high value expectation for consumers, creating a strong opportunity for companies to integrate it into loyalty strategies. Its broad, adaptable scope allows almost any brand to embed wellness and form partnerships with health and wellness players. By rewarding progress on personal wellness journeys, companies create a powerful engagement loop that drives loyalty, relevance, and new revenue potential.
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Fi Europe 2026 brings the global food and beverage ingredients industry together for three days of business, networking and cutting-edge insights.
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Anuga presents you the future of the food industry on a silver platter. Let yourself be inspired by valuable insights and ideas.