Matthew Barry
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Matthew Barry

Global Insight Manager: Food, Cooking and Meals

Chicago

English

Matt is Global Insight Manager for Food, Cooking and Meals at Euromonitor International. He focuses on providing insights to large food clients but also supports in the wider space including beverage companies, government agencies, and suppliers.

Matt advises clients in the food, beverages, and B2B space on a wide variety of topics. Particular interest areas include cooking ingredients and meals, hot drinks, functional food and beverage, and the impact of geopolitics on food. Matt holds a master's degree in International Relations from the Harvard University School of Extension Studies. He has been quoted in publications such as the Economist, The Financial Times, and The Wall Street Journal.

Related to Drinks

Article

What Product Survival Analysis Reveals About Health Claims in Soft Drinks

Not all health claims create value equally. By analysing the survival of thousands of US soft drink SKUs between 2023 and 2026, Euromonitor International's Product Survival Model reveals how the same claim can be associated with stronger product longevity in one category and weaker performance in another. Using immune health and sugar reduction as examples, this article highlights why category context matters and why popular claims do not automatically translate into survivability. It also shows how identifying claims with no measurable impact can be just as valuable, helping innovation teams make more informed formulation, communication and SKU optimisation decisions.

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Head of Research: Product Development and Training