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Local Insights: Breakfast in Kenya

Lois Berman Profile Picture
Lois Berman Bio
Jacques Olivier Profile Picture
Jacques Olivier Bio

Join our in-country analyst, based in Nairobi Kenya, as she walks you through the typical purchasing behaviour of a middle-class consumer in Kenya. The consumer journey will introduce viewers to the informal retailing environment, by showcasing where traditional products and heritage brands are purchased and how a typical breakfast is prepared. Understand the local insights, such as why consumers stick to their daily purchasing routines and how low prices and proximity to retailers influence their spending habits and why informal retailers remain popular in major cities.
*Prices shown reflect average retail at the time of filming, July 2022

For further analysis on this topic, read our briefing, Why Informal Retailers in Africa Cannot be Ignored.



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