Jacques Olivier
Follow:

Jacques Olivier

Consultant

London

English, Afrikaans

After four years of industry specific research across sub-Saharan Africa as a Senior Analyst, Jacques transferred to the London office at the end of 2021. Here he uses his expertise in a Consultant role in consumer research and insights. He continues to explore new and innovative ways to share and discuss the latest consumer insights, both internally to colleagues and externally to clients.

Starting his career as an Associate Analyst at Euromonitor in Cape Town in 2017, Jacques focused on Home and Tech industries in South Africa, which soon expanded into the rest of sub-Saharan Africa, with his research extending to drinks and tobacco. Focusing on emerging market characteristics, Jacques played an integral role in guiding clients and companies through the latest developments within this dynamic region. Before joining Euromonitor, Jacques was involved with managing online communities for the B2B sector, by creating thought provoking content for a range of audiences. Both then and now, his aim has always been to generate conversation, and create consumer engagement for every topic and strategic theme in his remit.

Related to Drinks

Article

The Trillion Litre Channel: Why Small Grocers Hold The Key

Globally, soft drinks sales are on course to reach one trillion litres by 2030. Yet very little of that growth will come from supermarket aisles in Europe or North America. It will instead come from kiranas, warungs, tiendas and kiosks across Africa, Asia and Latin America - markets where preserving affordability and entry-level brand accessibility are key. New AI-powered shelf audits can show what it takes to win in this fragmented, under-measured channel.

Author image
Senior Global Insight Manager: Soft Drinks
Article

The Rise of Chinese Beverage Brands in Southeast Asia

Southeast Asia remains an attractive region for Chinese beverage companies to expand and grow their global footprint. Following the footsteps of Chinese coffee and tea shops like Luckin and Chagee, beverage players like Eastroc Beverages and Nongfu Spring are expanding into Southeast Asia, becoming global beverage brands. Retail value sales of soft drinks in Southeast Asia will record a 3% CAGR over 2025-2030, hitting USD29.7 billion in 2030.

Author image
Asia Pacific Insight Manager: Beverages