Articles
The Normalisation of Mobile Money in Sub-Saharan Africa
Christele Chokossa
As the world gravitated toward a cashless society over the past decades, Africa was continuously delayed by the relatively high level of the unbanked population. Nevertheless, the banking sector’s failure to address the issue gave a unique opportunity for telecommunication companies to introduce mobile money services. This article will explore opportunities created by mobile money across payments, retailing, travel and sustainability in Africa.
Four Ways Tech is Transforming Social Media
Rabia Yasmeen
Evolution across technology, consumer behaviour and business strategies, in ways that support commerce on social media platforms, have led to the uptake of digital engagement and social commerce. Here, we discuss key technologies such as Ai, AR/VR, new payment methods, and integration of web 3 technologies on social media platforms.
Three E-Commerce Trends That Will Change Retail In 2023
Michelle Evans
E-commerce is no longer a rising tide for all categories and brands. As such, retailers and brands need to become savvier when searching for the next opportunity, including tapping into emerging digital shopper trends.
Super Bowl LVII: What Do Social Media Numbers Tell Us?
Justas Gedvilas
Euromonitor International is taking a deeper look at the two Super Bowl LVII contestants, Kansas City Chiefs and Philadelphia Eagles, in terms of social media strategies, fanbase size and the platforms driving fanbase growth to understand the attention generated around the two franchises online and what this means within the broader league context.
How to Win with Gen Z Beauty Consumers
Oryoon Lee
The COVID-19 pandemic and inflationary environment since 2021 have given rise to the Generation Z (Gen Z) beauty consumer’s tendencies towards price sensitivity, individualistic expression, active participation in user-generated content and phygital spaces. Read on to find out more.
How Gen Z is Inspiring Grocers to Engage Digital Shoppers in New Ways
Michelle Evans
In addition to being known for their activism and authenticity, the members of Generation Z are the first true digital natives. As a result, brands that simply attempt to duplicate a store-based marketing strategy in the online realm often miss the mark when attempting to woo these young consumers. Now, US grocery retailers like H-E-B and Albertsons are beginning to use social media in novel ways to engage with these the members of Generation Z on their own terms.