Editor's Choice
Three Key Trends Defining Consumer Spending
16 Sep 26The pressure on household budgets is not easing in 2026. Consumers are not spending less so much as spending differently, reallocating with intent and resetting category hierarchies as they go. Three major shifts will define where the money moves this year: macro shocks, that now hit wallets in days; the consumer pool, which is splitting in two; and time becoming the currency brands compete for.
Jana Rude
Five Ways Pet Parents Buy Sustainability
10 Sep 26Pet parents care more about the planet than other consumers do, and that concern pays off. But it is not one concern. For example, sustainable pet parents fall into five types, each acting on the environment differently and needing a different reason to buy. For brands, this niche rewards precise segmentation over a single green message.
Jana Rude
Infographic: Impact of Iran War on Industries and Consumers
26 May 26The US/Israel-Iran war has delivered a dual shock to global supply chains through production decline and transit disruption, with Gulf crude oil output down approximately 60% (at time of writing). Infrastructure destruction prolongs recovery, while commodity shortages impacting packaging, fertilisers and electronics accelerate ally-shoring and alternative energy adoption. Consumers face price increases and volume decline, with stagflation posing the most significant structural risk.
Zora Milenkovic
Five Consumer Shifts Redefining Value, Connection and Loyalty in 2026
27 Apr 26As economic pressures and digital fatigue reshape priorities, the Euromonitor International Voice of the Consumer: Lifestyles Survey 2026, reveals where value, connection and aspiration are being redefined, and how brands can respond.
Jana Rude
Asia’s Gen Alpha Will Define the Future of Consumption
23 Apr 26Gen Alpha is emerging as one of Asia Pacific’s most influential cohorts. Families with children are predicted to generate USD9 trillion in household expenditure by 2025; and by 2040, the region will be home to an estimated 965 million Gen Alpha consumers, contributing USD3 trillion in spending.
Emil Fazira
Three Key Tech Forces Powering Asia’s Trillion Dollar Gen Alpha Surge
16 Mar 26Gen Alpha is the emerging growth engine for Asian economies. Nearly one billion Gen Alphas shape demand to 2040, while their parents, now the household decision-makers, sustain USD9 trillion in 2025 family spend. As the oldest Alphas work from 2030, their outlays will record USD3 trillion by 2040. This scale requires action: safer, human-centred, ultra-convenient, personalised tech, especially in AI, social media and gamification, and smart devices.
David Zhang