The dairy products and alternatives industry is set to deliver strong value growth globally in 2022 of 7.5%, to reach retail value sales of USD642 billon. On the flip side, volumes are estimated to be down by -0.6%. This reflects how inflationary pressures are heavily impacting dairy prices as farmers face increased cost for the production of dairy, including fertilisers, feed and fuel.
The hype behind plant-based food is being driven by rapid innovation, with a sharp acceleration of product launches driving consumption through curiosity and the attraction to novelty. Price, taste and texture, along with health and nutrition have been the key challenges affecting plant-based products’ success with consumers over the last few years.
Ozempic and Wegovy, weight loss drugs, have received lots of buzz lately as new challengers to the global obesity epidemic. With abilities to suppress appetite, the food industry is concerned about what this means for sales. Future adoption of these drugs is set to increase, as are sales of broader weight management-claimed food and beverages. And even with many unknowns, our experts believe strong worry about negative, long-term impact should be moderated and brands should take certain actions.
Amid an increasingly crowded marketplace and proliferating innovation across multiple dimensions of the wellness spectrum, it is vital for companies to sharpen strategies in view of continually evolving preferences among health-conscious consumers. Adopting a quantitative approach in measuring the evolution of the trend, assessing respective cross-industry impacts, and changing consumer spending patterns is crucial for more informed investment decisions and elevating the value proposition in this space.
Increased recognition of the multi-faceted health needs across women’s life-stage transitions reinforces a holistic care mindset encompassing the physical, nutritional and emotional need-state spectrum. Demand for health ownership, coupled with tech advancements, reinforces the rise of tech-driven solutions and business models that enable a more personalised approach to health management, with wearable tech at the forefront, while more advanced diagnostics and medicine delivery are on the verge of breakthroughs.
Across various markets worldwide, plant-based and vegan labelled foods have become fixtures. While the term “vegan” is unambiguous and long-standing, the term “plant-based” has achieved popularity more recently. Euromonitor’s health and wellness data allow the state of play to be accurately accessed – are foods labelled “vegan” selling more or less than foods labelled “plant-based”?