Editor's Choice
The New Wellness Claim Ladder: From Baseline to Benefit
18 May 26As consumers become more selective, claims made about food are now less about driving incremental value and more about maintaining relevance. A clearer “claim ladder” is emerging: baseline nutrition cues at the bottom, and outcome-led propositions at the top that can still justify premium pricing when aligned with category role and sensory appeal.
Karine Dussimon
Transgressive Wellness: Why Taboo Is the Next Frontier for Growth
11 Mar 26The USD3 trillion wellness industry is no longer just about green juices, yoga mats and incremental optimisation. A new frontier is emerging, one that challenges long held taboos around substances, mental states and self experimentation. Euromonitor defines this shift as transgressive wellness.
Shane MacGuill
Chart of the Month: Exploring Health and Wellness Choices Among Younger Adults
25 Feb 26Functional nutrition, longevity, gut health and metabolic wellness are major topics on social media, with new products promising benefits across categories. Based on 2015 and 2025 results, the Euromonitor Voice of the Consumer: Lifestyles Survey, fielded January to February in those years, shows how preferences among 20-29- and 30 39-year-olds have evolved towards more health conscious habits.
Paula Ferolla
From Perks to Personal Bests: Why Loyalty Needs a Wellness Engine
16 Feb 26Wellness has become a high value expectation for consumers, creating a strong opportunity for companies to integrate it into loyalty strategies. Its broad, adaptable scope allows almost any brand to embed wellness and form partnerships with health and wellness players. By rewarding progress on personal wellness journeys, companies create a powerful engagement loop that drives loyalty, relevance, and new revenue potential.
Rocio Franco
From Cravings to Conscious Choices: The Rise of Intentional Snacking
15 Jan 26Snacking has long been associated with indulgence – a moment to treat yourself with a burst of flavour and texture. Today, rising health consciousness and closer attention to ingredients and functionality are reshaping how consumers perceive snacks and what they expect from them.
Rasa Vaiciuniene
Top 10 Insights of 2025
17 Dec 25Euromonitor’s expert thought leadership and data-driven insights help you to navigate and unlock opportunities for growth. Here is a look at the insights which resonated the most with our audience in 2025. Our readers were interested in the top trends shaping various industries, including health and beauty, apparel and footwear, and food and nutrition. Additionally, the global economic landscape and wellness were top-of-mind topics for our audience.
Euromonitor International