Consumer expectations for holistic care are growing, and businesses are setting sights on new opportunities, accelerating industry convergence within women’s wellness. This article explores how this is unfolding in North America across five prominent industries—sanitary protection, adult incontinence, skin care, sexual health and gut health— and discusses opportunities and challenges ahead.
A more deeply entrenched penchant for self-care, increased adoption of digital technology and higher expectations of efficacy among consumers will continue to underpin business strategy at the intersection of wellness and technology. Investment in accessible personalised self-care solutions forms a central part in sustaining relevance, both in the realm of physical wellbeing and emotional health.
Although sportswear continued to outperform overall apparel and footwear, 2022 results and the challenging environment ahead suggest more moderate growth over the next five years. In this scenario, consumers’ greater focus on health and wellness has special relevance for sportswear, given the close relation between sports and health.
As beauty and wellness continue to converge, the oral care segment is seeing continued focus on oral health, on ingredients, and on premiumisation. Innovation in sustainability, purpose and ingredient sourcing are driving growth. Here, we uncover the best prospects for the oral segment globally, while also highlighting the most significant challenges.
Fresh food retained its positive performance in 2022 with retail volume driving growth, thanks to healthy eating being a key motivator as the world emerges from the COVID-19 pandemic.
The US women’s underwear market is relatively stable in market sizes, while there have been considerable fluctuations in market shares mainly caused by Victoria’s Secret’s unstable performance, changes in consumers’ purchase patterns, and the emergence of new players. This article discusses the recent trends in the US women’s underwear market and demonstrates the key drivers of underwear brands’ success through the lens of Savage X Fenty and Skims.
Sales of dairy products with a positioning in terms of gut health, digestion and immune support have experienced significant increases, as preventative health and nutrition have been catalysts for their popularity.
With growing prices of energy, commodities, and end products, many consumers’ financial stability is more vulnerable than ever before. This raises attention to cost-saving solutions, with private label coming into focus. However, modern consumers have demanding expectations of the products they buy, which has driven the transformation of private label and, in turn, changed perceptions.