Hot drinks continues to record strong increases in demand in India and this is mainly due to rising disposable incomes, growing demand for convenience, and the increasingly broad tastes of the country’s affluent urban consumers, who form the primary consumer base for hot drinks. Furthermore, the development of distribution networks and modern retailing are also making hot drinks more widely available, supporting further sales growth.
Flexible packaging remains dominant in hot drinks packaging and this is not least due to the widespread use of flexible aluminium/plastic in both coffee and, in particular, tea. The popularity of flexible aluminium/plastic is tied to its numerous advantages, including light weight, portability, low cost and convenience.
Hot drinks is slated for further development of the ongoing premiumisation trend during the forecast period. The main driver of this trend is increasing purchasing, while the increasingly sophisticated tastes of affluent young urban consumers is also a major demand factor.
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Discover the latest market trends and uncover sources of future market growth for the Beverages Packaging industry in India with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaging market research database.