In terms of hot drinks packaging, the launch of the new Starbucks range by Nestlé was the event which had the most important impact on the category in 2019, with the company introducing a wide range of Starbucks products in Dutch supermarkets and hypermarkets nationwide. The range includes beans and ground coffee in 200g flexible packaging as well as hard pods for the Dolce Gusto and Nespresso system.
Within tea, the ongoing shift away from standard black tea towards more premium alternatives continues to impact packaging, with a move towards more speciality teas. However, folding cartons continue to be dominant as most consumers still buy traditional tea bags.
Within hot drinks packaging, sustainability has also become a major theme, with growing concern among consumers about the negative environmental impact of using coffee pods for example. As a result of this, Nestlé decided to launch a major campaign to raise awareness of recycling its Nespresso coffee pods.
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Understand the latest market trends and future growth opportunities for the Hot Drinks Packaging industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Hot Drinks Packaging research and analysis database.
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