Folding cartons is the biggest pack type in hot drinks in the United Arab Emirates, supported by extensive use in black tea, which is the largest hot drinks category. Instant coffee is packed in glass jars, often as premium products, with this being an important coffee category in the United Arab Emirates.
Closures in hot drinks remain focused on convenience, as this remains a key factor for busy consumers. Peel-off foil is an important closure type thanks to its widespread presence in instant coffee and fresh ground coffee pods.
Rising immunity concerns in the wake of the COVID-19 pandemic arriving in the United Arab Emirates in 2020 were supporting the robust growth of green and fruit/herbal teas, in which players are increasingly developing products with functional ingredients that have properties to boost immunity, among other benefits. This trend helped the growth of folding cartons in green tea and fruit/herbal tea in 2020, a major pack type in these categories.
Folding cartons will continue to be a major pack type in hot drinks packaging over the forecast period as they comply with the environmental-sustainability trend and consumers also believe that they help preserve the aroma and quality of tea and coffee better than other pack types. Folding cartons will remain particularly popular in tea and fresh ground coffee, as they are viewed as being better able to preserve aroma and flavour than flexible aluminium/plastic, for example.
Biodegradable packaging alongside Fairtrade and organic labelling is on the rise within coffee players’ portfolios. Sustainability is increasing in importance for local consumers, where expectations are high and coffee provenance is sought out when making purchasing decisions.
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Hot Drinks Packaging
This is the aggregation of coffee, tea and other hot drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks Packaging research and analysis database.
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