Coffee continues to take the lion’s share of sales in 2018. Brands are becoming less important when choosing what coffee to consume.
Tea bags are popular in Romania due to their practicality compared with loose tea. However, consumers are increasingly sceptical in 2018 about what ingredients tea bags actually contain.
Practicality, ease of use, storage and keeping products fresh are the key factors determining purchasing decisions in 2018. As a result, pack types that have closures that can be closed and reopened so that a product is kept fresher for longer are key in orienting consumers towards one product over another.
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Discover the latest market trends and uncover sources of future market growth for the Beverages Packaging industry in Romania with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaging market research database.