The economic slowdown due to the measures implemented to contain the spread of COVID-19 has resulted in price sensitivity among consumers due to job losses and reduced economic activity, thereby leading to falling sales of premium products, which are generally packed in glass jars and other plastic jars. This can be seen in the declining sales of glass jars in instant coffee and other plastic jars in green tea.
Coffee pods experienced a surge in demand in 2020 as home-bound consumers used more of the product, with dynamic growth still being seen in this product area in 2021. This was helping to drive sales of other metal and folding cartons, the main pack types used for coffee pods.
One of the major trends in the hot drinks packaging industry is innovation in the areas of sustainability and waste reduction. One of the key brands in the hot drinks industry, Yakult, has launched its beverage products in Ecolean Air Aseptic lightweight packages.
Usage of single-use plastic cups in the foodservice channel in South Korea was being dramatically reduced at the end of the review period. According to the Ministry of the Environment, there was a reduction of about 70% in plastic cup consumption in the year after August 2018, when the Ministry implemented a ban on using plastic disposable cups in the foodservice channel.
Paper-based packaging solutions, mainly folding cartons, are expected to remain a key packaging type for hot drinks in South Korea. Major players like using this pack type as it provides a premium look to the product, but also helps brands present themselves as sustainable and eco-friendly.
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Hot Drinks Packaging
This is the aggregation of coffee, tea and other hot drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks Packaging research and analysis database.
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