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Country Report

Hot Drinks Packaging in

Hot Drinks Packaging in Japan

Feb 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Static growth expected over the forecast period amidst a shrinking consumer base

Unit volumes of hot drinks packaging are expected to register static growth over the forecast period, mainly due to the weakening performance of green tea, the largest hot drinks category in Japan. The main reason for this falling demand for green tea is that consumers are migrating towards packaged soft drinks, namely RTD tea, which are considered more portable and thus more convenient.

Shift towards small pack sizes seen across categories

In Japan, demographic changes, such as the ageing of the population and the increase in nuclear families and single-living households, have changed the way beverages are enjoyed at home. An eating habit known as koshoku is becoming more common, meaning that individuals choose to have separate food or drinks based on their individual preferences rather than share dishes or drinks with family members.

Demand seen for products suitable for use in “my bottles”

The popularity of carrying around “my bottle”, meaning a reusable bottle such as a thermos or water bottle, has had an impact on hot drinks packaging. The term “my bottle” was invented in the mid-2000s, and the use of “my bottle” has penetrated among consumers, especially those who work in offices.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks Packaging industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks Packaging industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hot Drinks Packaging in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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