In 2019, Malaysia paid growing attention to waste reduction and consumers increasingly sought environmentally-friendly packaging. This was due to a strong public education campaign from the Ministry of Energy, Science, Technology, Environment and Climate Change.
Flexible packaging continue to be the most prevalent pack type in hot drinks, given its wide usage across category. Flexible plastic is particularly widely used, due to offering a wide variety in terms of sizes and designs.
As competition in hot drinks intensifies and consumer demand becomes more sophisticated, players are increasingly seeking to give products a premium appearance via packaging, in order to stand out amongst the competition and attract consumer attention. Over the forecast period, players are expected to continue drawing on premium packaging to increase product appeal.
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Understand the latest market trends and future growth opportunities for the Hot Drinks Packaging industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hot Drinks Packaging industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Hot Drinks Packaging research and analysis database.
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