Plastic pouches are being increasingly used in flavoured powder drinks, especially after the category gained additional momentum during the COVID-19 pandemic. Poles increasingly prefer having powder drinks as they are considered to be better for the health than other categories, such as instant coffee, which are seen as having no health benefits.
COVID-19 has driven the popularity of at-home friendly pack types in categories such as instant coffee. This was due to the number of Poles adapting to the new work-from-home trend, seeing them consume instant coffee in more storage-friendly smaller pack types, such as aluminium/plastic pouches with zip/press closures.
Qethereal, a coffee brand from Columbus Polska, launched its single origin coffee in 2021. The packaging was leveraged to market the brand’s authenticity of source and ethical origins.
The Polish government plans to implement regulations in the EU’s Single Use Plastic Directive (SUPD) by the start of 2024. This is expected to increase the availability of alternatives to plastic in packaging.
As an approach towards packaging sustainability, Tetra Pak is expected to invest EUR30 million in a recycling facility focused on recycling polyethylene and aluminium. The facility is expected to come on stream by 2023.
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Understand the latest market trends and future growth opportunities for the Hot Drinks Packaging industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Hot Drinks Packaging
This is the aggregation of coffee, tea and other hot drinks.
See All of Our DefinitionsThis report originates from Passport, our Hot Drinks Packaging research and analysis database.
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