Unlike soft drinks, where most categories were affected by the introduction of the sugar tax in 2018, malt-based drinks was the only hot drinks category to see the imposition of this tax. Sales growth for hot drinks packaging thus remained strong in 2018 and 2019.
Flexible packaging continues to dominate overall hot drinks packaging and is continuing to gain share in 2019. As consumers continue to seek convenience against the backdrop of increasingly hectic lifestyles, they are increasingly opting for single-serve sachets in hot drinks.
There is a growing trend for hot drinks manufacturers to use packaging to emphasise their indulgent flavour and other points of differentiation. There is little focus on functional benefits in comparison to that seen in soft drinks, with hot drinks packaging claims instead highlighting quality and flavour.
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Understand the latest market trends and future growth opportunities for the Hot Drinks Packaging industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Hot Drinks Packaging research and analysis database.
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