Within pack types, innovations are changing the way consumers perceive PET bottles, as these become more recyclable without compromising their functionality. Coca-Cola Amatil’s 600ml bottles are now 100% recyclable and it plans to extend this packaging to all its pack sizes.
Following convenience trends, bottled water brands and private label ranges increasingly offer 250ml mini bottles. Similarly, brands of craft soft drinks such as Kombucha are also introducing more convenient sizes.
Premiumisation trends continue to be reflected in the year-on-year volume growth in glass bottles, mainly for juices and milk-based drinks. Given both milk-based drinks and juices can naturally separate and thus need to be stirred, some brands look to provide transparency to consumers by choosing glass instead of aluminium cans, allowing them to see what is happening inside the bottle.
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Understand the latest market trends and future growth opportunities for the Soft Drinks Packaging industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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