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Country Report

Soft Drinks Packaging in

Soft Drinks Packaging in Romania

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Government adopts new recycling scheme for glass returnables

Glass bottles are seeing below-average growth in soft drinks packaging, despite the recyclable nature of this pack type, with recycling and environmental legislation remaining underdeveloped in Romania in comparison to many other European countries. However, towards the end of the review period a long-term recycling strategy was put in place by the government, which could well put pressure on producers to adopt more environmentally-friendly business models and packaging in the forecast period.

Large PET bottles dominate due to price-sensitivity

PET bottles dominate overall soft drinks packaging. Price remains the most important factor driving a preference for PET bottles, while this pack type is also popular due to its light weight and low breakability.

Smaller packs appeal due to offering on-the-go convenience

Despite ongoing price-sensitivity, many Romanian consumers are increasingly sophisticated. Urbanisation is speeding up people’s lives, especially in major cities such as Bucharest, Cluj-Napoca and Timisoara.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks Packaging industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks Packaging industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soft Drinks Packaging in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the total unit volume of soft drinks packaging in Romania?
What are the major soft drinks pack types in Romania?
How is the market for returnable glass and PET bottles developing in Romania?
Are larger bulk sizes performing well in response to the recession?
What are the most dynamic pack types within soft drinks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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