Glass bottles are seeing below-average growth in soft drinks packaging, despite the recyclable nature of this pack type, with recycling and environmental legislation remaining underdeveloped in Romania in comparison to many other European countries. However, towards the end of the review period a long-term recycling strategy was put in place by the government, which could well put pressure on producers to adopt more environmentally-friendly business models and packaging in the forecast period.
PET bottles dominate overall soft drinks packaging. Price remains the most important factor driving a preference for PET bottles, while this pack type is also popular due to its light weight and low breakability.
Despite ongoing price-sensitivity, many Romanian consumers are increasingly sophisticated. Urbanisation is speeding up people’s lives, especially in major cities such as Bucharest, Cluj-Napoca and Timisoara.
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Understand the latest market trends and future growth opportunities for the Soft Drinks Packaging industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Soft Drinks Packaging industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Soft Drinks Packaging research and analysis database.
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