Coca-Cola introduced its KeelClip technology in Romania in 2021. The new paper-based (cardboard) wrapping holds the top of multipacks of up to eight units of metal beverage cans together and will be used instead of the plastic shrinkwrap packaging that was previously being applied.
When Coca-Cola relaunched its Zero Sugar product in 2021, this included changes to both the product itself as well as its packaging. The company has opted for a more simplified and product-focused design, which features an all-red background for Zero Sugar, with the writing in black, as opposed to white for the original product.
PET bottles dominate overall soft drinks packaging, with price remaining an important factor driving a preference for PET bottles, although this pack type is also popular due to its light weight and low breakability. PET bottles are also often viewed as the most convenient pack type by consumers, particularly for on-the-go consumption.
The government announced plans for a deposit-return system in the country (GD 1074/2021) in 2021, which is due to come into force from 1 October 2022. According to the system, consumers will be expected to pay a RON0.
As per the new ordinance (Ordinance no 6/2021) derived from a former 2019 European Directive, Romania brought forth a legislative act in 2021 aimed at reducing the impact of plastic on the environment and human health. This mainly incorporates PET bottles, wherein companies need to inform the Administration of the Environment Fund (AEF) of the total amount of recycled plastic or plastic alternatives put on the market for the respective year.
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Understand the latest market trends and future growth opportunities for the Soft Drinks Packaging industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Soft Drinks Packaging industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Soft Drinks Packaging
This is the aggregation of Asian speciality drinks, bottled water, carbonates, concentrates, fruit/vegetable juice, RTD coffee, RTD tea, and sports and energy drinks.See All of Our Definitions
This report originates from Passport, our Soft Drinks Packaging research and analysis database.
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