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Country Report

Soft Drinks Packaging in

Soft Drinks Packaging in Romania

2 pages, Jun 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Popularity of glass bottles increases

Glass bottles typically represent more expensive packaging for soft drinks producers and popularity among consumers has been low, but with the significant economic growth of the Romanian market, manufacturers are seemingly slowly moving towards glass packaging. This trend drew attention also due to the new marketing strategy from Pepsi, bringing back a retro packaging look, with vintage glass bottles for the brand "Pepsi-Cola".

Preference given to smaller packaging

As stated by a sales manager of a large soft drinks company during the summer season of 2017, sales have gone up especially for smaller packaging. Coca-Cola remains the leader in carbonates and sales growth has been reported for small packaging (25cl, 33cl, 50cl, 75cl) destined for immediate consumption.

Innovation boost through new label designs

As music festivals have become an increasing attraction for teenagers and young adults, companies have approached marketing strategies through engaging new labels especially designed for the biggest music festivals. Coca-Cola HBC Romania created special bottle labels that turned into festival wristbands for the Untold Festival, a campaign entitled “Bracelet” which reached its audience by offering detachable festival wristbands with unique, scannable bar codes that revealed a range of prizes, including tickets to the music festival.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks Packaging industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks Packaging industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soft Drinks Packaging in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the total unit volume of soft drinks packaging in Romania?
What are the major soft drinks pack types in Romania?
How is the market for returnable glass and PET bottles developing in Romania?
Are larger bulk sizes performing well in response to the recession?
What are the most dynamic pack types within soft drinks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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Megatrends

Country Report

Soft Drinks Packaging in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Popularity of glass bottles increases

Preference given to smaller packaging

Innovation boost through new label designs

Overview

Why buy this report?

OLD CATEGORY

Samples: (FAQs about samples):

Want to find out more about this report?

Table of Contents

Soft Drinks Packaging in Romania - Company Profiles

Packaging Industry in Romania - Industry Overview

EXECUTIVE SUMMARY

Packaging benefits from the growth of the economy and a rise in retail sales

Packaged food moves to smaller sized and lightweight packaging

PET bottles maintains prominent position in non-alcoholic drinks

Glass is on the move in alcoholic drinks

Packaging innovation drives consumer interest in beauty and personal care

Home care packaging stays focused on diversification and functionality

PACKAGING LEGISLATION

Legislation for packaging and packaging scraps aims at a proper packaging management

Packaging legislation is harmonised with EU directives

New legal initiatives being created for packaging

RECYCLING AND THE ENVIRONMENT

Authorities push recycling to reach European levels

Recycling takes steps to improvement through infrastructure and education

Eco-friendly packaging is on the way

PACKAGING DESIGN AND LABELLING

Labelling tracks changes in legislation

Packaging design and labelling drives consumer attention

Vintage marks the trend in beer packaging

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